Your Fundraising Toolkit
Your step-by-step fundraising guide
5. Get Social
Use social media to quickly let your network know
you’re taking the camh Darkness to Light challenge.
Ask for donations, or better yet, dare your friends
to join the challenge! A little friendly competition is
always fun.
1. Access your Participant Centre
Here you’ll find tools to help you successfully ask for
donations.
6. Ask around
Personalize your fundraising page with a photo, why
you’re taking the challenge, and your goal.
2. Ask for support
Don’t limit your fundraising to family and friends.
Ask your boss, co-workers, teacher or neighbours
to sponsor you too.
50%
of Goal
$1,000
7. Report on your progress
Update your supporters, and any stragglers, on your
fundraising progress. Close to meeting your goal?
Ask them to help you over the top.
8. Give Thanks
Thank your supporters
when they make a gift,
and throughout your
fundraising efforts. Reach
a milestone? Let them
know.
Raised
Asking for donations is easy using the customizable
emails available in your Participation Centre.
3. Be prepared to hear ‘No’
Don’t get discouraged. Say thanks anyway and
move on to the next person on your list.
4. Team Up
Challenges are always more fun with friends. Invite
others to join your team using the customizable
emails available in your Participation Centre.
5
Get started now: email
friends or family
members and ask them to sponsor you to take
the camh Darkness to Light challenge!
!
FUNdraising
ideas
V
Sell your stuff online or
on your lawn
Get Baking
Host a party
The bake sale is a popular choice for a reason—no one
can resist buttery, delicious treats. You’ll have friends
and co-workers lining up to give you their money.
Ask your guests for donations in lieu of a host gift.
We all have great stuff that we just don’t need anymore.
Your treasures can be someone else’s for a donation
toward your goal.
Challenge-night fun
On May 29, invite your friends (and team!) to a camh
Darkness to Light party. You can host it at home, a
favourite campsite or all-night bowling alley. Ask your
guests for a donation to take part in this night of fun.
Work it
Fundraising at work can be great fun. Get the boss on
board then charge co-workers to dress casually for the
day. Or organize a board game tournament at lunch.
Charge an entrance fee (donation) to play and you’ll
soon surpass your fundraising goal!
Don’t forget to ask your
company to match donations
made.
Charge for chores
Complete your siblings’ chores in exchange for a
donation. Or offer to mow your neighbours’ lawn.
Babysit or Puppy-sit
Every parent could use a break—even from their
“fur baby”. Offer to look after the “kids” for
an evening in exchange for a donation.
Make sure to get a selfie of your whole group at dawn
and share it on facebook, Twitter and Instagram.
#SunriseSelfie Bootcamp
4.Extend your reach
Use a selfie stick to get more people in your #groupie.
(Bonus: raise $500 or more and get a free selfie stick).
You’ve worked hard to reach your fundraising goal and spent the night up entertaining friends... and likely thoughts
of naps. Now it’s time to celebrate with a #sunriseselfie! Alone or with your team—your selfie will capture this
wonderful moment forever while you symbolically shine a light on mental illness and addiction.
There’s an art to taking a fabulous selfie. CAMH Foundation staffer, Catelyn Brett, has mastered it. Here are her tips
to up your selfie-game. Study hard and practice. There’ll be a test on May 30!
5.Filters are your friend
Experiment with filters on apps like Instagram to enhance the
atmosphere of your photo.
6.Make your #SunriseSelfie your own
Create a collage or add some text or stickers using a free app like Photo
Collage. Get creative!
1.Find your light
Make sure there is a light source behind the camera for better image quality. Don’t
use your camera’s flash if you can help it, and try to get the sunrise in your selfie.
2.Strike a pose!
7.Share, share, share!!
Use Facebook, Twitter and Instagram to show your family and friends what
you have accomplished. You stayed up ALL NIGHT to defeat mental illness!
Now that is a selfie worth sharing.
Take shots from several angles and perspectives to get your best photo.
3.Be yourself
Be silly, use props. Get your pets and friends involved for a group selfie
(a “groupie”). The more people tagged in the photo, the more likely it will be
seen and shared!
Don’t forget to use the hashtags
#SunriseSelfie and #D2L
Challenge-night activities
Do a walking tour of your city—the darkness offers a whole new perspective
Have a
video game tournament with friends (in-person or online)
Dance the night away at your favourite club or living room
Plan a scavenger hunt with friends
Read a book
Not sure how to take part in camh Darkness to Light? Here are a few fun things you can do on your own or with friends
to stay up all-night.
Buzzfeed quizzes
Marathon-watch your favourite series on Netflix or Crave TV
Host a board game tournament
Go camping and stay up wishing on stars
craft night and tackle a project from Pinterest
Host a party
All-night Karaoke
Host a
Explore the world online and plan your next adventure
Visit darknesstolight.ca or search for
@endstigma on social media for more ideas.
Volunteer
Bring back the sleepover—movies, snacks, gossip and pranks!
Be resource-full
We’ve got the resources you need to connect with potential supporters and reach your fundraising goal.
On May 29, 2015, I’m staying
up all-night to dare to defeat
mental illness. Join me.
Customizable emails
Sample emails are at your fingertips when you login to
your Participant Centre.
Fundraising
Organizatio
n Name:
Team Name:
fline Donatio
ns (Cash, Ch
eque)
Event Date:
Event Locatio
*Required fields
n:
*Name:
*Address:
*City:
*Telephone
:
Please send
Tax receipts
all cash and
will be issued
Sponsor’s Name
(First and Last)
cheques to:
for pledges
*Province:
CAMH Foun
of $10 or more
and will be
Donate
Anonymousl Mailing Address
y
David Smith
dation, 100
sent to you
Stokes St,
via email. We
*Email:
5 th floor, Bell
cannot guaran
tee a tax receip
Province
1234 Lakesh
Gateway Build
t if full mailin
cord
cash
and
, 2015
Visit darknesstolight.ca, click Donate and
make an online donation to my campaign.
Join my team!
Visit darknesstolight.ca, click on Join my Team
and enter my team name.
Name
Team Name
darknesstolight.ca
make chequ
es payable
to: CAMH
E-Mail Addre
Foundation.
ss
Donation
(111)123-456
7
dsmith@ema
iladdress.com
$20
The all-nigh
t ch
to defeat me allenge
ntal illness
How to support me:
ete. Please
Phone No.
Toronto
cheq
We are comm
itted to prote
where requir
cting the privac
ed. Occasionall
y, we may contay of your personal inform
ation. We may
ct you with
mission-rela
ted communicatmaintain a record of
Friday, May
your intera
ions.
ction
29th
Sponsor me!
ON M6J 1H4
clear and compl
M5B 3J5
se re
Pledge form
Giving online isn’t for everyone. Use the downloadable
pledge form to track donations from the people in your life
who aren’t comfortable with this whole internet thing.
ation is not
Postal Code
ON
Plea
ing, Toronto,
g address inform
City
ore Lane
Tweets
Visit darknesstolight.ca for sample tweets you can make
your own to spread the word quickly.
Posters
Break rooms are a great place to promote your
fundraising efforts using the D2L poster to encourage
colleagues to give or join your team.
Form for Of
ue d
for donor relate
Form
Docket:
CAM14CA073
Client:
CAMH
Type Safety:
.25" Inside
Trim Area:
8.5" x 11"
Bleed:
Add .25"
Colour(s):
Greyscale
Notes:
Production
Artist(s):
Art Director:
Copy writer:
Prod. Mana
ger:
Account Mana
ger:
Studio Mana
ger:
Due Date:
onat
d, promotion
and tax receip
Build: E9
DG
-
ions
ting purposes,
TOTAL COLL
Date: Feb 26,
2014
GB DW
ML GOR
____________
____________
AB
____________
GB
____________
MB
____________
____________
_______
Departmen
t Colour:
Proofreade
r
Creative
Studio
only
on t
ECTED:
his f
$
Cash or
Cheque
Cash
orm
Receipt
Requested
Event Date:
Team Name:
Event Location:
*Name:
*Address:
*Province:
*City:
*Email:
*Telephone:
Please send all cash and cheques to: CAMH Foundation, 100 Stokes St, 5th floor, Bell Gateway Building, Toronto, ON M6J 1H4
Sponsor’s Name
(First and Last)
David Smith
1234 Lakeshore Lane
Postal Code
Phone No.
E-Mail Address
Donation
Cash or
Cheque
ON
Toronto
M5B 3J5
(111)123-4567
[email protected]
$20
Cash
nd che
onatio
ns onl
We are committed to protecting the privacy of your personal information. We may maintain a record of your interaction for donor related, promotion and tax receipting purposes,
where required. Occasionally, we may contact you with mission-related communications.
Friday, May 29th, 2015
y on th
TOTAL COLLECTED:
is form
$
Join my team!
que d
Receipt
Requested
darknesstolight.ca
cash a
City
On May 29, 2015, I’m staying
up all-night to dare to defeat
mental illness. Join me.
record
Province
Visit darknesstolight.ca, click on Join my Team
and enter my team name.
Please
Donate
Mailing Address
Anonymously
How to support me:
Tax receipts will be issued for pledges of $10 or more and will be sent to you via email. We cannot guarantee a tax receipt if full mailing address information is not clear and complete. Please make cheques payable to: CAMH Foundation.
Sponsor me!
*Required fields
Visit darknesstolight.ca, click Donate and
make an online donation to my campaign.
Organization Name:
Name
Team Name
Fundraising Form for Offline Donations (Cash, Cheque)
Have fun.
Take the challenge
to the best of your
abilities.
Shine bright.