2 0 1 5 MEDIA OPPORTUNITIES Great LakesTPA magazine Protecting a Multiple Use Forest for Future Generations Serving the Forest Industry for Over 70 Years. 2015 Opportunity - Keep Your Business Moving! Great Lakes TPA Advertising IS an investment in YOUR future sales. Magazine advertising reaches thousands. Great Lakes TPA is the most cost-effective advertising publication delivering the lowest cost for advertisers. Great Lakes TPA rates and ad sizes fit ANY budget. Circulation of: 3,000 and growing! Why Advertise with Great Lakes TPA ? • An advertising size to fit every budget. • FLEXIBLE – Allows advertiser to change ad size or frequency without penalties. • Advertisers who advertise in the Great Lakes TPA with a 1/4 page ad size or greater, advertising at the 6 or 12 times rate will receive 1 FREE subscription to the Great Lakes TPA during the calendar year. Canceled advertising within the calendar year, will result in cancelation of the free publication. • Great Lakes TPA is a monthly publication. • Quality 72-page color publication. • Circulation that ensures advertiser confidence: 3,000 and growing within the Domestic US, Canada and International. • Targeted Midwestern publication. • Mailing list updated daily. • No penalty fees for cancelations. • Great Lakes TPA provides an excellent design team to help assist in creating or updating your advertisement. (Additional charges do apply for this service). • Proven success for Over 70 Years! Distribution Area Current Distribution Non-Distribution Great Lakes For more information on advertising, membership and other association services contact: The Great Lakes Timber Professionals P.O. Box 1278, Rhinelander, WI 54501 | Phone: 715-282-5828 • Fax: 715-282-4941 www.gltpa.org | E-mail: [email protected] Great Lakes TPA includes: • Features • Messages from GLTPA President and Executive Director • What’s News • New Products • People in the News • Wisconsin and Michigan Legislative Updates • Trucker’s Message • Children’s Miracle Network Articles • Safety Articles • Educational Training Workshops • Financial Updates • Michigan Forest Report • Logging Expo Updates • The TPA magazine is the official publication of the Great Lakes Timber Professionals Association • Product Showcase Features • Classified Wood Industry Ads • Advertisement Index • Plus much, much more Great Lakes TPA Mission Statement The purpose of TPA is to serve the membership of GLTPA, the forest products industry in the Great Lakes region and forest products consumers. It provides education and information on the practice and promotion of sustainable forestry and seeks to instill a sense of pride and professionalism among manufacturers, operators, transporters, landowners and foresters. page 2 | www.gltpa.org | 715-282-5828 | [email protected] January: February: March: April: May: June: July: 2015 Editorial Features Calender Women in the Forest Industry Materials Due: December 10th (Subject to change without notice) Northern Long-Eared Bat (NLEB) Materials Due: January 10th Frozen Road Materials Due: February 10th Tree Diseases Materials Due: March 10th MFL & CFL Changes & updates (2015 Spring Celebration Recap) Materials Due: April 10th New/Old Logger Profile in MI/WI Materials Due: May 9th What Are the Needs of the 21st Century Sawmill? Materials Due: June 10th Product Showcase $495 August: September: October: November: Great Lakes TPA Pre-Great Lakes Logging & Heavy Equipment Expo Issue Materials Due: July 10th The Benefits of Forest and Wildlife Management (Additional distribution at 2015 Expo) Materials Due: August 11th Historical Look at the Logging Equipment (Iron Mule) Materials Due: September 10th 2015 Great Lakes Logging & Heavy Equipment Expo Wrap-up Materials Due: October 10th December: MI & WI Christmas Tree/Log A Load for Kids Materials Due: November 10th ® Publication distribution sent approximately the 4th of each month An alternative to direct advertising and great for companies with a limited advertising budget, the Product Showcase provides a focus on your company. • Cost $495 • Advertiser can reserve 2 spots per year • One Product Showcase allowed per issue of the Great Lakes TPA (January–December) • Receive 2 pages, full-color spread in the TPA publication • Receive 3 complimentary Great Lakes TPA issues; Additional issues: $5 plus shipping • Advertiser to provide article: Maximum word count 1500 (if less words, Editor of Great Lakes TPA has right to reduce to 1-page spread) • Visuals welcome: 4 to 5 photos, graphs, tables and captions • Copy deadline: 10th of the month prior to next month’s publication • Receive a Product Showcase “Teaser” with company logo on assigned Great Lakes TPA magazine cover • Product Showcase text, images, PDF link, company link and logo to appear on TPA Magazine/Current Issue page of www.gltpa.org • Product Showcase image and teaser text link to appear on monthly GLTPA e-newsletter (link directed to www.gltpa.org) • Promoted on GLTPA social media pages including Twitter and Facebook • GLTPA staff provides a friendly reminder 2-week prior to due date • Placement is based on right of refusal from 2014 calendar • Advertising Agreement Contract to follow all verbal confirmations • Payment due net 30 days from invoice • Cancelation fee of $100 will be applied for reserved months that the commitment is not fulfilled • Contact Aaron Nieman to schedule for 2015 at 715-282-5828 or email [email protected] Press Releases If your organization has news that you would like share and reach thousands, please send your press releases to: [email protected]. Press releases are not subject to automatic printing. Press releases will be reviewed with subject matter that is pertinent to the forest industry readers and are used as an on-need-basis within the Great Lakes TPA. [email protected] | 715-282-5828 | www.gltpa.org | page 3 Great Lakes TPA Advertising Doesn’t Cost… It Pays $$$ 2015 DISPLAY AD FORMATS – ADVERTISING RATES BLACK AND WHITE AD RATES Width & Height in Inches – H = Horizontal Format • V = Vertical Format 12 TIMES 6 TIMES 3 TIMES 1 TIME (Color ”extra charge” see “Other Charges”) FULL PAGE: 8-1/2w x 11h, (Bleed size: 8-3/4w x 11-1/4h) 2/3 PAGE: H - 7w x 6-1/8h V - 4-5/8w x 7-5/8h 1/2 PAGE: H - 7w x 4-5/8h 1/3 PAGE: H - 4-1/2w x 4-5/8h 1/4 PAGE: H - 4-1/2w x 3-3/8h or 3-1/2w x 4-5/8h 1/6 PAGE: H - 3-1/2w x 3-3/8h BUS. CARD: H - 3-1/2w x 2h (standard business card size) $503 $585 $623 $666 $200 per ad V - 3-1/2w x 9-3/8h $421 $459 $486 $492 $200 per ad V - 2-1/8w x 9-3/8h $289 $328 $372 $377 $150 per ad V - 2-1/4w x 7h $229 $274 $317 $333 $150 per ad V - 2-1/8w x 4-5/8h $180 $213 $251 $256 $150 per ad $132 $158 $191 $218 $150 per ad $ 76 $ 87 $104 $119 $150 per ad $ 71 $ 76 $ 81 $ 87 $150 per ad V - 4-3/8w x 9-3/8h V - 2w x 3-1/2h 1/12 PAGE: 2-1/8w x 2-1/4h Full Page 1/3 2/3 ADDITIONAL (PER TIME) COLOR CHARGE (OPTIONAL) 2/3 1/4 1/3 2/3 Other Charges: 1/2 1/4 Bus.Card 1/2 1/6 1/6 1/12 • Centerspread – $50.00 extra per page • Back cover (available with 12x rate only - not available on monthly basis) – $75.00 extra • Inside front cover (available with 12x rate only - not available on monthly basis) – $75.00 extra • Inside back cover (available with 12x rate only - not available on monthly basis) – $75.00 extra • Specific page (if available) – $40.00 extra • Two page spreads (not center) – $50.00 extra per page • Full color – $200.00 extra per ad larger than half page up to full page; $150.00 extra per half page ad and smaller • Ad design and production available through Hahn Printing, Inc. and charged at printer’s rates – $17 per quarter hour • Ad material supplied by customer which require additional work, (sizing or re-working) will incur an additional printer’s charge • GLTPA and printer are not responsible for typos or errors of ads created or received Terms of Payment: Payment due within 30 days from invoice date. All accounts 90 days past due may be turned over for collection and advertising privileges for all delinquent advertisers will be suspended. In the event of nonpayment, advertiser agrees to pay all costs of collection including, without limitation, attorney’s fees and court costs. Display or Classified Ad Deadline: All material for display and equipment pool ads to be submitted by the 10th OF THE MONTH for the next month’s insertion. This includes changes to existing ads. Classified and Wood Industry Ads: • Free to members – classified ads posted on www.gltpa.org • GLTPA members receive 1 free month during calendar year to place a 2’’ column classified ad. • Pre-payment of all classified ads are required (credit cards accepted) • $22.00 minimum charge for the first column inch, then $15.00 for each additional column inch. Ads can be faxed to GLTPA at 715-282-4941 or emailed to: [email protected]. • GLTPA will not be responsible for typos or errors with classified ads. page 4 | www.gltpa.org | 715-282-5828 | [email protected] Great Lakes TPA Digital Advertising Online Advertising The Great Lakes Timber Professionals Association (GLTPA) is known for “protecting a multiple use forest for future generations.” Each month, thousands of forestry professionals visit www.gltpa.org to see the rapid change in technology created for wood products and the forest products industry. This constantly growing on-line information includes membership, TPA Magazine columns, and detailed Logging Expo and exhibitor information. The Association’s website, www.gltpa.org is the online destination for industry news, product news, events and suppliers in the Lake States forest products industry. Reach professional loggers, truckers, foresters and mill workers throughout North America by advertising with www.gltpa.org. The website also complements the Great Lakes TPA Magazine and the Great Lakes Logging & Heavy Equipment Expo, which demonstrates to visitors from around the world the importance of the forestry community in a global economy. LEADERBOARD AD: 728 x 90 pixels BANNER AD: 468 x 60 pixels BUTTON AD: 125 x 125 pixels TPA E-Newsletter $100 per month $75 per month $50 per month • Published every month – 12 times a year • 1,400 plus active email subscribers and GLTPA Members • The e-newsletter compliments the Great Lakes TPA Magazine by including introduction text and link to www.gltpa.org • GLTPA Director’s Notes • FISTA Report • Legislative Updates • Product Showcase SPONSOR AN ISSUE: Includes company logo and link $100 per month GLTPA President Mark Huempfner Printing Requirements Digital Requirements for TPA Magazine: Please prepare all digital files to specifications (see below). Ads must be sized to publication standards in keeping with the size ordered. Clients will be expected to bear any and all cost incurred by the publisher for changing, correcting, reworking or repairing ad materials. The client assumes all responsibility for files that do not output correctly due to errors or omissions during construction. File Preparation: Acceptable customer-supplied ad materials: • PDF high resolution CMYK files • E-mailed ads, please send to [email protected] (if under 7 MB) • Files greater than 7 MB, upload file to www.hahnprinting.com > click on “Send A File,” and follow directions • Emailed digital photographs, black and white or color (must be HIGH pixel ratio) Scans: SEND A FILE All material scanned for color or halftone color reproduction must be scanned at 300 dpi minimum; line art scans must be 600 dpi minimum. Scans may be saved as .eps or .tif. Images saved with embedded clipping paths must be saved as .eps files. Disclaimer: GLTPA shall not be held responsible nor issue any “credit” for digital materials that do not conform to these guidelines. Any necessary changes or corrections will be performed by the publisher. Charge of $17 per quarter hour will apply. [email protected] | 715-282-5828 | www.gltpa.org | page 5 Great Lakes TPA Our Readers– Subscribe Today! Great Lakes TPA is read by hard-working people of the forest products industry who include: • Lumber Companies • Paper Companies • Sawmills • Legislators • Veneer and Plywood Mills • Logging Operators • Woodworking Plants • Forest Products Transporters • State Conservation Depts. • State and County Forestry Depts. • U.S. Forest Experimental Stations • Wood Products Industry Services • Private Forest Woodlands • Forestry Colleges • Office, Libraries, Department Heads and Faculty • Local Schools • Construction & Implement Manufactures • Owners of Large and Small Woodlands • Industrial Machinery Manufacturers and Distributors • Foresters and Natural Resource Professionals • Associations • Outdoor Enthusiasts • Truckers • Affiliated Businesses serving the forest products industry GREAT LAKES TPA MAGAZINE RATES: SAVE UP TO 40% Single copies paid in advance: $5.00 US: 1-Year Subscription $24 • 2-Year Subscription $44 Canada: 1-Year Subscription $35 • 2-Year Subscription $65 Foreign: 1-Year Subscription $60 • 2-Year Subscription $115 SEND SUBSCRIPTION TO: Name (Print the address as you want it to appear on mailing label) ____________________________________________________________________________ Company Name ________________________________________________________________________ Address: ____________________________________________________________________________ City/St/ZIP: __________________________________________________________________________ Phone No. __________________________________________________________________________ IF A GIFT, WHO Is The GIFT FROM: ______________________________________________________________ Send this form and check (made payable to GLTPA) to: GLTPA PO Box 1278, Rhinelander, WI 54501 or call (715) 282-5828 with credit card information TODAY! 2015 Show Hours presents Thursday, Sept. 10 – Noon to 5pm Friday, Sept. 11 – 8am to 5pm Sat., Sept. 12 – 8am to 1pm Eastern Standard Time Great Lakes Logging & Heavy Equipment Expo: GLTPA’s Great Lakes Logging & Heavy Equipment Expo, often labeled the “Loggers Holiday” is THE venue for Midwest loggers, truckers, sawmills, construction and forestry equipment. Many new and previous exhibitors use this unique trade show to unveil state-of-the-art equipment or technology to their customers, while others display the quality of their long-standing product. Every exhibitor offers something special to share to make their booth stand out in a busy venue. Join us in 2015: September 10-12 in Escanaba, MI – State Fairgrounds The 70th annual Great Lakes Logging & Heavy Equipment Expo will be held in Escanaba, Michigan. The 2014 event was successful with over 330 exhibitor spaces eagerly ready to “talk shop” with their customers, attendees and other exhibitors. We anticipate over 8,000 attendees for the event. Needless to say, Logging Expo is THE event to attend. Advertising Opportunities available for the Show Program • Reaches 10,000 plus attendees. • Advertising rates to be disclosed April 2015. • Visit www.gltpa.org > Logging Expo or contact GLTPA at 715-282-5828 or [email protected]. Sponsorship Opportunities Available • Starting December 31, 2014. • Contact Aaron Nieman at 715-282-7979 or [email protected] for a complete listing of sponsorship opportunities. page 6 | www.gltpa.org | 715-282-5828 | [email protected]
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