US Postage
PAID
Permit #1262
Baltimore MD
Presort First Class
Dear Friends
Region IV Mid-Atlantic
Healthcare Financial Management Association’s
Educational Conference
maryland chapter
Dear Friends and Colleagues,
As you scan the robust agenda, you will see that beyond the essential timely topics of Population Health and practical cost transformation practices, we are featuring the following in
response to your increasingly expressed desire for broader value:
A separate Revenue Cycle Track covering various areas of current best practices and emerging Managed Care trends
A keynote session on Time Management that will provide practical personal development tools all of us and our colleagues could use!
The always-popular and informative CFO, CIO, and Patient Financial Services panel discussion sessions
Plenty of networking opportunities in the Exhibition Hall
We hope that you will join us at this exciting event, take advantage of this opportunity to
listen to and learn from dynamic speakers and network with your fellow healthcare financial
professionals. Evening receptions and entertainment will provide further opportunities to
enhance your value both individually and as groups. You may want to consider using this
occasion as a team building opportunity for your organization’s finance team.
We look forward to welcoming you personally at the Renaissance Baltimore Harborplace
Hotel on March 22nd – 24th, 2015!
Sincerely,
Scott Furniss
President
maryland chapter
We know that your time is valuable and that many of our member organizations continue
to spend your education and travel budgets wisely in response to challenging financial
conditions. This Spring Conference is irreplaceable in terms of the educational value with
quality speakers, with significant CPE hours accumulated in one setting at very low cost.
Lauren F. Nolker
HFMA – Maryland Chapter
c/o University of Maryland Medical System
22 S. Greene St. – PP7
Baltimore, MD 21201
•
•
•
•
2nd Annual Spring Institute
Addressing the State of Healthcare
On behalf of the Maryland Chapter of the Healthcare Financial Management Association,
I am pleased to invite you to this affordable educational event held right in Downtown
Baltimore! We are proud to host the HFMA Region 4 Conference this year, bringing
together industry folks from Kentucky, Maryland, North Carolina, Virignia/D.C., and West
Virginia.
2nd Annual Spring Institute
March 22, 2015 – March 24, 2015
Renaissance Baltimore Harborplace Hotel
Baltimore, Maryland
maryland chapter
Coverage expansion, the federal fiscal situation, and the transition to value
based reimbursement for both public and private payors pose both opportunities and challenges to health systems. This session will discuss key
health policy issues that will impact providers and offer strategies to manage
anticipated risk.
3:00 pm
Melinda Hancock,
HFMA National Chair-Elect, Partner, Dixon Hughes Goodman
Networking Break in the Exhibit Hall
4:15 pm
CIO Forum
12:00 pm
Monday, March 23, 2015
7:00 am
Breakfast in the Exhibit Hall
8:00 am
Keynote: Just Enough Hours in the Day:
Time Management with a Twist
Vicki Austin, Choices Worldwide
When we’re overwhelmed, it seems like there just aren’t enough hours in the
day. But there really are “just enough hours in the day” when we’re clear about
our goals and objectives. This highly interactive presentation is all about how
we manage our time, tackling the challenges that face busy healthcare finance
professionals. You will come away with insights on how to tame the demands of
people, systems, and technology.
9:30 am
Networking in the Exhibit Hall
2:15 pm
Reception in the Exhibit Hall
Revenue Cycle
Terri M. Ripley, Impact Makers (Moderator)
Alex Rodriguez, CIO & VP of IT-St. Elizabeth Medical Center
Tressa Springman, CIO and VP LifeBridge Health
Keith McNeice, VP Information Systems - Carolinas Healthcare System
Virginia/ DC TBA
Kimberly Clarke, Asst. VP and Chief Applications Officer WVU
6:00 pm
As systems and Hospitals are looking at ways
to reduce costs within their organizations
this session provides a roadmap to working
with a competitor to achieve savings.
Lunch in the Exhibit Hall
Leveraging Revenue Cycle for Value
Based Care
Sujing Yang, Capuano Care
Mary Hardy, Zirmed
1:15 pm
4:00 pm
Baptist Health System/Norton Healthcare Joint Purchasing Agreement Has
Big Payoff
Mike Reeves, Baptist Health
George Hersch, Norton Healthcare
Learn the many misconceptions regarding
accidents by exploring Third Party Liability,
impediments to reimbursement, the provider’s duty to investigate, the need to properly
document findings and the consequences.
Value Based Payment Models: Strategies for Success
In the context of industry forces that are driving value-based payment, this
presentation will cover the fundamentals of healthcare payment models and
offer examples of providers that have successfully adopted value-based payment. This session will also cover ongoing challenges related to new payments
Medicare Secondary Payer, Clearing
Hurdles of Compliance
Kevin Willis, Claims Services
Christy Stansfield, ProMedica
As the healthcare industry transitions from
a fee-for-service model to a value-based
model for reimbursement, provider organizations need to expand their understanding
of revenue cycle management to include
optimizing costs outcomes. This presentation will discuss how providers can leverage
the data hidden within revenue cycle claims
to gain insight into what’s driving long-term
financial performance and population health
management.
Transforming Revenue Cycle from
Administrative to Patient Service
Elizabeth Staas, Recondo
Katie Davis, Carolinas Healthcare
Transforming today’s manual Patient Access
activities into a real-time, automated, no
touch process dramatically improves staff
productivity and improves revenue cycle
financials (reducing AR days and denials).
See how Carolinas Healthcare system
engaged touch free automation into their
patient access process resulting in increased
productivity.
Strategic Cost Transformation: The
Mary Washington Hospital Story
Kristopher Goetz, Kaufman Hall
David Karluk, Mary Washington Hospital
This session will highlight the experiences of
Mary Washington Hospital in implementation of a systematic process for identifying
cost targets, achieving those targets, and
monitoring ongoing performance. Using
this approach Mary Washington was able
to reduce labor and non-labor costs by
$30M in one year while making long-term
improvements in their processes and delivery
efficiency.
George Bayless, Moderator, VP Finance, GBMC Healthcare, Inc.
Kirk Strack, CFO & VP, Clark Memorial Hospital
Bob Reilly, CFO, Anne Arundel Health System
Carl Biber, CFO & VP of Finance, Columbus Regional Healthcare System
Jeanette Gibbs, CFO Howard University Hospital
Lisa M. Simon, Ohio Valley Health Services Education Corp.
Region 4 - Spring Conference
Sunday, March 22 - Tuesday, March 24, 2015
5:30 pm
Reception in Exhibit Hall
7:00 pm
Tastes & Sounds of Charm City
Enjoy DJ, Photo Booth and Baltimore’s Best Flavors
Tuesday March 24, 2015
7:00am
Breakfast in the Exhibit Hall
Increase Your Bottom Line by
Eliminating Physician Driven Denials
Dr. Olakunle Olanyan,
Case Management Covenants
Medical necessity denials are increasing and
can represent up to 5% of hospital revenue.
This session will identify strategies to mitigate the denials and measure their success.
9:00 am
9:20 am
What if Everything You are Doing for
Physician Compensation is Wrong?
Robert Bauer, Navvis-Healthways
Michael Connolly, Nevada Health Centers
There is a new design for physician payment
that is patient centered. Learn how the
principles of behavior economics can impact
physician compensation.
Networking Break in the Exhibit Hall
10:50 am
CFO Forum
Please list topics of interest that you would like the panel to address:
________________________________________________________
________________________________________________________
PFS Forum
Please list topics of interest that you would like the panel to address:
________________________________________________________
________________________________________________________
PFS Forum
Healthcare providers are increasingly being judged by health plans and patient’s based on quality measures such as those provided by LeapFrog, Healthgrades and the HSCRC Quality Initiatives. Ensuring accurate documentation of
clinical activity has never been so important, this is not just “documenting for
dollars”.
Lunch with Speaker and Exhibitor Prizes
Circles of Gold: Honoring Your Network for Business & Career Success
Vicki Austin, CHOICES Worldwide
Networking is critical to our career success but sometimes it’s hard to put
networking into practice. This presentation will help you identify how to make
time for networking in order to advance your career in healthcare financial
management.
1:00 pm
Do you plan to attend the:
“Tastes and Sounds of Charm City” on Monday evening?
Fees
Member
Non Member
Early Bird
$360
Full Registration
$420
One Day
$240
Late Registration
$480
One Day Guest Fee
Full Conf Guest Fee
Cancellation Fee
$50
$450
$495
$265
$525
$75
$125
$50
Yes
No
Provider
Discount
$300Discount Ends Feb. 28th
$375
$200
$400 Begins March 15th
$75
$125
$50
The Focus on Quality of Care: Where do I start?
Dion Sheidy, KPMG, National Partner for Healthcare Reg. Compliance
Catherine O’Leary, KPMG, Managing Director
12:00 pm
Selection of Track
Please select the track that you plan on attending:
Revenue Cycle Track
Finance Track
CIO Forum
Please list topics of interest that you would like the panel to address:
________________________________________________________
________________________________________________________
Chris Johnson, Moderator, VP Revenue Cycle, Carolinas Healthcare System
Jonathon Hendricks, Dir. Fin. Res. & Reg., Commonwealth Health Corp.
Janice Napieralski, Asst. VP Revenue Cycle, Carroll Hospital Center
Michael Simms, VP Revenue Cycle, Cone Health
Matt Stojakovich, Corp. Dir. of Patient Access, Valley Health Systems
Leah S. Klinke, Dir. of Patient Financial Services, WVU Healthcare
Intensive Cardiac Rehabilitation: Value
Creation in Today’s FFS World
Terri Merritt-Worden, Healthways
Dave Harshbarger, WVU Healthcare
Medicare’s recently created benefit category,
Intensive Cardiac Rehabilitation, has created a
unique opportunity to transform the typically
financially underperforming cardiac rehab
program into a strong economic contributor to
hospital performance. Additionally, because
of the proven results to reduce medical costs,
this program is a unique bridge between fee for
service and fee for value environments.
CFO Forum
Finance
State of the Industry and Legislative Update
Chad Mulvaney,
Director of Healthcare Finance Policy, Strategy & Dev, HFMA
340B Drug Discount Program savings are
increasingly important to hospital operations;
however, savings are contingent on compliance
with all federal requirements. HRSA and
pharmaceutical manufacturers have been
auditing hospitals and results have significantly
influenced policy, oversight and levels of preparedness. Discover common issues and best
practices for audit readiness.
Register online at
www.hfmamd.org under calendar of events!
3:35 pm
8:00 am
Welcome Message
10:50 am
2:00 pm
This session will incorporate the principles of
measurement, discipline, and accountability
in illustrating how to develop effective revenue cycle KPI measurement and reporting
processes. Attendees will learn how to identify problem areas within their organization’s
revenue cycle through KPI measurement
and utilize metric results to improve revenue
cycle performance.
Monday, March 23, 2015 con’t.
3:15 pm
Networking Break in the Exhibit Hall
Revenue Cycle
Sunday, March 22, 2015
- 1:50 pm
340B Improving Compliance to Protect
Savings and Be Audit Ready
Suzanne Herzog, Rx/X Consulting
Finance
Revenue Cycle
Finance
Revenue Cycle
Track 1
Track 2
A Measure for Success: Using KPIs to
Accelerate Revenue Cycle Perfomance
Sandy Richman and Dan Bergantz, PNC
Finance
Spring Conference Agenda
Monday, March 23, 2015 con’t.
9:50 am
region
4 chapter
maryland
Session Ends
Refund request must be submitted in writing to Maryland Event Chair(s);
cancellation fee available 7 days prior to event only.
This Institute provides 15 hours of continuing education credits.
Hotel accommodations can be made online at https://tinyurl.com/RegionIVHFMA
The rate at the Renaissance Harborplace is $199 per night.
The Renaissance Harborplace address is:
202 East Pratt Street
Baltimore, Maryland 21202
410-547-1200
Attire - Business Casual
Register online at:
https://hfmamd.starchapter.com/meet-reg1.php?mi=868c6eeb9d59cab7823e3c0ee0dd5488&id=75&alr=6027c2b5eb1c4f571fba166bd4644df0589590a5