FUTURETRAVEL
LOCATION-BASED ADVERTISING SYSTEM
DOUG ROSENBERG
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FUTURETRAVEL
OVERVIEW
FutureTravel enables
• stores and restaurants to publish coupons
• consumers to receive coupon on arrival
• opt-in model for consumers eliminates spam
• billing on customer acquisition for stores
STORE PUBLISHES COUPON
Publishing a coupon is simple and quick for stores
• define the Terms and Conditions of the Offer
• upload a coupon image
• specify the geofence which will trigger delivery of the coupon on arrival
The coupon publishing process takes around 20 minutes once you’ve designed
your coupon image
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CUSTOMER DECIDES TO VISIT STORE
AND REQUESTS COUPON
• Customers browse a map, select stores or restaurants
they want to visit, and request a coupon on arrival.
• The customer’s trip plan is stored in the cloud and will be
accessed by the mobile app which receives the coupon
when the customer visits the store
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CUSTOMER RECEIVES COUPON
ON ARRIVAL AT THE STORE
• When the customer enters the geofence which surrounds the store, a notification
is sent to their phone.
• For security, a store employee enters a PIN number to redeem the coupon.
• The store processes the customer’s transaction normally, and only pays after a
customer purchase is made. There is no speculative advertising cost.
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WIN-WIN FOR STORES AND CONSUMERS
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FUTURETRAVEL VS. GOOGLE ADWORDS
(PAY PER CLICK)
Typical Pay Per Click scenario: Store pays Google $1.25 per click to advertise. It requires 20 clicks on average to acquire a customer.
Cost of customer acquisition is $25.
Typical FutureTravel scenario: Store pays FutureTravel $3 per redeemed coupon, otherwise there is no cost.
Cost of customer acquisition is $3.
FUTURETRAVEL VS. GROUPON
(PRE-PAID COUPONS)
Typical Groupon scenario: Store offers $10 off a $30 purchase through Groupon. Groupon bills the customer $20, and pays the store $10
after the customer visits.
Store has to pay Groupon $10 to deliver the customer and has to deliver $30 worth of goods for $10 to customer.
Typical FutureTravel scenario: Store pays FutureTravel $3 per redeemed coupon, this is a flat fee and not a percentage of the transaction.
Store runs the customer transaction normally, delivers $30 worth of good for $20 to customer and $3 to FutureTravel.
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POWERED BY FUTURETRAVEL™
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