Harlem Park to Park
MEMBERSHIP OUTREACH
HARLEM PARK TO PARK
ONE OF NYC’S MOST EXCITING NEW SHOPPING, DINING
AND NIGHTLIFE DESTINATIONS
FREDERICK DOUGLASS BLVD
VOTED
“BEST NEIGHBORHOOD IN
NYC!”
Curbed, Jan 2011
HARLEM PARK TO PARK
“THE
NEW HARLEM
PROGRESSIVES”
The Everything Guide to Harlem
New York Magazine, Feb 2011
Harlem Park to Park
 The Harlem Park to Park Initiative (HP2P) is a network of entrepreneurs
committed to community development in Central Harlem, NYC’s premiere
cultural, dining, shopping and nightlife hub north of 110th Street.
 The membership of Harlem Park to Park is comprised of
80+ premiere businesses located within the geographic area of Central
Park North to 125th Street and Morningside Park to Marcus Garvey Park.
HARLEM PARK TO PARK
Mission
To encourage commerce that successfully sustains
and promotes the community and culture of the
Village of Harlem and celebrates the neighborhood’s
historic CHARM.
 Community and Culture
 Heritage and Hospitality
 Art and Architecture
 Retail and Restaurants
 Music
Area of Harlem Park to Park
 Central Park North to 125th
 Morningside Park to Marcus Garvey Park
Harlem Park to Park
Who are we?
80+ of the neighborhood’s most exciting dining, shopping & nightlife venues
We generate $60+ Million in gross sales ($200K-$1.5M per business)
We service a high growth trade area with global reach
 150,000 affluent, diverse/international residential community*
 62% African American
 14% Caucasian
 24% Hispanic
 500 new condominium units within 5 block radius** on one corridor alone. Area has
three.
 Average income of new home buyers in Harlem is $194K***
 $300K-$1.8M average sale price
We host 5 million+ national and international tourists per year
*NY Times, 1/5/10; **WSJ, 6/19/10; ***Harlem Drilldown report, 2008
Harlem Park to Park
Membership Overview
Members include an impressive variety of successful establishments
which have opened in recent years, as well as businesses which have
been operating successfully in Harlem for many years.
Categories include restaurant/bars, retail stores , hostels/bed &
breakfasts, culture/entertainment venues, sport facilities, tour
companies, media publications, real estate brokers, marketing/public
relations executives, business development agencies.
Restaurant/Bar
Retail
Culture/
Entertainment
Lodgings
Services
43%
8%
9%
3%
37%
HARLEM PARK TO PARK MEMBERS
RESTAURANT/BARS
5 and Diamond
67 Orange Street
Babbalucci Italian Kitchen & Wood
Burning Oven
Barawine
Cantina 1838
Cheri Harlem
Chez Lucienne
Chocolat Restaurant Lounge
Corner Social
Cove Lounge
Double Dutch Espresso
Ginny’s Supper Club
Harlem Besame
Harlem Food Bar
Harlem Shake
Harlem Tavern
La Bodega 47 Social Club
Lenox Coffee
Lido Harlem
Lolo’s Seafood Shack
Madiba Harlem
Melba’s 125
Melba's Restaurant
Mess Hall
Minton’s Harlem
Moca Lounge
Otto’s Wine & Burger Bar
Red Rooster Harlem
Seasoned Vegan
Settepani Restaurant
Shrine World Music Venue
Silvana
Sylvia's Restaurant
Sylvia’s Also Lounge
Tastings Social
The Cecil Restaurant & Bar
The Park 112 Restaurant & Bar
Vinateria Restaurant & Bar
Yatenga French Bistro & Bar
RETAIL
Franz James Floral Boutique
Harlem Heirloom
Harlem Underground
Katrina Parris Flowers
Lee Lee's Bakery
Make My Cake
Pa-paya Seed Frozen Yogurt Cafe
Shatzi Life
CULTURE/ENTERTAINMENT
The Apollo Theater
Friends of Morningside Park
Harlem Arts Alliance
La Maison d’ Art
Maysles Cinema
MIST Harlem
Mount Morris Community Improvement
Association (MMPCIA)
Romare Bearden Foundation
Sundae Sermon
Tatiana Pages Gallery
Uptown Magazine
LODGINGS
Aloft Harlem/W Hotel
Harlem Grand Bed & Breakfast
SERVICES
Miss Allison Productions
Bankuti Team/Douglas Elliman Real Estate
Bikram Yoga East Harlem
Bohemia Realty Group
BOS Development
Chatman J. Cakes
Chloe the Yogi
Co-Found Harlem
Corbin Hill Farms
Creative Resources, Ltd
Doggedly Devoted
Down to Earth Markets
Experience Harlem
Good Ice Marketing
Harlem Animal Hospital
Harlem Brew/Sugar Hill Ale
Harlem Business Alliance (HBA)
Harlem Chi Community Acupuncture
Harlem Heritage Tours
Harlem Skin Clinic
Harlem Yoga Studio
HEAF
Land Yoga
Melba’s Catering
My Gym Children’s Fitness Center
PLG Consulting
Simplicious
Taste Harlem Food & Culture Tours
Tastings NYC
The Morningsider
TWB Communications
MEMBERSHIP OPPORTUNITY
As a member,
be at the center of the pulse of
New York City’s most exciting burgeoning
neighborhood located in the heart of Uptown’s
entertainment and lifestyle corridor.
What have we accomplished?
Membership
 Current membership includes 80+ businesses
Neighborhood Partnerships
 Co-sponsor annual neighborhood Halloween events with Mount Morris Park Community Improvement Association
(MMPCIA)
 Co-sponsor Summer Sizzles on Lenox Café Crawl in partnership with Experience Harlem
Neighborhood Events
Harlem Restaurant and Retail Week
 Held twice a year during Spring and Fall seasons
 Restaurants offer prix fixe menu; Retail stores offer prix fixe items
Annual Harlem Harvest Festival
 Held Columbus Day Weekend, 2500 attendees
 Includes Farmer’s Market, Wine Tastings, Taste of Harlem w/ 20+ Food Booths
 $25K grant funding from NYC Small Business Services/Avenue NYC program
Harlem for the Holidays
 Sponsor Window Display Competition , Coat/Toy Drive, holiday shopping and dining promotional campaign
Harlem Hospitality & Culinary Conference
 Host conference with panelists and speakers from the NYC hospitality and culinary industry
 Sponsored by American Express
Uptown Battle of the Bars
 Mixology competition between West, East, Central Harlem and Washington Heights/Inwood bars/bartenders to produce
original cocktail using brand sponsored spirit
 Community encourage d to visit bars, sample cocktail and vote online for favorite cocktail.
Welcome to the Neighborhood
 Partnership between HP2P and the Harlem real estate community
 Build links between new residents and retail, restaurant and lifestyle businesses located in Central Harlem.

Gift bag program for new residents
How did this movement begin?
 Started with small business owners getting together to
help ourselves
 Researched successful neighborhood marketing
associations such as the Meat Packing District Initiative
 Reached out to the local economic development
agencies, Community Board 10, as well as the City and
State agencies to update on our initiative and find areas
of collaboration
 Formed business alliance of scrappy, innovative, and
determined business owners committed to bring about
change and growth
Objectives
 Proactively shape the public image of Harlem’s small businesses
 Increase traffic to local businesses through marketing and PR
 Create greater awareness of all the great services that our local
businesses provide
 Build loyalty and local ownership from residents of the community
 Capture increased spending from current tourist traffic
 Attract visitors from other parts of Manhattan and Tourists from beyond
 Work to create an environment in which small business can
thrive
 Work with city and state officials to make sure that issues related to doing
business in our district are heard and addressed
 Encourage networking and collaboration amongst companies
 Collaborate with the development community to encourage
development that benefits local small businesses and increases
the CHARM of our neighborhood
 Provide systems (maps, brochures, online, etc) that will give
broader access to information and resources for our business
community and residents
Key objectives
Increase membership
Hire administrative staff for HP2P
Produce signature events and secure corporate sponsors
Foster relationships with NYC hospitality and culinary professionals
and organizations.
 Build bridges to existing NYC events to drive traffic to Harlem
businesses




 Restaurant Week
 Fashion Week
 Film Festivals
 Apply for funding/allocation of resources for neighborhood
improvement
 NYC Small Business Services - Avenue NYC
Marketing Initiatives
SPRING/SUMMER
FALL
Neighborhood Guide/Map
Oktoberfest
Harlem Restaurant and Retail Prix Fixe week
Hospitality and Culinary Conference
Harlem Earth Day
Uptown Battle of the Bars
Welcome to the Neighborhood Block Party
Harlem Sidewalk Café Crawl /Lenox Avenue
 Harlem Restaurant and Retail Prix Fixe
week
 Farm to Table Dining Promotion
 Harlem Harvest Festival – Columbus Day
Weekend
 Farmer’s Market, Taste of Harlem
 Best in Harlem Cook-off/Bake-off
 Halloween Costume Bar Crawl
HOLIDAY
 Holiday Window Lighting/Visual Art
Installation
 Coat/Toy Drive; Dining/Shopping
Promotion
Participation Fees
Initiative
Member
Non member
Eat Shop Play (Spring)
$50-$75
$100
Oktoberfest (Fall)
$50-$75
$100
$25-50
$100
$75
$150
$50-$150
$75-$200
Neighborhood Map
$0
Not available
Website
$0
Not available
Restaurant & Retail Week Promotions
Special Promotions:
(Ex. Promotional Packages)
Outdoor Street Festival
Bartender competition/Bar Crawls
How to get involved
 Get involved – come to meetings, have ideas,
implement programs, network
 Annual membership fee $350-$500
$50 for each additional business
Dues are used to fund marketing initiatives
 Be ready to roll up your sleeves and work to bring
about growth for all of us
Visit us at
WWW.FACEBOOK.COM/HARLEMPARKTOPARK
Contact us at
[email protected]
134 W. 118th Street, Ground Floor
NY, NY 10026