1. No category

“HAPPY@hongkong Super JETSO”
Information Fact Sheet
Background
With the extra funding provided by the HKSAR Government, a large scale, 5-week long, citywide campaign named “HAPPY@hongkong Super JETSO” will be launched in late April and
all members of organiser and supporting organisations are invited to participate. This program
aims to stimulate local spending through extensive value offers by retail and dining merchants
throughout Hong Kong.
Campaign Name
English:
HAPPY@hongkong Super JETSO
Chinese:
開心 . 著數大行動
Organiser
Quality Tourism Service Association (QTSA)
Supporting Organisations
Tourism Commission, HKSAR Government
Hong Kong Tourism Board
Association of Restaurant Managers
Hong Kong Catering Industry Association
Hong Kong Federation of Restaurants & Related Trades
Hong Kong Retail Management Association
Institution of Dining Art
The Association for Hong Kong Catering Services Management Ltd
Campaign Period
27 April 2015 – 28 May 2015
Target Audience
Local residents
Programme Details
- A large number of shops/restaurants/retail outlets around Hong Kong will provide
attractive offers for local residents and encourage spending throughout the 5-week duration
of the campaign.
- All participating merchant outlets will display campaign decals at shop fronts to enable
easy identification by consumers. Details of the merchant offers will be posted onto
campaign posters and/or A-cards provided by the Organisers and to be displayed
prominently inside the outlets.
1
Decal sticker (Small: 177.8mm(W) x 254mm(H) / Large: 355.6mm(W) x 508mm(H))
Poster (A2: 419.1mm(W) x 594.36mm(H))
2
Table stand (folded size: 150mm(W) x 210mm(H) x 100mm(D)
Staff pin (75mm in Diameter)
Offers
- Participants are free to make their own offers for customers as long as they are tangible
and attractive, e.g. discounts on regular items/services, gifts (e.g. a complimentary
dessert for any food orders, a special souvenir for any purchase made etc)
Publicity and Promotion
- An integrated 360 communications campaign including advertising, PR and experiential
will be launched across Hong Kong to maximise consumer awareness.
 TV: Over 1,500 spots on TVB and Cable TV plus government support of API
 Radio: Over 200 programme segments and spots on-air; Radio DJs to create noise
and giveaway vouchers on-ground at selected merchants to surprise and delight
consumers
 OOH: Advertising at bus shelters with 60 premiere panels; bus body advertisement
on 160 buses running in key shopping districts; supporting posters and street banners
3

Print and digital advertising: key dailies, weekly magazines, digital display and
social advertisement
Participation
- Members of the Organiser and all Supporting Organisations are automatically qualified and
invited to participate in the campaign.
- All other retail and/or dining merchants interested in participating in the programme
should get in touch with QTSA directly to obtain details of qualification requirements and a
copy of the participation form.
- The completed reply forms should be returned to the addressee on the participation forms
on or before the stated deadline.
Enquiries
Please refer to the participation form for enquiry details.
4