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PR Film and CR Film
Essential materials for rewritable cards
Enhance sales with a great new promotional tool
Rewritable cards, using Ricoh PR and CR film techno
Say you’re looking for a given product — a widget. With many shops handling the same widget, you need to choose where to buy
it. But what are your criteria? Good communications is one key factor, leading to a solid relationship between the shop owner and
customers, building loyalty and repeat sales.
Rewritable cards, using Ricoh PR and CR film, offer stores a smarter way to build new relationships and reap the rewards of
customer loyalty. And Ricoh is able to provide you with the necessary materials for an extensive range of applications, from shopping malls to video rental shops.
Features
Rewritable cards provide an ideal strategy for turning all your customers
into loyal customers.
They offer a more dynamic approach to marketing, providing your
customers with greater efficiency and more personalized transactions
through more detailed information and more frequent information
updates.
It’s a great way to improve communications between the shop and
customers. And better communications lead to enhanced reliability,
turning your customers into regular customers, ensuring they’ll continue
to come back. It’s a vital way to distinguish your outlet from your
competitors.
The merits of rewritable cards
The information display area of rewritable cards made with Ricoh PR and CR Film can be reused repeatedly, up to several hundred times. And the
superior 400dpi resolution ensures clear writing, even with the finest print or figures.
And because image data is memorized in the
Rewritable cards
magnetic layer or IC chip of the card, the image
can be recovered even if it is accidentally erased.
Credit cards
PET cards
Thermal cards
Readability
Information is easy
to read.
No
No
Possible
Information
update
Latest information is
always displayed.
No
No
No
Holder’s
information
Name, address and
any other information
can be displayed.
Name, etc.
Name, etc.
Name, etc.
Repeatability
Allows rewriting again
and again.
No
No
No
Compared with conventional cards, the superior
functionality of rewritable cards is obvious.
It’s a marketing tool you can’t afford to be without.
Rewritable card applications
Owners of shopping centers, supermarkets, gas stations, video rental shops, laundries, etc., can add points to a customer's card according to their
purchase. Customers can easily recognize how many points they have because it's visible on the surface.
Rewritable cards can be used as ID cards at places such as hospitals or libraries, with personal data recorded directly on the card. Customers can
easily recognize terms of validity, what they should do next, and so on.
PR Film and CR Film
Essential materials for rewritable cards
ology, improve communications for many situations.
Applications for many industries
Rewritable cards offer exciting possibilities for a growing array of fields, from retail shops and services to various public facilities.
The applications can be altered or expanded to suit your client’s needs. And rewritable cards can provide new business
opportunities, such as the installation and maintenance of card systems, sales promotions and hardware and software promotions.
• Retail shops
(ex: shopping malls)
Can be used as a tool for incentive or database
loyalty marketing to promote cardholder visits to
shops. The most recent point total (or points
remaining to be covered) can be rewritten each time a
purchase is made. And at the same time, information
on sales or new products can also be added.
PR film
• Service industries
(ex: video rentals, restaurants)
Can be used as a membership card to convey
personal information. The return due date, membership period or a free meal offer can be written directly
on the card. Information on new releases or special
promotions can also be added each time the card is
used.
PR film
CR film
• Other industries
(ex: medical services, transit)
Can be used as an ID card or pass, with or without an
IC chip, for purposes such as consultation card or ski
gate pass with the holder’s personal data or validity
data recorded on the card. Health tips or information
on office hours can also be added.
CR film
PR Film and CR Film
Essential materials for rewritable cards
Product Lineup
Ricoh manufactures and sells film materials for rewritable cards. Design-finished cards and special card printers/readers/writers are available from our
associated business partners.
Items
Applied to
Write and erase
Base material
Form
Color of image
Durability by repetition (depending)
Magnetic feature
Physical Rewritable (PR) Film
Thin cards (0.23mm)
Thermal
PET
Sheet
White opaque
Up to 500 times
1,750 Oe
Chemical Rewritable (CR) Film
Thin cards (0.29mm)
Thick (ISO) cards (0.80mm)
Thermal
PET
PET/PET-G
Sheet
Sheet and Roll
Black
Up to 300 times
1,750 Oe
None
Specifications are subject to change without notice.
Film Composition
CR film for thin cards
PR film for thin cards
Protective Layer
Recording Layer
Aluminum Layer (silver)
White PET Film
CR film for thick cards
Protective Layer
Recording Layer
Clear PET or
PET-G Film
Clear PET film
Magnetic Layer
Self-Cleaning Layer
Patents
Ricoh is the pioneer in this field, and has obtained many patents worldwide.
2. CR Film
1. PR Film
1) Domestic (Japan)
1) Domestic (Japan)
Material related
Processing related
Total
Pending
Registered
228
198
426
71
17
88
Pending
Registered
62
33
1
96
54
21
1
76
Pending
Registered
222
47
269
16
10
26
Pending
Registered
34
47
0
81
28
12
0
40
2) Overseas
2) Overseas
U.S.A.
Europe
Others
Total
Material related
Processing related
Total
U.S.A.
Europe
Others
Total
As of July, 2003
*”RECO-ViewTM” is our new trademark, which represents the Ricoh’s Rewritable media.
**“PR“ means the same as “TC“.
Project Office of Thermal Rewritable for Industrial use
Thermal Media Company
3-2-3 Shin-yokohama, Kohoku-ku
Yokohama-shi 222-8530, Japan
Phone: +81-45-477-1620 Fax: +81-45-477-2743
URL:http://www.ricoh.com/thermal/product/tr/
RICOH ELECTRONICS, INC.
For further information please contact:
One Ricoh Plaza, 2320 Redhill Avenue
Santa Ana, CA92705, U.S.A.
Phone: 949-263-2188 Fax: 949-263-2150
Information contained in this leaflet is accurate as of November 2007. Printed in Japan