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c/o David Cartier
Cardon Outreach
4294 Dahlberg Drive
Golden Valley, MN 55422-4805
Invites You to Attend the
HFMA 2015 Summer Conference
Financing the Migration – a Multifaceted Review
of Pay-for-Performance and Population Health
May 20-22, 2015
Stone Harbor Resort, Sturgeon Bay, WI
To:
• “Preparing for Tomorrow’s Payer and Purchaser Expectations” Jason O’Riordan,
Vice President, Kaufman, Hall & Assoc.
• “Value Based Health Care – Planning For a Competitive Advantage” Jim McNey,
Sr. Vice President & CEO, North Kansas City Hospital
• “501r 4, 5, and 6 -- Pick Up the Sticks” Shawn Gretz, VP of Sales, Americollect
• “Medicine Minus the Middleman” Matt Brandt, CEO, Multicare Associates
of the Twin Cities
• “Operationalizing ICD-10” Penny Osmon Bahr, Director of Avastone Health Solutions,
an Avastone Technologies Company
• “A Panel Discussion on Sustainable Energy Programs” Jeff Rich, Executive Director,
Envision, Arthur J. Harrington, JD, Godfrey & Kahn, S.C. and Thomas N. Shorter, JD,
FACHE, Godfrey & Kahn, S.C.
• “Essentia Health’s Journey Into Accountable Care” John C. Smylie, CEO, Essentia Health
• “Healthcare in Transformation: How a Healthplan is Navigating the Uncertainty”
Mark Werner, MD, CPE, FACPE, Medica
• “Washington & Wisconsin Update” Jenny Boese, VP-Federal Affairs & Advocacy,
Joanne Alig, Sr. VP for Policy & Research, Wisconsin Hospital Association
Platinum Sponsors
MMIC Group and ProAssurance
Program Location
Stone Harbor Resort & Conference Center
107 North First Avenue
Sturgeon Bay, WI 54235
Phone: (920) 746-0700 • Toll Free: (877) 746-0700
DIRECTIONS FROM MILWAUKEE/ CHICAGO TO STONE HARBOR
Driving time is approximately 2 and a half hours from Milwaukee
Driving time is approximately 4 hours from Chicago
Take I-43 North through Milwaukee to Green Bay
Take Hwy 57 North (Sturgeon Bay exit) into Sturgeon Bay
Follow Hwy 57 to Business 42/57 exit and follow towards downtown
Follow the business district, which turns into Madison Avenue
Turn right at Madison and Maple St. This takes you across the Oregon Street Bridge
Go 3 blocks to Third Ave
Turn left on Third Ave and continue approx. 6 blocks to Louisiana Street
Take a left on Louisiana St. and procedd directly to the Stone Harbor entrance
on First Avenue.
DIRECTIONS FROM GREEN BAY TO STONE HARBOR
Make sure you tell them you are with HFMA
Room Rate: $99/night
For further information on this program,
contact program chair:
Driving time is approximately 1 hour for 55 miles
Take Green Bay highways to Hwy 57 North
Take Hwy 57 North into Sturgeon Bay, then follow the Business Route 42/57
in to town
Follow the business district, which turns into Madison Avenue
Turn right at Madison and Maple St. This takes you across the Oregon Street
Bridge
Go 3 blocks to Third Ave
Turn left on Third Ave and continue approx. 6 blocks to Louisiana Street
Take a left on Louisiana St. and procedd directly to the Stone Harbor entrance
on First Avenue.
David Cartier
Cardon Outreach
[email protected]
612.235.7442
Conference Registration
Registration is only being accepted online at http://hfmawisconsin.com/Events.html
If you have any questions, contact David Cartier at [email protected] or (612) 235-7442
Program Fees
Early Bird discount for Members ends Friday, May 8, 2015
Important Announcements
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Register by Friday, May 8, and receive an Early Bird Discount for Members
Make your hotel reservation by April 20, 2015 (30 days) to receive the best rates:
$99/night. Call 877-746-0700 and mention Wisconsin HFMA when making your reservation.
We take Program Evaluations seriously. This Program has been assembled based on your feedback.
Business casual attire is appropriate.
11.0 CPE credits are available.
Sponsors
Sponsor Registration
If you are a sponsor of HFMA Wisconsin, you were mailed free program registration certificates.
To use these certificates, please register online at http://hfmawisconsin.com/Events.html and select the “Sponsor (Free Certificate). Upon completion, please mail the certificates to:
Mary Kaja
HFMA
P. O. Box 1604
Madison, WI 53701-1604
To view the HFMA Wisconsin sponsor listing for information on complimentary program registration, visit
http://hfmawisconsin.com/Sponsors.html
Payment for all registration fees can be made online through PayPal. If paying by check make a copy of your
registration and send it with the check to:
Mary Kaja
HFMA
P. O. Box 1604
Madison, WI 53701-1604
HFMA Refund Policy: A full refund of the registration fee, less a $25 processing charge will be granted if a cancellation is received up to 5
days prior to the meeting. A 50% refund, less a $25 processing charge will be granted up to 48 hours prior to the meeting. Substitutions
with the same organization are allowable. Exceptions to this policy may be allowed at the direction of the VP of Programs in consultation
with the Program Chair and the President of the Wisconsin HFMA Chapter.
Social Activities
Member Rates:Non-Member Rates:
Full Program
$195 (after May 8, $225)
Full Program $275
Wednesday, May 20
Thursday Only $135 (after May 8, $150)
Thursday Only $175
Friday Only $60 (after May 8, $75)
Friday Only $100
10:00 am – 12:00 pm
(tee times vary)
Guest Pass Rates:
For Wednesday and/or Thursday, $40/night
Golf at Horseshoe Bay Golf Club in the “John Beglinger Golf Classic”
Registration is only being accepted online at: http://hfmawisconsin.com/Events.html
$70 for 18 holes, includes green fees, cart and prizes. Tee times range from 10:00 to noon. (Lunch and
beverages are on cash basis). You will be contacted with your actual tee time and pairing. Questions regarding
golf should be directed to Brad Taylor at [email protected] or 608-692-5064.
Conference Agenda
Social Activities
1:00 pm – 4:30 pm
Thursday, May 21
Door County Trolley Tour
Guests enjoy a private tasting at Harbor Ridge Winery/Wisconsin Cheese masters. Guests then visit the fabulous “Wood Orchard Market” tasting and purchasing of Door County homemade products. Trolley riders are
then taken atop 225 ft. limestone bluffs, seeing great island vista’s and hearing stories of Door County’s colorful
past. A shopping stop in the quaint of Fish Creek is our final stop. Returning to Stone Harbor Resort at 4:30
pm.
Cost: $25 per person – Space is limited so sign up early to ensure your spot!
1:00 pm – 4:30 pm
Care Train Recruiting Bike Ride
Join the 2015 WI HFMA Care Train for a recruiting ride in Sturgeon Bay to start at 1:00. We will be riding up the
shore to Egg Harbor with refreshment at the world renown Shipwrecked Brewery. The ride is 34 miles R/T. We
are expecting to be back to Stone Harbor by 4:30. Shipwrecked Brewery 7791 WI-42, Egg Harbor, WI 54209,
(920) 868-2767.
6:00-8:00pm Welcome Reception
Cocktail Reception
7:00 pm – 9:00 pm
Dinner & Banquet
President’s Welcome
8:00 am – 9:20 am Opening Keynote
“Preparing for Tomorrow’s Payer and Purchaser Expectations”
Jason O’Riordan, Vice President, Kaufman, Hall & Assoc.
Hospitals and health systems face evolving expectations from both healthcare payers and purchasers with
the transition from a volume– to a value-based payment model and increasing consumerism in healthcare.
Increasingly, payers and purchasers will demand higher quality care at a lower cost, and a great emphasis on
optimizing the enhanced patient access and experience. This session will provide healthcare leaders with
information on the many forces driving these changes, and practical guidance on how organizations can be
proactive in preparing to meet these new demands.
“Value Based Health Care – Planning For a Competitive Advantage”
Jim McNey, Sr. Vice President & CEO, North Kansas City Hospital
In this session Jim will demonstrate the value of organizational planning approach to set goals; lower cost and
higher quality are mutually inclusive and using tools to monitor progress and drive accountably across the
organization.
Friday, May 22
11:15 am
Continental Breakfast and Registration
9:30 am – 10:45 am Breakout Session 101
Thursday, May 21
6:00 pm – 7:00 pm
7:30 am – 9:00 am
Be sure to stay for your chance to win great door prizes – Must be present to win!
9:30 am – 10:45 am Breakout Session 102
Conference Agenda
Wednesday, May 20
“501r 4, 5, and 6 -- Pick Up the Sticks”
Shawn Gretz, VP of Sales, Americollect
The Affordable Care Act (ACA) added new requirements that hospitals must comply with to keep their taxexempt status under 501r. Many hospitals have yet to make these changes because the final regulations
clarifying certain details were just released in December of 2014. The presentation will be an overview of the
501r 4, 5, and 6 along with some suggestions and examples to stay compliant.
10:00 am
Golf at Horseshoe Bay Golf Club
10:45 am – 11:00 am Break
1:00 pm – 4:30 pm
Door County Trolley Tour
11:00 am – 12:15 pm Breakout Session 201
1:00 pm – 4:30 pm
Care Train Recruiting Bike Ride
6:00 – 8:00 pm
Welcome Reception
“Medicine Minus the Middleman”
Matt Brandt, CEO, Multicare Associates of the Twin Cities
Most employers and patients are searching for a way to lower their healthcare costs without sacrificing
access, coverage or quality. As insurance premiums continue to rise, coverage seems to decline. Physicians
feel compelled to serve patients in ways dictated by insurance companies and are inundated with paperwork
Conference Agenda
while time available to spend with patients suffers. A new business model has emerged that addresses these
issues and keeps the focus on patient centered care, where a patient is the client and a true physician/patient
relationship is the key to success. Come learn about the emerging model termed as direct contracting or direct
pay care and a Twin Cities network of clinics launching their version of it, PrimaCare Direct.
Conference Agenda
8:20 pm
Installation of Officers and Directors
8:30 pm
Remarks by 2013-2014 President
11:00 am – 12:15 pm Breakout Session 202
Friday, May 22
7:30 am – 8:00 am
Breakfast
8:00 am – 9:30 am
General Session
“Healthcare in Transformation: How a Healthplan is Navigating the Uncertainty”
Mark Werner, MD, CPE, FACPE, Medica
“Operationalizing ICD-10”
Penny Osmon Bahr, Director of Avastone Health Solutions
With no further Congressional action, only 6 months remain to the ICD-10 transition date; October 1, 2015.
Operationalizing ICD-10 includes preparing your revenue cycle for a smooth transition and understanding
exactly where you have potential risk to mitigate. During this session, Ms. Osmon Bahr will share important
learnings related to testing, documentation, payer relations, revenue modeling and more.
12:30 pm – 1:30 pm Lunch
1:40 pm – 3:00 pm
General Session
“A Panel Discussion on Sustainable Energy Programs”
Jeff Rich, Executive Director, Envision
Arthur J. Harrington, JD, Godfrey & Kahn, S.C.
Thomas N. Shorter, JD, FACHE, Godfrey & Kahn, S.C.
Many health care organizations are adopting Sustainability Initiatives as a method to enhance their reputation
with their patients and employees as well as to distinguish themselves from their competitors. These initiatives
also serve to enhance their financial “bottom line.” The EPA’s Clean Power Plan provides an additional reason
for health care institutions to consider sustainable energy initiatives. These initiatives include energy efficiency
and renewable energy strategies (e.g. solar, wind, biogas, biomass). Significant legal and financial issues arise
in the context of such initiatives. This session will provide tools for evaluating the legal and financial cost/
benefit of these initiatives being considered by health care organizations.
3:00 pm – 3:15 pm
Break
3:15 pm – 4:45 pm
General Session
“Essentia Health’s Journey Into Accountable Care”
John C. Smylie, CEO, Essentia Health
Essentia Health is an integrated health system serving patients in Minnesota, Wisconsin, North Dakota, and
Idaho. John will discuss Essentia Health’s vision for the transition from fee-for-service to payments based on
value, and the implications this will have on provider organization.
6:00 pm
Cocktail Reception
7:00 pm
Dinner
8:00 pm
Awards Reception
Health plans and providers each have critical capabilities needed by the other to thrive in a value-based
payment environment. This presentation will describe the shared challenges and opportunities payors and
providers have in creating value and improving population health. Experience in ACOs, total cost of care, and
strategic provider partnerships will help inform the discussion.
9:30 am – 9:45 am
Break
9:45 am – 11:15 am General Session
“Washington & Wisconsin Update”
Jenny Boese, VP-Federal Affairs & Advocacy
Joanne Alig, Sr. VP for Policy & Research Wisconsin Hospital Association
This presentation will educate members on key federal issues affecting hospitals. It also covers how to stay
engaged at the federal and state level and activity around the biennial budget.
11:15 am – 11:30 am Door Prize Giveaway – Must be Present to Win!
Upcoming Event
Come to Madison this Fall. HFMA’s Fall meeting is being held at
the Best Western Plus Inn downtown Madison, WI on
September 23rd through the 25th. We will be starting registration
soon, but please block your calendar for this event.
Platinum Sponsors
MMIC Group and ProAssurance