1. business and industrial

Morehouse School of Medicine Department of Psychiatry & Behavioral Sciences
HBCU - Center for Excellence in Behavioral Health
Building your Professional and Personal Brand
Through Internships: While Earning College Credits
Thursday, April 30th - 2pm-3pm EDT
Presented by
Dr. Darrin E. Wright, Assistant Professor and
Director of Field Education, Clark Atlanta University in
the Whitney M. Young, Jr., School of Social Work
Grant # TI-025590
Historically Black Colleges and Universities Center For Excellence In Behavioral Health
Cooperative Agreement with the Substance Abuse and Mental Health
Services Administration’s (SAMHSA) Center for Substance Abuse
Treatment (CSAT) and Center for Mental Health Services (CMHS).
SAMHSA Grant No: TI 025590: HBCU-CFE 2014-2017

Promote student behavioral health to positively impact student
success and retention

Expand campus service capacity, including the provision of
culturally appropriate behavioral health resources

Facilitate best practices dissemination

Foster behavioral health workforce development through
internship opportunities at behavioral health sites
Dr. Darrin E. Wright
Dr. Wright is an Assistant Professor and Director of Field Education, at Clark
Atlanta University in the Whitney M. Young, Jr., School of Social Work; Dr. Wright
has served in his current position as Director of Field education for the past 9 years. Dr.
Wright has over a decade of community based social work practice in the area of mental
health and addictions with individuals, families and communities; which included Social
Services Division Coordinator for Behavioral Health and Developmental Disabilities at
Central State Behavioral Health Hospital, in Milledgeville, Georgia, prior to assuming
his appointment at CAU in 2006.
Dr. Wright holds a B.A. in Forensic Psychology from John Jay College of Criminal
Justice, Manhattan, NY; a Master’s in Social Work from Columbia University,
Manhattan, N.Y. and a PhD in Social Work Policy, Planning and Administration from
Clark Atlanta University. Dr. Wright’s area of expertise and interest are: integrated
behavioral healthcare systems, community development, international social work, and
workforce development for individuals with disabilities.
Building Your Personal and Professional Brand Through
Internships : While Earning College Credit.
Presenter: Dr. Darrin E. Wright, LMSW
Assistant Professor/Director of Field Education
Clark Atlanta University, School of Social Work
April 30, 2015
There are three elements important to successful people who
want to excel in their craft and move up in their profession. They
must:
• Perform exceptionally well.
• Cultivate proper Image.
• Manage their Exposure so the right
people will know them.
60%
30%
Exposure
Image
10%
Performance
Did you know
• Organizations pay for performance but
tend to promote based on potential
PIE – A FORMULA FOR SUCCESS
Performance
• Entry ticket
• Reputation builder
• Starts the legacy… Your
legacy
• Common denominator
in the promotion
process
• Confirms your ability to
take on more
responsibility
• Must grow to stay
above the bar as It is
continuously being
raised
Performance is Key
Make a difference on every job and perform each with the
goals of the organization in mind
Develop a reputation for delivering results
Take the hard job…err on the side of the bigger challenge
Do everything with a sense of urgency and a drive to win
Make each decision in the best interest of the business
Take risks, present new ideas but always relate them directly
to current business needs
Always with unyielding Integrity
PIE – A FORMULA FOR SUCCESS
Performance
Image
• Entry ticket
• Reputation builder
• Starts the legacy… Your
legacy
• Common denominator
in the promotion
process
• Confirms your ability to
take on more
responsibility
• Must grow to stay
above the bar as It is
continuously being
raised
• It’s the message you
send before you speak,
whether intentional or
not
• Includes attire,
confidence and
demeanor
• Develops early in your
career
• Says “I’m Ready”
• Every interaction
counts. Make sure all
are positive
Image = Brand
If you are not sure if your image is consistent with your career
goals, ask for guidance.
The only way to see yourself as others see you is to ask
others for an honest assessment of what they see
If your goal is leadership, it is helpful to take a measure of
your image and compare it with the image of other
successful leaders in the business
You can change your image if you are open
to self-improvement.
Your Brand is the Story when it all comes together
Personal Branding = Image
You are a total package
Character
Education and knowledge
Experiences with other jobs, countries and cultures
Competencies and successes
Values, Morals, Passions
Your brand encompasses your image, your reputation and
the extent of your exposure.
Why Are These Brands So Good?
They are recognizable with established standards of excellence
No one knows their product features any better
They are constantly improving their product
They position & market their products for critical exposure
They plan for a great return on their investment
Managing Your Brand
How often do you assess yourself?
Do you know your Brand?
What are your skills & skill gaps?
What experiences have you had and how have they shaped
you?
What are your beliefs and values?
Are your values consistent with your Company Values?
What is your definition of success?
Is your image consistent with your definition of “you”?
PIE – A FORMULA FOR SUCCESS
Performance
Image
Exposure
• Entry ticket
• Reputation builder
• Starts the legacy… Your
legacy
• Common denominator
in the promotion
process
• Confirms your ability to
take on more
responsibility
• Must grow to stay
above the bar as It is
continuously being
raised
• It’s the message you
send before you speak,
whether intentional or
not
• Includes attire,
confidence and
demeanor
• Develops early in your
career
• Says “I’m Ready”
• Every interaction
counts. Make sure all
are positive
• High career impact
• How others know of
your performance
• Makes you visible to
those who can
influence your career
• Can be enhanced by
network of
mentors, bosses &
champions
• People love it, but
can be good or bad
Exposure
Often you will have to make the first move
Get to know others on a personal level when it is
comfortable
Listen when others tell you about themselves
Develop a reputation for knowing what you are doing
Broadcast successes – people can’t read into your minds!
Be willing to lend a helping hand
Ask for project work, task forces, stretches
But remember, exposure means you’re exposed!
Networking Requires Work
Successful networking requires the productive use of time and
resources
Continually update your contacts.
Keep in touch through lunch, phone calls and
messages, emails, personal notes
Networking is reciprocal. Find ways to give back to
those who devote time and energy to you.
Getting the Internship
1.
Contact your Internship Coordinator.
2.
Contact your Student Career Planning & Placement Center( CPPC).
3.
Research/Contact United Way-211 Directory.
4.
Search Internship websites, such as:
 Internships.com
 Idealist.org
 Experience.com
5.
Reach out to your networks
Benefits of paid vs. unpaid internships
Paid
Unpaid
1.
2.
3.
4.
5.
6.
7.
Internships serve as an
opportunity to apply classroom
theory to real world practice.
Decide if this field is right for
you.
Gain relevant work experience.
Create a competitive edge in
the job market ( Personal
Branding).
Opportunity to be mentored.
Networking opportunities.
Develop your Resume and build
confidence.
Simply Put
Possible ways to receive credit for Internships
Internship Design
• Discuss credit options with
your program chair. For
example: set up course as
Independent study.
• Research and review peer
institutions and other
programs with internships
as a possible model.
Articulated Model of Field
Practicum
Knowing
School
Understanding
Doing
Student
Faculty Field
Liaison
Agency/
Agency Field
Mentor.
Keeping the Internship
Keys to a successful practicum experience
Three major factors will determine the
overall quality of practicum experience
1.
your motivation to learn
2.
your capacity to learn
3.
your opportunity to learn
Good learning experiences in practicum are usually the
result of a well planned learning agreement.
• Overall, you will increase your chances of
success if you design a clear Learning
Agreement
• But will also do well if you watch for
opportunities to participate in learning
opportunities that present themselves
along the way
Emotional Intelligence
Emotional intelligence (EQ) is the
ability to identify, use, understand,
and manage emotions in positive
ways to relieve stress, communicate
effectively, empathize with others,
overcome challenges, and defuse
conflict(Segal, J. & Smith, M., 2013).
Key components of Emotional
Intelligence
Self
Awareness
Self
Management
Social Skills
Social
Awareness
Self Awareness
• Being with what is happening rather than
being lost in it.
• The ability to be introspective
• Man/woman, know thyself
Self Management
• Self Management: how we control or effectively
manage the behaviors our emotions trigger
within yourself.
• - Self-control
• - Trustworthiness
• - Conscientiousness
• - Adaptability
• - Achievement drive
• - Initiative
Social Awareness
• Empathy
• Service orientation
• Organizational awareness
can you understand the emotions, needs, and
concerns of other people, pick up on emotional
cues, feel comfortable socially, and recognize the
power dynamics in a group or organization.
Social Skills
The art of relationships
1. people skills
2. listening skills, assertion skills, conflict resolution
skills,
3. collaborative problem-solving skills,
4. active listening, conflict resolution,
Transitioning your skills into the
workforce
 Work closely with your Career Planning &
Placement Center to develop winning resume,
Cover letters and interviewing tips.
 Create an E-Portfolio with your demonstrated
outcomes from internships( Letters of
recommendations, certifications, vision board,
etc.)
 Reach out to your established networks.
www.visualcv.com
Dr. Darrin E. Wright, LMSW
Phone: 404-880-8553
Email: [email protected]
5/4/2015
39
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