Legendary The Lund tradition runs as deep as the rivers and... | S T O R Y

BeyondLegendary
The Lund tradition runs as deep as the rivers and lakes of the north
S TORY BY JENNIFER CHESAK | PHOTOS BY MIKE CALABRO
Catalog photos provided by Lund Boats
When G. Howard Lund built
his first aluminum duck
boat in 1948, he had no
intention of creating a legacy.
His simple goal was to build a stalwart boat that could stand up to
the rocky lakes and rivers of the
north. Howard’s accomplishment,
which took about a week to build,
led to a boat brand championed by serious anglers plus everyday fishermen and their
families, who were looking for a safe, solid boat.
“Lund is probably the most well-known fishing
boat,” says Mike Oyen, part owner of Soo Sport
Sales in Sioux Falls, South Dakota. “I would associate the Lund name with tough. Lund is the
Cadillac of fishing boats.” Mike owns Soo Sports
with his wife, Cindy, and her brother, Rick. Their
parents, Fred and Gladys Stauffacher, founded
the dealership in 1970. “We grew along with
Lund,” Mike says of Soo. The business still has a
photo of its first load of Lund boats, which customers quickly snatched up.
“If Lunds couldn’t take the abuse the Dakotas
give them, they wouldn’t have earned that status
of being tough,” Mike says. “With our reservoirs,
there aren’t a lot of trees to block the wind.”
Those prairie winds carried Lund’s growing
reputation far and wide, and the brand evolved
into more than just a way to fish; it became
a culture.
Whether it’s the Lund spirit or the actual
boat that’s handed down from generation to
generation, once Lund is in the family bloodline,
it’s there to stay. Take Alaskan Jeff Baker, who
owns and operates Kenai Kryptonite guide
service (www.guideofsteel.com). He still owns
the 17-foot Lund his father gave him when he
was 12. “He owned a Lund previously,” Jeff says
of his father. “I remember the Lund red.”
As a child, Jeff would tow his Lund to the
launch with an ATV. The ATV would often get
stuck in the mud, so his dad bought
him a truck to tow the boat before
Jeff had even obtained his learner’s
permit. “We lived right across from
the launch, and I was only allowed
to drive there and back,” he remembers. Now,
after countless trips up and down the Kenai
River, the Lund is still in great shape and the
perfect platform for stalking salmon. “The Lund
is bulletproof,” Jeff says. “It’s been trouble-free,
doesn’t leak a drip of water and has survived
23 years of Alaskan winters, not to mention all
the mistakes I put it through as a kid.”
“Lund is a tradition. It’s all I’ve
ever owned and all I’ll ever own.”
Now Jeff ’s children use the Lund to ply the
wide and rocky Kenai. “The coolest thing to me is
that it’s a three-generation boat,” Jeff says. “Everything I learned about fishing, I learned on that
boat. And now my son is doing the same thing.” He
adds, “It’s actually a four-generation boat. My
grandfather caught a lot of fish on it, too.”
G. Howard Lund built longevity, durability
and dependability into that very first duck boat.
In World War II, riveted aluminum had been used
to construct aircraft. Howard wanted to design
a boat light enough to throw on top of a car,
yet strong enough to handle anything. Those
qualities caught the eye of a salesman from
(Clockwise from here) Black-and-white photos from an early Lund catalog;
Jeff Baker runs the same Lund his dad gave him when he was 12 years old;
the Nipigon model, a walleye and bass boat from the past; the Kenai River
by Lund; a client of Jeff’s and a big one from the Kenai.
Inland Marine Corporation, who tracked Howard
down after seeing the unusual riveted aluminum
boat strapped to the Lund family station wagon
cruising down Minnesota’s Highway 10. The
salesman wanted one, too. Howard explained he
had built it himself and that he would make
more, and the salesman ordered 50. Howard ran
the company out of his garage in New York Mills,
Minnesota, with three employees.
From the first model crafted by Howard and
his small crew to today’s modern lineup, Lunds
have always been built by men and women who
spend time on the water themselves. The designers and engineers who work at the factory
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(Clockwise from left) Guide and Pro Staff member Gary Nault in one of his
many Pro-Vs; Gary aboard his first Lund; the 314 and 315 Sportsman
from the 1973 catalog.
in New York Mills, fish the same lakes Lund
customers fish, talk to Lund boaters every day
and understand the importance of a safe, quality boat. Their dedication to the company sets
Lund apart from other brands, and shows in the
premium craftsmanship of every boat that
comes off the line.
“We have these Pro Staff meetings,” says
Lund Pro Staff member Mark Christianson,
who lives in Walker, Minnesota. “The point is to
get ideas from the guys who spend every day on
their Lunds. That is one of the smartest things
Lund has done.” Lund acquires input from
professional fishermen, as well as longtime customers, to make sure new models continually
provide the ultimate fishing experience.
Guide and Pro Staff member Gary Nault of
Sturgeon Bay, Wisconsin, agrees with Mark. “I’ve
seen the development of the Pro-V line,” he says,
“and I like knowing that I might have had a
hand in making something happen.” Ever since
Gary joined the Pro Staff in 1988, he’s fished out
of a Pro-V—including his current 2075 Pro-V
IFS/SE. Gary notes that while a Pro-V might be
the ultimate Lund to own, the design tweaks
made to the line each year also help to evolve
other Lund models—where it makes sense—
ensuring that the entire lineup stays fresh.
Lund works hard to maximize storage and
provide advanced livewell systems on its boats.
While Mark appreciates the dry storage incorporated over the years, Gary is partial to the
exceptional storage layout. “I can put my hand
on everything I need without question,” he says.
“They’re very user-friendly,” adds Mark, who
runs Moore’s Lodge on Minnesota’s Leech Lake
and guides all summer. “The key thing for
a walleye fisherman is boat control because
you’re fishing on these sharp drop-offs, and the
Lund hull is built for controlled drifting and
backtrolling.”
Both guides agree that no other boat out
there compares to a Lund in getting the job
done. “I consider the Lund boat to be the most
fishable because it has the most floor space,”
Gary says. “To me, as a guide, I consider that
important because I can get more people on it
and they have room to fish.”
Of course, one thing will never change with
Lund: The boats will always stay just as tough
as ever. “I’m not sure there’s much more you
could do to make them more solid,” Mark says.
“Even back then,” he adds, remembering his
first Lund, which he bought in 1986, “that boat
was a great fishing boat. I ran the crap out of
that thing.”
Thanks to this superior construction, boaters
from all over know Lund as a top-shelf brand.
“I’ve fished with thousands of people,” says
Mark, who has guided for more than 35 years,
“and those who don’t own a Lund, envy it. Lund
has an awesome reputation. I don’t think
there’s any doubt that Lunds are the best built.”
A durable, well-made and well-recognized
fishing boat has great resale value, no matter
what kind of abuse it takes. “You never see a
used Lund sit in the paper for very long,” Gary
says. “What I always tell people when they’re in
my boat or if they’ve bought a Lund is that
they’re in one of the most solid and most fishable boats you could own.”
As a guy born the same year G. Howard Lund
constructed that first steadfast, indestructible
vessel, Gary says it best: “Lund is a tradition.
It’s all I’ve ever owned and all I’ll ever own.”
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