Diversified Brands
Cheri Phyfer
President & General Manager
Consumer Group
Financial Highlights
Full Year
2013
2014
% Chg.
Net Sales
$1.342B
$1.421B
5.9%
$242.1M
$252.9M
4.5%
18.0%
17.8%
First Quarter
1Q-2014
1Q-2015
% Chg.
Net Sales
$325.3M
$351.7M
8.1%
Segment Profit
$51.1M
$55.4M
8.5%
Segment Profit
% Sales
% Sales
Financial Community Presentation – May 28, 2015
15.7%
15.8%
Diversified Brands Division
Broad, Diverse Distribution Base
Channels of Distribution
Homecenters
Mass Merchandisers Automotive Retailers
Financial Community Presentation – May 28, 2015
Co-ops /
Independents /
Distributors/
Independent
Industrial /
MRO Distributors
European
Distributors
Diversified Brands Division
4 Market Segments
Financial Community Presentation – May 28, 2015
HGTV HOME™ by Sherwin-Williams
Now Available at Lowe’s
Financial Community Presentation – May 28, 2015
HGTV HOME™ by Sherwin-Williams
Leadership in Merchandising
Beautiful Merchandising, Powerful Brand Presence
Financial Community Presentation – May 28, 2015
HGTV HOME™ by Sherwin-Williams
“Paint On” Advertising Campaign
• TV Spots Supporting Both Lowe’s
and Sherwin-Williams Paint Stores
• Kentucky Derby/NBC Sports TV spots
• Print Ads in Shelter Magazines
• Digital Ads & Social Marketing
• Billboards in Key Markets
• PR Launch Event & Ongoing
Support Throughout the Year
Financial Community Presentation – May 28, 2015
HGTV HOME™
Financial Community Presentation – May 28, 2015
Purdy® Uniform Flow™ Brushes
Now Available at Lowe’s
• Proprietary Blend of Filaments
Cut and Tipped for Improved
Cut-In and Control
• New, Versatile Handle Design for
Maximum Comfort and Control
• Easy to Clean for a Longer Life
Financial Community Presentation – May 28, 2015
Introducing the New
Purdy® Power System
Purdy® Power System
•
•
•
•
Long-Lasting Performance
Unsurpassed Quality & Durability
The Best Finish in the Industry
Built for Speed & Productivity
• Custom Adjustment
• Lasts 2X Longer
• Universal Tip
• Our Most
Versatile
Brush
• 30% Lighter
• Patented Quick Connect
Leveraging Our Strength in Brushes
and Platform of New Tools to Own the
Painting Process.
• Durable
• Performance
• Less Lint
• Dual Roll Off
• Increased Productivity
Financial Community Presentation – May 28, 2015
Purdy®. Make Any Paint Better.
• New Digital Campaign
Launched May 2015
• Humorous, Shareable Digital
Content About What Makes
Purdy the Best
• Training Videos For
New Pros
• Purdy.com and All
Videos Available
in Spanish
Financial Community Presentation – May 28, 2015
Purdy®. Make Any Paint Better.
Financial Community Presentation – May 28, 2015
Today’s Aerosol Department
Financial Community Presentation – May 28, 2015
Krylon
New Products
COVERMAXX™
Performance Paint
SUPERMAXX™ With
Superbond® Technology
•
Rust Protection
•
Best-In-Class Adhesion
•
Durable Adhesion
•
Maximum Rust Protection
•
Paint & Primer in One
•
Maximum Durability
•
Fastest Dry Time
•
•
No Sanding or Priming
Required
Features Easy Push
Spray Tip®
•
Bonds to Hard-To-Adhere
Surfaces
•
Features Easy Push
Spray Tip®
Financial Community Presentation – May 28, 2015
Krylon COVERMAXX™
Transforming the Aerosol Department
Financial Community Presentation – May 28, 2015
Krylon
New Products, New Customers
Financial Community Presentation – May 28, 2015
Thompson’s WaterSeal
Waterproofing Stain
Innovative Formula
• Successful Launch at Home Depot in 2014
• One Coat Coverage With a 2-Hour Dry Time
• Popular Consumer Colors Pre-Mixed to Offer Color Consistency
• Advanced Acrylic Polymers Offer Elastic Properties,
Reducing Scuffing and Marring
Continuing to Grow
Financial Community Presentation – May 28, 2015
Thompson’s WaterSeal
Timber Oil
• Launching at Home Depot June 2015
• Unique Triple Blend of Premium Oils and Oxide Pigments Protects
and Beautifies All Types of Exterior Wood
• Protects Against Water and UV Damage, Resists Mildew
• Provides Year-Round Protection
Financial Community Presentation – May 28, 2015
RONSEAL – 2014 New Product Success
• Launched in 2014
• 850 Distribution Points
Financial Community Presentation – May 28, 2015
RONSEAL
Financial Community Presentation – May 28, 2015
RONSEAL – 2015 New Product Success
UK ‘Garden Color’ Market
Segment Grew +20% in 2014
Financial Community Presentation – May 28, 2015
DUCKBACK® Premium Technology
Financial Community Presentation – May 28, 2015
Introducing SuperDeck®
Comprehensive Deck Care System
Featuring Premium DUCKBACK® Technology
Financial Community Presentation – May 28, 2015
Introducing SuperDeck®
Comprehensive Deck Care System
Launched in Over 4,000 Stores
Financial Community Presentation – May 28, 2015
Dutch Boy New Brand Identity
Coming July 2015
A New Look
A New Mark
A New Experience
Authentic | Spirited | Relatable
Iconic | Fresh | Reinvented
Targeted | Integrated |Connected
Financial Community Presentation – May 28, 2015
Pratt & Lambert
Coming July 2015
Designer Showhouses
A Timeless Brand
Style & Design Guild
Sponsorships & Advertising
Design-Inspired, Forward-Looking
Color & Quality for 165 Years
Design Think Tank
Financial Community Presentation – May 28, 2015
Diversified Brands Division
Large Portfolio of Powerful Brands
• High Consumer Awareness, Preference
• Strong Brand Loyalty
• Leading Market Share Positions
• Strong History of Innovation
• Broad Distribution
Financial Community Presentation – May 28, 2015