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New Zealand Industry Insights
Design & Architecture
Industry Insights
April 2015
Presented by Narelle Stefanac
Agenda
Industry
insights
Supply & Demand
Salary
Behaviours
Industry Insights
Design & Architecture
Employment figures and predictions
Mixed employment growth across this diverse
Design & Architecture category over the past 5 years
Design & Architecture
14,000
# of employed people
12,000
Building
3.5%
11,662
11,392
11,270
10,000
8,000
Creative
IT
1.4%
7,412
7,377
7,310
6,000
4,000
4.1%
2,000
664
637
655
2010
2011
Building
Creative
Source: CareersNZ Jobs Database 2014 – Selection of jobs include: Architect | Architectural Technician | Landscape Architect | Interior Designer | Industrial
Designer | Urban/Regional Planner | Clothing Designer | Graphic Designer | Web Design (http://www.careers.govt.nz/jobs/)
2012
IT
Moderate growth in demand predicted across
all individual occupational groups
Architectural
Technician
Landscape
Architect
Interior
Designer
Industrial
Designer
Demand is slowly
increasing, fuelled by the
Christchurch rebuild.
Nationally, building consents
is also growing.
Increasing demand for
building design services.
Demand for residential &
commercial property picks
up in Auckland and
Christchurch
Demand beginning to rise,
due to a more buoyant
economy and increased
building activity (residential
& commercial) in
Canterbury & Auckland.
Whilst demand is picking up
due to the growing
construction industry.
Candidates in healthy
supply, due to oversupply of
graduates
Demand beginning to rise,
due to government
investment into research
and development.
Urban/Regional
Planner
Clothing
Designer
Graphic
Designer
Web Design
Demand continues to be
moderate, however
candidate supply is readily
available.
Demand for skilled staff is
high, with 95% of
companies finding it
moderately to extremely
difficult to fill skilled
positions.
Demand for candidates is
continuing to increase.
However, there is a healthy
supply of new candidates
entering the marketplace to
accommodate.
Architect
Demand for candidates is
continuing to increase.
However, there is a healthy
supply of candidates to
meet the growing demand.
Source: CareersNZ Jobs Database 2014 – Selection of jobs include: Architect | Architectural Technician | Landscape Architect | Interior Designer | Industrial
Designer | Urban/Regional Planner | Clothing Designer | Graphic Designer | Web Design (http://www.careers.govt.nz/jobs/)
Building
Creative
IT
Supply & demand
Measure and interpret candidate supply and demand
Urban designers & planners are
the hardest to source
Average applications per ad (indexed)
Design & Architecture
February 2015
Top 3 most difficult to source
Urban
Design &
Planning
Lowest
Source:
Architecture Fashion &
Textile
Design
Web &
Landscape Architectural
Interaction Architecture Drafting
Design
Interior
Design
Other
Industrial
Design
Average applications per ad
SEEK Job Ad Index (NZ) | Design & Architecture | All Sub-Classifications | Hard to Fill (February 2015) | Indexed from lowest to highest average applications per ad
Graphic
Design
Highest
Auckland dominates engaged candidate
supply in the hardest to source disciplines
Volume of Ad Details Viewed by Region
Design & Architecture
February 2015
12,000
10,000
8,000
6,000
4,000
2,000
Architecture
Fashion & Textile Design
Auckland
Source:
Wellington
Canterbury
SEEK Ad Detail Views (NZ) | Design & Architecture | Top 3 hardest to source disciplines (February 2015)
Urban Design & Planning
Salary offerings
Identify competitive salary offerings
Salary offerings peak around $105K
Average Salary Listings
Design & Architecture
February 2015
$120,000
$100,000
$80,000
$60,000
$61,666
$49,896
$69,130
$55,870
$73,814
$58,462
$77,142
$60,000
$87,374
$71,292
$90,416
$75,417
$105,832
$20,000
$81,667
$40,000
$Urban Design
& Planning
Web &
Interaction
Design
Architecture
Other
Architectural
Drafting
Interior
Design
Source: SEEK Internal Data | Salary (NZ) | Design & Architecture | Measures the average minimum & maximum salary listed in job ads in 1 month (February 2015)
Graphic
Design
Search behaviours
How candidate search has evolved
Mobile evolution is happening right now in
New Zealand
47% of all visits
70%
Keyword
72%
Location
53% of all visits
55%
Class
Source: SEEK Internal Data (NZ) | Visits by device (January 2015)
Top 20 keywords in Design & Architecture
Role Title
Seniority
Industry
Skill
› Graphic designer
› Junior
› Architecture
› ArchiCAD
› Interior designer
› Graduate
› Fashion
› Graphic design
› Draftsperson
› Assistant
› Revit
› Designer
› CAD
› Project manager
› Design
› Interior designer
› AutoCAD
› Manage architect
Source: SEEK Internal Data | Top 20 keywords | Design & Architecture (2014)
Work Type
› Part Time
Key Take-outs
1
Know the candidate market
2
Be the expert
3
Diversify your talent acquisition techniques
Know what roles are hard to resource for, what the salary benchmarks are and where to find the
candidates with in-demand skill sets.
Manage expectations of hiring managers and candidates by being the expert. Understand supply &
demand trends and provide consultative advice to hiring managers.
Make more placements by diversifying the way you source. Write great job ads that work and
communicate with candidates through Jobseeker Profiles to match with your ideal candidates.