1. home and garden
2. laundry

Novozymes Evity® helps you deliver
consistent wash performance. Every time.
Everyone is
talking
performance
2
If clothes could speak, they’d be telling us they want to be
clean. That can be a tough job for your detergent – particularly
since consumers’ perception of “clean” comes from ongoing,
satisfactory use of your brand. That makes consistent wash
performance crucial.
You’ve told us that your brand’s performance is judged by its
ability to remove stains and keep clothes looking white, bright
and clean. And we all know that the key is a formulation where
every ingredient works as intended for as long as possible.
But how to achieve that?
Introducing our latest answer: Novozymes Evity®, a new range of
highly robust and stable enzymes that helps you deliver consistent
wash performance. Every time.
Have you got what it takes?
Approved for tough conditions
Novozymes Evity® is a new range of highly robust and
stable enzymes that helps you deliver consistent wash
performance. Every time.
3
Your detergent needs
to be tough
The journey from the detergent
manufacturer to the washing machine
can be long – and challenging!
Production
Your detergent needs the
optimal formulation to
reach its destination with
performance intact.
Transportation
Transportation
time and storage
conditions vary
greatly.
Warehouse
Storage conditions
can be tough on
formulations.
Retailer
While you’d like
your product to
move quickly,
the reality is that
detergents can sit
on the shelf for a
long time before
purchase.
Product testing organizations
Your detergent is subject to
random sampling and scrutiny
– a trend that’s increasing.
ant
I wore
m
Consumer
Consumers’ perception of performance
comes from ongoing, satisfactory use of
your detergent – even if they have had it
for several months.
4
Deliver consistent wash
performance. Every time.
It’s no secret that a detergent can be subjected to
a long, challenging journey before it reaches the
washing machine. And the inevitable variations in
temperature and humidity along the way can
prove demanding.
Evity® comes with a technology that safeguards the
enzyme until it is released in the wash – regardless
of the challenges a detergent faces on its journey.
This enables you to ensure that consumers
experience consistently high wash performance
from your brand. Every time.
Attract and keep customers
With Evity® you can rest assured that your detergent
performance will be representative for product
testing, even when picked from a supermarket shelf
months after production.
Evity® powers your detergent to do its job better
than ever before. That can translate into compelling
new claims to attract new customers – and to retain
existing customers who have more reasons than
ever to stay loyal.
• Get best-in-class wash
performance after storage
• Make compelling new claims
based on even greater wash
performance
• Help your detergent stand
the test of time – and
withstand the scrutiny of
product testing organizations
• Deliver longer lasting,
enhanced wash
performance via single or
multiple enzymes
• Give consumers consistent
wash performance – even
if your detergent contains
bleach
5
Get even greater formulation flexibility
With Evity® you can unlock even greater potential to
Streamline your sourcing
innovate your detergent, to boost your product range
Formulation flexibility gives you the chance to rethink
and to make compelling new claims. Evity® enzymes
your ingredients mix. Evity® can help you streamline
come with built-in stability that enables you to be
your sourcing via less raw material handling and more
more flexible and explore new formulations. Even a
efficient use of space for warehousing and transport.
challenging journey can’t stop these robust enzymes
Plus, you can start to free yourself from price-volatile,
from giving you new opportunities.
chemical-based ingredients in your formulation and
improve your working environment. All while giving
consumers even more reasons to be loyal to your brand.
•Get even greater wash performance
from multiple enzymes and make
compelling new claims
•Optimize your formulation and
explore cost savings related to
capacity, storage and transportation
•Replace price-volatile ingredients
with price-stable, readily
available enzymes
EMPA 164 (grass)
Washing conditions: EU front loader, 30°C,
15°dH, detergent dosage: 5 g/L, EU powder
laundry detergent containing bleach; samples
stored at 37°C/70% RH
Unwashed
•Exclude boric acid to establish a
safer working environment
•Enhance performance, even in
formulations with harsh ingredients
•Replace chemicals and phosphate
with enzymes
6
CFT PC03 (chocolate/milk/soot)
Washing conditions: EU front loader, 40°C,
15°dH, detergent dosage: 75 g/wash,
EU liquid laundry detergent; samples
stored at 30°C
8 weeks
Standard
Novozymes
liquid protease
8 weeks
Corresponding
Novozymes
Evity® protease
Unwashed
4 weeks
Standard
Novozymes
powder protease
4 weeks
Corresponding
Novozymes
Evity® protease
7
INNOVATION STARTS
WITH COMMUNICATION
Novozymes strives to deliver the best possible
solutions to the household care industry’s
challenges. But we can only do that in dialogue
with you. Please share your thoughts with your
Novozymes representative or write to us at
[email protected].
Novozymes A/S
Krogshoejvej 36
2880 Bagsvaerd
Denmark
Tel. +45 4446 0000
Fax +45 4446 9999
www.novozymes.com
[email protected]
Novozymes is the world leader in bioinnovation.
Together with customers across a broad array of
industries we create tomorrow’s industrial biosolutions,
improving our customers’ business and
the use of our planet’s resources.
With over 700 products used in 130 countries,
Novozymes’ bioinnovations improve industrial
performance and safeguard the world’s resources
by offering superior and sustainable solutions for
tomorrow’s ever-changing marketplace.
Laws, regulations, and/or third-party rights may prevent customers from importing, using, processing, and/or reselling the products described
herein in a given manner. Without separate, written agreement between the customer and Novozymes to such effect, this document does not
constitute a representation or warranty of any kind and is subject to change without further notice.
© Novozymes A/S · No. 2013-14163-01