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Creating Your Product
Carter Boatright
Email: [email protected]
Skype: carter.boatright
Mind Dump
• Take notes
• Look for gaps to fill
• Most products can be improved
• Poor Grammar
• No visuals
• Misses important point
Email: [email protected]
Skype: carter.boatright
Product Mediums
• Video
• Audio
• PDF Report
Email: [email protected]
Skype: carter.boatright
Video Creation
• Creates stronger bond
• Easy to crank out products quickly
• Some people hate reading reports
Email: [email protected]
Skype: carter.boatright
PDF Reports
• Write Steps first
• Each step will be its own chapter
• Make it entertaining
• Include visuals such as mind maps, graphs, and images
• Write introduction and conclusion last
Include
• Benefits
• Pains
• pleasures
Email: [email protected]
Skype: carter.boatright
Encourage Action Taking
• More people will get results
• Helps prevent procrastination
• People will feel justified in their purchase
Email: [email protected]
Skype: carter.boatright
Include your picture
• Helps build recognition and trust (stronger bond)
Email: [email protected]
Skype: carter.boatright
Rapid Fire Product Creation System By Carter Boatright
Rapid Fire Product Creation System ‐ Step 1
• Come up with a broad end result (e.g. How to Make Money with Email Marketing)
• Pick any one element of the niche you’re in and THAT is your product
• Example 1:
• How to Get A Girlfriend (End Result)
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Element 1: How to pick up women in public
Element 2: How to text women
Element 3: How to talk to women
Element 4: What to do on the first date
Element 5: How to transition into a relationship
Rapid Fire Product Creation System ‐ Step 1
• Example 2:
• How to make money with email marketing (End Result)
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Element 1: How to create a product
Element 2: How to create a sales page
Element 3: How to create a squeeze page
Element 4: How to write emails
Element 5: How to drive traffic to your squeeze page
Rapid Fire Product Creation System ‐ Step 1
• Example 3:
• How to drive traffic to your website (End Result)
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Element 1: How to drive traffic using Youtube
Element 2: How to drive traffic using Forums
Element 3: How to drive traffic using Facebook PPC
Element 4: How to drive traffic using SEO
Rapid Fire Product Creation System ‐ Step 2
• Create a simple sales page for your product
Rapid Fire Product Creation System ‐ Step 3
• Release Your Product
• This way you will earn money as you build momentum to your end result product
• You will start building your buyers list right away.
Rapid Fire Product Creation System ‐ Step 4
• Repeat Steps 1‐3 with a new element (product) until you have completed the final end result which can be complied into a complete course.
Rapid Fire Product Creation System ‐ Step 5
• Release course as a mid ticket upsell ($27‐$97) for each of your smaller products and also email the buyers list you’ve built promoting your new product.
Finding a Product Idea
Carter Boatright
Email: [email protected]
Skype: carter.boatright
Quickest Way: Model Existing Products
• Why should I model an existing product!?
• 1) You know there’s a demand for it
• 2) You won’t waste time creating a product that doesn’t sell
• 3) You don’t have to be an expert.
• Is it wrong to model a product?
• If you copy it word for word without adding your own spin, yes
• If you improve it and add more value to it, no
Email: [email protected]
Skype: carter.boatright
Product Modeling Criteria
• $5‐$20 range
• Has reviews/testimonials
• Solves a problem
• Sells well
Email: [email protected]
Skype: carter.boatright
Where to find product ideas
• WarriorPlus.com
• Jvzoo.com
• Warriorforum.com special offers section
Email: [email protected]
Skype: carter.boatright
Rapid Sales Page Creation
Carter Boatright
Email: [email protected]
Skype: carter.boatright
Rough Draft
• Answer these 5 Questions:
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What is it (product)?
Why do I need it? (~5 benefits)
What Will I get?
How do I get it?
Is it guaranteed?
The Rewritten Draft
• Do a quick rewrite and insert emotions
• Pains, frustrations, desires
• Fear
• Anger
• Frustration/Confusion
Headline
• Make sure the headline clearly states what it is.
Example of What not to do:
• “Here’s How I Made $8274 in 1 Week.”
Ex. Of What to do
• “Here’s how my Facebook Page Generated Me $8274 in 1 Week
• “Here’s How My Tiny List of 100 Subscribers Generated me $8274 in 1 Week.”
Model
• Choose high converting sales page to model/use as rough template
• Wala! You have your very own sales page. It’s that simple.