Hallmark Babies 2015 Spring and Summer Collections As a natural extension of Hallmark in the USA, Hallmark Babies is devoted to providing unique designs and supreme quality babies & children‟s wear for ages 0-8. This season's quality wear has new and different designs with styles that are suitable for unpredictable weather changes to come in Spring and Summer 2015. Featuring trendy styles in casual wear, crafted in cotton mostly, this innovatively inspired collection offers a wider choice for doting parents. With comfort and safety as our prime concerns, all our products are tested to the highest standards for safety and reliability. The 1,300 dedicated designers in Hallmark's international design team continuously provide unique and attractive graphic designs and the 2015 Spring and Summer Collections are more impressive than ever. 【Long-Staple Cotton】 Since it was successfully launched in 2012, Long-Staple Cotton Collection has been favored by most parents and children. Super soft and breathable Long-Staple Cotton is one of the major fabrics this season. The long-staple cotton products are extraordinarily resilient to wear, very soft and breathable. Perfectly allowing your darling babies to stay comfortably and fully enjoy spring and summer. 【Bamboo Collection】 Bamboo cotton, which is extracted from natural fiber, has received acclamation from our customers for being hygroscopic and highly breathable. The main characteristics are naturally antiseptic, deodorized and anti-ultraviolet (UV) rays, with silky softness, most suitable for summer-wear. As it is environmentally friendly, the bamboo fiber decomposes naturally in the soil, and no fertilization takes place during the growing process. Bamboo reduces the pollution of water sources and is environmentally desirable. This season we have incorporated many outstanding new designs into our Bamboo Collection. 1 【Premium Collection】 For our much sought after Premium Collection we have an improved range of supreme fabrics including Linen Cotton & Cotton Silk. Our superb range of new designs is built around seasonal colours such as Milk-white, Palest gray and Flowery apricot. Crown patterned, the Premium Collection is the first choice for budding fashionista princes and princesses. 【Home Collection】 In response to increasing demand across the market, Hallmark Babies continue to develop extra comfortable pajama sets and underwear for our little children and we have now increased the sizes range to include size 150. The Hallmark Babies‟ „Baby Home Collection‟ continues with fine fabrics and slim cutting. And also using soft, fine, absorbent bamboo fiber and long-staple cotton fabric with extra-fine thread to provide the most comfort for our precious babies. Predicted to be a 'must-have' item this coming season, our new Bath Collection is made from superb quality, superior Terry Fabric. 2 【Artist Collection】 This series of exclusive-design products are based on the famous illustrator's work from Hallmark. 【Bob Kolar】 Bob Kolar is one of the talented artists in Hallmark, who spends his time at Hallmark crafting unique pictures and thinking up fun things for kids. For this coming season, Hallmark Babies has selected Bob Kolar‟s graphics of cartoon Batman, monsters, Breadman, and other amusing charaters for the Kid Boy Collection, to ensure boys are more cool and extra smart for Summer. 【Sarah Mullen】 The theme of famous Hallmark artist Sara Mullen is illustration patterns. For this collection Hallmark Babies chose her simple illustrated flower patterns and dot prints as the focus of the allover printing on the products. Additionaly, there is an adorable long-eared rabbit, a cheeky cat-with-a-hat, watchful big-eyed owls, colorful butterflies, and huge mushroom patterns to enthrall and enchant pretty little girls during summer. 【Stylish Voyager】 Designs that go from city to farm with loving bear babies, Eiffel Tower illustrations, cute engine-motors and silly-billy trucks are geared to make children's travels with friends and loving parents happier and more enjoyable this Springtime. 【Bouncing Rain Forest】 This summer, Hallmark Babies guides children and all kinds of rainforest animal friends, such as gorillas-in-glasses, cute little tree frogs, lazy crocodiles, lizards, snails and tiny turtles, etc., to seek wonderful adventures together. On summer's sunniest days, lively children will love the fun of a tropical rainforest with their animal partners. 3 Welcome to the Hallmark Babies‟ department stores, specialty shops, official online store: hallmarkbabies.com and T-mall official online store: hallmarkysde.tmall.com for purchasing your favorite products. Hallmark, originated from the USA in 1910, has grown from two shoeboxes of postcards into one of the most remarkable brands in the international market. Now its products can be found in more than 100 countries around the world. Due to the excellent quality of products and services, Hallmark continues to earn the trust and adoration of customers worldwide. Established in 2004, Hallmark Babies is one of the fastest growing and most renowned brands of clothing for babies and children, with over 250 retail networks in Hong Kong, Macau, Mainland of China, Taiwan, United Arab Emirates, the Philippines, Vietnam and Georgia. Every piece of Hallmark Babies products describes the core value of Hallmark Babies - “Love.Care.Touch” which emphasizes the unique link between parents and babies. LOVE – Every piece of our baby and children‟s wear is designed with tender love by mother-designers who know precisely what parents and babies need. CARE – Product safety is our prime concern. Every step has been taken to ensure the highest safety measures to protect babies and children. Nickel free buttons are used to ensure no harmful substances come into contact with baby. Every item is checked by automatic metal detector to ensure there is no broken needle or metal contamination. Each attachment is put through a special tensile test. TOUCH – Our baby and children‟s wear is made of the finest fabric and materials to give the softest touch and kindest comfort to tender skin. Soft combed cotton, bamboo and organic cotton are mostly used in our products. We also innovatively designed 100% cotton sweat pads to replace the traditional size labels to eliminate itchiness. We now share the world of “Love.Care.Touch”, not only with our product benefits, but through the core values of a kind, compassionate and caring Hallmark Babies brand. 4 Awards Obtained 1) Mystery Shoppers Programme 2012 Service Retailers of the Year, Infant and Child Merchandise Category, and Great Progress Award 2012 by Hong Kong Retail Management Association 2) Excellent Branding Award 2011, 2010 by OURS Magazine (Hong Kong) 3) The Best of Contribution Award 2009 by Guangzhou Tee Mall 4) Outstanding Achievement Award Year 2006 by Hallmark USA 5) Top 10 Confident Brand Award 2006 (Babies’ Wear Category) by parental website Babykingdom.com and voted by the public 6) The Best License (Non-entertainment) Award 2005 by the International Licensing Industry Merchandisers‟ Association & The Hong Kong Trade Development Council 7) The Best New Property of the Year 2004by the International Licensing Industry Merchandisers‟ Association & The Hong Kong Trade Development Council 8) The Trendy Children’s Wear Award in 2005 by Shanghai Garment Trade Association and Shanghai International Fashion Federation 9) HKACE Customer Service Excellent Award 2005 For SME Organization Award - Silver by Hong Kong Association for Customer Service Excellent www.HallmarkBabies.com 5
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