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Realize the Promise of the Cloud
Making the Transition Easy
SiriusCyberWidgets.com
Name:
Title:
Education:
Motto:
Name:
Title:
Motto:
Arthur Dent
CTO
U of Olde School
“Nobody Understands the Cloud”
Washburn “Wash” Dent
Data Dawg
“Nobody Understands the Cats”
Preparing for Success
• SiriusCyberWidgets.com has 3 major sales events
per year
• Due to the rapidly increasing popularity of the
“SuperWidget”, online sales are projected to
double
• Arthur planned ahead for traffic spikes by
purchasing 12 additional $ervers
• He and his team spent 1.5 weeks, 3 all-nighters
and 22.34 lbs of coffee installing, troubleshooting
and testing the new setup
Arthur did his Research . . .
Kissmetrics; Akamai Technologies; 1&1 Internet Inc.;
1 second delay in
site response can
result
in a 7% reduction
in conversions
Most mobile
customers expect
the same site
performance as a
laptop
2 in 5 users
abandon a
website if it takes
more than 3
seconds to load
72% of web users
abandon a company
website for a
competitor’s due to
frustrations with site
performance
What Just Happened???
• 4X more customers visited the site than expected!
- Marketing took the day off
• With all this “success,” 12 servers weren’t enough
- The attempt to over-provision did not work
- The site failed for everyone
What Really Just Happened???
X
X
X
X
Revenue opportunity missed
Customers lost
Customer loyalty down the drain
Marketing dollars wasted
Now What?
Your Wish is Our Command
Wishlist:
- Turnkey solution
- Website automatically:
- Scales with customer demand
- Optimizes for both mobile and
desktop customers
- Self-heals when servers fail
- 100% availability
- EFFICIENCY
- Security – PCI DSS validated
- Proactive support team available 24x7
Your Wish is Our Command
Wishlist:
- Turnkey solution
- Website automatically:
- Scales with customer demand
- Optimizes for both mobile and
desktop customers
- Self-heals when servers fail
- 100% availability
- EFFICIENCY
- Security – PCI DSS validated
- Proactive support team available 24x7
CloudMaestro to the Rescue
PREDICTIVE
RIGHT-SIZING
INTELLIGENT
TRAFFIC ROUTING
AUTOMATED
ORCHESTRATION
(SELF-HEALING)
SECURITY
SITE PERFORMANCE
AND OPTIMIZATION
Carpe
Nimbus!
MONITORING
AND ALERTING
CONTAINERIZATION
How it Works: Monitoring
Monitor Traffic
T R A F
F I C
1. Use 5 sec sample rates* to measure traffic
volumes
2. Based on sample rates, determine the
next 15min capacity requirements
W E S T
Right-size Infrastructure (auto-scale)
3. Resize system (both ADC and Application
Tiers) to ensure the optimal customer
experience, while aligning costs
Eliminate any Degraded component
4. Create new instances and incorporate into
the overall solution,
5. Remove malfunctioning components once
the replacements are available
* sample rates may change based on current architecture rules
E A S T
APP DELIVERY
CONTROLLER
APP
SERVER
APP DELIVERY
CONTROLLER
APP DELIVERY
CONTROLLER
APP
SERVER
APP
SERVER
M A G E N T O
A P P L I C A T I O N
W R
I T
E
D B
R E
A D
D B
How it Works: Auto-scaling
Monitor Traffic
T R A F
F I C
1. Use 5 sec sample rates* to measure
traffic volumes
2. Based on sample rates, determine the next
15min capacity requirements
W E S T
Right-size Infrastructure (auto-scale)
3. Resize system (both ADC and Application
Tiers) to ensure the optimal customer
experience, while aligning costs
Eliminate any Degraded component
4. Create new instances and incorporate
into the overall solution,
5. Remove malfunctioning components
once the replacements are available
E A S T
APP DELIVERY
CONTROLLER
APP
SERVER
APP DELIVERY
CONTROLLER
APP
SERVER
APP DELIVERY
CONTROLLER
APP
SERVER
APP
SERVER
APP DELIVERY
CONTROLLER
APP
SERVER
M A G E N T O
A P P L I C A T I O N
W R
I T
E
D B
R E
A D
D B
How it Works: Self-healing
Monitor Traffic
T R A F
F I C
1. Use 5 sec sample rates* to measure
traffic volumes
2. Based on sample rates, determine the next
15min capacity requirements
W E S T
Right-size Infrastructure (auto-scale)
3. Resize system (both ADC and Application
Tiers) to ensure the optimal customer
experience, while aligning costs
Eliminate any Degraded component
4. Create new instances and incorporate
into the overall solution,
5. Remove malfunctioning components
once the replacements are available
E A S T
APP DELIVERY
CONTROLLER
APP
SERVER
APP DELIVERY
CONTROLLER
APP
SERVER
APP DELIVERY
CONTROLLER
APP
SERVER
APP DELIVERY
CONTROLLER
APP
SERVER
M A G E N T O
A P P L I C A T I O N
W R
I T
E
D B
R E
A D
D B
SiriusCyberSuccess!
- Jack Gaffney, CEO and Co-Founder, Bad Kitty
- Anthony Salinas, Director of Operations & Development,
Treehouse Brand Stores
 34% boost in performance
 35% increase in throughput
 58% faster
 3x increase in page visits
 2x increase in revenue