kids helping kids
INTERNATIONAL VIDEOCONFERENCE PROJECT May 7 - May 21, 2015
ALEX’S VIRTUAL LEMONADE STAND
When life gives you lemons... make lemonade! Inspired by the journey of Philadelphia-area
hero Alex Scott, the Alex's Virtual Lemonade Stand Project celebrates the idea that just one kid
can make a diﬀerence. Join schools from around the world to raise awareness and money for
pediatric cancer research, all while participating in standards-based projects that make the
process both inspiring and fun. It's all about kids helping kids -- and we want you to get
involved! As part of this two week program, each participating school will hold their own
lemonade stands to help raise funds for pediatric cancer. Schools can hold one big lemonade
stand day or a series of lemonade stand events throughout the two weeks. They will be able to
communicate and interact with one another through a project blog, student-created videos,
poster contest and special videoconference events!
Alex's Lemonade Stand is a national organization with Greater Philadelphia roots. The
organization grew out of the front yard lemonade stand started by Alexandra “Alex” Scott, a
pediatric cancer patient. In 2000, at the age of four, Alex opened her first annual lemonade stand
with high hopes of raising money for pediatric cancer causes. Every year thereafter, Alex held an
annual lemonade stand in her Pennsylvania front yard and inspired others to donate money to
her cause. MORE INFORMATION/REGISTRATION: http://kinber.org/events/
Project Timeline
Registration | Now through - April 25, 2015 Make a Difference Commercials Due (Optional) | May 5, 2015
Kick-Off Virtual Spirit Rally | May 7, 2015 @ 11:00 AM EDT via videoconference Lemonade Stand Projects | May 7 - May 21, 2015
Poster Competition Entries Due (Optional) | May 18, 2015 Wrap-Up Celebration Videoconference | May 21, 2015 @ 11:00 AM EDT via videoconference
kids helping kids
ALEX’S VIRTUAL LEMONADE STAND
get involved
Create a Lemonade Stand Project: Schools participating in this project will have 2 weeks to
host an Alex's Lemonade Stand. Sites can have a one-day lemonade stand fundraiser or hold
a stand every day for a week - - or some other combination. After each day of sales, schools will
record their fundraising so we can keep track of how the entire project is doing. Each participating
school will receive a package of resources from Alex's Lemonade Stand Foundation including:
banners, signs, cups, stickers (I support Alex’s Lemonade Stand), newsletter, brochures, and
more.
Participate in the Kick-Oﬀ Virtual Spirit Rally and Celebration Videoconferences: These
multisite videoconference events are how we bring everyone around the world together to share
their projects! During each program, your school will have time to share a brief presentation. The
first videoconference is our spirit event, so your school has 30 seconds to show its lemonade
spirit, introduce themselves and share why they’re participating in the project. During the
celebration videoconference, schools will have one minute to share their projects. We encourage
creativity in project presentations! Both programs will also involve special guests.
Enter the MAKE A DIFFERENCE Commercial Contest: Alex made a difference in her
community by helping others with the simple idea of a lemonade stand—we want your students to
think about what they can do to make a difference in their community. Challenge your students to
reflect on the statement: How Can I Make a Difference and then use digital tools to create a 45
second commercial video. We know 45 seconds isn’t long - - but it’s about the time to takes on an
elevator and sometimes that’s all the time you have to convince someone! Each school is eligible
to submit one commercial entry. The commercial with the most likes on You Tube wins! Please
note that commercials are due on May 5, 2015.
Enter the Alex’s Virtual Lemonade Stand Poster Contest: The best way to sell lots of
lemonade is to get the word out! What better way then through posters? Each school that
participates in the poster contest project should conduct a school-wide 'lemonade sale poster'
contests. The top scoring poster entry at each school should then be submitted to the national
contest. National poster entries need to be photographed and scanned as .jpeg images. We’ll
post all of the entries on the project blog and the winning entry will be featured on the Alex's
Lemonade website! Posters are judged on a rubric system posted on the project website. Please
note that poster entries are due on May 18, 2015.
Be a VJ: We are looking for schools to be our virtual hosts for the kick-off virtual pep rally and the
closing celebration event. Host sites will be responsible for working with the project coordinator
from KINBER to develop a script for each event, and to provide student anchors/commentators.
VJ schools will introduce each guest speaker and school before their presentations and get to “run
the show.” A sample script that sites can use a reference from previous years’ projects is provided.
Interested? Email Jennifer Oxenford at [email protected]
Blog & Vlog about the Project: We would love for your students to be project bloggers and
vloggers during the event. Your students can either contribute to the project blog or write for your
own school blog and we'll link to it. Simply send an email to Jennifer Oxenford at
[email protected] to let us know you're interested in blogging. We also encourage schools to
Vlog about their experiences during the project and share on the You Tube page.
kids helping kids
ALEX’S VIRTUAL LEMONADE STAND
get involved (con’t)
Social Media: Use social media to post photos, tweets and posts of your school getting ready
for their stand, holding their stand, or participating in the live videoconference events and then be
sure to tag them with the hashtag #avls2015 and @alexslemonade. The top 5 photos/posts with
the most "likes' or shares on instagram, pinterest, twitter, and facebook will be our winning photos
and will be highlighted in a special photo gallery! Spread the good word of your schools'
fundraising efforts far and wide using your social media channels! Remember to tag your photos
with #avls2015 so we can find them.
Lemonade Stand Flair Contest: This optional contest was the suggestion of one of our great
VJ teams in the past who thought it would be good to have a contest for the best decorated
Lemonade Stand! What can you do to make your stand have the most flair? Is it a theme?
Balloons? Art? Use your imagination and get creative. Of course make it stand out and attract
people to your stand! Stands will be judged based on a rubric available on the project website.
Participate in the Collect Coins for Cancer Campaign Sign up as part of the Alex's
Lemonade Stand Foundation's Collect Coins for Cancer campaign and receive change collecting
carry boxes, lesson plans for teachers, and even a copy of the book Alex and the Amazing
Lemonade Stand. Be sure to mention that you are part of the KINBER Virtual Lemonade Stand
project when you sign up! Sign up at http://www.alexslemonade.org/changechildhoodcancer
Create Your Own Optional Project Contest: Create your own optional project! If it's not listed
here and you want to create your own unique and fun way to raise money and awareness about
Alex's Lemonade Stand Foundation please do! Creativity and humor always appreciated. The top
original newly created optional project will receive a special acknowledgement on the wrap-up
event!