University School of Management Studies
Guru Gobind Singh Indraprastha University, Delhi
GURU GOBIND SINGH
INDRAPRASTHA UNIVERSITY
Announces
NATIONAL CASE DEVELOPMENT COMPETITION
(NCDC)
Venue:
GGSIP University,
Sector 16-C, Dwarka, New Delhi - 110078
NATIONAL CASE DEVELOPMENT COMPETITION
USMS, GGSIPU
INFORMATION BROCHURE
About the University
Guru Gobind Singh Indraprastha University, Delhi (India) is a State University set up by Govt. of Delhi, for
facilitating and promoting professional education and research in the emerging areas of higher education.
The University has been accredited as “A” Grade by NAAC (UGC), India.
About University School of Management Studies
The University School of Management Studies (USMS) is one of the most forward-looking and dynamic
B-School of the University offering management programmes with a distinct curriculum and teaching
methodology. The MBA programmes offered by USMS have been crafted with great care keeping in view
the future needs of business. They also reflect on the sensitivity expected from the upcoming managers
to the changing aspirations of the community in a rapidly evolving technological environment. USMS
offers MBA full time programme, MBA (Financial Markets) Programme in collaboration with National
Stock Exchange. USMS also offers Two-year MBA programme for working professionals on weekend
basis.
About NCDC
University School of Management Studies, GGSIP University is starting with an annual National Case
Development Competition (NCDC) from the year 2015. NCDC involves PG level students of business
administration and allied disciplines. Only an individual student can submit entry to the competition. No
team entries are permitted. The entry needs to strictly follow the ‘NCDC Guidelines’ as annexed with this
information brochure. In the preliminary round, no presentations are required to be made. Instead, the
submitted case study/ case report will be reviewed by a panel of experts and fifteen best entries will be
shortlisted for the main round. The participants shortlisted for the main round will be required to make a
presentation of not more than 10 minutes. The main round will be held on 24th April 2015 at GGSIP
University. A panel of three experts (Non-GGSIPU) will judge the main round. The results will be declared
and the winners will be felicitated on the same day.
Certification and Prizes
All the participants will be certified by the School. Certifications will be done in three categories –
(i)
Participant
(ii)
Shortlisted for the main round
(iii)
Winners (Top three)
The top three winners will also be awarded with distinguished prizes
For Whom
Post-Graduation level Students of Business Administration and allied disciplines.
Registration Fees
The registration fees for the competition is Rs 200/- per participants. The fee is payable by DD in favour
of ‘Registrar, Guru Gobind Singh Indraprastha University’ payable at Delhi.
Timelines
1. 15th April
Submission of Registration fee, Regisration form and Case
Study/ Case report in both hard and soft copy format.
2. 18th April
Declaration of results from the preliminary round
3. 23rd April
Submission of presentation for the main round in soft copy
4. 24th April
Main round and winners’ felicitation
Mailing address for sending the filled registration form and demand draft
Gaurav Talan/ Gagan Deep Sharma
University School of Management Studies
Guru Gobind Singh Indraprastha University
Sector 16 C, Dwarka, New Delhi – 110075
Email: [email protected]
NATIONAL CASE DEVELOPMENT COMPETITION
USMS, GGSIPU
REGISTRATION FORM
NAME OF PARTICIPANT (Mr../Ms.): .............................................................................................................
DESIGNATION: ......................................................................................................................................................
INSTITUTE/UNIVERSITY: ..................................................................................................................
.................................................................................................................................................................................
ADDRESS: .............................................................................................................................................................
CITY: .................................................. STATE: .................................................. PIN: ..........................................
TELEPHONE: .................................................... (WITH STD CODE) FAX: ..........................................................
MOBILE NO: ...................................................... E-MAIL: .....................................................................................
REGISTRATION FEE DETAILS
DEMAND DRAFT NO. / RECEIPT NO.: .................................................................................
AMOUNT: ………………………………..
DATE:
(Photocopy of this form may also be used)
(Signature)
NATIONAL CASE DEVELOPMENT COMPETITION
USMS, GGSIPU
CASE DEVELOPMENT GUIDELINES
Following is the suggested set of guidelines for preparing the case studies to be submitted for the
‘National Case Development Competition’ (NCDC) at USMS, GGSIPU:
Cover Page
Case Study Title: The Cover Page should include the full title of the case study. The title may contain the
phrase “case study” or “case report” as is appropriate to the contents. It is important to keep the title
short. In addition, the title should contain the name of the featured company or organization so that
faculty and students will know what to expect.
Author Details: Name, affiliation, contact information, academic qualification (including current class of
study) of the author.
Date: DD Month YYYY (date on which submitted)
Executive Summary
Executive Summary should be a short version of the whole case (upto 300 words). The author simply
tries to summarize the paper into a story which flows logically.
Provide the context for the situation and identify the protagonist. Include the situation’s time frame,
location, purpose of the company or organization, relevant business factors, and the goal of the
protagonist.
Important – Executive Summary should include a summary of findings as well.
Introduction
Introduction should include Current Situation Analysis and pertinent Background of the Company,
Industry and Competitors which may (or may not) be further segregated into two headings – (i)
Background of the case; and (ii) Case scenario. It should also include a synopsis of the relevant
information from the case analysis.
Body
This section may have only one heading or more than one headings as per the choice of the author.
Business Issues/ Challenges should form part of the Body of the Case Study including a breakdown of the
problem and the information available to the protagonist and central characters of the case to solve the
problem. This should include the essential company, organization, competitor, and/or industry
information that the protagonist had at the time of the case. Also, it should include enough background
information for the reader to analyze the decision point, which might include revenues, profits and
losses, and other financial valuations. If relevant to the case, the writer can also include historical
information, trends, direct quotations from participants and analysts, and essential tables and figures.
Sometimes portions of the protagonist’s career relevant to the current situation may also be included in
the case.
The case should introduce situations where students empathize with the protagonist and see the issues
through the eyes of this protagonist. The purpose is for students to learn to create their own mental
models based on assumptions made from the information presented in the case. Students should
become comfortable using the information at hand to form assumptions and make decisions. Students
need to learn to make a stand and defend their decisions.
The information presented in these sections should be directly tied to the protagonist/central character
narrative, including the protagonist’s biases and feelings as he/she goes about working through the
central questions of the case. Students should be looking at problems from a systematic perspective and
trying to solve problems based on the complexities of the environment, resource constraints, and
availability of information, and a general understanding that the protagonist situation is not linear.
The writer can also delve more deeply into the context and possible consequences of the decision point,
challenges, or central angle. For example, the writer could include the consequences for the career of
the protagonist as well as for the person’s company or organization. The writer can also include
alternatives available to the protagonist.
Conclusion
Conclusion may be spread over the following parts –
1. Bottom line of the case: This section presents the protagonist of the case
2. Case questions: The key questions (upto 3) arising from the case are presented in this section
3. Case solution (optional): The tentative solutions may be suggested/ indicated in this section
References
Recommend that you source business journals, periodicals, and textual references as well as any online
research. Make sure you support your ideas with facts and figures. Please try to use your own words and
ideas based on research rather than copy and paste other’s words from the internet.
Appendices
All charts, financials, visuals, and other related items can be placed here and referenced in the report.
Style Guidelines
• The author needs to ensure that the entire case is written either in the past tense or the present
tense
• Font: Times New Roman/ Arial
• All jargon defined in footnotes/ endnotes
• All information and exhibits/images should be cited in Appendices. Web sites must include date
of access
• All Appendices should have an in-text citation, a title before the exhibit, and source information
below the exhibit