International Journal Of Marketing, Financial Services & Management Research ____________________ ISSN 2277-3622
Vol.4 (4), APRIL (2015), pp. 114-125
Online available at indianresearchjournals.com
MANAGING URBAN HERITAGE TOURISM: A CASE STUDY ON
HERITAGE POTENTIAL IN JABALPUR (MP)
DR. NEERAJ GOHIL
ASST. PROF. TOURISM
DR. YSR NATIONAL INSTITUTE OF TOURISM & HOSPITALITY MANAGEMENT
TELECOM NAGAR, GACHIBOWLI, HYDERABAD- 500032 (AP)
ABSTRACT
Cultural Heritage tourism can encourage the revival of traditions and the restoration of sites and
monuments. But unbridled tourism can have the opposite effect. Tourism is growing and will
have an increasing impact on cultural heritage. In its forecast Tourism: 2020 Vision, the World
Tourism Organization (WTO) predicts that cultural tourism will be one of the five key tourism
market segments in the future, and notes that growth in this area will present an increasing
challenge in terms of managing visitor flows to cultural heritage.
Jabalpur (Hindi: जबलपुर) is a city in the state of Madhya Pradesh in India. Jabalpur is the
administrative headquarters of Jabalpur district and Jabalpur division. Jabalpur is one of the
largest city in Madhya Pradesh as Jabalpur was the 27th largest urban conglomeration in India in
2001 (2001 Census).Jabalpur is a blend of glorious historical past and possesses heritage (natural
& men made) monuments cover the period from 3rd century B.C. to modern period. They are not
only important for their architectural composition but also the scenic beauty of the site.
Unlike the other metro city of India, Jabalpur is also expanding to modern city and urbanization
taking place at high rate. Improvisation / conservation of urban heritage directly conserve the
history and character of the city. Encroachments, inadequate municipal services and insensitive
building control mechanisms are leading to the chaos in the urban landscape in the city.
This paper is focus on analyzing the modern heritage status of the city Jabalpur and how the
various heritage constructions can be utilize as tourism resources for increasing tourism activities
International Journal Of Marketing, Financial Services & Management Research ____________________ ISSN 2277-3622
Vol.4 (4), APRIL (2015), pp. 114-125
Online available at indianresearchjournals.com
at Jabalpur. Suggest some practical measures and strategies to bridge the gap between
urbanization impact and managing heritage tourism resources in Jabalpur and most importantly
creating the sense of pride among the citizens of Jabalpur through the combined support of all
tourism stakeholders of the city Jabalpur.
KEY WORDS: Culture, Heritage, Heritage Tourism, Urbanization, Potential, Conservation
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International Journal Of Marketing, Financial Services & Management Research ____________________ ISSN 2277-3622
Vol.4 (4), APRIL (2015), pp. 114-125
Online available at indianresearchjournals.com
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