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CONFERENCE AGENDA
TUESDAY
3.31 .1 5
6:00 AM
FUNKTIONAL FITNESS GROUP WORKOUT
300 Level, Bay 1
7:00 AM
REGISTRATION
300 Level, Bay 2
BREAKFAST
Expo Hall
300 Level DE
OPENING KEYNOTE
with Clate Mask - CEO, Infusionsoft; Scott Martineau - Co Founder, Infusionsoft;
Kyle Leavitt - VP of Product, Infusionsoft; Anila Arnathari - Director of Development;
Eric Martineau - Chief Software Architect
General Session
300 Level ABC
OLD-SCHOOL MARKETING IN THE DIGITAL AGE
Big Ideas
120 D
BUILDING YOUR PERSONAL NETWORK
Lifecycle Marketing
120 BC
THE SIX LAWS OF AUTOMATING YOUR BUSINESS
Action Plan
120 A
PERSONALIZED AUTOMATED FOLLOW-UP SECRETS THAT PROVIDE A 3,000% ROI
Deep Dive
121 ABC
12:00 PM
LUNCH
Expo Hall
300 Level DE
1:30 PM
BUILDING A COMPETITIVE ADVANTAGE THROUGH CULTURE
Big Ideas
120 D
FROM DAUNTING TO DONE: JUMPSTART YOUR MARKETING STRATEGY WITH
LIFECYCLE MARKETING
Lifecycle Marketing
120 BC
HOW TO CREATE A LEAD GENERATION JUGGERNAUT
Action Plan
120 A
HOW TO QUICKLY & CONFIDENTLY CREATE AN INFUSIONSOFT CAMPAIGN
Deep Dive
121 ABC
SMALL BUSINESS ICON FINALIST PRESENTATIONS
General Session
300 Level ABC
8:30 AM
11:00 AM
with Carmen Sognonvi - Owner, Urban Martial Arts
with Pam Slim - Author, Escape from Cubicle Nation
with Brad Martineau - Co-Founder & CEO, SixthDivision
with Nadine Larder - Entrepreneur, Author
with Hal Halladay - Chief People Officer, Infusionsoft and Brett Gililand - VP, Infusionsoft
with April Love - Instructional Designer & Entrepreneur, Infusionsoft
with Paul Sokol - Mad Scientist, Infusionsoft
with Scott Richins - Software Expert, Infusionsoft
3:00 PM
TUESDAY CONTINUED
3.31 .1 5
4:30 PM
GO WITH GRIT
General Session
300 Level ABC
5:45 PM
ICONNECTIONS NETWORKING HAPPY HOUR
Expo Hall
300 Level DE
4:30 PM
GO WITH GRIT
General Session
300 Level ABC
5:45 PM
ICONNECTIONS NETWORKING HAPPY HOUR
Expo Hall
300 Level DE
7:00 PM
BONUS SESSION: THE INFUSIONSOFT EASY BUTTON
120 D
7:00 PM
8:00 PM
with Jon Acuff - Author & Speaker
Book signing with Jon Acuff
with Jon Acuff - Author & Speaker
Book signing with Jon Acuff
with Brad Martineau - Co-Founder & CEO, SixthDivision
DEVELOPMENT TRACK
Connect with Infusionsoft’s developer community, learn best practices for creating apps and
integrations and hear about our vision for the future of technology. Open until 10:00 pm.
INFUSIONSOFT IMPLEMENTATION ZONE
Open from 8 pm-10 pm
121 ABC
226 ABC
WEDNESDAY
4.01 .1 5
6:00 AM
FUNKTIONAL FITNESS GROUP WORKOUT
300 Level, Bay 1
7:00 AM
REGISTRATION
300 Level, Bay 2
BREAKFAST
Expo Hall
300 Level DE
8:00 AM
DOMINATE OR DISAPPEAR: 5 RULES OF EXPERT MARKETING
General Session
300 Level ABC
8:20 AM
NON-OBVIOUS: 7 TRENDS THAT WILL CHANGE YOUR BUSINESS IN 2015
General Session
300 Level ABC
9:00 AM
HOW TO FASCINATE
General Session
300 Level ABC
11:00 AM
HOW TO BECOME A SOCIAL MEDIA NINJA
with Melinda Emerson - Founder & CEO, Quintessence Multimedia
Big Ideas
120 D
FOCUS TO GROW
with Greg Head - Chief Marketing Officer, Infusionsoft
Lifecycle Marketing
120 BC
with 2014 Small Business ICON Winner, Lisa Macqueen
with Rohit Bhargava - Trend Curator, Entrepreneur & Nice Guy
with Sally Hogshead (Book signing in the Expo Hall following Keynote)
WEDNESDAY CONTINUED
11:00 AM
(continued)
4.01 .1 5
PRODUCTIVITY HACKS FROM AN INFUSIONSOFT ENGINEER
Action Plan
120 A
THINKING GLOBALLY IN YOUR BUSINESS
Deep Dive
121 ABC
12:00 PM
LUNCH
Expo Hall
300 Level DE
1:30 PM
CLAIM YOUR FAME: HOW TO TURN PASSION & PERSONALITY INTO A
BOOMING BUSINESS
Big Ideas
120 D
HOW TO ATTRACT (AND SIGN ON) IDEAL CLIENTS, CONSISTENTLY
Lifecycle Marketing
120 BC
LEAD GEN 2.0: HOW TO DOUBLE YOUR OPT-IN CONVERSION RATE
Action Plan
120 A
GROW YOUR ONLINE STORE AUTOMATICALLY
Deep Dive
121 ABC
HOW PODCASTING CAN IGNITE YOUR BUSINESS IN 2015 & BEYOND
Big Ideas
120 D
CUSTOMER RETENTION: THE GROWTH STRATEGY THEY DIDN’T TELL YOU
ABOUT
Lifecycle Marketing
120 BC
STOP BEING THE BOTTLENECK IN YOUR BUSINESS
Action Plan
120 A
SAVE TIME & GROW PROFITS WITH AUTOMATED BILLING IN INFUSIONSOFT
Deep Dive
121 ABC
4:30 PM
SMALL BUSINESS ICON AWARDS CEREMONY
General Session
300 Level ABC
4:45 PM
REINVENTING YOUR IDEAS: WHY LITTLE THINGS = BIG RESULTS
General Session
300 Level ABC
5:45 PM
ICONNECTIONS NETWORKING HAPPY HOUR
Expo Hall
300 Level DE
6:00 PM
INFUSIONSOFT IMPLEMENTATION ZONE
with Aaron Barrett - VP of Development, Infusionsoft
with Christie Hamilton - Director, Benelds and David Heatley - Director, Cycling-Inform
with Andrew Davis - Author, “Brandscaping: Unleashing the Power of Partnerships”
with Fabienne Fredrickson - Speaker, Author & Entrepreneur
with Clay Collins - Co-Founder & CEO, LeadPages
with Daniel Kurt - Co-founder, Revenue Conduit
3:00 PM
with John Lee Dumas - Founder, EntrepreneurOnFire
with Sean Greely - CEO, Net Profit Explosions
with Clate Mask - CEO, Infusionsoft and Scott Martineau - Co-Founder, Infusionsoft
with Greg Jenkins - Trainer, Infusionsoft
7:00 PM
with Johnny Earle - Entrepreneur & Founder, Johnny Cupcakes
Open from 6 pm-10 pm
DEVELOPMENT TRACK
Connect with Infusionsoft’s developer community, learn best practices for creating apps and
integrations and hear about our vision for the future of technology. Open until 10:00 pm.
226 ABC
121 ABC
THURSDAY
4.02 .1 5
6:00 AM
FUNKTIONAL FITNESS GROUP WORKOUT
300 Level, Bay 1
7:00 AM
REGISTRATION
300 Level, Bay 2
BREAKFAST
Expo Hall
300 Level DE
8:00 AM
IMPLEMENTATION ZONE
226 ABC
8:30 AM
#FOMO: REHAB FOR WORKAHOLICS
Big Ideas
120 D
THE INVISIBLE SALES MACHINE
Lifecycle Marketing
120 BC
Open from 8 am to 11 am
with Becki Crosby - Entrepreneur, Stylist & Founder of Whippy Cake
with Ryan Deiss - Co-Founder & CEO of DigitalMarketer.com
SWIMMING WITH THE SHARKS: INFUSIONSOFT BEST PRACTICES FROM THE
SHARK TANK
with Cliff Worley - Chief Digital Officer, Shark Branding, Ramon Ray - Small Business
Evangelist, Infusionsoft, and Dobbin Buck - VP of Business Development, GetUWired
Action Plan
120 A
TWEET! TWEET!: HOW TO GENERATE LEADS IN 140 CHARACTERS OR LESS
Deep Dive
121 ABC
HOW TO LEVERAGE FACEBOOK TO ACHIEVE YOUR BUSINESS GOALS
Big Ideas
120 D
CONTENT MARKETING SECRETS FOR THE BUSY ENTREPRENEUR
Lifecycle Marketing
120 BC
SALES AUTOMATION: FROM PIPE DREAM TO PIPELINE
Action Plan
120 A
MONETIZING YOUR EXPERTISE WITH CUSTOMERHUB
Deep Dive
121 ABC
11:30 AM
ESSENTIALISM AND THE DISCIPLINED PURSUIT OF LESS
General Session
300 Level ABC
12:30 AM
CLOSING SESSION
General Session
300 Level ABC
with Christina Kehoe - Partner Communications, Infusionsoft and Justin Wise - CEO, Think Digital
10:00 AM
with Krupa Patel - SMB Advocacy Programs Manager, Facebook
with Carey Ballard - Director of Content Marketing, Infusionsoft; Arnie Kuenn - CEO,
Vertical Measures; and Jeff Ficker - Chief Creative Officer, Casual Astronaut
with Wes Schaeffer - Owner, The Sales Whisperer
with Justin Topliff - Product Marketing Specialist, Infusionsoft
with Greg McKeown - Author & Speaker (Book signing in Expo Hall following Keynote)
with Clate Mask