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The Cruise Market
– UK – August 2014
1. Market overview
Cruising the economy
The value of the cruise sector to the UK grew by
3.7% to almost £2.5 billion between 2012-13.
The sector’s contribution to the economies of
Europe was also up, by 3.4% to £13.15 billion,
with the UK economy one of the top three
recipients, after Italy and Germany.
Cruise Lines International Association figures
for 2013 show that the UK also remains
Europe’s biggest cruise market with a total
share of passenger numbers of 27.7%, during
which time more than 1.79 million British
holidaymakers took a cruise – up 5% on 2012.
More than 11,000 jobs across the southeast of
England are supported by the port and each
cruise ship turnaround is estimated to
contribute around £2.5 million to the local
economy.
The number of British jobs supported by the
cruise industry continued to grow last year with
66,059 people employed – an increase of 2,000
jobs or 3.5%, and now representing 20% of the
total number of jobs the industry provides
Europe-wide.
Source: CLIA
2014
Market forecast
The cruise industry continues to experience
year-on-year growth, even in spite of the recent
economic troubles. Cruise lines are confident
that this growth can continue, with penetration
levels — when compared to the overall
population size — relatively low in all regional
markets.
With the majority of new liners containing over
3,000 lower berths, cruise lines could be
attempting to encourage their products in the
mass-market, minimising costs on a per
passenger basis, allowing them greater scope to
target middle-income families. However, as
these ships are restricted in terms of
destination, depending on the port, it may
discourage cruisers whose main focus is the
destinations on offer.
The premium and adventure cruise segments
could prove more resilient. These generally
smaller ships are focused on passenger
experience, providing an intimate atmosphere
or offering exciting destinations. As such, these
cruises will always be appealing to high-income
cruisers and adventurous travellers.
Source: Keynote, Cruise Market
2012
The UK in a European context
In the UK — Europe’s largest market and the second largest global market — 1.7 million
passengers embarked on cruise holiday in 2011, an increase of 4.8% on 2010, according to
the Passenger Shipping Association (PSA). As well as increasing numbers of passengers,
the number of passenger nights booked increased in 2011. Key Note estimates that the
number of nights booked onboard cruises by UK passengers rose by 3.7% in 2011, with the
upward trend for longer cruise trips continuing.
Germany is the third largest cruise market in the world, and the second largest market in
Europe, with 1.2 million passengers undertaking cruise holidays in 2010, up from 1.02
million in 2009, an increase of 19.6%.
According to the European Cruise Council (ECC), cruise tourism generated a total of
€2.3bn of expenditure in Germany in 2010, 16% of the industry’s direct expenditure
throughout Europe. German shipyards represented a total of 24.5% (€1.03bn) of the cruise
industry’s total expenditure for new builds and refurbishments in 2010, and they were
commissioned for ten out of 23 cruise ships on order from the end of 2010, accounting for
43% of new capacity and 45% of new investment for 2011 to 2014.
Italy represented the third largest market in Europe, with 889,000 passengers purchasing
cruise holidays in 2010, rising from 799,000 in 2009, an increase of 11.3%. Italy is also a
major shipbuilding country, with €1.61bn spent by the cruise industry in 2010 — according
to the ECC — making Italy the largest shipbuilding nation for cruise ships, with a 38.2%
share of global cruise industry expenditure on new builds and refurbishments.
Source: Keynote, Cruise Market
2012
Holiday spend: where do cruises fit in?
The average UK household spent £12.60 a week — equivalent to £655.20 for the year
— on package holidays in 2010, down by 4.5% on 2009. Of this figure, £11.60 a week
(or £603.20 for the year) was spent on foreign holidays.
Cruises, however, represent a small portion of this spending, with cruise holidays
accounting for 4.7% all foreign holidays in 2011, up from 4.5% in 2010, according to
the Passenger Shipping Association (PSA). Using the percentage from 2010, average
household weekly expenditure on cruises amounts to 52 pence (p) per week (or
£27.10 for the year).
The top three income deciles are the only households able to spend considerable
amounts on package holidays, ranging from £19 a week (£988 for the year) in the
ninth income decile, to £28.40 per week (£1,476.80 for the year) for the top decile.
Source: Keynote, Cruise Market
2012
Passenger numbers and ports
According to the European Cruise Council
(ECC), an estimated 837,000 cruise
passengers embarked on their cruises from
UK ports in 2010, with the majority
departing from Southampton (596,500),
Dover (128,000) and Harwich (34,000).
However, just 541,000 cruise passengers
visited ports-of-call in the UK and its
dependencies.
The cruise industry itself spent
approximately €102m at UK shipyards, 4%
of the total expenditure, mainly for the
maintenance of existing cruise ships. Travel
agents received an estimated €377m in
commissions as a result of the cruise
industry, while €426m was spent by the
industry on financial and business services,
such as insurance, advertising, engineering
and other professional services, computer
programming, support services and market
research.
Source: Keynote, Cruise Market
2012
Cruises and main media advertising
In the year ending December 2011, Royal Caribbean Cruises accounted for the
highest amount of main media advertising expenditure, spending £5.6m. In
comparison, in the year ending December 2007 (the period covered in Key Note’s
previous edition of this report), the Carnival Corporation was the dominant
company in terms of advertising expenditure, with a total of £9.2m spent on
advertising across its brands. With just two Carnival Corporation cruise lines within
the top 10 leading advertisers in 2011, amounting to £4.6m, the company’s main
media advertising expenditure has fallen by just under half (49.8%).
In both 2007 and 2011, the highest amount of main media advertising expenditure
came from readers’ offers for cruises, which are compiled and published by
numerous newspapers and magazines. Reader offers accounted for 23.2% all
advertising expenditure in 2011, with £9.8m spent, representing an increase of 3.2%
on 2007.
Saga Holidays, which specialises in cruises and other package holidays for the over
50s, entered the top ten in terms of advertising expenditure. Saga Holidays, which
owns and operates 4 medium-sized cruise liners itself, accounted for 7.2% of the
total expenditure on advertising in 2011, amounting to £3m.
Viking River Cruises, which will operate 23 river cruise liners by autumn 2012, had
an advertising expenditure of just £431,000 in the year ending December 2007,
rising to £2.2m in 2011, an increase of 411.4%. This huge increase in the amount of
advertising expenditure shows the significant increase in demand for river cruises,
reflected in Viking River Cruise’s decision to introduce six new cruise liners in 2012.
Source: Keynote, Cruise Market
2012
Facing 2014…
Globally, the number of cruise passengers is forecast to be 21.3 million in 2013 – an
increase of almost two per cent over 2012, while the number of European
passengers who took a cruise in 2013 is predicated to be 6.4 million – a year on year
growth of more than four per cent.
The global number of cruise passengers for 2014 is forecast to be 21.7 million.
As the cruise industry sails into 2014, it continues to invest billions of pounds in
new ships. This year and 2015 collectively will see a total of 13 ocean cruise ships
launched worth more than £5 billion and accommodating over 37,000 passengers.
The travel trade has played a crucial role in the growth of the British market. More
than 70% of cruise holiday bookings in the UK are made through a
travel agent, with their expert knowledge an important factor in
securing each booking.
Source: http://www.breakingtravelnews.com/news/article/uk-cruise-industry-predicts-record-2014/
2014
2. Demographics
Cruise demographics: key stats
Cruises are in demand throughout the social
grades, with only slightly less demand
among the lower social grades.
Cruises are favoured most by consumers
aged between 55 and 64.
While the number of people aged 55 to 59 is
forecast to increase by 8.3% between 2011
and 2015 according to National Statistics,
this will be offset by an 8.5% decline in the
number of people aged 60 to 64 over the
same period. Therefore the ageing
demographic in the UK may have a positive
impact on the cruise market.
There are considerable increases forecast in
the number of people aged between 65 and
74. Although these age groups may not be
the highest patrons of cruise holidays,
mature consumers are increasingly fitter
and healthier, which might indeed prove
positive for the cruise market.
Source: Keynote, Cruise Market
2012
Proportion of cruisers dips slightly
In 2012, 5.6% of respondents said they had
been on at least one cruise holiday in the past
year, compared to 6.2% of respondents in
2008. This slight decrease (just 0.6 percentage
points) is again attributable to the economic
downturn, and reflects the comparatively slow
growth of 4.8% in the number of passengers in
2011, according to the Passenger Shipping
Association (PSA), compared with increases of
10.9% and 10.5% in 2007 and 2008,
respectively.
Men were more likely to have been on a cruise
in the past year than women (6.3% and 4.9%,
respectively), reversing the trend from the last
survey (5.4% and 7%, respectively).
Respondents aged 55 to 64 (8.5%), 20 to 24
(8.2%), and the 65 and over (6.9%) were the
most likely to have been on one cruise holiday
in the last year. While those aged between 55
and 64, and the 65s and over are the cruise
market’s key demographic, the high number of
20 to 24 years taking cruise holidays could
either be as part of a family holiday, or due to
the increasing number of cruise holidays
aimed at the younger age groups.
Source: Keynote, Cruise Market
2012
Cruisers, by region and household
In terms of region of residence, respondents
within the South East of England — a
particularly affluent area — were the most
likely (10%) to have been on a cruising
holiday, followed by Yorkshire and
Humberside (9.7%), and the North of
England (7.9%). Also, respondents in social
grade A — the most affluent — were the
most likely to have been on a cruise (8.2%),
while social grades B to D displayed a
similar propensity for cruising.
Respondents in households where five or
more people are present were the most likely
cruisers (11%), followed by two person
households (8.5%), which could indicate
that family cruises are becoming
increasingly popular, while cruises for
couples remain an important demographic
for the market. As such, the most likely
cruisers in the past year were affluent men,
couples and families living in the South East
of England.
Source: Keynote, Cruise Market
2012
The emergence of familial cruises
For 2012, respondents aged between 16 and 19
were the most likely to have been on a cruise in
the last 5 years (24.7%), although people
within this age band are more likely to have
been on a cruise as part of a family holiday,
and are unlikely to have paid for the holiday
themselves. The 65s and over (23.1%) and 55
to 64 age groups (15.2%) also had a high rate
of penetration for cruise vacations in the last
year, which is unsurprising, considering these
age groups are key audiences for the cruise
market.
In terms of social grade, penetration rates
were relatively similar throughout. The C2s
and As were the most likely cruisers, with
17.2% and 16.5% penetration, respectively.
Even the Ds and Es, who are likely to be on
lower incomes, had a fairly high penetration in
the last year, at 11.7% and 14.2%, respectively.
In terms of household size, households made
up of two people were most likely to have been
on a cruise in the last 5 years at 20.5%.
Source: Keynote, Cruise Market
2012
A rising propensity for cruising?
Despite the reluctance to increase holiday
expenditure next year, the number of
respondents intending to take a cruise holiday
in 2012 (9.7%) was higher than those that
actually took a cruise in the previous year
(5.6%), although not all those planning to take
a cruise holiday will actually do so. The rate of
penetration in 2012 was also slightly higher
than in Key Note’s previous report, with only
9.2% of respondents agreeing to the statement
in 2008.
The intention to take a cruise next year was
highest among those aged 20 to 24 (17.5%).
These respondents were also one of the age
groups most likely to have been on a cruise
holiday in the last year (8.2%), suggesting that
cruises are becoming increasingly popular
amongst the younger age groups. The
traditional market for cruises, those aged 55 to
64 and the 65s and over, also had a higher rate
of penetration, at 13.8% and 11.1%,
respectively.
Source: Keynote, Cruise Market
2012
Younger cruisers
In 2012, 23.2% of respondents said they
intend to take a cruise holiday within the next
5 years, although not all of these respondents
may do so. However, this is a positive
indication for future demand, particularly as —
within the next 5 years or so — the economic
situation is expected to recover to some extent.
Those aged between 20 and 24 are the most
likely to take a cruise holiday in the next 5
years (30.1%) — a prevailing trend throughout
the survey — followed by the more traditional
age bands for cruising, those aged 45 to 54
(28.7%) and 55 to 64 (28%). Worryingly, those
in social grade A were the least likely to
consider a cruise holiday in the next 5 years
(9.7%), however there were high rates of
penetration among the Bs (25.4%), C1s
(29.5%) and C2s (24.6%). The majority of
consumers within these social grades do have
the resources for cruise holidays, and often
aspire to luxury holidays, a positive indication
for the cruise market.
Source: Keynote, Cruise Market
2012
Return cruisers
Of those who indicated that they had taken a
cruise holiday in the last year, in the last 5
years, or plan to take a cruise in the next year,
almost a quarter (24%) indicated they would
consider another cruise holiday within the
next 5 years. This provides some indication as
to the level of return business the cruise
market can expect in the UK.
The trend for cruisers aged between 20 and 24
is once again present, with 32.8% of
respondents within this age group indicating
that they would consider another cruise in the
next 5 years, followed by those aged 55 to 64
(29.2%) and 45 to 54 (29%). Once again, those
in social grade A were the least likely to take
another cruise in the next 5 years (10.6%),
while the Bs (25.9%), C1s (30.3%) and C2s
(25.3%) were the most likely. While
penetration rates are low among the top
earners, the Bs, C1s and C2s still have the
resources to take cruise holidays and, with the
high rate of respondents in these social grades
indicating they would consider another cruise
holiday, this should provide a considerable
number of return cruisers.
Source: Keynote, Cruise Market
2012
New cruises, new markets…
3. Major companies
Ten largest cruise lines, global (08-12)
The cruise market is dominated by two
major corporations, operating through
numerous different brands.
Carnival Corporation & PLC of Miami,
Florida, had 98 ships at the end of
2010, with a capacity to carry
approximately 191,000 passengers in
lower berths. This represent a capacity
increase of 20.1% on 2008. Carnival
runs numerous cruise lines, including
Carnival Cruise lines, Princess Cruises,
Holland America Line, the Yachts of
Seabourn, Cunard, AIDA Cruises, Costa
Cruises, Ibero Cruises, P&O Cruises and
P&O Cruises Australia.
Royal Caribbean Cruises Ltd,
headquartered in Miami, Florida, has
40 ships with combined passenger
capacity of approximately 92,300
people. The company operates through
the Royal Caribbean International,
Celebrity Cruises, Pullmantur, Azamara
Club Cruises, CDF Croisieres de France,
and TUI Cruises (as a joint venture).
Source: Keynote, Cruise Market
2012
4. Celebrity Cruises (RCC)
Celebrity Cruises: overview
The rate of repeat business for
Celebrity Cruises currently
stands at 42%
Source: Keynote, Cruise Market
2012
Celebrity Cruises operated
11 cruise liners at the
beginning of 2012, ranging
from the 92-berth vessel
Celebrity Xpedition, to the
newly added Celebrity
Silhouette, which like the
Celebrity Eclipse, Celebrity
Equinox and Celebrity
Solstice, can carry 2,850
passengers and weighs
122,000 tonnes. In
November 2012, Celebrity
Cruises is introducing its
twelfth cruise ship, the
Celebrity Reflection, the
company’s fifth 122,000tonne liner, which had a
passenger capacity of
2,850.
CEO management line-up
Source: http://www.celebritycruises.com/aboutceleb/
2014
“Remember Everything” (US 2014)
Celebrity Cruises will launch a new series of ads that seeks to make a more emotional
connection to potential cruisers.
The theme of the ads will be “Remember Everything.” Celebrity's marketing vice
president Lisa Kauffman said the concept came from consumer feedback that
cruisers don’t remember single highlights from their cruise as much as the totality of
having a good experience.
The ads will supplement rather than replace the long-running “Modern Luxury”
theme that Celebrity has used in its marketing.
Kaufman said the ads build on research showing consumers value the emotional
benefit of their vacation, such as being refreshed and restored, being able to do as
much or as little as possible or having everyone in the travel party happy.
The 30-second TV spots will appear nationally starting Monday on the Bravo cable
channel, with which Celebrity has a marketing partnership. They will appear on
more channels in 10 cities where Celebrity has a marketing focus. In two of the ads, a
female narrator reminds herself to “remember everything,” as fun or enriching
experiences are depicted on a Celebrity cruise. A third ad is directed toward the
family market. Kauffman said Celebrity has budgeted $16 million for the campaign,
which also includes trade and consumer magazine ads and online and social media
components.
Source: http://www.travelweekly.com/Cruise-Travel/Celebrity-Cruises-set-to-launch-new-ad-campaign/
April 2014
Profitability: Royal Caribbean Cruises
Royal Caribbean Cruises Ltd had a net income
of $547.5m in 2010, an increase of 237.1% on
2009, when net income was $162.4m. This
major increase in net revenue can be
attributed to a poor year in 2009, due to the
global economic downturn, which has affected
all of Royal Caribbean’s markets. Also in 2009,
Royal Caribbean Cruises received
approximately $89m net costs and payments
to insurers, related to a lawsuit against Rolls
Royce for fraudulent activities,
misrepresentation, negligence and unfair trade
practices relating to the sale of the Mermaid
pod-propulsion systems.
Total revenues for 2010 also increased, rising
by 14.6% to $6.75bn from $5.89bn in 2009.
Approximately $654.1m of this increase (of the
total $862.7m) is attributable to an increase in
capacity, of around 11.1%. This capacity
increase was due to the full year service of the
Pacific Dream, Celebrity Equinox and Oasis
of the Seas, which entered service in May,
July and December 2009, respectively. Also
the addition of the Celebrity Eclipse and
Allure of the Seas — which entered service in
April and December 2010, respectively —
provided additional capacity.
Source: Keynote, Cruise Market
2012
Future developments: Royal Caribbean
Cruises
Royal Caribbean Cruises Ltd has just two new ships on order for delivery between
2012 and 2015. The Celebrity Reflection is due for delivery in November 2012, and
will provide an additional capacity of around 2,850 for Celebrity Cruises, at a cost of
approximately $768m. In 2014, Royal Caribbean’s joint-venture cruise line, TUI
Cruises, an unnamed liner is expected to be delivered. Built by STX Finland Cruise
Oy, the vessel will cost around $515m and will provide TUI Cruises with a 97,000tonne liner, that has a passenger capacity of 2,500.
In 2011, Royal Caribbean Cruises announced that the Voyager of the Seas will be
deployed in Asia during 2012. The 137,276-tonne liner will be the largest and most
amenity-filled ship to sail the region. The ship will set off on 26th May in Singapore,
followed by sailings from Shanghai and Tianjin in the People’s Republic of China
(PRC). The Voyager of the Seas will join Legend of the Seas, which has been
deployed in the PRC since 2010. Combined, these two cruise ships will allow Royal
Caribbean to offer 49 voyages out of the country in 2012. The move will also allow
Royal Caribbean a leading position in the Asian market, which remains dominated
by Star Cruises.
Source: Keynote, Cruise Market
2012
Celebrity Cruises takes to the streets of
London with taxi campaign
Starting at the end of April the three month campaign features a series of liveries and
superside designs across over 600 taxis, including imagery of Celebrity Cruises’ own
bubble chairs available for guest to recline and relax in whilst on board. The campaign will
run until 13th July with creative developed by Glasgow based creative and digital agency
Front Page.
Supporting the livery and superside design the campaign will incentivise Londoners to
engage with the Celebrity Cruises brand as the next stop to Modern Luxury and consider a
cruise holiday with the hashtag #LeaveLondonBehind which will also feature in the
creative. A fortnightly ‘spotted’ social media campaign will encourage Londoners to tweet
or Instagram images of the taxis with the dedicated hashtag to be in with a chance to win
pairs of tickets to events taking place across the capital throughout the summer season,
including Polo in the Park, Taste of London and Kew the Music. Sales-based incentives
and competitions offering tickets to these summer season events will also be available to
agents in the coming months.
2,500 taxis will also feature screens showcasing information about the Celebrity Cruises
destinations in addition to a bespoke competition offering the opportunity to win a cruise
holiday for two people via a dedicated landing page www.celebritycruises.co.uk/blackcab.
Passengers can also enter the competition by tapping an NFC phone or scanning a QR
code displayed on a panel inside the taxi. Artwork on the tipseats inside the taxis will also
profile the competition.
Source: http://www.incentivetravel.co.uk/news/cruise/19719-celebrity-cruises-takes-to-the-streets-of-londonwith-taxi-campaign April 2014
Celebrity Cruises signs partnership deal
with O2
Celebrity Cruises has become the official
cruise partner for the O2 entertainment
venue until the end of the year. The deal will
see the cruise line participating in a number
of events and marketing initiatives
throughout the O2 campus in London.
Commenting on the partnership, Toby Shaw
director of marketing and PR for Celebrity
Cruises UK & Ireland, said: "There is a
strong synergy between Celebrity Cruises
and The O2's VIP brand offer and we are
looking forward to increasing our brand
profile with consumers throughout the
venue as well as using it for meetings,
launch events and corporate hospitality for
our partners and agents in the coming
months.
Source: http://www.travelmole.com/news_feature.php?news_id=2010933
April 2014
Celebrity Cruises announces 2015-16
South America and Panama Canal
sailings
Celebrity Cruises has unveiled its new range
of South America and Panama Canal
itineraries for 2015-16, with 34 different
destinations in 15 countries to choose from.
New for this season is the opportunity for
guests to spend two nights in Rio de Janeiro
(Brazil) during the country’s most famous
and vibrant annual event – Carnival.
The 2,170-guest ship will also offer a series
of 14-night itineraries sailing to destinations
between Buenos Aires, Argentina and
Valparaiso.
Source: http://www.breakingtravelnews.com/news/article/celebrity-cruises-announces-2015-16-south-americaand-panama-canal-sailings/ April 2014
Celebrity Cruises recognised by LGBT
cruise passengers
Source: http://meetmeonboard.com/blog/media-release-cruizie-award-winners-announced-winning-cruise-lines-anddestinations-recognized-by-lgbt-cruise-passengers/ 2013
Solstice class ships: modern luxury
firsts aboard Celebrity Equinox
Celebrity Cruises has today revealed a series of brand-first enhancements to be introduced
onboard Celebrity Equinox. Emerging from a scheduled dry-dock in Cadiz, Spain on
Thursday, May 8, the Solstice Class ship will tout new signature spaces and experiences in
time for guests’ summer vacations during Celebrity’s most immersive season in Europe.
Celebrity will add two one-of-a-kind concepts to the array of guest-favourite Solstice Class
features onboard:
Gastrobar – A new craft beer and comfort food venue, Gastrobar will offer food and beer
enthusiasts over 40 handcrafted boutique beers to choose from in addition to Celebrity's
varied collection of wines and tasty cocktails with a twist, all perfectly paired with a menu of
elevated bar-fare creations. Gastrobar’s upscale casual surroundings will feature inviting
entertainment and music for the complete sophisticated lounge experience. Guests can find
the new venue in the space formerly known as Cellar Masters.
Slush – Expanding guests’ ‘cool’ beverage options, Slush – a frozen drinks venue –
introduces Celebrity’s curated menu of flavor-rich and fresh frozen cocktails. Slush will
feature alcoholic and non-alcoholic cocktails with perfectly balanced ingredients ranging
from fresh pressed lemon juice, raspberries, cucumbers and mint to Persian lime, Florida
Valencia and Hamlin orange juice with organic agave nectar.
Celebrity Equinox will also expand its retail offerings with "The Studio - Fine Art
Photography” – a high-end portrait studio ideal for capturing guests’ friends, family or
couples vacation photos; the addition of the ever-popular Michael Kors boutique, first
introduced onboard Celebrity Silhouette; enhanced upscale brand products available in
stores including Chanel, Clinique, Dior, Lancôme, Estée Lauder, Desigual and UNOde50;
and the ship's new Internet lounge, Celebrity iLounge, in the space formerly known as
Online@Celebrity.
Source: http://www.celebritycruises.com/aboutceleb/
April 2014
Celebrity Cruises World Tour 2015-16
Celebrity Cruises will offer an array of
thrilling adventures and itineraries in 201516 to excite world travelers. With an enticing
lineup of 261 destinations in 72 countries,
Celebrity will sail to all seven continents,
visit new ports of call in Alaska, Europe and
Asia, and offer exciting overnight stays,
many of which coincide with internationally
renowned festivals. Full details of Celebrity
Cruises’ 2015-16 will be revealed as each set
of itineraries opens for bookings.
Source: http://www.celebritycruises.com/aboutceleb/
March 2014
Celebrity Cruises unveils new
exceptional ‘Suite Class’ experience
Discerning guests who desire the very best in modern luxury vacations will soon be able to
indulge in Celebrity Cruises' new 'Suite Class' experience. This will be fully introduced on
Celebrity's state-of-the-art ships during April 2015. With exclusive new benefits including a
suites-only restaurant, VIP lounge, complimentary premium beverages, plus more, the newly
launched Suite Class is designed to create the ultimate luxurious experience. Guests will enjoy
incredible service from the moment they arrive with their personal butler taking care of every
detail. This is the only way to travel.
Suite guests will also continue to enjoy a large number of benefits including:
The Celebrity 'Suite Class' welcome - Guests will receive priority check-in and embarkation
Legendary butler service - From unpacking guests' luggage to booking the best destination
experiences on land, the Suite Class butler will be on hand 24 hours a day to ensure seamless,
dedicated and personalized service.
The Suite Class experience will also include a daily high-end afternoon tea service served in the
guest's spacious and beautifully-designed suite.
Luxurious stateroom amenities and benefits – As well as enjoying spacious suites with verandas
that showcase sweeping ocean views, guests can indulge in a variety of luxury amenities
including deluxe Bulgari bathroom amenities, plush robes, premium bedding and an indulgent
pillow menu. A host of other extras will also be provided during the guest's vacation including
reserved theater seating for all Suite Class guests.
Source: http://www.celebritycruises.com/aboutceleb/
Feb 2014
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