IMMEDIATE RELEASE April 29, 2015 Contact: Stacie Ledden, 303-405-3286 [email protected] OUTSIDE THE LINES: LIBRARIES REINTRODUCED RETURNS IN 2015 Libraries to connect with people in bold, new ways DENVER–April 29 2015– In 2014, more than 175 libraries and organizations from across the United States and Canada helped shift perceptions of libraries by participating in Outside the Lines. A weeklong celebration demonstrating the creativity and innovation happening in libraries, Outside the Lines returns this Sept. 13-19, 2015. Building upon the success of the initiative’s inaugural year, libraries around the world are already planning new strategies to help reintroduce themselves to their communities and get people thinking – and talking – about these organizations in a whole new way. Registration for Outside the Lines 2015 is currently open, and 50 libraries and organizations from across North America and Australia have already signed up at getoutsidethelines.org. Participating libraries are encouraged to spread the word about their involvement using the #getOTL hashtag across social networks. In the coming weeks, Outside the Lines organizers will host two webinars – May 11 and May 27 – to help participants brainstorm and strategize for 2015, including one geared just for state library agencies. State libraries played a key role in the success of the 2014 Outside the Lines campaign by rallying, promoting and supporting libraries across their respective states. Outside the Lines encourages all participants or prospective participants to connect and ask questions during these informative sessions. Details State Libraries Get Outside the Lines Monday, May 11, 2015 12-1 pm MDT http://connect.enetcolorado.org/librarycommunity/ State libraries played a key role in the success of the 2014 OTL campaign by rallying, promoting and supporting libraries across their respective states. 1 Whether it was leading community members on a nature hike, handing out giftwrapped bestsellers on Main Street or bringing a warm cup of coffee to folks at the laundromat, participating libraries were able to reintroduce themselves to their communities in a number of creative and meaningful ways. Learn how state library systems can help support initiatives like these during OTL 2015 with this webinar presented by the Colorado State Library. Session offered via Adobe Connect at http://connect.enetcolorado.org/librarycommunity/. No registration necessary. Connect, Create, Rally: Outside the Lines 2015 Wednesday, May 27, 2015 12-1 pm MDT http://connect.enetcolorado.org/librarycommunity/ A weeklong celebration demonstrating the creativity and innovation happening in libraries, Outside the Lines returns this Sept. 13-19, 2015. Interested in participating or just want to learn more? Join us for a special webinar to connect, ask questions and learn best practices from last year's participants. We'll cover a variety of topics from brainstorming relevant OTL ideas to rallying your staff. Session offered via Adobe Connect at http://connect.enetcolorado.org/librarycommunity/. No registration necessary. ABOUT OUTSIDE THE LINES Outside the Lines is an R-Squared initiative designed by Colorado library marketers and directors that gets libraries “walking the walk” – taking action to show our communities how important libraries are and how they’ve changed. This celebration takes many of the concepts discussed at R-Squared – The Risk & Reward Conference, such as creativity, customer curiosity, culture, community and creative spaces, and puts them into action where they count – in our local communities. Learn more at getoutsidethelines.org. ### 2