Issue 30 - HT Media
Q U A R T E R LY I N - H O U S E M A G A Z I N E O F H T G R O U P When Stars shine at HT HT City’s ‘Stars in City’ is touching new heights of popularity o c to b er 2 0 1 4 INSIDE... October 2014, volume no. 30 COVER STORY 04Stars in the City Catch the starlight with this popular initiative at HT City 10TIME TO MAKE FESTIVE FLUTTER Here’s the hottest gifting trends this festive season - for you, by you 40LUCKNOW HUA ‘YUVA’, GAYA SE ‘HINDUSTAN’ Hindustan goes from strength to strength in UP and Bihar features 16HT Team in Focus Introducing the team from Chandigarh unit 18Travel Time Our colleagues recall their most memorable travel experiences 20 Photo Feature Our colleagues share colorful photos in this unique feature 22 Beyond Work Our colleagues showcase their hidden talent Regulars 08 LT Interview – Ashu Phakey Ashu thinks the HT talent pool is an excellent enabler 14Coffee with Jai Menon HT employees ask candid questions and are given honest replies 28 C artoon Jayanto goes behind the scenes to check out stars at HT City 30 News from HT World A lowdown on HT events - camps, trainings, and celebrations Contests 56 Crossword Solve and win the contest! TEAM BEHIND Design @ PealiDezine; English Editorial: Upasna Pandey; Hindi Editorial: Sudhanshu Srivastava, Prashant Jha and team; Cartoons: Jayanto; HR Co-ordinator: Surbhi Sukhija; Pre-Production: Sudhir Wadhwa and team; Production: Noida Press cover story Bringing Stars to the City photo: Thinkstock What began as an initiative to connect with readers at a more personal level has now become our differentiator in the field of entertainment news H T City’s flagship property – Stars in the City (SITC) – completed its first very successful year in August. Looking back, we are all very proud of how far we have reached with about 35 SITC events, attended by more than 100 Bollywood stars, sports icons, et al. These include Bollywood actors such as Aamir Khan, Kareena Kapoor, Hrithik Roshan, Priyanka Chopra, Akshay Kumar, Deepika Padukone, and Ranbir Kapoor; cricketers Virender Sehwag and Brett Lee; lyricist Gulzar; singer Shafqat Amanat Ali, and international WWE champ Big Show. To introduce you to Top: Akshay Kumar, Sonakshi Sinha and the event - SITC is an Imran Khan interact exclusive one-hour with their fans long interactive meet Right: Aamir Khan hugs an acid attack and greet session survivour making with celebrities, her all emotional hosted by HT City in partnership with Fever 104 FM at the Fever Lounge in HT House. Select readers, who are winners of the HT City contest, are invited to meet their favourite stars, ask them questions and get clicked with them. However, it’s more than just that with emotions flying high, but we will come back to this in a while. BETWEEN US | October 2014 | 05 cover story 2 3 What led us to come up with an initiative like this is also equally interesting. Many of our readers would often write to us expressing their love for their favourite film star and wish that they could catch a glimpse of 1 them in person. Add to that, 1. Madhuri Dixit enthralls her fans some of our HT colleagues with her graceful would often say, ‘Oh! You dance mudras meet Bollywood stars all the 2. Sonal Kalra in conversation time. How are they in real with Gulzar life?’ So, we decided to give 3. Arjun Kapoor and our precious readers and Alia Bhatt clicking a pouty fly down from across dear colleagues an selfie with a fan the country just to read opportunity to meet their self-written eulogy to their screen idols, because we favourite stars or to get the envisioned that the property collection of rare photographs of would also place us way ahead of their stars autographed, in our competitors. person. The actors too felt at What started as an initiative to ease in a freewheeling session connect with readers at a more conducted by with National personal level has now become Entertainment and Lifestyle our differentiator in the field of Editor Sonal Kalra. Sample this: entertainment news. Initially, it Aamir Khan hugged a reader, an was difficult to get actors to the acid-attack survivor, and also HT House for several reasons. promised her to take up her For instance, they are known cause in his TV series. Sporting to have hectic schedules, enough, Brett Lee strummed the their apprehensions guitars to the eager audience, were natural as it was Madhuri Dixit danced with her an uncharted fans, Alia Bhatt hugged a tearyterritory, they’d have eyed fan, Big Show arm wrestled to leave the comfort with a fan, and Virender Sehwag and security of their sang! hotels and they feared The word about SITC spread getting mobbed. However, fast – not just among the readers once they came and and competitor’s alleys but also interacted with the fans in a in the shiny tinsel town. To be controlled environment, their honest, we had expected a lot of enjoyment was palpable. Readers 4 5 4. The star cast of Krrish 3 - Hrithik Roshan, Priyanka Chopra and Kangna Ranaut 5. Dancing to Baby Doll with Sunny Leone 6. B ig Show chats with his fans as Sonal Kalra looks on buzz in the media sector and an overwhelming response from the readers, but to have an equally enthusiastic response from the film industry was something we had not anticipated. Actor Aamir Khan had said to the gathering at one of the SITCs, “I really like this concept. This is so much better than giving interviews to journalists at hotels.” And Parineeti Chopra, who had hugged an emotional fan, thanked HT City for “giving the opportunity” to meet her fans in a personal yet controlled session. Things have come to a point 7. Ranveer Singh and Deepika Padukone chat with their fans 6 7 where we have to turn down certain celebrities wishing to visit us for SITC. The exclusive interaction is reported extensively in the HT City, on our social media pages and the videotaped session is also uploaded on YouTube by HT Online team. The HT City editorial and marketing team works actively with the Fever 104 team that promotes the property on air, apart from interviewing stars in their studios. The stories get an overwhelming feedback in the form of emails, tweets and online hits from readers. What’s more, the star performers of our media and marketing team also get an invite for the event. Don’t forget there is a lot of sweat-work that goes into making every star-studded SITC a success. From coordinating with the stars, to selecting the readers from several mails, to arranging the right security and others logistics – without compromising on our daily production work—it tests our patience and endurance. And we are proud of the fact that SITC is the first ever such initiative by any media organization and a big differentiator from our worried competition. Medha Sri Dahiya Chief Copy Editor HT City, New Delhi BETWEEN US | October 2014 | 07 interview leadership team ‘Need to deploy the right skills to be future ready’ Ashu Phakey, National Head - Circulation & Business Head - Kolkata, says the diverse talent pool at HT is an excellent enabler A shu comes to HT with around 20 years of experience in leading Sales and Marketing portfolios across Retail and FMCG. He joined HT in May 2013. He is a Masters in Management from Punjab University. How different is working in a media house from an MNC? Working in the media industry gives us the ability to influence mindsets and bring about socio-economic changes, which distinguishes it from any other industry. It is also a highly matrixed environment with two different constituents – the reader and the advertiser – both needing to be addressed, unlike other industries. What do you love about HT as an organisation? The talent pool at HT is quite diverse. It works as an excellent enabler and creates a challenging and competitive work environment. The company believes in empowering its employees which instils a sense of ownership and orientation towards delivery, something I love about HT. How do you connect with your teams to create a win-win for all? The Circulation function entails operational excellence and can be physically demanding. Hence individuals need to be constantly pushed and motivated. I try and connect with my teams at both personal and professional level to empathise with them and guide them in case they face any complexities. I calendarise my reviews to have monthly meetings at all key locations, review performance, brainstorm on ideas, and ensure that good ideas get recognised and are shared. What is a perfect work day for you? A perfect work day for me is when I can get my teams to think different, try something new, question the status quo, and push their boundaries. Share a challenging moment at work. At my last company, we had to evolve, package and download the organisation’s vision and values to more than 10,000 employees across various geographies and functions. It was a mammoth project which lasted over 15 months. In the end, it was a truly rewarding experience. I feel empowered in my role and I think the organisation is empowering every employee Tell us about one leader who you admire and why. I was quite in awe of Lance Armstrong before his fall from fame. One of my personal heroes who I truly admire is my father-in-law, the son of a vegetable vendor who rose up in life through self-education and scholarships, and retired as head of European Studies at JNU. He is an epitome of humility and discipline, and has a big heart. Picture-perfect moment with his family In your opinion what are the qualities of a good leader nowadays? The core qualities of a good leader would be to identify talent, ability to articulate tasks and vision, and ability to align teams with the overall vision. A great leader needs to be highly adaptable and open to learning. What keeps you inspired every day? A combination of physical and mental exercise keeps me inspired and energised! Starting my day with a rigorous swim or jog, and finding time to read so as to keep abreast with new ideas, helps give a wider perspective to business and everyday living. Rapid fire Which is your favourite season? 13 weeks of winters in Delhi What makes your day? Appreciation from colleagues and seniors What quality in people upsets you? Hypocrisy and attention seeking behavior If you could change one thing about yourself? Introspecting too much What is more important: destiny or hard work? Hard work has always paid for me Who do you rely on the most? My wife Minoo is my emotional anchor What music do you like in your car when you are on the move? Country classics by Kenny Rogers, Abba, etc., and Bollywood oldies by Kishore, Rafi, and Lata Who do you go to when you need advice? I go by the Punjabi saying ‘chaar yaar hone chayide hai : ek uchcha, ek suchcha, ek luchcha, ek jundelian da yaar’. It means one friend who has status and wealth, one who is righteous and a conscience keeper, one who is a loyalist and willing to fight for you, and one who is a childhood friend and knows everything about you. I am fortunate to have all four in my life, who I can go to when required. photo: Thinkstock What do you think needs to be changed at the organisation? We need to do a lot more in the area skill development to equip ourselves to succeed in the rapidly changing environment. We need to embrace change, acquire and deploy the right skills, and create new industry benchmarks to be future-ready. One incident from your childhood that you can’t forget… I was selected as the Pupil Leader in Class 8 and needed to take my oath on stage at assembly time. I had terrible stage fright, so I requested the principal to allow me to read it out. I was not allowed to, and ended up memorising it. I stumbled a little, but did it nonetheless. BETWEEN US | October 2014 | 09 HT festive gifts & you Festive Flutter Time to Make Check out the favourite festive gift ideas – traditional, stylish, healthy, smart – for all age groups and budgets! I t’s time to bring a twinkle in the eyes and a smile to the lips of people who matter to us - family, friends, children, colleagues, bosses, people who work for us, to name a few ‘VIP’ groups. You want to think of gifts that can bring instant cheer to lift the festive spirit a notch higher. HT team members across the country were invited to share their favourite and new gift ideas this year. Here’s what we found. We like to keep the traditional choices of chocolates, flowers, apparel, etc. as our favourites, but we are also experimenting 10 | October 2014 | BETWEEN US with handmade gifts, online shopping, high tech gadgets such as tablets and smart phones, as well. That said, we continue to cherish most the time we spend with our family, friends, people we work with, and above all, our elderly. We also think about the people who work for us when we think of gifts, and come up with many thoughtful gestures to brighten their lives. Remember to give gifts that express your true emotions, because the person who receives can always tell. For the Special Ones Some special people make festivals a reason to rejoice. We love to go the extra mile for them to gift them something that says more than words. Ankita Singh (Manager, HR, New Delhi) • Family: watches • Friends: greeting cards • Colleagues: coffee mugs • Overseas contacts: e-greetings and e-books Anuradha Jaithalia (Manager, Administration, New Delhi) • Family: perfumes, handbags, apparel • Friends: flowers with cakes or chocolates • Colleagues: trendy gadgets, pens, perfumes • Overseas contacts: e-greetings • People who work for me: Sodexho vouchers, gift coupons Deepak Goyal (Head, Investments, Gurgaon) • Family: surprise treats for my kids • Friends: flowers, wine, chocolates • Colleagues: books, pen set, chocolates • Overseas contacts: greeting cards and e-greetings • People who work for me: gift coupons, chocolates Nidhi Wahi (Deputy Manager, Media Marketing, Chandigarh) • Family: silver coins • Friends: flowers, chocolates • Colleagues: wine, flowers, chocolates, fruits • People who work for me: dry fruits, confectionary Nitish Kumar (Assistant Manager, IT, New Delhi) • Family: flowers, balloons, a grand dinner • Friends: handmade greeting and sketches • Colleagues: a collage of pictures displayed at the office • Overseas contacts: handmade portraits • People who work for me: a nice holiday or a day off Pooja Mehta (Assistant Manager, HR, New Delhi) • Family: holidays and activities together • Friends: partying, a movie, lunch or dinner • Colleagues: greeting cards, chocolates, coffee mugs with inspirational quotes • Overseas contacts: wines, chocolates •P eople who work for me: gift vouchers, holidays Usha Brian Moraes (Manager, Media Marketing, Mumbai) •F amily: boat trip to Goa islands, fishing, watching dolphins, enjoying barbeque food with everyone •C olleagues: handmade clay art and pottery • Overseas contacts: specialities from India which are not available abroad (such as ‘Five Star’ chocolates and exotic Indian spices) •P eople who work for me: chocolates and cookies Sunita Tewari (Chief Reporter, Hindi Editorial, New Delhi) •F amily: decorative items •F riends: utility products such as bags or mobile covers •C olleagues: gift vouchers, eatables •P eople who work for me: cash, new clothes BETWEEN US | October 2014 | 11 HT festive gifts & you Most Memorable We get lots of gifts, but some very special ones make festivals truly magical and are forever etched in our memories. Anuradha: “An iPhone gifted by my husband!” Ankita: “A watch I received as a gift!” Ashish: “13 years ago my father was posted in Assam while we lived in Varanasi. Around Holi, he informed us that he would not join us due to professional commitments, but on the morning of Holi he surprised us by coming home for a day.” Deepak: “When I was 12 or 13, a box full of exotic crackers that I had been craving for was gifted to me two days before Diwali.” Nidhi: “A gold ganpati engraved pendant!” Nitish: “A pen set gifted by one of my students!” Pooja: “A wrist watch and some great wine!” Usha: “My husband gifted me an exercise cycle and a car seat massager. Both were very thoughtful and useful gifts.” Sunita: “New clothes, always...” To Get or Give Presenting a wishlist of gifts for those cherished occasions. Deepak: sports club membership, Ray-Ban sunglasses, Indian style kurta pyjama, X-box games Nitish: dry fruits, stylish and traditional apparel, portable power bank to juice up my gadgets Pooja: free health check packages, nutritional supplements, designer wear, traditional jewellery, smart phones, latest gadgets Usha: gift voucher of the Himalayan health spa ‘Ananda‘, a Ferrari car, pilgrimage to Kailash Mansarovar, Google throat tattoo Never forget... Some people are so special and irreplaceable in our life that we make it a point to get gifts for them no matter where we are, no matter what the occasion. We just love to express our feelings for them and show them that we care. Ankita: For my husband and friends Anuradha: For my parents, kids, and those who work for me Deepak: For my wife on our anniversary and her birthday Nidhi: For my nieces Nitish: For my wife Pooja: For my mother on Mother’s Day and her birthday Usha: For my dad on Father’s Day Sunita: For all my loved ones 12 | October 2014 | BETWEEN US Sunita: fruits, dry fruits, honey, special murabbas, stylish apparel, traditional sweets, antiques, exercising cycle, gadgets and their accessories Ankita: dry fruits, stylish apparel, traditional sarees, trendy gadgets Most Memorable We are surrounded by people who mean so much to us - our children, our elders, colleagues - who are a part of every high and low point in our life. We come up with gifts that are specially for them. Anuradha Jaithalia Children: games and stationery kits Elderly: stylish wallets and handbags Colleagues: perfumes and pens Deepak Goyal Children: family vacations Elderly: spending time with them Colleagues: getting to know them better Nidhi Wahi Children: lots of fruits Elderly: branded chocolates Colleagues: souvenirs and gadgets Nitish Kumar Children: gift packs and toys Elderly: photo albums with fond memories Colleagues: portable chargers or power banks Pooja Mehta Children: educational CDs and toys Elderly: spa treatments Colleagues: books and pens Usha Brian Moraes Children: building blocks and do-ityourself toys Elderly: anti-skid tiles and bars in the bathroom Colleagues: books and pens Ankita Singh Children: toys and books Elderly: devotional music CDs Colleagues: pens and office organisers Sunita Tewari Children: hobby and activity classes Elderly: regular health check packages Colleagues: gift vouchers Gifts on the go •H ome and kitchen appliances •S hopping spree at trendy malls or online •G ift vouchers and coupons •C ash and fixed deposits •M obile and laptop accessories • Cosmetics and personal care products • Chocolates, flowers, and a greeting card • Home decor items and aromatic candles photos: Thinkstock Here’s a run-down on gifts hat are special and yet can be picked up on the go! BETWEEN US | October 2014 | 13 coffee with the leader ‘Let’s power a digital transformation’ Jai Menon, Group Director - Technology, shares how transformation holds the key to the future at HT, with a synergy of SPV (strategy/execution, people, and values/culture) T his is a unique employee engagement initiative where HT leaders interact with employees over a cup of coffee. The hour-long session begins with the leader talking about his role and responsibilities, followed by Q&A with employees. The latest session on July 18, 2014 was with Jai Menon, Group Director Technology. Given below are some excerpts. Let me share a simple leadership model that I have embraced – the ‘SPV’. Here, S stands for a combination of strategy and execution, P stands for people, V stands for values and culture. It is about thinking strategically and ensuring flawless execution. It is about your ability to work with people, inspire them, create a stimulating work environment, and back it up with core values and culture. Now, a bit about my background. I am a Delhiite, went to Springdales School, Pusa Road, and then joined IIT, Delhi. I then went to the US where I lived for 16 years and then returned to India, and have been here for the last 12 years. With a thoroughly grounded childhood, the only way to potentially progress was to do well in academics, and that drove my focus to do well at IIT and then pursue a doctorate at Cornell University. I am a technologist at heart and all my career experiences have had 14 | October 2014 | BETWEEN US technology right at the centre. I joined HT in January 2014, and among several initiatives, my main focus is currently on ‘Project Butterfly’ an integrated newsroom transformation into a strong print plus digital formation. Q: We hear a lot about digital coming up in a big way. Does that mean print will go down? Our print business has a strong and long runway ahead of it. Today it is growing, especially with a strong vernacular leadership, and this presents a unique opportunity to prepare digital as a layer on top of it. For India, digital is largely ‘mobile first’. The mobile is being powered by breakthroughs both in devices (smart phones, phablets, tablets) and networks (3G, 4G). This allows for not only breaking news, but also rich media, especially video. In addition, this lends to a strong social experience. Digital experiences are a unique combination of ‘content’ and ‘software’. On top of it, technology today allows us to know location and profile, which powered by big data and analytics allows ‘context’ to be wellcaptured and communities to be well-knit. This leads to potentially interesting ways to deliver and consume content. All of this in turns provides options of triggering different business models (beyond traditional display ads), including content monetisation and effective lead generation for e-commerce. photo: Thinkstock Print complements these experiences by providing deep analysis and in-depth understanding … and simply speaking, we want both. Q: How are we going about transforming our news business? You may have read our CEO’s article in the previous edition of Between Us on ‘Project Butterfly’. The project has three elements to it. First is the human element, which is changing the editorial approach to be ready for print and digital. Second is the technology element where we are bringing in a brand new content management system with strong video, social and mobile capabilities into HT. We will also be upgrading Mint with another instance of the new system. Simultaneously, we are working on a digital roadmap for HH. Third is the workspace element where we are transforming the entire first floor of HT House into a worldclass newsroom ... you will not even recognize it by Diwali next year. Significant changes will be visible over the next 12-18 months, and this will pave the way for an exciting business over the next 2-3 years. Q: What are some of the other areas where technology will play a role? We need to be in a position to offer compelling and easy-to-use mobile apps for all our XFM SPV First Principles It is all about the confluence of content and software with context businesses. To this end, we are building an ‘app foundry’ that will give us in-house capabilities to leverage technology – both back-end and device-side. Technology provides interactive experiences allowing consumers to choose what they want to do. This is quite the opposite of passive experiences on TV, leading to opportunities where digital video can be extremely powerful. We need to exploit the value of technology for both content and advertising, and steer the way towards newer market behaviors and monetisation, supported by analytics and data. Simultaneously, we are also readying our back-end for the new digital world through the introduction of a hybrid cloud infrastructure – for seamless and elastic compute, storage and network. This will deliver a better response time from our systems, will be reliable 24x7, and provide capacity to handle spikes (such as what we experienced during election results). We will need to iterate different revenue models and be prudent at cost innovation to create the right balanced set of levers for a profitable business in the new world. We have the opportunity to do all of this on top of a solid foundation of our print business. Herein lies the excitement for all us – to be part of a digital transformation journey towards our 2020 vision. BETWEEN US | October 2014 | 15 HT Team in Focus 2 CHANDIGARH We turn 14 with elan! A young team compared to most newspapers, HT Chandigarh has raised the bar for the competition, continuing to remain a challenge for them H 1 industan Times, Chandigarh, began its journey on April 19, 2000.The team started its journey as a satellite edition of Hindustan Times, New Delhi, to cater to the requirement of readers in Jammu and Kashmir, Himachal Pradesh, Punjab, Haryana and Chandigarh. With 14 years of work, the edition has become a formidable force to reckon with in the region and has beaten arch-rival, The Tribune, in circulation in the tri-city of Chandigarh, Panchkula and Mohali and the mainstay of this edition is Punjab. Besides the main edition, the daily supplements of HT Chandigarh and HT Ludhiana and five editions of HT City are also made by the editorial team in Chandigarh/Mohali. The editions are printed in our Mohali and Jalandhar printing centres. What is the winning mantra of Team Chandigarh? The winning mantra is a strong team that believes in an open work environment and forward planning from ideation to execution. We have initiatives such as ‘Journalist of the Month’ and Editor’s Excellence Award for catchy headlines/ 3 captions/hard-hitting reports to motivate the team. Assistant editor Navneet Sharma, deputy news editor Vikramdeep Johal and assistant news editor Aarish Chhabra have been awarded the journalist of the month awards for initiative and diligence in handling special projects, particularly during the recent parliamentary elections. Colleagues in the field, including Vishal Rambani and Sanjeev Verma, have been felicitated for their groundbreaking reports on scams involving ministers and exposed corruption in the judiciary. Photographers Gurpreet Singh and Bharat Bhushan have bagged the editor’s commendation. What makes you proud to be part of HT Chandigarh? HT Chandigarh is a young team yet it has stayed ahead of the competition and this makes the team proud. We were the first daily to invite the Lok Sabha candidates for a face-off on one platform. HT Chandigarh is the only team besides Delhi to have its local website, 4 5 With 14 years of work, the edition has become a formidable force to reckon with in the region Punjab.ht. The news alert format was started by this edition and picked up by Delhi later. This team was awarded the Silver Star Award, 2012, for its coverage of the Punjab assembly elections. Four years ago, the Chandigarh team launched the annual Top30Under30 awards to honour youth achievers of the region in diverse fields from academics, technology, entertainment, sports to social work. What are the stress-busting activities for Team Chandigarh? Team Chandigarh has become a collaborative team from a 1. Rajesh Mahapatra, Executive Editor 2. HT Editorial team at Chail 3. From left - model Gul Panag, singer Rabbi Shergill, model Vanya Mishra, actor Kunal Kapoor, author Kanika Dhillon 4. Chandigarh Lok Sabha candidates: Kirron Kher (BJP), Pawan Bansal (INC), Gul Panag (AAP) 5. From left - former union minister Manish Tiwari, Punjab deputy CM Sukhbir Singh Badal, Olympic gold medalist Abhinav Bindra participative one thanks to a number of off-site workshops organized every year since 2012 at nearby resorts such as Chail Palace, Nalagarh Fort and Kikar Lodge. Reserved editorial colleagues such as chief copy editor Aman Sharma can sing, trainee copy editor Priya Mehta can dance beautifully and chief copy editor Priyanka Jain is a good rock-climber! Share some recent special moments. Turning 14 recently was a memorable occasion. There was a function at a five-star hotel in Chandigarh which boasted of the who’s who of the region. A galaxy of well-known personalities, including Bhupinder Singh Hooda and Parkash Singh Badal attended the function. Yojana Yadav News Editor, HT Chandigarh BETWEEN US | October 2014 | 17 Travel Time Kashmir Heaven on Earth Amit Gupta, AGM - Commercial, shares his experiences on a recent family holiday M y name is Amit Gupta. I am associated with HT Media since August 2013 as Assistant General Manager - Commercial with the Circulation function. I work with the Assistant Vice President - Commercial in handling commercials for the Circulation function for the entire group. I work at the Sahibabad Office. I am a Chartered Accountant by profession, and have a total work experience of 11 years.. What holiday destination did you recently visit? We visited Kashmir in March this year and it was on my wish list for the last three years. Why did you choose this destination? I wanted to see the amazing beauty of Switzerland which one can find only in Kashmir in India. I always wanted to experience snowfall instead of rains, which is not possible in Delhi. This, coupled with an airlines offer, made it easy for me to decide quickly. Who all joined you for the vacation? My wife, Nidhi, and my daughter, Avni, joined me on this 5 nights and 6 days trip. What were the most beautiful places you visited/ things you saw? We visited Srinagar, Pahalgam, Gulmarg and Sonmarg. We visited Tulip Gardens, Hazratbal Mosque, Mughal Gardens and Chashmeshahi, Dal Lake and the floating market. We found Baisaran, which is known as mini Switzerland at Pahalgam as the most scenic place with snow clad mountains. We traveled from Tangmarg to Gulmarg in chained vehicles which was quite surprising. Gondola ride is also a famous activity which one must do in Gulmarg. We also saw saffron fields and Avantipura temple enroute from Srinagar to Pahalgam. Don’t forget to plan a houseboat stay for a once in a lifetime experience proper winter clothing, including heavy woollens. Don’t forget to plan your stay in a houseboat for a once in a lifetime experience. It is a great idea to chose a full package from a travel agency which will allow you to enjoy a comfortable and tension-free trip. What cuisine/ dish did you like best? We enjoyed Kashmiri pulao, rogan josh and kashmiri kehwa which are the local specialty. Would you visit this place again? Why/ Why not? Yes, we would love to visit Kashmir again and again. It is one of the best hill stations of India. It is a truly heaven on earth and a land of dreams. What would you recommend as travel tips for this place? The best season to go to Kashmir is the winters between Dec-Jan when one can enjoy snowfall in the valley. Elderly people and pregnant women should avoid going there during this period as it can be tedious to walk in the snow. You will also need to carry What are the must-buy souvenirs from this place? Go for pashmina shawls, embroidered suits, lush carpets, and houseboat miniatures, which are good souvenirs from the valley. Share a memorable moment from your trip. We reached Gulmarg when all roads were covered with heavy snow, and we had a tough time finding our way. We slipped, slid down, and finally reached the hotel. This was definitely the most memorable moment of our trip. BETWEEN US | October 2014 | 19 PHOTO FEATURE It happens only in India 1 1. Contentment of Holy Bath Mithu Majumdar Pace, Jhandewalan 2. The Colour of Tradition Kunal Wadekar Circulation, Airoli 3. Pocket Hercules & Mr. Universe - Monohar Aich Subhendu Ghosh HT Editorial, Kolkata 4. Elephant Ride Saptarshi Banerjee HT Editorial, Kolkata 5. Big Happy Indian Family Saleem Javed Shine, Hyderabad 6 20 | october 2014 | Between Us 6. Sunrise Shyam Sunder BhattacharyA Pre-Press, Kolkata 3 2 5 4 Between Us | october 2014 | 21 Beyond Work A Quest for Happiness HT employees share their musings on life and valuable health tips The Land Of My Dreams If I could make one wish and have it come true I would wish everyone to be happy and nobody to be ever blue Joy and happiness everywhere For others people may care! Kindness will be the world’s religion There will be no boundaries between the nations No politicians to divide and rule People are no longer going to be fools! No discrimination for caste or creed There would be enough for everybody’s needs This is the dream I often see A society which is violence-free No place for crimes, no place for hatred No lives or dreams anymore shattered! No more bloodshed on this ground Only love and peace abound Shaloo Walia It’s possible, don’t think it’s strange Senior Manager HT PACE, Mohali Make a difference, bring a change! ⁄UˇÊÊ’¢œŸ ∑§Ë ‚ÊÕ¸∑§ÃÊ ÷‹Ê ∑Ò§‚ ◊ŸÊ∞¢ ⁄UˇÊÊ’¢œŸ ∑§Ê ÿ„U ¬ÊflŸ ¬fl¸ ¡’ Á∑§ Œ‡Ê ◊¥ ⁄UÊïÊ „UË ÁŸ÷¸ÿÊ ⁄UÊ ⁄U„UË „ÒU ◊ÊŸflÃÊ ‡Ê◊¸‚Ê⁄U „UÊ ⁄U„UË „ÒU Õ◊ ªÿË „ÒU ’„UŸÊ¥ ∑§Ë øÍÁ«∏UÿÊ¢ ∑§Ë πŸ-πŸ Á‚‚∑§ ⁄U„UË „ÒU ¬Êÿ‹Ê¥ ∑§Ë L§Ÿ-µÊÈŸ •üÊÈ ‚ ÷ËªÊ „ÒU ø„U⁄UÊ •Ê‚◊ÊŸ ÷Ë ïÊÊ⁄U-ïÊÊ⁄U ⁄UÊÿÊ œ⁄UÊ Ÿ ‹Ë Á„UøÁ∑§ÿÊ° Œπ ◊ÊÃÊ-Á¬ÃÊ ∑§Ë Áflfl‡ÊÃÊ •ÊÒ⁄U ßœ⁄U-©Uœ⁄U ∑ȧ¿U ’‡Ê◊¸ ’ÊÁ‹$ª Ÿª⁄U ÁŸª◊ •ÊÒ⁄U S∑ͧ‹Ê¥ ∑§ øÄ∑§⁄U ‹ªÊŸ ‹ª ¡ã◊ÁÃÁÕ ∑§Ê◊ ∑§⁄UÊŸ ∑§ Á‹∞ ¬Ò‚ ÁŒπÊŸ ‹ª ¡’Á∑§ ∑ȧ¿U ŸÊ’ÊÁ‹ª ÃÊ ’Ê∑§ÊÿŒÊ ’‡Ê◊˸ ‚ „¢U‚ ⁄U„U Õ •ÊÒ⁄U •¬Ÿ ∑ȧÁà‚à ÁfløÊ⁄UÊ¥ ‚¢ª ŸÿË ÁŸ÷¸ÿÊ πÊ¡ ⁄U„U Õ flÊ„U ⁄U! „U◊Ê⁄U ∑§ÊÿŒ flÊ„U ⁄U! „U◊Ê⁄U ÁŸÿ◊ Brij Vallabh Aasray Assistant Manager Media Marketing, Jaipur 22 | October 2014 | BETWEEN US Á‚»¸§ ∞∑§ „ÒU Á’„UÊ⁄U ∑§Ë ⁄UÊ¡œÊŸË ¬≈UŸÊ fl„UÊ° ∑§ „UÊ≈U‹ ◊¥ ÉÊ≈UË ∞∑§ ÉÊ≈UŸÊ ◊Ÿ ‚ ŸÊÒ¡flÊŸ ¬⁄U ’ȡȪ¸ ÕË ∑§ÊÿÊ „UÊÕÊ¥ ◊¥ „UÊÕ Á‹∞ ÿ„U ¡Ê«∏UÊ „UÊ≈U‹ ◊¥ •ÊÿÊ ’Ò⁄U ‚ πÊŸÊ ◊¢ªflÊÿÊ ¬„U‹ ’Í…∏U Ÿ πÊÿÊ, ’ÈÁ…∏UÿÊ Ÿ ¬¢πÊ Á„U‹ÊÿÊ Á»§⁄U ’ÈÁ…∏UÿÊ Ÿ πÊÿÊ, ’Í…∏U Ÿ ¬¢πÊ Á„U‹ÊÿÊ ÿ„U ŸïÊÊ⁄UÊ Œπ ’Ò⁄U ∑§Ê ÁŒ◊ʪ ø∑§⁄UÊÿÊ fl„U ¬Í¿U ’Ò∆UÊ ŒÊŸÊ¥ ‚ - •⁄U •Ê ‹Ò‹Ê ◊¡ŸÍ •ª⁄U ŒÊŸÊ¥ ◊¥ ßÃŸÊ „UË åÿÊ⁄U „ÒU ÃÊ ÄÿÊ¥ Ÿ„UË¥ πÊŸÊ ∞∑§ ‚ÊÕ πÊÃ? ÿ„U ‚ÈŸ ’Í…∏UÊ ’Ê‹Ê - ’≈UÊ ’Ò⁄U $πÿÊ‹ ÃÊ ÃÈê„UÊ⁄UÊ Ÿ∑§ „ÒU ¬⁄U ŒÊ¢ÃÊ¥ ∑§Ê ‚≈U „U◊Ê⁄U ¬Ê‚ Á»¸§ ∞∑§ „ÒU Asha Sahi Senior Executive Sales, New Delhi ÁïÊãŒªË ∑§Ë øÊ„Uà Á¡¢ŒÊ Õ ÃÊ Á∑§‚Ë Ÿ ¬Ê‚ ÷Ë Á’∆UÊÿÊ Ÿ„UË¥ •’ πÈŒ ◊⁄U øÊ⁄UÊ¥ •Ê⁄U ’Ò∆UŸ ¡Ê ⁄U„U „Ò¥U ¬„U‹ ∑§÷Ë Á∑§‚Ë Ÿ ◊⁄UÊ „UÊ‹ Ÿ ¬Í¿UÊ •’ ‚÷Ë •Ê°‚Í ’„UÊ∞ ¡Ê ⁄U„U „Ò¥U ∞∑§ L§◊Ê‹ ÷Ë ÷¥≈U Ÿ„UË¥ Á∑§ÿÊ ¡’ „U◊ Á¡¢ŒÊ Õ •’ ‡ÊÊ‹¥ •ÊÒ⁄U ∑§¬«∏U ™§¬⁄U ‚ •Ê…∏UÊ∞ ¡Ê ⁄U„U „Ò¥U ‚’∑§Ê ¬ÃÊ „ÒU Á∑§ ‡ÊÊ‹ •ÊÒ⁄U ∑§¬«∏U ß‚∑§ ∑§Ê◊ ∑§ Ÿ„UË¥ ◊ª⁄U Á»§⁄U ÷Ë ’øÊ⁄U ŒÈÁŸÿÊŒÊ⁄UË ÁŸ÷Ê∞ ¡Ê ⁄U„U „Ò¥U ∑§÷Ë Á∑§‚Ë Ÿ ∞∑§ flÄ∏à ∑§Ê πÊŸÊ Ã∑§ Ÿ„UË¥ Áπ‹ÊÿÊ •’ Œ‡ÊË ÉÊË ◊⁄U ◊È¢„U ◊¥ «UÊ‹ ¡Ê ⁄U„U „Ò¥U ÁïÊãŒªË ∑§ ∞∑§ ∑§Œ◊ ÷Ë ‚ÊÕ Ÿ ø‹ ‚∑§Ê ∑§Ê߸ •’ »Í§‹Ê¥ ‚ ‚¡Ê∑§⁄U ∑¢§œÊ¥ ¬⁄U ©U∆UÊ∞ ¡Ê ⁄U„U „Ò¥U •Ê¡ ¬ÃÊ ø‹Ê Á∑§ ◊ÊÒà ÁïÊãŒªË ‚ ’„UÃ⁄U „ÒU „U◊ ÃÊ ’fl¡„U „UË ÁÖãŒªË ∑§Ë øÊ„Uà Á∑§ÿ ¡Ê ⁄U„U „Ò¥U Poonam Sharma Backend Executive Sales, Jhandewalan Therapeutic Lifestyle Choices Therapeutic lifestyle choices are readily available and give huge benefits in terms of physical, emotional, and psychological well-being. Some other therapeutic lifestyle choices include spending time with nature, leisure and recreational activities, and taking time out to relax and de-stress. SPENDING TIME WITH Tanmay Ghosh EXERCISE AGM - Production E NATUR Regular exercise helps Supply Chain, r green spaces unOutdoo Mumbai serious of risk the lower plug us from urban noise health problems such as ances. It is healing disturb and diabeobesity, heart ailments, tive, making us feel restora and etc. e, pressur blood tes, stroke, nally and spiritually, emotio better It helps keep the body fit and minds functioning our to leading improves sleep, leading to sound and socially. tually intellec better y. memor sharp and mental health NUTRITION Eating well is most important for our body, since ‘we are what we eat’. A balanced diet improves general health, and we must include more healthy foods in our diet, avoid unhealthy and processed foods, and limit our intake of salt and sugar. SLEEP Proper sleep is a great booster that improves the immune system, information processing speed, level of concentration, and overall mental and physical health. The quality of sleep is more important than the total number of hours a person sleeps. Insufficient sleep is one of the most common reasons for most health problems across rapidly growing societies, leading to high stress levels. LEISURE AND RECREATIONAL ACTIVITIES Fun activities such as sports, games, music, travel, art, reading, dance, etc. not only feel good, but also do us good. They reduce negative emotions such as anxiety and worry, and foster feelings of happiness and joy. TAKING TIME OUT FOR RELAXATION AND HOBBIES Reading a comic, listening to invigorating music, getting a soothing massage, taking a warm bath, meditating, and comfort activities like cooking or gardening help nurture positive emotions and eliminate stress. (Based on the lecture ‘Becoming a Resilient Person’ by Dr. Clay Cook, Assistant Professor, College of Education, University of Washington) RewARDS & RECOGNITION Celebrating Excellence in Journalism Proud winners of the “Journalist of the Month” Award for the months of May, June and July 2014 - Congratulations! Darpan Singh Assistant Editor, New Delhi Riddhi Doshi Special Correspondent, Mumbai Abhishek Saran Senior For her wellconceived and well-executed story on the impact of climate change on Alphonso mango farmers in coastal Maharashtra. Her reporting was exhaustive and got a great response. For his exclusive coverage on how certain coal ministry officials had allocated a Maharashtra coal block to a firm, overlooking instructions of then PM Manmohan Singh. Digambar Patowary Yasir Ali Assistant Editor, New Arun Sharma Senior For his extensive coverage of violence in Kokrajhar and Chirang, under Bodoland Territorial Area District in Assam. Neha Pant Reporter, Dehradun For successfully handling HT City ever since she joined at Dehradun, in addition to contributing to the main edition on civic issues, environment and weather, making authorities take cognizance of her stories. WINN ERS Assistant Editor, New Delhi For his special feature on how after 10 years, Delhi has started to slip on the greening front, missing the current target by 30% and falling way behind the 1988 target of 33% green cover. Principal Correspondent, Guwahati May Sujoy Das & Vaneet Kumar Sharma HT Library, New Delhi For taking charge of the production of the metro edition’s poll pages midway into the polling exercise, putting in extra hours and ensuring error free pages. For efficiently covering the final campaigning by Narendra Modi, Rahul Gandhi and Arvind Kejriwal at Varanasi and Amethi constituencies. For data compilation, research & analysis work during General Elections. The data was extensively used throughout the election month, both by the Editorial and Web teams. They also contributed to produce the centre spread pages on Election Result Day and helped in the compilation and analysis of the post-election results. Uddalok Bhattacharya Parwaz Khan Principal Amitava Banerjee Special Delhi Associate Editor, New Delhi For his diligence, his ability to always go beyond the call of duty, being meticulous about details, and bringing value to the comment page. His knowledge is widespread and covers several subjects. Photographer, New Delhi Photographer, Ranchi For covering the IPL cricket season in Ranchi and Cuttack, delivering newsworthy and quality images with efficiency despite having little cricket photography experience prior to this. Correspondent, Kolkata For his story in HT Think, highlighting that the condition of the Sherpas living in India is much better than their counterparts in Nepal, in the backdrop of 16 Sherpas dying atop Mount Everest. Humaira Ansari Principal Ramesh Babu KC Bureau Chief Correspondent, Mumbai - Kerala, Kerala Manas Gurung Trainee Shams Ur Rehman Alavi Journalist, New Delhi For her story on reality TV training institutes set up by former winners and contestants across the country to help aspirants on handling the stage, their appearance, and impressing judges. For excellent coverage of the plight of the Kerala nurses in Iraq. He successfully established contact with them and broke almost all new developments for both online and print editions. For an excellent multimedia feature on Freestyle Football for the World Cup 2014, a video on Modi's foreign policy, and a video for Brunch on footballer wives and girlfriends. Ipsit Mohapatra Associate Saudamini Jain Senior Reporter, BINAY KUMAR JHA Principal Editor, New Delhi For leading the FIFA World Cup team to an impressive 1.2 million page views in just two weeks, with original story ideas, live coverage, catchy headlines that stood out against the competition. New Delhi For the Brunch cover story on Greatest Indian Novels - a list of exceptional works of Indian fiction in English (including translations of regional works) - that got us trending on Twitter. Vandana Ramnani Associate Editor, New Delhi For an exceptional feature on the Okhla Bird Sanctuary - its privileged position in the world for its priceless fauna. The article explained how it is second only after Nairobi and has more than 400 rare species. However, it needs a strictly monitored buffer zone of 500 metres, a wake-up call for authorities to protect the zone at any cost. Neelam Pandey & Faizan Haidar Special Correspondents, New Delhi For an exclusive piece exposing how 184 children were raped in Delhi last year, most because they had no access to a functioning or safe public toilet, since those available were either badly lit or locked up. The government has announced setting up of mobile toilets in slum areas. Correspondent, Patna & Kundan Kumar Copy Writer cum Reporter, Muzaffarpur For their impactful stories on the electricity crisis in Patna, gaining an edge over the competition. Local adminintration took cognizance and the government took prompt action. Readers and consumers were benefitted. Meril Anand Principal Visualiser & Shailesh Sharma Assistant Art Director, New Delhi For a wellplanned double-spread page on the FIFA World Cup, carried in HT Edge and Metro edition. june WINN ERS Special Correspondent, Bhopal For his story which brings in focus how the Special Task Force (STF) when investigating the Professional Examination Board (PEB) scam, had arrested only minor players and left the high-profile ones untouched, even though the High Court was monitoring the probe. The Page 1 lead story had immediate impact, with former education minister Laxmikant Sharma being arrested the same day, and the hunt for other big names began in earnest. The scam is now making it to front pages on a regular basis in all newspapers. Mallica Joshi Principal Correspondent, New Delhi For working single-handedly on the monthlong Campus Calling series. Since June 1, she has been writing for the Campus Calling pages, covering all aspects of admissions in Delhi University, the rollback of the four-year undergraduate programme, and the controversies surrounding the varsity. She also generated content for the Campus Calling centrespread, a two-page guide on DU admissions. BETWEEN US | October 2014 | 25 RewARDS & RECOGNITION juNNlEyRS Darpan Singh Assistant Editor, New Delhi WI Pratyush Ranjan Deputy News Editor, New Delhi For his in-depth and innovative planning of website specials on ‘30 days of Narendra Modi government’ and the union budget, generating over 2 million page views. Shruti Tomar Reporter, For writing on the need to protect the Yamuna, and how pollution affects public health through contaminated vegetables grown on the banks. The government set a 3-year deadline to ensure zero sewage inflow and has sought funding of Rs. 25,000 crore. For her story highlighting the trauma of a dalit woman sarpanch of Morena district in the Gwalior-Chambal region, who has been fighting the upper caste lobby to have a middle school opened in the harijan locality of her village. Both National Human Rights Commission (NHRC) and MP Human Rights Commission (MPHRC) served notices to the administration and assured her of speedy action. Saurav Roy Reporter, Ranchi For his series on child and girl trafficking from Jharkhand in which he revealed how children from minority communities were being taken to Kerala on forged documents and put in orphanages. Moreover, Jharkhand Maoists were hand-in-glove with placement agencies at Delhi. Another story about Dhoni’s fan getting a job in his farmhouse was carried as an anchor in all editions. Madan Kumar Jha Copy Shailesh KUMAr Singh Bhopal Writer, Bhagalpur For a series of exclusive stories on the bad condition of roads in Bhagalpur district, which made the authorities take cognizance of the situation. Staff Reporter, Patna For being consistent in his impactful investigative stories that show his prowess in reporting major event armed with facts and data. 26 | October 2014 | BETWEEN US Gauri Kohli Special Correspondent, New Delhi For leading the Campus Calling initiative, including Delhi College Guide 2014 with detailed info on colleges, programs, fees, facilities, etc. Her contribution to special edition on college admissions at DU and other major universities in Delhi was highly appreciated. Neelam Pandey Special Correspondent, New Delhi For her story about Raj Kumar Tiwari, the son of a street vendor, who has been competing in Figure Ice Skating championships for several years, but almost lost out on making it to the Asian Open Figure Skating Trophy 2014 due to lack of funds. Sumil Sudhakaran Senior Copy Editor & Govindan Kishwar TEAM WINNERS Online Team New Delhi Abhimanyu Kulkarni, Agnibesh Das, Amit Mathur, Hitesh Mathur, Ipsit Mohapatra, Manas Gurung, Osama Salman, Pooja Chhabria, Shoumeshwar Sen, Siladitya Ray, Sony Tirkey, Ravi Bajpai, Vignesh Radhakrishnan For their excellent coverage of the Football World Cup, increasing page views to more than 3 million and becoming an unshakeable force in the game of eyeballs. Indian rivals and global football publications found it difficult to keep pace with them even as they hit the top of US Google News a few times. HT Next Team New Delhi Trainee Journalist, New Delhi For anchoring the 30-day football preview countdown and then doing exemplary production related packages during the 2014 Football World Cup. Aditi Ghosh, Ananya Biswas, Raghubansh Sinha, Sakshi Denis, Sneha Bengani For bringing out a centre spread on the 100th anniversary of the first World War, well received in both Delhi and Mumbai. FAMILY TIME Congratulations! Wedding bells and bundles of joy - we love to share our most memorable moments WEDDING BELLS Engagement Sagnik Guha, Junior Executive, Supply Chain, Kolkata, got married to Jayatri on July 4 Neeraj Kamal, Staff Reporter, Hindustan, Patna, got engaged to Kriti Singh on August 7 NEW BORN Chinmaya Sethi, Senior Executive Finance, Studymate, and his wife Anupama are blessed with a baby boy on September 2 giggle gag Yeh Tara Woh Tara Har Tara Stars big and small, from musicians to comedians, come to HT City to promote their releases. Jayanto checked out some behind-the-scene scenarios 28 | October 2014 | BETWEEN US BETWEEN US | October 2014 | 29 HT news Mumbai 9th Anniversary Celebrations at Mumbai 1 H T Mumbai recently celebrated its 9th anniversary in style with ‘9tastic’ days of festivities which kicked off on July 3. Various employee engagement activities such as online quiz, health check camp, fun games, and spot awards were organised during the anniversary celebrations. The entire event, including the activities, office décor, and even the anniversary cake, were created around the theme of ‘9’. The celebrations concluded on July 14, the anniversary day, with a keynote address by Nitin Chaudhry, Business Head – West. Team HR & Admin, Mumbai 30 | october 2014 | Between Us 5 Kanpur For A Greener Tomorrow T he Kanpur Press recently installed an Effluent Treatment Plant (ETP) and a Sewage Treatment Plant (STP) as a major step towards a tomorrow through effective treatment of waste. The ETP is used to treat industrial waste water contaminated by anthropogenic industrial or commercial activities, before reusing it or releasing it back into the environment. Effluent from the 2 printing press is generally high in suspended solids and (BOD), requiring biological treatment such as activated sludge or up-flow anaerobic sludge blanket reactors. The STP removes contaminants from waste water, including household sewage and run-off (effluents). It includes physical, chemical and biological processes to eliminate the various contaminants. The objective is to produce environment-friendly and safe fluid waste or treated sludge suitable for disposal or re-use. 4 1. The stunning anniversary cake 2. Nitin Chaudhry, Business Head West, addresses the Mumbai team 3. The office entrance decorated for the anniversary celebrations 4. Employees benefit from a health check camp 5. A fun game in progress 3 Divakar Upadhyay Plant Head, Kanpur Between Us | october 2014 | 31 HT news The winners Best Account Managers First: Anidhya Pahwa (Delhi), 161% revenue achieved of AOP and 95% growth over LY Base Second: Mohit Mathur (UPNCR), 143% revenue achieved of AOP and 68% growth over LY Base New Delhi Delhi-NCR Retail Meet 2014-15 A day-long Delhi-NCR Retail Meet was organised on Saturday, July 19 with participation from over 60 people including Category Heads and Account Managers who showcased their Q1 performance. The keynote presentation by Hardeep Kheterpal was centered on the key levers of our business, and how growth numbers can be driven. Detailed directions on movement of yield, market share and pure incremental earnings for Q2 were shared. The best Account Managers and Category Heads were rewarded, and the Q1 Best Branch Performance award went to UP-NCR that contributed to over 122% achievement of AOP. Saurabh Sharma AGM, Marketing New Delhi 32 | october 2014 | Between Us Third: Meghashyam Addepalli (UP-NCR), 127% revenue achieved of AOP and 99% growth over LY Base Best Category Head First: Aditya Vashistha (UP) for 134% revenue achieved of AOP and 55% growth over LY Base Second: Ashok Dhyani (Real Estate) for 114% revenue achieved of AOP and 24% growth over LY Base Third: Pradeep Kapoor (Haryana), for 92% revenue achieved of AOP and 13% growth over LY Base Best Branch Performance Q1: UP-NCR for 122% achievement of AOP DELHI/NCR Employee Engagement 1 2 1. Antakshari enthusiasts at HT House 2. An engaging session on cartooning by Jayanto Banerjee, Assistant Editor Illustrations 3. Independence Day contest winners from Gurgaon 4. Colours of patriotism as exhibited by Team HT City 5. An engaging session on public spreaking by Saudamini Kumar, Head - HR, Fever 104 FM 6 6. Enjoying sevaiyaan during Eid at HT House 5 3 4 HT news DIGITAL QUOTIENT NEW DELHI Audience Marketing At Its Best! T photo: Thinkstock oday the challenge for digital marketing is to adapt the strategy to the ever-evolving consumers whose digital footprint is rapidly changing. In each day of a consumer’s digital life, the person faces multiple interconnected touch points including social, mobile, web, videos and e-commerce. The idea is to personalise the digital marketing experience to the extent that the relevance of content is so high that conversion and revenues get impacted effectively. The need of the hour is a dynamic platform to engage and measure performance across these mediums in real time and optimizes the digital spread of a brand basis customer movement and not basis the inventory. Digital Quotient identified this gap and created a unique platform, arQ. arQ: Targeted Marketing for Better Revenue With Digital Quotient’s ‘Audience Marketing’ offering – arQ, marketers can achieve their goals of maximizing their digital spends. It uses an intelligent combination of big data technologies on data from social, web and mobile platforms. The methodologies allow for aggregating and analyzing data from a combination of publicly available, proprietary and arQ offers more than 30,000+ audience buckets, creating an ecosystem of ‘audience buying’ client specific information, to identify and enable a dynamic sub segment of consumers aligned to client needs. arQ offers more than 30,000+ Audience Buckets for marketers to choose from. These audiencemarketing buckets thus create a new ecosystem of ‘audience buying’. How does arQ work? arQ’s reaches the right audience, with the right message, at the best cost, and eliminates the guesswork and media spillover of the traditional approach. arQ is audience focused arQ is a strong data management platform which collates, combines and analyzes strong first party data and audience behavior data from credible third party sources working on three key principles: Intent (any consumer action on any digital device that concurs an ‘intent’ of a future action), Behavior (consumer’s digital content consumption behavior), and Recency (a time stamp to identify the recency of a particular action). At the core of every marketing platform is the promise of a better ROI. arQ provides real results. Industries including travel, e commerce and application downloads are adopting this integrated and targeted approach globally and Digital Quotient is now keen to pioneer this approach for other brands as well. Somyata Malik Assistant Manager, Product Gurgaon Patna 28th Anniversary Celebrations T he Patna office celebrated the 28th anniversary of Hindustan on August 25 with lots of fun and festivities. The anniversary cake was cut by Rajkumar Tamang who has been with the company for 23 years. Dr. Tirvijay Singh, Senior Resident Editor, Hindustan, dedicated the No. 1 position of Hindustan in Bihar to the entire staff, while Mammon Mathew, Senior Resident Editor, Hindustan Muzaffarpur Health Check Camp A general health check camp was organized on July 20 at Muzaffarpur unit, with participation from more than 100 employees and their family members. Seven prominent doctors from disciplines such as pediatrics, orthopedics and dental visited the unit and shared valuable health tips. The overwhelming response from all staff and support from seniors was highly encouraging. Times, expressed confidence in the young team to take the business to dizzying heights. Sanjay Sinha, Business Head, exalted the spirit of healthy competition and stressed the need to work in harmony with each other. Namrata Fleming Senior Manager, HR Patna Between Us | october 2014 | 35 HT news Jharkhand Independence Day Celebrations I ndependence Day was celebrated at various locations across Jharkhand with true patriotic fervour. At the Ranchi unit, a tri-colour message board was placed at the reception for employees to share their wishes and messages. The unit organised a tri-colour salad making contest on August 14, which was thoroughly enjoyed by all. The women employees hoisted the National Flag together on August 15, and children of employees entertained everyone with short skits, songs and fancy dress contest. Similar festivities were organised at Jamshedpur and Dhanbad as well. Sheela Kumari Linda Deputy Manager, HR Ranchi 1 36 | october 2014 | Between Us 2 3 4 6 1. Flag Hoisting at Jamshedpur unit 2. Flag hoisting by women employees of Ranchi unit 3. Tricolour salad making contest at Ranchi unit 4. Flag Hoisting by employees of Dhanbad unit 5 5. Ranchi employees celebrate Independence Day with their children 6. Artful display of tricolour salads made by employees at Ranchi unit Between Us | october 2014 | 37 HT news Achievements HT Photographers 1st Prize P hotographers from New Delhi, Ajay Aggarwal and Arvind Yadav, won the 1st and 3rd prize respectively in a photography contest organised by Amazon India and Better Photography magazine. The theme of the contest was ‘India Through My Lens’. The top eight photographs were handpicked from more than 22,000 entries in a stringent judging process presided over by ace photographer Chirodeep Chaudhuri. 3rd Prize Kunal Purohit K unal Purohit, Principal Correspondent, HT Mumbai, has won the prestigious Ramnath Goenka Excellence in Journalism Award for civic reporting. He won the award for a series of stories exposing the flawed manner in which the city’s land use was being shown in the new development plan, which would have led to haphazard vertical construction across the city. The year-long campaign began in September 2012 and has forced the BMC to review their land use map and open up the process to the public. 38 | August 2014 | Between Us Priyanka Vora P riyanka Vora, Principal Correspondent, HT Mumbai, is the only journalist from India to win an award at the International Centre for Journalists’ 2014 Global Health Reporting contest, for her two stories on maternal deaths in Mumbai ‘TB major cause of maternal deaths in city’ published on March 24, and ‘Dengue, malaria big threat during pregnancy’ published on April 18. She was invited for a ten-day health reporting fellowship program in the US in September, which included an orientation in Washington DC and meetings with child and maternal health experts. Chandigarh Offsite trip to Kasauli T he Ad Operations team of HT Mohali unit enjoyed a refreshing break with an offsite trip to scenic Kasauli on August 3. The event saw many team building exercises and offered a great way for the members to bond with each other. It was a fun-filled experience for all. 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V eg giving little brother dreadful colic (8) 6. Commanding officer’s lettuce (3) 9. Say it’s complete (5) 10. S torm caused by trial involving English politician (7) 11. G ourmet putting dog in eastern dish (7) 12. Trade turnover assessed (5) 13. Make youngster’s first drink (6) 15. F aulty service by prince can be deadly (6) 19. Material needed by witness at inquest (5) 21. W ithout weapons, like Venus de Milo? (7) 23. A lassie turned out to have other names (7) 24. R emote control easily starts funny show (5) 25. C hristopher’s equipment (3) 26. N igel and Ray trained a young racehorse (8) 56 | October 2014 | Between Us Down 2. Greek wine – some clarets in Athens? (7) 3. Popular holiday destination caught four out (5) 4. Not in place for commencement 5. Some slimmers eat duck (7) 6. A hundred take it easy on the ridge (5) 7. S aturday edition fully filled (5) 8. Splendid, splendid bishop (6) 14. P owerful family, extremely dirty and disgusting (7) 16. Old poet, French one, hit in baseball stadium (4,3) 17. Book shelf’s right underneath (6) 18. One with no time to spare, we may hear, in the country (6) 19. Loose bit of lettuce put in bag (5) 20. Unforeseen development for Oliver? (5) 22. Allowed to ignore starter? That’s terrible! (5) cryptic crossword solution
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