FY15 Q2 ARI Network Services, Inc. │ investor.arinet.com Statements in this presentation are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act. The forward-looking statements can generally be identified by words such as "believes," "anticipates," "expects" or words of similar meaning. Forward-looking statements also include statements relating to the Company's future performance, such as future prospects, revenues, profits and cash flows. The forward-looking statements are subject to risks and uncertainties, which may cause actual results to be materially different from any future performance suggested in the forward-looking statements. Such risks and uncertainties include those factors described in Part 1A of the Company’s most recent Annual Report on Form 10-K, as such may be amended or supplemented by subsequent Quarterly Reports on Form 10-Q or other reports filed with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance on these forward-looking statements. The forward-looking statements are made only as of the date hereof, and the Company undertakes no obligation to publicly release the result of any revisions to these forward-looking statements. For more information, please refer to the Company’s filings with the Securities and Exchange Commission. During this presentation, we will discuss GAAP measure such as net income, as well as certain non-GAAP measures such as EBITDA. We have posted on www.investor.arinet.com, a reconciliation of these non-GAAP financial measures to the most comparable financial measures under GAAP. 1 Unique Business Model & Value Proposition – STRONG MARGIN PROFILE – Gross margin and EBITDA margin between 77% – 81% and 12% – 24%, respectively, over last 5 years – HIGH BARRIERS TO ENTRY – ARI owns and manages the largest content library of whole goods and Parts, Garments & Accessories (“PG&A”) – SIGNIFICANT GROWTH OPPORTUNITIES – INSIDERS OWN 8.5% 3 • 120+ Manufacturers • 500K Models • 10MParts 4 • 1,400+ Manufacturers • 500K Parts 5 • 315 Manufacturers • 176 Models 6 120+ Manufacturers 1,400+ Manufacturers 315 Manufacturers 500K Models 500K Parts 176K Models 10MParts Lead Gen Websites eCommerce Websites DaaS Digital Marketing Mobile Apps Business Management 7 • Dealer Business Management System In-Store • OEM parts lookup • Aftermarket Parts, Garments & accessories (PG&A) lookup • Lead Management • Lead Generation Online • eCommerce • OEM Parts • Aftermarket PG&A • Digital Marketing Services 8 Dealers Distributors Manufacturers (OEM) 9 120+ Manufacturers 1,400+ Manufacturers 315 Manufacturers 500K Models 500K Parts 176K Models 10MParts 10 Websites eCatalogs Business Mgmt. Digital Marketing 11 Appliances Marine & RV Outdoor Power Wheel & Tire Powersports 12 0% • • • • ² 40% 66% 90% • • • ³ 2% 10% 17% 40% 66% 90% 10% 13 Management & Insiders own 8.5% Roy W. Olivier President & CEO Bill Nurthen Chief Financial Officer Rob A. Ostermann Chief Technology Officer Robert Jones V.P. of Sales Marv Berg V.P. of Operations Brad Smith V.P. Product Management Joined ARI September 2006 as Vice President of Global Sales and Marketing / Appointed as President and CEO in May 2008 / Director since 2008 / Previously worked for three Fortune 500 companies before starting his first software company in 1989 focused on developing multi-media CD-ROM titles. Sold that company in 1993 to start a software company focused on developing software to help dealers in the construction, material handling, mining, and outdoor power vertical markets which was sold to ProQuest (now Snap-On) in 2000. Joined ARI as Chief Financial Officer in November 2013 / CFO of Cabrera Capital Markets, LLC 2011-2013 / CFO of bioLytical Laboratories 2008 to 2011 / Vice President of Finance and then CFO of Inforte Corp., NASDAQ (INFT) 1999 to 2007 / Financial operations roles at Platinum Technology International NASDAQ (PLAT) / MBA from The Kellogg School of Management at Northwestern University / BBA undergraduate degree from The University of Notre Dame. Appointed Chief Technology Officer of ARI in August 2012 having served as Executive Director of Technology since November 2011 and Director of Product Engineering since joining the Company in June 2008 / Served in various technology management and development roles at Parcel Pro Inc. in Torrance, California and The California Breath Clinics in Los Angeles, California from 20032008 / Lead developer at OC-Net, Inc. in Cypress, California / B.S. in Business Administration, Computer Information Systems from California State University. Appointed Vice President of Sales in August 2014 / Most recently served as ARI’s Executive Director of Sales and served as Director of Dealer Sales following ARI’s November 2012 acquisition of Duluth, Minn.-based 50 Below / Joined 50 Below as supervisor of the UPS Program in the Financial Services Division in 2011 / Promoted to Sales Manager of the Powersports division in January 2012 and Director of Sales and Service in May 2012. Appointed Vice President of Operations in April 2012 / Named an executive officer in August 2012 / Served as Director of Planning & Operations since August 2011 and Director of Finance since joining the Company in March 2010 / Served in various financial positions for Time Warner Cable, Inc. and Norlight Telecommunications, both located in Milwaukee, WI / Successful business owner/operator in Milwaukee, WI from 2001 to 2005 /Licensed stock broker from 1997 to 2000 / B.A. in Finance from Michigan State University. Appointed Vice President of Product Management in January 2014 / Joined ARI in 2007 and most recently served as Director of Product Management and General Manager of Aftermarket / Double B.A. in Web/Technology Development and Spanish from the University of Wisconsin-Stevens Point / MBA from the University of Wisconsin-Eau Claire in 2012 / In conjunction with MBA program, consulted on an East Asian supply-chain consultancy for a Fortune 500 marine manufacturer. 14 Most Recent Quarter highlights1 Quarterly Recurring Revenue (QRR) and Churn • Total Revenue $10.1M $10.0 -4.5% QRR $9.0 • 90.2% Recurring Revenue • 81.6% Gross Margin Churn % -4.0% $8.0 -3.5% $7.0 -3.0% • Operating Cash Flow of $1.1M • Total CAC² ‐ 9.3 months • EBITDA Margin of 16.1% $6.0 Millions • Dealer Sales Bookings Up 31.5%³ -2.5% $5.0 -2.0% $4.0 -1.5% $3.0 -1.0% $2.0 -0.5% $1.0 $0.0 0.0% Q2 FY13 Q3 FY13 Q4 FY13 Q1 FY14 Q2 FY14 Q3 FY14 Q4 FY14 Q1 FY15 Q2 FY15 16 $40.0 $33.0 $35.0 $36.0 $30.1 Millions $30.0 $25.0 $21.3 $22.5 $20.0 $15.0 $10.0 81.7% 83.2% 89.7% 93.6% FY2011 FY2012 FY2013 FY2014 91.1% $5.0 $0.0 TTM FY = Fiscal Year Ending July 31 Recurring Revenue Total Revenue 17 $6.0 $5.0 $5.0 $4.4 Includes $1.2M of acquisitionrelated costs. $5.5 $3.9 $4.0 Millions Integration related costreduction in FY14Q2, $2.5M annualized $3.5 $3.0 $2.0 23.6% 19.3% 11.6% FY2011 FY2012 FY2013 11.7% 15.2% $1.0 $0.0 FY2014 TTM FY = Fiscal Year Ending July 31 18 $6.0 $5.1 $5.0 Millions $4.0 $3.5 $3.5 Impact of two acquisitions Integration related costreduction in FY14Q2, $2.5M annualized $3.0 $2.4 $2.4 $2.0 $1.0 $0.0 FY2011 FY2012 FY2013 FY2014 TTM FY = Fiscal Year Ending July 31 Notes: • • FY14 Q3 & Q4 cash flows combined were $2.4M FY15 Q1 & Q2 cash flow of $2.7M 19 Cash and Investments: Federal NOLs of $1.688M¹ $5.834M Total Debt and Lease Obligations: $10.0M¹* Shares Outstanding: $14.35M³ Stock Price: $3.19² Market Cap.: $45.8M² Enterprise Value: $54.1M² TTM Enterprise Value/EBITDA: 9.9x² TTM Enterprise Value/Revenues: 1.5x² ¹ as of and for the quarter ending January 31, 2015 ² as of Market Close May 6, 2015 ³ as of March 1, 2015 * Includes $5.9M of SVB Term Note @ 3.75% refinanced as part of TCS transaction. Also includes $2.9M of Seller Note @ 5.0% associated with TCS transaction. 20 On May 7, 2015, the Company announced that it priced an underwritten offering of 1,530,435 shares of its common stock at a price of $3.00 per share. Including the over-allotment, gross proceeds are expected to be approximately $5.3M and net proceeds $4.7M. ARI intends to use the net proceeds from the offering to invest in or to acquire, from time to time, businesses that align with ARI’s core acquisition strategy, to repay the outstanding balance of $1,750,000 on its line of credit which was incurred in connection with its recent acquisition of the assets of TASCO Corporation, thus making it fully available for additional transactions, and for general corporate purposes. As part of the offering, ARI disclosed estimates for its fiscal third quarter ending April 30, 2015. The Company estimates revenue for the quarter will be in the range of $10.1 million to $10.3 million and earnings per share (EPS) in the range of $0.01 to $0.02. This unaudited preliminary financial data is based on the Company’s estimates and subject to completion of the Company’s final closing procedures. 22 TASCO Corporation (“TASCO”), a leading provider of business management, point of sale and other software exclusively designed for automotive tire and wheel dealers (“T&W”). TASCO is expected to add $2M to ARI’s FY16 revenue numbers. We also expect TASCO to be profitable and cash flow positive, and ARI expects the transaction to be accretive to its FY16 EBITDA. Consideration for the transaction was $1.75M cash paid at closing and $800,000 of equity (242,424 shares of ARI Common Stock) issued at closing. There is also a $200,000 cash payment on the anniversary of the transaction subject to set-off and a working capital adjustment. The acquisition was funded through our Line of Credit with Silicon Valley Bank and cash from operations. The acquisition of TASCO consolidates two industry-leading business management software platforms cementing ARI’s position as the most complete technology provider in the T&W market. This will result in an immediate increase in market share and we expect it to serve as a catalyst for growth allowing current customers and prospects to benefit from our expanded product portfolio. 23 Tire Company Solutions, LLC (“TCS”), a leading provider of software, websites and marketing services designed exclusively for automotive tire and wheel dealers. TCS is expected to add $5M to ARI’s FY15 revenue numbers and projects that the transaction will produce $6M in incremental revenue over the next 12 months. Also, TCS is profitable and cash flow positive, and ARI expects the transaction to be accretive to its FY15 EBITDA. ARI paid approximately $4.2 million in cash at closing subject to a post-closing adjustment based upon a target closing net asset value. ARI agreed to pay a $3.0 million seller note, and $1.9 million in equity (619K shares of ARI common stock), as well as an additional “earnout” to be paid contingent upon specified revenue goals. The acquisition was funded through a combination of refinancing our Senior Debt with Silicon Valley Bank, our Line of Credit and cash from operations. 24 YEAR COMPANY PRODUCT VERTICAL 2015 TASCO Corporation Business Management Systems (“DMS”) Tire & Wheel 2014 TCS DMS, Lead Gen/eCommerce Tire & Wheel 2013 DUO Web Services Digital Marketing Services Powersports 2012 50 Below Lead Gen/eCommerce Home Medical, Tire & Wheel 2012 Ready2Ride eCat Powersports 2009 Channel Blade Lead Gen/eCommerce Marine 2008 Info Access eCat Appliances 2007 OC-Net Lead Gen/eCommerce Powersports 2003 VertX Commerce Lead Gen/eCommerce Powersports 1999 Network Dynamics eCat Outdoor Power 1998 Empart Technologies eCat RV 1996 CD*\.IMG eCat Outdoor Power, Powersports, Marine 26 # U.S. Dealers 4,700 11,000 3,100 30,000 2,000 18,000 25,000 80,000 ARI Website Customers 1,900 883 400 N/A 29 3,000** 200 0 ARI eCatalog Customers 3,350* 4,081 3,000* 1,890 135 N/A N/A 0 *total number is approximate and includes a large bulk customer’s estimates ** includes TCS acquisition 27 • OEM Sales • Dealer Inside Sales • International Sales 350 * Employees *includes TCS & TASCO acquisition Over 100 Countries Served Americas & EMEA eCatalog Installs Website Installs 28 Amount of Beneficial Ownership (1) Percent Ownership Wellington Management Company (2) 1,475,300 9.92% Wynnefield Funds (3) 1,273,435 8.57% Michael D. Sifen, Inc. (4) 1,205,128 8.11% Park City Capital, LLC (5) 1,000,000 6.73% Peter H. Kamin (6) 972,654 6.54% Briggs & Stratton Corporation (7) 840,000 5.65% 795,861 5.35% Grand Slam Asset Management, LLC (8) ¹As of as of February 28, 2015, unless otherwise noted (1) Except as otherwise noted, the persons named in the above table have sole voting and investment power with respect to all shares shown as beneficially owned by them. Includes options exercisable within 60 days of February 28, 2015. (2) Ownership information is provided as of December 31, 2014 based upon Schedule 13G amendment filed on February 12, 2015. (3) Ownership information is provided as of the Schedule 13D filed on December 4, 2014 by Wynnefield Partners Small Cap Value, L.P., Wynnefield Partners Small Cap Value, L.P. I, Wynnefield Small Cap Value Offshore Fund, Ltd., Wynnefield Capital Management, LLC, Wynnefield Capital, Inc., Nelson Obus and Joshua Landes. (4) Ownership information is provided as of March 15, 2013 based upon Schedule 13G filed on May 22, 2013 by Michael D. Sifen, Inc. Total includes 498,461 shares of common stock held by Michael D. Sifen and 706,667 shares of common stock held by Michael D. Sifen, Inc., an entity controlled by Mr. Sifen. (5) Ownership information is provided as of the Schedule 13D filed December 10, 2014. (6) Ownership information is provided as November 21, 2014 based upon Schedule 13D filed November 21, 2014. (7) Ownership information is provided as of March 16, 2000 based upon Schedule 13D amendment filed April 3, 2000. (8) Ownership information is provided as December 31, 2014, based upon Schedule 13G amendment filed February 11, 2015. 29 Name of Officer / Director Amount of Direct Beneficial Ownership (1) Percent Ownership Roy W. Olivier (7) – President & CEO 741,890 4.99% Chad J. Cooper – Director 108,040 * William C. Mortimore – Director 107,726 * P. Lee Poseidon – Director 84,554 * William H. Luden, III – Director 85,315 * Robert Y. Newell, IV - Director 66,826 * Marvin A. Berg, III – VP Operations 52,329 * William A. Nurthen – Chief Financial Officer 22,465 * All current executive officers and directors as a group. 1,269,145 8.54% * Denotes less than 1% ¹As of February 28, 2015 unless otherwise noted (7) Mr. Olivier’s total includes 193,200 shares held in the Company’s 401(k) plan, of which Mr. Olivier is a trustee with voting power. Mr. Olivier disclaims any beneficial ownership in these shares in excess of his pecuniary interest 13,246 shares. 30 1 ° 2 2 3 ° 31
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