Don't Become a Boiled Frog in Payments Adam Mawdesley Global Partnerships – Braintree Becoming a Boiled Frog? The premise is that if a frog is placed in boiling water, it will jump out, but if it is placed in cold water that is slowly heated, it will not perceive the danger and will be cooked to death. Payment - Table Stakes • • • • • • • • • • 5 9’s+ uptime Global provider Have the trust of merchants & consumers Multi-currency presentment Fraud filters / tools for merchants Clean & easy code that can be maintained or upgraded easily Choice of relevant payment methods PCI DSS Level 1 Certified. Redundant Data centers. 24x7 monitoring and on-call engineers. Payments are changing - Choice Why Payments Matter? • Increase conversion • Innovation is changing industry • Map to changing consumer preferences & avoid losing sales • Make it as easy to purchase as possible • Ensure you have the trust of consumers O N O N O N O N O F F FUTURE Payment Method Mobile is Booming PayPal reported total mobile volume was up 52 percent during the holiday shopping season’s “kick-off” weekend, with the biggest increase – 62 percent – seen on Black Friday Mobile Conversion is not! • Mobile conversion less than desktop • Mobile abandonment higher than desktop • You spend time & money bringing customers to your site so make it as easy to purchase once they are on your site - regardless of device used • 72% of Jane.com sales are mobile Tips to increase mobile payment conversion • Simplicity – keep the customer in mind • Don’t have long / complicated checkouts – reduce form filling • Make payments as easy as possible for an ‘Uber’ like experience • Vault / tokenize cards for easy repeat purchase • Offer PayPal to take advantage of 162M consumers & reduce checkout steps – Express Checkout for mobile web – OneTouch for apps Vault • • • • Card tokenization Easy repeat purchase, Make payments disappear Store your customers' payment information securely in a vault • Makes servicing clients easy - pre-orders, additional orders, refunds, etc… • Tokenize multiple payment types – not just credit cards • Let’s you Focus on what you do well: – Building great sites & providing great brand & consumer experiences Summary • • • • Payments are evolving Mobile commerce is booming so make mobile payments easier Meet Consumer preferences Make payments easy for consumers e.g. vault, OneTouch • Braintree & PayPal offer technology to help – Magento extension – Direct integration with SDK’s – Core integration coming • Come talk to us at booth 515 Q&A