Use of ICT to improve
Livelihood of the Poorest
in Rural Areas : e-PADEE
May 25, 2015
Il Jeong Jeong
IFAD
What is IFAD
The International Fund for Agricultural Development (IFAD) is an international
financial institution and a specialized UN agency based in Rome – the United
Nations’ food and agriculture hub. IFAD works with poor rural people to enable
them to grow and sell more food, increase their incomes and determine the
direction of their own lives.
IFAD invests in rural people
Since 1978, IFAD has invested about US$15.6 billion in grants and low-interest
loans to developing countries through rural development projects reaching
approximately 420 million people and helping to create vibrant rural
communities.
Korean Supplementary Fund
 USD 2 million (2013-2016)
 ICT for Development Solution
 4 Countries : India (Pastoral community)
Bangladesh (e-commerce)
PNG (Connection)
Cambodia (Extention: e-PADEE)
Contents
Background e-PADEE
 IFAD- MAFF Cambodia; PADEE (Project for
Agricultural Development and Economic Empowering)
 Partnership with IFAD - Grameen-Intel Social
Business; Un
leashing ICT Power for Rural
Empowerment
 The general objective; introduction of Agriculture Expert Sy
stem to enhance overall productivity of the rice farming to im
prove the livelihoods of its
target beneficiary.
6
Agriculture Expert System
(GISB) assists with their existin
g e-agriculture system, consisting of 4 software modules
on a mobile device:




fertilizer recommendation software (“Mrittika”);
seed recommendation (“Ankur”);
pest control (“Protikar”);
harvest and sales management (“Vistar”).
+ soil testing kit
Soil t
est
Few simple tests ma
ke big differences.
Who will use the system?
 100 MST (Mobile Support Team)
 100 Farmer business advisors (FBA)
As a business model
•
mrittikā is a fertilizer recommendation
software
•
The software is able to recommend the type,
quantity and dosage of fertilizer for the
specific crop
•
mrittikā can be used to supply information to
farmers on local fertilizer suppliers storing
the recommended fertilizers
Example; How
Figure 1: How mrittikā works
system works
Screenshots of Android in Khmer
Current status of the project
 MAFF-PSU made agreements with GDA, GISB, SNV and
iDE
 Expert group localised the content
 Translation to Khmer
 Acquisition of tablets, software licenses and soil kits
 GISB incorporated feedback from testing into the softw
are
 Training of Master Trainers conducted from 17th Novem
ber-21st November, 2014 and also for the mass training t
hat carried out in December 2014
Importance of Markets
Population of Jeon Ju city : 650,000
Farm Household in Wan Joo Gun : 10,000
Wan
Joo
Gun
(among them 3,000 are small scale FH)
Jeon Joo City
Possibility of ICT in Development
 market information, price negotiation
weather information, disease information
 mobile banking, sending remittances
 farmers organization
 extension service
Thank you