【Immediate release】 Leading Food and Hospitality Tradeshow in Asia The Expanded and Largest Ever HOFEX 2015 Returns in May Alongside the Debut of “HK Café of the year” and “Meat @ HOFEX” (20 March 2015, Hong Kong) “HOFEX 2015, the 16th International Exhibition of Food & Drink, Hotel, Restaurant & Foodservice Equipment, Supplies & Services” will open from 6 - 9 May (Hall 1, 3 and 5) at Hong Kong Convention and Exhibition Centre (HKCEC). This year, the renowned Asia’s leading food and hospitality tradeshow marks the biggest scale in its history, taking over 65,000 m² exhibition space, accounting for 13% increase in the area booked by our exhibitors compared to the last edition. HOFEX continues to provide more choices of high quality products including food, beverage, wine and food service equipment to the trade buyers from all over the world. In the last edition, this biennial event attracted more than 38,000 trade buyers from across the international community. HOFEX 2015 will continue to provide a global platform for over 2,400 exhibiting companies and 44 international pavilions to showcase over 10,000 latest innovative products and solutions to Buyers from 58 countries and regions. “MEAT @ HOFEX” the First Prime Meat Tradeshow in Asia Debuts in HOFEX 2015 Satisfying Asia’s consumer needs for top-notch meat products, HOFEX 2015 will showcase the finest cuts around the world in the new meat hall – “MEAT @ HOFEX”. Trade buyers and exhibitors will find an array of high-quality meat products, educational seminars and workshops, including live demonstrations of butchery and ham-slicing skills, to promote the intriguing art of butchery. The “Butchery Skill Challenge”, a brand-new competition in the renowned Hong Kong International Culinary Classics (HKICC) will allow audience to see seasoned butchers break down carcasses into different cuts up close and personal. Mr. Daniel Cheung, General Manager of the event organiser, Hong Kong Exhibition Services Ltd, said “In its long history of 28 years, HOFEX has always committed to bringing new elements to buyers and exhibitors, and become the largest food and hospitality tradeshow in Asia. This year, HOFEX will launch the first meat trade show in Asia -“Meat @ HOFEX” - and continue to bring in the latest and the best quality products to create an efficient trading platform for industry players.” The First “Hong Kong Café of the Year” Unveils the Best Café in Town The long-awaited “Grand Barista Championship” together with the new competition ‘Coffee and Food Pairing” will be held at “Bean2Cup @ HOFEX” for baristas in town to demonstrate their coffee brewing skills as well as their knowledge and creativity in coffee and food pairing. The café represented by the highest-scored barista will be crowned as the “Hong Kong Café of the Year”, which is the first award of its kind in Hong Kong and Asia, to promote excellence of the cafe and advance the barista profession. “Whisky @ HOFEX” Showcases World Class Spirits Riding on the success of “Wine & Spirits @ HOFEX”, HOFEX 2015 will add a new sector – whisky @ HOFEX this year with over 30 brands of high-quality whisky from around the world. Meanwhile, a series of tasting sessions and workshops will be delivered by wine specialist and experts for visitors to learn more about wine appreciate and knowledge. Being Asia’s Biggest Leading Food and Hospitality Tradeshow HOFEX Offers a Holistic Trading platform for Industry Practitioners HOFEX consistently brings together the global food and hospitality industry, delivers industry excellence and provides suppliers and end users with a great opportunity to interact in a professional and vibrant atmosphere. In addition to the featured sectors of MEAT @ HOFEX, Bean2Cup @ HOFEX, Hospitality Technology @ HOFEX and Wine & Spirits @ HOFEX, the show also provides high caliber expertise and guidance through networking, education and seminars, including Regional Hotel General Managers Forum, Hong Kong International Culinary Classic, Hong Kong International Wine Challenge, Allworld Open Cup and etc. to encourage the exchange of information and ideas and facilitate industry development. (For more information of HOFEX, please visit www.hofex.com) Opening Times 6 – 8 May (Wednesday – Friday) 9 May (Saturday) 10:30 am to 6:30 pm 10:30 am to 5:00 pm Issued By: Hong Kong Exhibition Services Limited Media enquiries: VIS Communications Consultancy Limited Mr. Felix Poon Email: [email protected] Tel: 9202 2885 / 2804 2388 Fax: 2804 2390
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