1. business and industrial
2. advertising and marketing
3. marketing

INFYMAX SOLUTIONS PVT. LTD.
Your Ultimate Technology Partner
(Registered under Indian Companies Act 1956)
COMPANY PROFILE
Edition 2.0, July 2014
1
Table of Contents
1. ABOUT US ................................................................................................................................................................................................ 2
2. OUR JOURNEY ......................................................................................................................................................................................... 2
2.1 INTRODUCTION................................................................................................................................................................................. 2
2.1.1 CLIENT RELATIONSHIP ............................................................................................................................................................... 2
2.1.2 STRATEGIC POSITIONING .......................................................................................................................................................... 2
2.1.3 OUTSOURCING PARTNERSHIP ................................................................................................................................................... 2
2.1.4 OUR METHODOLOGY ................................................................................................................................................................ 2
2.2.1 Vision ......................................................................................................................................................................................... 2
2.2 VISION & MISSION ............................................................................................................................................................................ 2
2.2.2 Mission ...................................................................................................................................................................................... 2
2.3 MANAGEMENT TEAM ....................................................................................................................................................................... 2
2.4 CORPORATE VALUES ......................................................................................................................................................................... 2
3. SERVICES.................................................................................................................................................................................................. 2
3.1 CUSTOM SOFTWARE DEVELOPMENT ............................................................................................................................................... 2
3.1.1 IT PRODUCTS ............................................................................................................................................................................. 2
3.1.2 PRODUCT BASED SERVICES ....................................................................................................................................................... 2
3.2 MOBILE APPS DEVELOPMENT........................................................................................................................................................... 2
3.3 WEB DEVELOPMENT & DESIGNING .................................................................................................................................................. 2
3.3.1 Web Site .................................................................................................................................................................................... 2
3.3.3 Responsive Design ..................................................................................................................................................................... 2
3.3.2 E-Commerce .............................................................................................................................................................................. 2
3.3.5 B2B Portal .................................................................................................................................................................................. 2
3.3.4 CMS ........................................................................................................................................................................................... 2
3.4 Digital Marketing Solutions............................................................................................................................................................... 2
3.4.1 Social Media Marketing............................................................................................................................................................. 2
3.4.2 Search Engine Optimization (SEO/SEM) .................................................................................................................................... 2
3.4.3 PPC (Pay per click) ..................................................................................................................................................................... 2
3.4.4 Target Marketing ....................................................................................................................................................................... 2
3.5 Explainer Videos ............................................................................................................................................................................... 2
4. PRODUCTS ............................................................................................................................................................................................... 2
4.1 EzyBiz – Business Solutions for SMEs................................................................................................................................................ 2
4.2 StudoSmart – Unmatched tool for Student Tracking and School Management ............................................................................... 2
5. OUTSOURCING PARTNER ........................................................................................................................................................................ 2
6. TECHNOLOGY WE USE ............................................................................................................................................................................. 2
7. FEW OF OUR ACHIEVEMENTS ................................................................................................................................................................. 2
8.CONTACT US ............................................................................................................................................................................................. 2
2
1. ABOUT US
At Infymax, we provide an effective blend of technology and marketing to
help SMEs grow online. We have been pioneering in providing innovative
and cutting edge ‘Information Technology Solutions and Services’ to our
valued clients across the Globe. We position ourselves as your ultimate
technology partner with expertise in Software development, web
development, Mobile Apps development, desktop application and digital
marketing.
We are motivated and inspired every day to see our valued customers grow
by counting the increasing return on their investment they reap through our
unique blend of products and services.
We focus on our customer's requirements and execute them through a right
mix of breakthrough ideas and creative solutions to achieve the holistic
growth of our clients.
Our employees are motivated to work in a friendly environment and are
encouraged to come up with out of the box thinking to give our customers a
unique work experience with us.
We want to continually evolve our company through day to day
development of our products and services and bring those to our customers
at an affordable price.
2. OUR JOURNEY
2.1 INTRODUCTION
The Journey of Infymax in itself is a trend setter. The journey began with a
small team of four professionals who were determined to stand out of the
3
crowd. But as usual, there is always a need of a LEADER to lead and that
leading mind was of Amit – Founder and CEO of Infymax.
With constant effort and hard work, Infymax has laid its own foundation with
a team of 25 professionals with a knowhow of people equivalent to 100
professionals.
Now we are catering to clients across the Globe where we combine our IT
knowhow with customer experience, proximity and strategic relationships.
2.1.1 CLIENT RELATIONSHIP
Infymax believes in building strong interpersonal relationships with its
customers. We believe in a friendly cum professionals approach with our
customers. Working with us is fun and fruitful and we take pride in being
praised for our excellent support.
2.1.2 STRATEGIC POSITIONING
We position ourselves as your ultimate technology partner with expertise in
Custom Software Development, Mobile Apps development, web
development, desktop application and digital marketing.
2.1.3 OUTSOURCING PARTNERSHIP
We have teamed up with Australian based software development companies
CENTAMAN Systems Pty Ltd, and Arya Software to provide software
solutions for their end clients in the Leisure Industry, Aquariums, Swim
Schools, Schools, National Parks, Health Centres, Gymnasiums and other
business organizations.
Infymax Solutions Pvt. Ltd. is planning to export Software to accentuate their
position as one of the biggest Software exporter in the country.
4
At present we have been focusing in the Middle East countries, Asia Pacific
region, America and Australian countries to become their outsourcing
partners.
2.1.4 OUR METHODOLOGY
 Agile Process
 Water Fall Method
 RAD Method
 Proto Type Method
 Design Reusable Components
 Function Point Analysis
 N-Tier Architecture
 Usability
5
2.2 VISION & MISSION
2.2.1 Vision
We visualize ourselves to be a quality oriented universal Tech Park in days
to come and provide diversified and balanced professional services.
2.2.2 Mission
Our mission is to serve as the Ultimate Technology Partner to our Clients by
delivering quality consulting, cost-effective solutions and exceptional
support. We focus to work in close co-operation with our clients as their
partner to add value and ensure their holistic growth and maximize
profitability.
2.3 MANAGEMENT TEAM
Infymax is built on competence and team spirit. Our Team of professionals
have extensive knowledge about the industry with over 10 years of
experience in the same domain.
The Director and the Management Team has over 16 years of experience in
the IT industry and had the exposure of dealing with clients across the Globe.
They have delivered their services at all levels of Management working both
in the capacity of a Leader and an Entrepreneur. Throughout their
experience in IT Industry, they had the opportunity to work with different
cultures in India and overseas and other global players in the Industry.
2.4 CORPORATE VALUES




Adhere to our Performance with Integrity, Ethics and Passion
Continue providing Excellent Quality and Service
A commitment to innovation and excellence
Holistic growth of our valued customers, employees and society at large.
6
3. SERVICES
Infymax provides superior quality and diversified IT professional services to
its valued customers ranging from custom software development, mobile
apps development, web development and digital marketing solutions.
3.1 CUSTOM SOFTWARE DEVELOPMENT
3.1.1 IT PRODUCTS
INFYMAX has experience in developing and managing products. INFYAMX
has created and delivered products and managed product lifecycles for
7
internal and external products. Our engineering teams act as an extension of
our customers teams - responsible for delivering results on time and within
budget.
3.1.2 PRODUCT BASED SERVICES
Infymax provides Product Based Services. They are known to be userfriendly, flexible, comprehensive, and trailblazers in their respective areas.
3.2 MOBILE APPS DEVELOPMENT
With rapid globalization and intense advancement in technology there is a
widespread adoption of advanced mobile technologies to boost business
processes. Devices like Smartphone and tablet PCs are largely used by
organizations to leverage increased web presence and reach out their
customers.
At Infymax we provide our customers with
innovative, intuitive and cutting edge mobile
applications that support all the popular mobile
clients like iPad, Android, iPhone, Blackberry,
Windows or Kindle Fire.
Our comprehensive mobility solutions are
tailored to perfectly match our customer's
business requirements to enhance efficiency,
functionality and hence extend their business to
gain a competitive edge. Platforms we work on ANDROID
 IOS
 PHONEGAP
8
3.3 WEB DEVELOPMENT & DESIGNING
One of the reasons why business fail is absence of corporate business
website. A website is the online store, a virtual presentation of the existence
of any business. Infymax provides cutting edge professional looking websites
for its clients across the globe.
3.3.1 Web Site
Whether we create a "starter" site, new sections of existing sites, or a
dynamic e-Commerce Site, Infymax delivers an optimum web solution that
will meet your needs and stay within your budget.
3.3.3 Responsive Design
Mobile devices are quickly taking over as the preferred medium and when it
comes to website, responsive design is what you need to stand out in the
crowd. A mobile optimized website is simply a site that is designed to look
great on the small screens of phones by taking on a single column
appearance with simplified navigation to include larger text, buttons, and
images. This is how it looks on different devices -
9
So, we understand the need of the hour and provide you with the best ever
responsive sites with modern look and feel.
3.3.2 E-Commerce
Today you can't think anything without eCommerce. The growing
eCommerce trend has changed how the world shop. Infymax provides turnkey services for online store setup. We also design, develop and market
online stores. About 40 minutes. That is all it took for Chinese mobile maker
Xiaomi to sell 95,000 Mi3 phones in India through ecommerce site Flipkart in
six flash sales, signaling the growing power of online retail in the world. At
Infymax, we help you to achieve your ecommerce goal.
3.3.5 B2B Portal
B2B portals are nowadays very common business portals to deal with
corporates across the globe and expand your business online selling products
and services. Infymax not only provides a complete development but also
help clients set up B2B portals from scrap.
3.3.4 CMS
Infymax always try to minimize the complexity of sites by making it
responsive and CMS based so that you can have a real time experience of
editing your site as and when required.
10
3.4 Digital Marketing Solutions
One question that has always tensed you is how to make your site or content
appear at the top of the search result in Google or any other search engine.
Now digital marketing and SEO is the solution to the above problem.
Successful businesses are those who boast of content rich SEO. It is also
important to know that every business has its own needs and not all Digital
Marketing technique shall work for them. At Infymax we have a unique blend
of Digital Marketing mix to leverage your investment and reap the benefit of
increased ROI. We provide you with a 360 degree marketing mix to help you
achieve your business goals. Now let's take a tour of the elements of Digital
Marketing that will work for you.
3.4.1 Social Media Marketing
Your dream of the conversion of your business to a Brand and then to Bigger
Brand can be achieved only through social media and this is how we do it for




Social media Campaigns and Monitoring
Facebook, Twitter and LinkedIn Marketing
Video Marketing on YouTube
Increased Social engagement
11
3.4.2 Search Engine Optimization (SEO/SEM)
We integrate an effective blend of technology and marketing to help you
found online with the following white hat approach




Adwords Campaign
PPC advertising
Re-targeting
Content marketing
Landing page design and
CTAs
3.4.3 PPC (Pay per click)
PPC or pay per click is always a fruitful marketing technique for lead
generation and increased sales. Based on your product or services, we do a
competitive analysis, set a budget and allocate the same towards the
campaign.
You pay Google only for the number of clicks to your ads.
3.4.4 Target Marketing
Target Marketing is yet another tool in your hands to target your prospective
customers.
Your potential clients are left with an image of yours in their mind and they
do come back to your site ending up being your valued customer.
Our approach




Identify target market
Identify target audience
Identify their search pattern
Run re-targeting campaign
Increased ROI
12
3.5 Explainer Videos
Here comes the newest, latest and most creative form of marketing that
most businesses are embracing nowadays. These Videos are easy to watch,
self-explanatory, short and crispy. Thus you are saved with the time that you
could have spent reading and then understanding. Whatever be your
business, we do it all for you.




Explanatory video
Educating video
Marketing video
Videos as per your need.
Use it for
 Any Presentations
 Website Demonstrations
 YouTube Uploads
13
4. PRODUCTS
Infymax has two unique products which are developed keeping in mind the
acute need of the present day business and society at large 4.1 EzyBiz – Business Solutions for SMEs
The EZYBIZ solution manages the core areas of a business organization
efficiently which results in the enhancement of the performance of the
business to its full potential.
This works in the online as well as offline environment. The Solution very
efficiently manages the entire Customer Contact Database and keeps track of
all the communication between them and the organization. The solution has
various modules like the –
A. Mobile CRM
B. Marketing and Sales
C. Payment Tracking
D. Customer Care
E. Project Management
The Managers of the Organization with the help of this solution can manage
their teams very efficiently and can see their daily progress sitting in front of
their computer.
The system will prove a very important tool for any organization to grow.
14
4.2 StudoSmart – Unmatched tool for Student Tracking and School Management
STUDOSMART is an effective communication
application that will help educational institutes in
attaining their objective of holistic development
and well-being of their students.
In this fast paced world where both parents are
working, there has been a communication
gap between parents and the school.
Parents are unable to keep track of their
child's activities in school due to their busy
schedule.
They are dependent only on the traditional
techniques of parent-teacher meeting or a
phone call.
With technological advancements, the
educational system is evolving. From paper
it has now stepped into the modern world
of digital technology. Reaping its benefits
we have introduced this application for the
betterment and holistic growth and
development of the students.
Studo Smart - A Smarter way to care for your child.
15
5. OUTSOURCING PARTNER
Infymax is a custom offshore software and web development company with
professionalism in software development, desktop application development,
E-commerce Software Solutions, Software Development Outsourcing,
software maintenance, and IT outsourcing for software development.
As a custom software outsourcing consultant we offer software development
including SEO friendly web development.
16
6. TECHNOLOGY WE USE
17
7. FEW OF OUR ACHIEVEMENTS

A Web solution was provided to a client called Busan Aquarium in South Korea. This project was a Joint
effort by Arya Software, CENTAMAN Systems and us. The entire web solution was designed, developed
and tested under the supervision of Mr.Amit- Founder at Infymax

Another major installation was a Windows based application for Queensland Rails. The coding of the
entire project was done by our developers. This is a Railway Booking system which books tickets as well as
Tours.

A Dot Net Nuke, web service based solution was provided for a client called New Plymouth District
Council in New Zealand. This is a Web based Booking system and enables people of the Call Centres as
well as end clients to use this and book the various facilities the Council offers.

We had teamed up with CENTAMAN Systems Pty Ltd. Australia to provide the web Ticketing solution at
Melbourne Zoo, NGA, NGV, National Art Gallery, Luna Park, Toronga Zoo in Australia. This is an online
ticketing system by which people can buy tickets online and print it and enter the respective centres after
getting their web tickets scanned. The entire web development was done by us.

We had teamed up with CENTAMAN Systems Pty Ltd. Australia to provide Group Reservation and Agent
Ticketing system for Hancock Observatory and Sahara Sams in US.

We had teamed up with CENTAMAN Systems Pty Ltd. Australia to provide an Event Ticketing system for
Tamworth in Australia. This was a web ticketing solution which would enable the visitors of the Race
course to book their tickets online. The competitors of the races could also book stables for the horses,
accommodation etc with the help of this solution.

We have developed a CRM, Marketing, Sales, and Project Management Software solution for Arya
Software Australia who is successfully marketing the product in Australia and other Asia Pacific countries.

We had been involved in the redevelopment of the flagship enterprise product of CENTAMAN Systems
Pty Ltd. The flagship product is being used by at least three thousand clients across the world in Australia,
New Zealand, USA, Korea, Thailand, China etc. The product is an Enterprise solution with at least 27
modules and has been redeveloped using Dot Net 2008, SQL Server 2005 and Dot Net nuke. This has been
developed in an n-tier technology using Web Service as one of the business layer.

Web based solution for C M Flowmeters in Kolkata .We have developed a dynamic website for a reputed
Missionary school called Our Lady of Salvation School in Mumbai.

End to end Business solution comprising of CRM, Purchase, Inventory Management, Production, Quality
control, Pre Sales, Sales and Payroll for Modern Engineering, Kolkata.
18
8.CONTACT US
Please contact us should you have any question about our services or
products or have a sales person contact you to help you with your needs.
Salt Lake, Sector 1, Kolkata 700064, West Bengal, India
Phone: +91 33 400 77908
E-Mail: [email protected]
M:+91 98300 68978
M:+91 83359 21880
www.infymax.com
19