Experiential Learning Project Opportunities MARKETING LOCAL GREEN BUSINESS! Campaign For Local Organic Food Production Consumption Supporting sustainable food production and consumption There are only about 775 acres of agricultural land in Hong Kong, of which only 10% of the agricultural land is designated for organic farming. Although the number of organic farms in Hong Kong rose from 10 to 331 in the past decade, the production output is still limited as demonstrated by the fact that over 97.6% of our vegetables were imported last year Therefore, eating local and organic vegetables is still an unusual habit in Hong Kong. Our community partner, Hong Kong Caritas, is supporting the local production and consumption of food by launching a “Green Spot on the South” campaign. HKU students will study and look into the issues of organic agriculture and provide relative support. Practicing sales, marketing and community training The campaign project aims to provide fresh, safe and locally produced organic vegetables to the people in the Southern District. Students will assist in selling organic vegetables to the households in the Southern District. At the same time, students will also be trained to provide customers with the knowledge and attitude towards food safety, sustainable food production and consumption. Students will also offer trainings to new immigrants or unemployed women in the community, thereby enhancing their capacity. These participants will form a “Green Spot Team” responsible for selling and educating households about food safety and sustainable eating. Students will formulate marketing strategies, develop business skills and acquire interpersonal skills by actively engaging local customers. Students will learn about sustainability issues on food, skills in running local green business with the community, marketing strategy and the method of empowering local residents through this project! PROJECT LOCATION Aberdeen, Hong Kong COMMUNITY PARTNER Hong Kong Caritas KEY AREAS Business, Sales & Marketing, Campaign, Local Agriculture, Organic Food, Green Life, Sustainable Eating, Food Safety, New Arrivals, Unemployed Women, Community Training, Capacity Building Interested faculty members are welcomed to contact Dr. Dennis Cheung, Lecturer of GHELC Phone: 2219 4828 Email: [email protected] Website: http://ghelc.hku.hk
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