SARASOTA 6904 Cypress Park Drive, Tampa, FL 33634-4462 CBS OUTDOOR: CBS Outdoor advertising makes the connection between product and consumer. Every day, smart marketers like you have the opportunity to bring Outdoor advertising campaigns to your consumers in a powerful, direct and effective way. CBS Outdoor advertising makes this connection possible by delivering an unsurpassed variety of advertising media throughout Sarasota and beyond. 1.941.302.9500 www.cbsoutdoor.com WHY GO OOH? GENERAL RESEARCH That’s Where the People Are! Outdoor advertising reaches almost the entire U.S. adult population each week. 95% 80% 91% 70% 71% 67% Internet 96% Newspapers 100% 20% Radio 40% Television 60% Pedestrians 61% Commuters Nearly three-quarters of Outdoor viewers shop on their way home from work; more than two-thirds make their shopping decisions while in the car and more than onethird make the decision to stop at the store while on their way home – all times when Outdoor advertising has the opportunity to influence purchasing and service decisions. Source: Scarborough USA – 2008 release 2.12 months | Base: United States residents aged 18 or older. Outdoor It’s that simple. According to the 2009 Arbitron Outdoor Study, we are spending even more time out of home – more than 90% of U.S. residents aged 18 or older are exposed to Outdoor advertising each day. Outdoor advertising reaches consumers 24/7 – during their daily commute, on their lunch break and throughout shopping trips. Out-of-Home is often the last message a consumer receives before making a service or buying decision. 0% Out-of-Home SOURCE: ARBITRON IN-CAR STUDY 2009 Why CBS Outdoor? Outdoor advertising viewers are more likely to be employed, while television and newspapers attract retirees and homemakers. We deliver audience. Source: Scarborough USA – 2008 release 2.12 months | Base: United States residents aged 18 or older. Employed full-time (35+hrs) Retired Student or temporarily unemployed U.S. Adult Population 49% Mega Milers 15% 18% 0% 12% 13% 6% 8% 6% 4% 11% 80% 31% 11% Heavy Radio Listeners Heavy Internet Users 15% 52% Super Commuters Heavy Newspaper Readers 16% 67% Power Pedestrians Heavy TV Viewers Employed part-time (<35hrs) Homemaker or other 20% 31% 60% 50% 60% 8% 20% 15% 14% 10% 23% 16% 8% 8% 10% 6% Our media is targetable by market and demographic, allowing us to pinpoint accurately who you need to reach, and then reach them consistently – more than 20 times each month. With our newest media measurement system, Eyes On Ratings (EOIs), we are able to further refine our delivery. We deliver service. We are committed to delivering research and information that helps tailor a program to achieve your marketing objectives. We are committed to the “after-sale,” following your program through to success. 9% 4% 9% 8% 100% Why Now? Out-of-Home has become the LAST mass reach medium. Beyond fragmentation and self selection is an emerging marketplace that is redefining how we interact with media and content. As the traditional media model gets reconfigured, Outdoor becomes the ONLY mass media choice. We are always there, and we are always on. We deliver America. Whether it’s Bulletins or Mall Displays in suburban communities, Urban Shelters and Bus Kings in our urban centers, Rail Displays in transportation systems that connect bedroom communities to commercial centers, high-impact Digital InStore Displays, Digital Billboards, or standard Billboards on highways entering or leaving major cities, we have you covered. SOURCE: SCARBOROUGH 2008 The Power of Outdoor Advertising! 6904 Cypress Park Drive || Tampa, FL 33634-4462 || 1.941.302.9500 || www.cbsoutdoor.com NATIONAL IN-CAR STUDY 181/2 Hours per week on the road!* 4:00 Billboards move consumers to action.** Buses & Shelters get attention!* On a roadside billboard, have you ever learned of... At any time IN THE PAST 7 DAYS have you noticed a...(total) 58% ...an event 3:00 2:52 ...a store* 50% ...a restaurant* 58% ...a phone number 26% ...a website address 28% ...a radio tune-in 44% ...a TV show tune-in 33% 2:00 2:07 GENERAL RESEARCH 1:00 0:00 0% Typical Weekday ...public bus, not including a school bus? 59% ...bus stop? 47% ...taxi cab? 38% 75% 0% Typical Weekend 25% 50% 75% * and visited establishment How much time in hours or minutes do you spend combined, either driving or riding as a passenger in any vehicle, on a typical weekday/weekend? Results displayed in hours : minutes 31% Increase in time spent in-car. 71% of travelers notice Billboard Ads.* Workers shop on their way home.** From work to... 3:00 e s rea 31% 2:00 Inc 2:52 2:11 1:00 0.00 Most of the Time Sometimes 28% 34% ...a fast-food restaurant 44% ...a sit-down restaurant 22% ...a grocery store 82% ...a drug store 53% ...a convenience store 58% ...a department store 32% ...a “Big Box” store 63% Each Time 2003 2009 9% During our 2003 national in-car media survey, Arbitron found that Americans averaged 2 hours and 11 minutes in their cars during an average weekday; in 2009, Americans are reporting spending 2 hours and 52 minutes in their cars per weekday – a 31% increase. Almost Never Never 16% 11% 0% 75% Base: United States residents aged 18 or older who have traveled in any vehicle in the past month. ** Based on respondents that noticed ads. Source: Arbitron National In-Car Study 2009 The Power of Outdoor Advertising! 6904 Cypress Park Drive || Tampa, FL 33634-4462 || 1.941.302.9500 || www.cbsoutdoor.com BRANDSCIENCE: ROI GENERAL RESEARCH OOH: A Return On Your Investment SNAPSHOT: OVERVIEW Over the past three years, the British media research firm Brandscience analyzed over 600 econometric case studies to gauge the impact of Out-of-Home on sales results. The information is used to provide insights about how Out-of-Home advertising works relative to other media, independently and in synergy with other media. Brandscience found for each dollar spent on Out-of-Home advertising, an average of $2.80 was received in sales. Television and print advertising have a lower ROI, yet receive a greater share of the dollars in the average media mix. Out-of-Home lowers the cost of an advertising program (because of the low entry cost/efficiencies of OOH, it reduces the overall cost of an advertising campaign): Direct Mail CPM Comparisons of Major Media $60.00 $56.50 Newspapers $50.00 $43.00 $40.00 Cable TV In the U.S., the percentage increase in sales triples when campaign spending on Out-of-Home advertising moves from a low amount to a medium amount. Sales more than double when a high amount is spent on Out-of-Home. The optimal ROIs gained when a campaign’s overall ad spend is low, but the proportion of Out-of-Home in the media mix is high. Broadcast TV $30.00 Magazines $28.00 $25.00 Online $22.30 $22.50 $21.30 $18.50 $20.00 $17.50 Radio $14.70 $13.00 $10.00 $12.60 $10.30 $9.00 OUTDOOR $9.50 $8.40 $10.90 $11.10 $7.80 $5.00 $2.30 $2.10 $3.40 ed te rg e tTa op o- C No Ta rg et d s ly ai es D sin Bu op C o- sw ee M kli en es W s om In t en ere st s Fa sh i Bu on sin es s Po Bu ste lle r Ne tin w s te n on t ot te nt TV -E ar Ne ly.. tw Sp or ot k TV TV .. Sp -N ot ew TV s -P rim Ne e tw In or te k rc on ne Zo ct ne d Sp ot on C C s es sin al Bu G Sales Increase by Out of Home Proportion of the Media Mix Sp s te ite Si lS rta Po k en er Sp tw or ar ch Se Ne ot $- % Increase in Sales Using Out-of-Home in combination with other media improves the retention of a campaign’s advertising message. This works particularly well for television and online advertising. 20 campaign spend low outdoor spend low campaign spend medium outdoor spend medium campaign spend high outdoor spend high Message Decay Rate (Days) 18 17 16 14 12 13 10 8 8 6 6 4 2 0 Without Out of Home Out of Home Proportion of the Media Mix With Out of Home Internet TV Source: 2011 Outdoor Advertising Association of America, Inc. The Power of Outdoor Advertising! 6904 Cypress Park Drive || Tampa, FL 33634-4462 || 1.941.302.9500 || www.cbsoutdoor.com SARASOTA Right on the Gulf of Mexico, Sarasota is a sunny tropical paradise along with 8 islands that thrive on historical roots, aesthetic scenery, recreation, and tourism. It has been named America’s Best Small City and one of the top eight Best Places to Retire by CNN/Money Magazine. Sarasota is major tourist site as it is home to famous beaches, like Siesta Key, historical sites and museums, like the John and Mable Ringling Museum of Art, beautiful parks, and an award-winning restaurant scene. It’s warm climate and geographic location make it a popular destination for sports like golf and fishing. Sarasota’s natural beauty and eclectic culture make it a Gulf Coast hot spot for anything from a vacation getaway to fairytale weddings. CBS Outdoor’s media is sure to grab the attention of locals and tourists alike. Market Demographics: CBSA Population (18+): HHI $75,000+: College Educated (4+ yrs): White Collar Occupation: Blue Collar Occupation: Race & Ethnicity: 579,356 26.91% 27.62% 60.78% 19.04% White: AA/B: Asian: 79.94% 6.27% 1.47% Hispanic: Other: 10.76% 1.52% SOURCE: CENSUS DATA (2011 UPDATE) Market In Motion: Drove alone to any place(wk): Traveled 200+ miles (wk): Walked 3+ miles town/city(wk) Spent 30+ minutes traveling to work one way: 93% 27% 21.1% 11% SOURCE: SCARBOROUGH RESEARCH 2012, NORHT PORT-BRANDENTON, FL CBSA , RELEASE 1-12 MONTH STUDY Available Products: Bulletins 208 Units: Sarasota-Manatee Counties GameStop TV 46: Tampa-St. Petersburg-Sarasota DMA Mall Displays 84 Faces: 4 malls 6904 Cypress Park Drive || Tampa, FL 33634-4462 || 1.941.302.9500 || www.cbsoutdoor.com SARASOTA Major Points of Interest: Convention Centers: John & Marble Ringling Museum of Art G. WIZ: The Hands-On Science Museum Sarasota Classic Car Museum Turner Museum Marie Selby Botanical Gardens Sarasota Jungle Gardens Asolo Rep Theatre Ca d’Zan Mansion Circus Sarasota Inc. Sarasota Opera Siesta Key Lido Key Longboat Key Venice Beach Caspersen Beach Casey Key Manasota Key Tampa Convention Center Colleges/Universities: University of South Florida (USF) State College of Florida, Manatee-Sarasota Ringling College of Art and Design Sarasota Florida College East West College of Natural Medicine Keiser University New College of Florida Professional Sports Teams: Major Headquarters: Tropicana Juice Champs Sports Local Events: Asolo Theater Festival Art by the Light of the Moon @ Sarasota’s Towles Court Tampa Bay Rays - MLB Baltimore Orioles - MLB Tampa Bay Lightning Sarasota Polo Club Sarasota United Soccer League Spring Training Home of Major League Baseball’s Pittsburgh Pirates Minor league Bradenton Marauders Shopping/Nightlife: Towles Court Artisan’s World Marketplace Sarasota’s Herald Square Venice Main Street Westfield Shoppingtown Southgate Prime Outlets Sarasota Quay 6904 Cypress Park Drive || Tampa, FL 33634-4462 || 1.941.302.9500 || www.cbsoutdoor.com BULLETINS SARASOTA BILLBOARDS Coverage: - Manatee - Sarasota - Bradenton Reach Daily Commuters! Location: Impact the Masses: Ultimate Exposure: Sizes: Located on key highways, intersections and integral choke points in Sarasota, Bulletins offer unparalleled outdoor coverage and make your message larger-than-life! Bulletins are one of the greatest ways to impact the increasingly mobile population and to communicate your message to the masses. Ensure branding at a specific location with high frequency and a steady building reach throughout the campaign. 14’H x 48’W 10’5’H x 36’W 10’H x 40’W 6904 Cypress Park Drive || Tampa, FL 33634-4462 || 1.941.302.9500 || www.cbsoutdoor.com BULLETINS SARASOTA BILLBOARDS Coverage 6904 Cypress Park Drive || Tampa, FL 33634-4462 || 1.941.302.9500 || www.cbsoutdoor.com GAMESTOP TV SARASOTA OUTERNET Reach Males 12-34! Stay Relevant: Influence your Target: The Network: Coverage: GameStop is the largest US video game and entertainment retailer, selling more than half of all video games nationwide. All programming is original game content that keeps shoppers engaged and coming back. Reach a targeted demographic at point of passion. GameStop TV viewers are mostly M12-34, lighter cable broadcast viewers and extremely responsive to ads shown on GameStop TV. • • • • • • 49 stores* • :30, 4 plays per hour (57,075 plays over 28 days) • :15, 8 plays per hour (114,150 plays over 28 days) Source: Arbitron 2012 *Covers Tampa-St Petersburg (Sarasota) FL DMA • 12+ Impressions: 329,600 • M 12-34 Impressions: 263,680 HD LCD Screens Full Surround Sound Visible everywhere in the store 90% viewership Dwell time is 19.6 minutes 6904 Cypress Park Drive || Tampa, FL 33634-4462 || 1.941.302.9500 || www.cbsoutdoor.com OVERVIEW SARASOTA MALLS Available Malls: - Baywalk Mall Centro Ybor University Mall, FL. Westshore Plaza Available Mall Media: - Mall Dioramas Banners Large Format Banners Escalator/Staircase Wraps Window/Door Clings Elevator Wraps Floor Graphics Table Tops Mall Dominations Mall Events Media varies per mall Retail Therapy! Top of Mind: Unavoidable: The WOW Factor: Connect with shoppers and make an impression moments before purchasing decisions are made. Perfect for point of purchase opportunities, directional and targeted showings — as well as seasonal, promotional or branding campaigns. Consumers won’t miss mall media because of its premium placement. Displayed in high traffic areas, mall media will surely grab shoppers’ attention. With specialty media, advertisers can add movement to their campaigns to really stand out. “Out-of-the-box” mediums will surely create a stir and encourage audience recall. 6904 Cypress Park Drive || Tampa, FL 33634-4462 || 1.813.888.5541 || www.cbsoutdoor.com MALL DIORAMAS SARASOTA MALLS At the Point of Purchase! Penetrate: Draw Attention: Maximum Exposure: Size: Backlits are located on the back of mall maps. They are positioned in prime high traffic areas to ensure exposure and increase overall frequency. Perfect for point of purchase opportunities, directionals, seasonals and promotional campaigns. This is a highly versatile product for all types of advertisers. Backlighting enhances the visibility of each ad while generating awareness. Give your campaign a visual boost with these magazine-quality full color displays. 70”H x 48”W - Shelter 50”H x 40”W - Standard 6904 Cypress Park Drive || Tampa, FL 33634-4462 || 1.813.888.5541 || www.cbsoutdoor.com BANNERS SARASOTA MALLS Visibility! Bold: Location: Creative Opportunities: Size: Double-sided banners are suspended from ceilings, ensuring uninterrupted line of sight in both directions. Banners are available by level, area and can be positioned adjacent to specific outlets. Easy to change, relocate or replace! Execute multiple creative concepts. Display different messages that are sure to make an impact and deliver message consistency. 12’H x 6’W 9’H x 5’W 8’H x 5’W 4’H x 10’W *Additional Sizes available upon request 6904 Cypress Park Drive || Tampa, FL 33634-4462 || 1.813.888.5541 || www.cbsoutdoor.com ENTRANCE DOOR CLINGS SARASOTA MALLS Up Front! Break Through: Enthrall: Maximum Exposure: Size: These eye level ads meet shoppers at all main entrances and exits. Door Clings make a strong impression in an uncluttered environment. Educate consumers on your brand, message, product, and/or service. Reach shoppers with disposable incomes and alert them of any special promotions. Vibrant, full color, double-sided, magazinequality graphics that grab shoppers’ attention. 12”H x 12”W Additional sizes available upon request 6904 Cypress Park Drive || Tampa, FL 33634-4462 || 1.813.888.5541 || www.cbsoutdoor.com ELEVATOR WRAPS SARASOTA MALLS Striking Media! Strategic Locations: Informative: Be Creative: Size: Both unexpected and eye-catching, Elevator Wraps target shoppers when they are most attentive and give consumers the chance to absorb your message. Inform shoppers as they wait for the elevator and direct attention to your brand, message, product or service. Elevator doors can be wrapped on the outside & inside to surround shoppers with your message. Movement combined with a unique canvas, offers advertisers the option to add a fun and entertaining aspect to their campaigns. 8’H x 4’W Sizes may vary 6904 Cypress Park Drive || Tampa, FL 33634-4462 || 1.813.888.5541 || www.cbsoutdoor.com ESCALATOR WRAPS SARASOTA MALLS Hard-to-Miss Media! Prime Location: Branding Opportunities: Stand Out: Sizes: These large media formats are affixed to escalator glass and/or sides. Escalator Wraps provide targeted placement of your message reaching all mall shoppers. Enables advertisers to utilize the medium in their creative execution. Custom 6904 Cypress Park Drive || Tampa, FL 33634-4462 || 1.813.888.5541 || www.cbsoutdoor.com MALL EVENTS SARASOTA MALLS Experiential Marketing! Stick Out: Educate: Turn-Key: Draw attention to your campaign by engaging shoppers. Feature your product and demonstrate its usage with a mall event that is sure to generate brand awareness. Have the unique opportunity of interacting with consumers one on one. Provide samples, coupons and special offers to incentivize consumers’ purchase decisions. We provide turn-key services for each event by taking care of staffing, production, event space, media signage and logistics. 6904 Cypress Park Drive || Tampa, FL 33634-4462 || 1.813.888.5541 || www.cbsoutdoor.com FLOOR GRAPHICS SARASOTA MALLS Stop Shoppers In Their Tracks! High Traffic Locations: Flexible: Eye-Catching: Size: Floor Graphics are positioned at mall entrances and main mall corridors. Enable clients to convert empty floor space into a canvas for a dynamic and impactful ad. Lead consumers to your retail location with Floor Graphics! With endless possibilities and the ability to modify shapes, sizes and locations, advertisers can really get the attention of shoppers. Stop shoppers in their tracks with Floor Graphics and create buzz with a unique creative execution. 10’H x 10’W 4’H x 4’W 3’H x 3’W 2’H x 2’W *Die cuts available upon request. 6904 Cypress Park Drive || Tampa, FL 33634-4462 || 1.813.888.5541 || www.cbsoutdoor.com FREE STANDING SIGNAGE SARASOTA MALLS Back Up Your Message! Visible: Informative: Create Awarenes: Size: Positioned at eye level, each display provides excellent line of sight creating maximum visibility. Located in key high traffic areas ensures repeated exposure and increases overall frequency. Client is able to choose specific locations. Perfect for point of purchase opportunities, directional and targeted ads as well as seasonal or promotional campaigns. These posters attract consumers’ attention and ensure they absorb your message. 6’H x 3’W 28”H x 22”W Sizes may vary. 6904 Cypress Park Drive || Tampa, FL 33634-4462 || 1.813.888.5541 || www.cbsoutdoor.com MALL DOMINATION SARASOTA MALLS Total Domination! Dominate: Be Creative: Go Unrivaled: Size: With a Domination, advertisers are offered the unique opportunity to completely saturate a mall. Ads are located in high traffic areas throughout the mall for maximum impact. Using event sponsorship, multi-products and multi-messages, advertisers can dominate every position while commanding consumers’ attention. Build brand awareness by creating a virtual exhibit that surrounds consumers with your mesage throughout their shopping experience. Custom 6904 Cypress Park Drive || Tampa, FL 33634-4462 || 1.813.888.5541 || www.cbsoutdoor.com LARGE FORMAT BANNERS SARASOTA MALLS Larger Than Life! Command Attention: Take Over: Influential: Size: Double-sided and suspended from the ceiling, these Large Banners draw shoppers’ attention with their larger than life presence. This large scale ad grabs attention and encourages high brand awareness. Visible from all levels, advertisers can dominate the mall’s corridors and center courts. Create point of purchase opportunities. Be top of mind and put your name and brand in front of shoppers. 16’H x 12’W 14’H x 10’W 10’H x 10’W 10’H x 12’W *Additional Sizes available upon request. 6904 Cypress Park Drive || Tampa, FL 33634-4462 || 1.813.888.5541 || www.cbsoutdoor.com STAIR GRAPHICS SARASOTA MALLS Stand Out! Key Locations: Be Noticed: Tell a Story: Size: Staircases are located in high-traffic areas that are highly visible from any level — enabling advertisers to target a premium mall demographic right before buying decisions are made. Serves as an unexpected and unique medium that’s sure to create a buzz. Staircases are eye-catching and generate audience recall. Staircases can act as advertising storyboards, grabbing the attention of busy shoppers and stopping them in their tracks. Utilize this medium to work with your creative tag line. Custom 6904 Cypress Park Drive || Tampa, FL 33634-4462 || 1.813.888.5541 || www.cbsoutdoor.com TABLE TOPS SARASOTA MALLS Captivate Consumers! Long Read Times: Usage: Move Consumers: Size: Table Tops are located in the food court and alllow shoppers to engage in long read times. Message penetration at its max! Perfect platform for multiple creative excutions and the utilization of QR codes. Brand the food court by monopolizing every table with your campaign message. Custom 6904 Cypress Park Drive || Tampa, FL 33634-4462 || 1.813.888.5541 || www.cbsoutdoor.com BAYWALK MIDCORE SARASOTA MALLS At the Point of Purchase! Highlights: Demographics: Major Anchors: Media: Located in the heart of downtown Saint Petersburg FL on the corner of First Avenue North and Second Street North, the Baywalk Midcore Shopping Plaza has an exciting mix of retail and dining in a fantastic downtown St. Petersburg Florida location. Retail GLA: 150,000 sq. feet Number of Stores: 50 Primary Market Population: 411,354 Average HHI: $61,099 Muvico Theaters Ann Taylor Dan Marino’s Johnny Rockets 23 Ad Faces 50”H x 40”W 6904 Cypress Park Drive || Tampa, FL 33634-4462 || 1.813.888.5541 || www.cbsoutdoor.com CENTRO YBOR SARASOTA MALLS At the Point of Purchase! Highlights: Demographics: Major Anchors: Media: Centro Ybor features an exciting mix of retailers, restaurants and entertainment venues situated around a palm-lined plaza that captures the flavor of Tampa ‘s historic Latin Quarter. Anchored by the Muvico Centro Ybor 20 Theater and featuring such names as GameTime, The Improv and Urban Outfitters, Centro Ybor is a unique and unforgettable experience. Retail GLA: 220,000 sq. feet Number of Stores: 27 Primary Market Population: 694,272 Average HHI: $64,539 Gametime Cards/Hobby Havn Muvico 20 Theater 14 Ad Faces 50”H x 40”W 6904 Cypress Park Drive || Tampa, FL 33634-4462 || 1.813.888.5541 || www.cbsoutdoor.com UNIVERSITY MALL, FL SARASOTA MALLS At the Point of Purchase! Highlights: Demographics: Major Anchors: Media: University Mall enjoys a rich history as a local attraction and preferred shopping destination for northeast Tampa. Conveniently accessed from both I-275 and I-75 University Mall is strategically located near the University of South Florida, Busch Gardens Theme Park and The Museum of Science and Industry (MOSI). An $11 million interior and exterior renovation added amenities including soft play area and computer Wi-Fi lounge. Retail GLA: 1,235,000 sq. feet Number of Stores: 165 Primary Market Population: 689,366 Average HHI: $68,952 Burlington Coat Factory Dillard’s Clearance Ctr Frank Theatres K&G Fashion Superstore Macy’s Sears 32 Ad Faces 50”H x 40”W 70”H x 48”W 6904 Cypress Park Drive || Tampa, FL 33634-4462 || 1.813.888.5541 || www.cbsoutdoor.com WESTSHORE PLAZA SARASOTA MALLS At the Point of Purchase! Highlights: Demographics: Major Anchors: Media: WestShore Plaza is one of the premier shopping destinations in Tampa, Florida with a mix of shopping, dining and a luxury 14-screen theater. Shoppers will enjoy a mix of retailers such as Ann Taylor, Banana Republic, and Old Navy. WestShore Plaza offers exclusive dining options including Maggiano’s Little Italy, PF Chang’s China Bistro, Mitchell’s Fish Market, The Palm and Seasons 52. Retail GLA: 1,064,183 sq. feet Number of Stores: 125 Primary Market Population: 289,602 Average HHI: $90,500 AMC WestShore 14 H&M JCPenney Macy’s Old Navy Saks Fifth Avenue Sears Roebuck and Co 15 Ad Faces 70”H x 48”W 6904 Cypress Park Drive || Tampa, FL 33634-4462 || 1.813.888.5541 || www.cbsoutdoor.com
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