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A world class hotel investment opportunity
A world class brand
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Holiday Inn Express® London - ExCel
at the Royal Albert Dock, London
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C O R P O R AT E P R O F I L E
The Holiday Inn Express® London - ExCel is an exciting new hotel investment in London’s
Royal Docks
These hotel rooms offer individual investors an excellent opportunity to enter the lucrative
hotel sector at an accessible level
The hotel will be independently operated by GB Hotels Ltd on behalf of the owner, Albert
Ventures Ltd under a 20 year franchise as a Holiday Inn Express® hotel, a brand of the
InterContinental Hotels Group (IHG). IHG is the world’s largest hotel company by number of rooms
which means having one of the industry’s most impressive revenue-generating machines driving
guests to your hotel and a system fund that seeks to persuade guests to choose IHG’s brands.
Unlike many hotel projects purchasers in Holiday Inn Express® London - ExCel, will not just receive
income from the room revenue. Investors in the project will enjoy a return based on the net profit
of the room from all areas of the guest spend attributed to the room. They will also benefit from a
unique and defined exit strategy.
This investment is offered by RADH ltd and owned by Albert Ventures Ltd.
It will operate as a Holiday Inn Express® under a 20 year franchise agreement from an affiliate
of the Intercontinental Hotels Group of Companies (IHG).
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High Yielding Property Investment
with Defined Exit Strategy
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I N V E S T M E N T
P R O P O S A L
The hotel rooms are offered at prices substantially below the RICS valuation
The rooms are purchased on a similar basis to purchasing an apartment and are offered
with a lease of 199 years*
Non-Status finance is offered to investors 50% of purchase price
Rooms can be reserved for just £5,000
Each room is offered with exchange and completion monies required:
– 30% on exchange of contracts
– 10% six months later after
– Balance on completion
Investors in the project will have peace of mind that their deposit is insured for the
construction period
VAT is due on the purchase price. The head leaseholder will pay this for the investor
saving investors an outlay of 20% of the purchase price.**
The head leaseholder has an Option to enable it to market for sale the hotel in its entirety
from the third anniversary from completion. This will be for a minimum of £161,000 for
each room. The purchasers will receive the net profit from the sale of the hotel.
Note:
* The Leasehold does not give you usage rights over any guest rooms
** The head leaseholder will pay the VAT on behalf of investors and provide specialist accountants to recover the VAT to repay the developer
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Why Invest in this London Hotel?
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One of the primary benefits of investing in this hotel project is that it is a completely
hands off investment, with GB Hotels in place to manage the day to day operation of the
hotel, optimize occupancy levels and room rates, manage wear and tear and maximize
profitability.
Investments in hotel and resort related property can be made by individuals,
companies or, in certain cases, via a SIPP or other related pension structure.
Hotel rooms give investors the opportunity to diversify into the commercial property
sector at an affordable level and provide an excellent alternative to traditional buy to let.
The Mayor of London has produced the London Plan, which is a document that deals
with matters of strategic importance. One of its main objectives is to increase hotel
provision throughout London, so improving the quality, variety and distribution facilities,
with a major focus on disabled access.
In order to meet the forecasted demand an objective has been set to achieve an
additional 50,000 extra hotel rooms throughout rooms from 2006 to 2026.
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Why Holiday Inn Express®?
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The hotel will be operated by GB Hotels under a 20 year franchise from an affiliate of the
InterContinental Hotels Group of Companies (IHG) – the world's largest hotel company by
number of rooms with a vision to become one of the world's great companies creating Great
Hotels Guests Love
The quality of IHG’s hotels worldwide and ability to deliver a consistently great guest
experience present an outstanding hotel product
The big picture for IHG is seven hotel brands, over 146 million room nights each year,
more than 656,000 rooms in over 4,400 hotels in 100 countries and territories
The typical Holiday Inn Express® guest is an “Everyday Hero™” – they are independent,
self sufficient and they believe in working hard so they can enjoy life
Holiday Inn Express® guests want a quality hotel at a competitive price that helps them
Holiday Inn
Express®
relax and simply be themselves
Globally:
Holiday Inn Express® answers a growing demand from both business and leisure
travellers for comfort and good value
The exclusive rights to the name, trademarks and associated images of “Holiday Inn Express®” are owned by an affiliate
of InterContinental Hotels Group (“IHG”). IHG is not the owner, developer, operator or promoter of this hotel, will not
operate the hotel, nor is it affiliated with the developer or otherwise acting in any capacity in relation to this investment
opportunity other than as the owner of the Holiday Inn Express® Trademarks. The right of Albert Ventures to use the
Holiday Inn Express trademarks in relation to the hotel is subject to compliance by Albert Ventures of the terms of its
franchise agreement with IHG.
193,478 Rooms
2,088 Hotels
473 more on the way
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Why Holiday Inn Express®?
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All IHG branded hotels participate in Priority Club Rewards® – currently the world's largest
hotel loyalty program by number of members
The essence of the Priority Club Rewards brand is “empowerment”:
– No blackout dates for Reward Nights
– Points never expire
– Earn points at more than 4,500 IHG hotels and resorts worldwide
– Earn points through a global alliance of popular businesses
– The largest selection of hotel and beyond-hotel rewards of any hotel loyalty program
– PointBreaks offers members discounted Reward Nights at select hotels
– Points & Cash lets members earn rewards faster.
See www.priorityclub.com for full terms and conditions. (Terms & Conditions are subject to
change by IHG at any time)
As at the end of 2010, Priority Club Rewards members have recorded:
– More than 115 million nights away from home in only four years
– The collective equivalent of 315,068 years on the road
– And, in that same timeframe, members redeemed 50 billion points worth more than
US$340 million
The exclusive rights to the name, trademarks and associated images of “Holiday Inn Express®” are owned by an affiliate
of InterContinental Hotels Group (“IHG”). IHG is not the owner, developer, operator or promoter of this hotel, will not
operate the hotel, nor is it affiliated with the developer or otherwise acting in any capacity in relation to this investment
opportunity other than as the owner of the Holiday Inn Express® names and trademarks.
Priority Club
Rewards®
Launched In 1983
World’s first hotel
loyalty programme
56 million members
worldwide
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Location, location, location
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It is important when considering hotel investment that the hotel, operator and branding match the local
CANARY
WHARF
area and market.
2.5 MILES
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EXCEL
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The Holiday Inn Express® London - ExCel, is located within London’s Royal Docks in East London –
designated a “Special Enterprise Zone” in 2011. The site of the hotel will be under a mile from
London’s City airport.
CENTRAL
LONDON
LONDON
CITY AIRPORT
7 MILES
0.5 MILES
The O2™ Arena can be reached in a few minutes and the hotel site is conveniently located for tourist
THE 02
02
THE
attractions such as the National Maritime Museum, Greenwich Observatory and also Canary Wharf.
Central London is only 25 minutes away
5.2
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2 MILES
GREENWICH
2.5 MILES
THE EXCEL™ CENTRE about 2.5 minutes walk away from the hotel site is found on the waterfront in
the centre of the Royal Docks. It was the UK’s first purpose built international convention centre
boasting 100,000 sqm of exhibition space, opened in late 2000 and renovated and extended in 2010,
which increased the capacity by 50%. It is used by blue-chip companies for meetings, AGM’s
conventions as well as sporting and cultural events
LONDON CITY AIRPORT (0.5 miles) is just 3 miles from London’s financial district and is vital for business
and plays an important part in keeping up with the growth of London. The business community
recognizes the convenience of its location and size. In 2009, London City airport gained permission to
increase flights by 50% and in 2011, British Airways announced a number of new flights while Blue
Islands Airline announced the launch of its new executive service from the airport.
All distances are approximate
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Holiday Inn Express® London - ExCel
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The Holiday Inn Express® London - ExCel will be set over four floors and consist of two buildings with
a bridge link between the two buildings.
The design of the hotel will acknowledge the history of the area and will provide a total of 204
rooms which will be set over floors 1-3 . The ground floor will offer guests a 125 cover
restaurant, meeting rooms, lounge and bar areas, and the hotel will also have the added
benefit of parking.
The hotel's location and facilities are ideal to meet the existing market but also the planned
regeneration and development of the area including the £30 million Siemens Research And
Exhibition Centre and the cable car linking the 02 Arena with the Royal Docks.
Computer generated artist’s impression
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Holiday Inn Express® London - ExCel
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204 Ensuite rooms
125 Cover restaurant
Bar & lounge areas
4 Meeting rooms
Bespoke Holiday Inn Express bed and linen
High specification bathroom
Relaxed seating areas
Stylish contemporary decor & furnishings
Satellite TV access
A workspace with task lighting
Refreshment facilities (tea, coffee etc)
A fully licensed bar
Direct-dial phones
High speed internet access
Pay-per-view movie access
Car park
Computer generated artist’s impression
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Taking care of investors and guests,
thats what we do
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ALLIANCE GRP
HOLIDAY INN EXPRESS®
With offices in London & Hong Kong, the
Alliance Group has an established and
professional management team, who have
assisted thousands of clients from around the
globe for over 20 years. Excellent results and
achievements have been accomplished in the
property sector with a focus on diligence and
the right investment and a great emphasis on
results and service to our clients.
InterContinental Hotels Group (“IHG”) is
the world’s largest hotel group by number
of rooms and franchises, leases, manages or
owns, through various subsidiaries, a
portfolio of over 4,400 hotels and more than
656,000 guest rooms in 100 countries and
territories around the world.
“Holiday Inn Express®” is a registered
trademark of IHG.
IHG does not endorse this investment
opportunity, nor does it accept responsibility
for any of the statements herein.
More information about IHG can be found
at www.ihg.com
“Together we’ll outpace the competition”
The exclusive rights to the name, trademarks and associated images of “Holiday Inn Express®” are owned by an affiliate of IHG (“IHG”). IHG is not the owner of the hotel, will not operate the hotel, nor is it acting in any capacity in relation to this investment opportunity other than the owner of the Holiday Inn Express names and trademarks. The hotel and this investment opportunity is owned and promoted by Albert Ventures Limited who have entered into a hotel franchise agreement with IHG to use the Holiday
Inn Express brand at the hotel. IHG has not prepared these materials, does not endorse this investment opportunity, has not reviewed any financial statements or forecasts, nor does it accept responsibility for any of the statements herein.
Subject to contract and without prejudice