02.04.2015 Defining Political Risk • In order for an MNE to identify, measure, and manage its political risks, it must define and classify these risks. Country Risk Analysis • These risks as: – Firm-specific – Country-specific – Global-specific Copyright © 2004 Pearson Addison-Wesley. All rights reserved. 16-1 16-2 Copyright © 2004 Pearson Addison-Wesley. All rights reserved. Exhibit 16.1 Classification of Political Risks Defining Political Risks • Firm-specific are those risks that affect the MNE at the project or corporate level (governance risk due to the goal conflict between an MNE and its host government being the main political firm-specific political risk in chapter; business risk and FX risk are also in this category) • Country-specific are those risks that also affect the MNE at the project or corporate level but originate at the country level (e.g. transfer risk, war risk, nepotism & corruption) • Global-specific are those risks that affect the MNE at the project or corporate level but originate at the global level (e.g. terrorism, anti-globalization, poverty) Copyright © 2009 Pearson Prentice Hall. All rights reserved. 18-3 Firm-Specific Risks Country-Specific Risks • Business risks • Terrorism & War • Foreign-exchange • Anti-globalization risks • Governance risks Global-Specific Risks Cultural and Institutional Risk Transfer Risk movement • Environmental concerns • Poverty • Blocked funds Copyright © 2004 Pearson Addison-Wesley. All rights reserved. • • • • • • Ownership structure • Cyberattacks Human resource norms Religious heritage Nepotism & corruption Intellectual property rights Protectionism 16-4 1 02.04.2015 Exhibit 18.2 Country Risk Ratings for Selected Countries Copyright © 2009 Pearson Prentice Hall. All rights reserved. Select Countries in the 2009 Transparency International Corruption Perceptions Index 18-5 Assessing Political Risk Firm-Specific Risks • At the macro level, firms attempt to assess a host country’s political stability and attitude toward foreign investors. • The firm-specific risks that confront MNEs include: • At the micro level, firms analyze whether their firm-specific activities are likely to conflict with host-country goals as evidenced by existing regulations. • Governance risk is the ability to exercise effective control over an MNE’s operations within a country’s legal and political environment Copyright © 2004 Pearson Addison-Wesley. All rights reserved. 16-7 – Business risk – Foreign exchange risk – Governance risks • For an MNE, it must be addressed for the individual business unit as well as for the MNE as a whole Copyright © 2004 Pearson Addison-Wesley. All rights reserved. 16-8 2 02.04.2015 Firm-Specific Risks Firm-Specific Risks • Corporate governance principles include: • Operating strategies after the FDI decision: – Accountability (transparent ownership, appropriate board size, defined board accountability, and ownership neutrality) – Disclosure and transparency (broad, timely and accurate disclosure, use of proper accounting standards) – Most MNEs, in their own self-interest, follow a policy of adapting to changing host-country priorities whenever possible – Independence (dispersed ownership, independent audits and oversight, independent directors) – The essence of such adaptation is anticipating hostcountry priorities and making the activities of the firm of continued value to the host country – Shareholder equity (one share, one vote) Copyright © 2004 Pearson Addison-Wesley. All rights reserved. – Although an investment agreement creates obligations on the part of both foreign investor and host government, conditions change and agreements are often revised in the light of such changes 16-9 Copyright © 2004 Pearson Addison-Wesley. All rights reserved. 16-10 Country-Specific Risks: Transfer Risk Firm-Specific Risks • Host countries may look for control of: • Transfer risk is defined as limitations on the MNE’s ability to transfer funds into and out of a host country without restrictions. – Local sourcing of raw materials and components • When a government runs short of foreign exchange and cannot obtain additional funds through borrowing or attracting new foreign investment, it usually limits transfers of foreign exchange out of the country, a restriction known as blocked funds. – Facility location – Transportation – Technology – Markets – Brand names and trademarks Copyright © 2004 Pearson Addison-Wesley. All rights reserved. 16-11 Copyright © 2004 Pearson Addison-Wesley. All rights reserved. 16-12 3 02.04.2015 Exhibit 16.4 Management Strategies for Country-Specific Risks Country-Specific Risks: Transfer Risk Cultural and Institutional Risk Transfer Risk • MNEs can react to the potential for blocked funds at three stages: Blocked Funds Ownership Structure Human Resource Norms • Preinvestment strategy to anticipate blocked funds • Fronting loans • Joint venture • Local management & staffing • Creating unrelated exports • Obtaining special dispensation • Forced reinvestment Religious Heritage Intellectual Property • Understand and respect host country religious heritage • Legal action in host country courts • Support worldwide treaty to protect intellectual property rights Nepotism and Corruption • Disclose bribery policy to both employees and clients • Retain a local legal advisor Protectionism • Support government actions to create regional markets Copyright © 2004 Pearson Addison-Wesley. All rights reserved. 16-13 – Prior to making an investment, a firm can analyze the effect of blocked funds on return on investment, the desired local financial structure etc. – During operations a firm can attempt to move funds through a variety of repositioning techniques – Funds that cannot be moved must be reinvested in the local country in a manner that avoids deterioration in their real value because of inflation or exchange depreciation Copyright © 2004 Pearson Addison-Wesley. All rights reserved. Country-Specific Risks: Cultural and Institutional Risks Country-Specific Risks: Cultural and Institutional Risks • When investing in some of the emerging markets, MNEs that are resident in the most industrialized countries face serious risks because of cultural and institutional differences: • Ownership structure: 16-14 – Many countries have required that MNEs share ownership of their foreign subsidiaries with local firms or citizens – This requirement has been eased in most countries in recent years – Differences in allowable ownership structures • Human resource norms: – Differences in human resource norms – Nepotism and corruption in the host country – MNEs are often required by host countries to employ a certain proportion of host country citizens rather than staffing mainly with foreign expatriates – Protection of intellectual property rights – It is often very difficult to fire local employees due to host country labor laws and union contracts – Differences in religious heritage – Protectionism Copyright © 2004 Pearson Addison-Wesley. All rights reserved. 16-15 Copyright © 2004 Pearson Addison-Wesley. All rights reserved. 16-16 4 02.04.2015 Country-Specific Risks: Cultural and Institutional Risks Country-Specific Risks: Cultural and Institutional Risks • Religious heritage: • • Nepotism and corruption: Intellectual property rights: – Intellectual property rights grant the exclusive use of patented technology and copyrighted creative materials – Despite religious differences, MNEs have operated successfully in emerging markets, especially in extractive and natural resource industries such as oil, natural gas, minerals and forest products – Courts in some countries have historically not done a fair job of protecting these rights • – There is clearly endemic nepotism and corruption in many important foreign investment locations Protectionism: – Protectionism is defined as the attempt by a national government to protect certain of its designated industries from foreign competition – Bribery is not limited to emerging markets, as it is also a problem in industrialized nations such as the US and Japan – Industries that are usually protected are defense, agriculture, and infant (emerging) industries – Protectionism occurs through the use of tariff and non-tariff barriers Copyright © 2004 Pearson Addison-Wesley. All rights reserved. 16-17 16-18 Copyright © 2004 Pearson Addison-Wesley. All rights reserved. Exhibit 16.7 Management Strategies for GlobalSpecific Risks Global-Specific Risks • Global-specific risks faced by MNEs have come to the forefront in recent years: – Terrorism and war – Poverty Terrorism & War Anti-Globalization Environmental Concerns • Support government efforts to flight terrorism and war • Support government efforts to reduce trade barriers • Show sensitivity to environmental concerns • Crisis planning • Recognize that MNEs are the targets • Support government efforts to maintain a level playing field for pollution controls Poverty Cyber Attacks • Provide stable, relatively well-paying jobs • No effective strategy except internet security efforts • Establish the strictest of • Support government occupational safety standards anti-cyber attack efforts – Anti-globalization – Cyber attacks – Environmental concerns MNE movement towards multiple primary objectives: Profitability, Sustainable Development, Corporate Social Responsibility Copyright © 2004 Pearson Addison-Wesley. All rights reserved. 16-19 Copyright © 2004 Pearson Addison-Wesley. All rights reserved. 16-20 5 02.04.2015 Illustration of Global-Specific Risks: The Case of Starbucks Exhibit 16.8 Arabica Bean Coffee Prices, 1981-2001 US cents/pound 160 • Starbucks found itself an early target of the anti-globalist movement. 140 120 • The company appeared to be yet another American cultural imperialist. 100 80 • As global prices for coffee plummeted in the late 1990’s, companies like Starbucks were criticized as being unwilling to help improve the economic conditions of the coffee growers themselves 60 40 20 0 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 Source: International Coffee Organization (ICO), www.ico.org. Copyright © 2004 Pearson Addison-Wesley. All rights reserved. 16-21 Illustration of Global-Specific Risks: The Case of Starbucks Starbucks’ coffee buyers work with coffee wholesalers and directly with small farmers and farm cooperatives in procurement • Much of the growing pressure on all multinational companies for sustainable development and social responsibility arose directly from consumer segments. • In response, the company introduced in 1998 coffee that was cultivated under the canopy of shade trees in host countries (a practice considered ecologically sound). • In addition, in 2000, the company introduced “Fair Trade” coffee in an effort to improve the living standards of coffee growers Copyright © 2004 Pearson Addison-Wesley. All rights reserved. 16-22 Copyright © 2004 Pearson Addison-Wesley. All rights reserved. 16-23 Infrastructure, including schools, clinics, and coffee processing facilities Supplemental funding for farm credit programs to support farm capital needs Contributions to CARE, the non-profit international relief organization Shade Grown Mexico Brand Fair Trade Certified Brand Partnership formed in 1998, encourages production of shade-grown coffee using ecologically sound growing practices to promote bio-diversity and to financially support farms employing these practices (with Conservation International, CI) Partnership in which Starbucks promises consumers that the farmers who produced the coffee beans were paid a guaranteed minimum price that helps support a better life for farm families (with TransFair USA) Copyright © 2004 Pearson Addison-Wesley. All rights reserved. 16-24 6
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