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JAPAN Though geographically small, Japan is both an economic and ecommerce powerhouse. Japan is slightly smaller than California1 The official currency of Japan is the Yen 163,696 145,925 sq. miles sq. miles MARKET OVERVIEW 1 japanmin.com/about.htm Japan is strengthening the economy, improving labor market conditions and dealing with inflation. # $4.729 trillion is 5 Japan’s GDP of in the world2 per capita GDP $36,0003 Population of 127,100,00 is #11 in the world4 2 CIA Factbook, www.cia.gov/library/publications/the-world-factbook/rankorder/2001rank.html?countryname =Japan&countrycode=ja®ionCode=eas&rank=5#ja 3 wikipedia.org/wiki/Economy_of_Japan 4 www.cia.gov/library/publications/the-world-factbook/geos/ja.html ONLINE INSIGHTS up There are 109 million Japanese online. 8 % in 20145 Japanese online users: 87 86 % % 74 Internet6 Mobile7 29 % Smartphone9 % Tablet8 Age of Internet users in Japan10 (25-34) (45-54) 15% (15-24) 17% 22% (35-44) 18% 28% (55+) 5 www.InternetLiveStats.com 6 www.InternetLiveStats.com 7 Projected 2015 www.statista.com/statistics/ 239086/forecast-of-mobile-internet-users-in-japan/ 8 Projected 2015 www.emarketer.com/Article/Tablet-Users-Surpass-1-Billion-Worldwide-2015/1011806 9 Projected 2015www.statista. com/statistics/257044/smartphone-user-penetration-in-japan 10 www.statista.com /statistics/276045/age-distribution-of-internet-users-in-japan/ ECOMMERCE SPOTLIGHT Online sales in Japan, 2014 ¥8.5 trillion11 $ $ Retail ecommerce sales12 $ $ 70.6 $ $ 62.13 70.83 $ 79.33 88.06 96.87 106.07 in billion US$ *forecast 2012 2013 2014 2015* 2016* 2017* 2018* 11 statista.com/statistics/289736/japan-retail-e-commerce-sales-figures/ 12 statista.com/statistics/289736/japan-retail-e-commerce-sales-figures/ PRODUCT SPOTLIGHT In Japan, when they browse, they buy Most Popular Browsing & Buying Categories in Asia Pacific13 Browsing Buying 49% 57% 44% 53% 43% 59% 43% 41% 41% 44% Clothes Tours/ Hotel Reservations Airline Tickets Electronic Equipment Mobile Phones 13 ir.nielsen.com/files/doc_financials/Nielsen-Global-E-commerce-Report-August-2014.pdf PAYMENTS OVERVIEW The most popular method of payment in Japan is the credit card14 Top three credit cards in Japan14 42% Visa 36% Mastercard 60 % 18% JCB of Japanese online shoppers pay with a credit card14 14 ekosglobal.com/insights/global-ecommerce-japan/ CULTURAL INSIGHTS Utilizing Japanese is critical to online success % 99 of 125 million people speak Japanese almost exclusively15 STYLE INSIGHTS “We speak Japanese.” 日 本 語 が 母 国 語 で す 15 www.thepaypers.com/ecommerce- facts-and-figures/japan/4 Ecommerce web design is influenced by a variety of aesthetic trends16 ¥9500 ¥4300 “Harajuku” Hip & trendy 17 “Kawaii” ¥24300 Cute & adorable 18 “Shibu” Beautiful & refined19 16 webdesign.tutsplus.com/articles/big-in-japan-web-design-in-the- land-ofthe-rising-sun--cms-23290 17 www.japanesestreets.com 18 www.tofugu.com/2012/08/09/japan-why-so-kawaii/ 19 www.hgtv.com/design/outdoor-design/landscaping-and-hardscaping/ simplicity-and-elegance-using-japanese-style-in-your-garden-pictures © 2015 Digital River, Inc. All rights reserved. Unauthorized duplication prohibited.
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