CONVERSION: 25%
SYNERGY INDEX: 03%
MAKING THE INVISIBLE, VISIBLE
ASSET OPTIMIZATION FOR RETAIL REAL ESTATE
CONVERSION: 21%
SYNERGY INDEX: 08%
TOTAL TRAFFIC: 362
DWELL TIME: 00.25
»
BUSINESS INTELLIGENCE THAT MAXIMIZES RETURN ON CAPITAL
BETTER DATA MEANS FASTER RETURN ON INVESTMENT
AT THE HEART OF PATH INTELLIGENCE THERE IS AN OLD IDEA, AND A NEW INVENTION.
THE IDEA
THE RESULT
The answers might surprise you. They will certainly
We understand the challenges and threats posed by ecommerce on physical retail. We know that
The most successful and profitable businesses
Our data answers key questions:
influence planning and profitability of the center.
keeping a competitive edge is critical. We focus on the same issues our clients face and provide clear
For the first time, it’s possible to see the full picture.
actionable insight to:
consistently make great decisions. Great decisions
are much easier when based on great data.
For retail environments great data comes from
understanding customer behavior - where shoppers
go and in what order. How long they stay, and how
often they return. But understanding that behavior,
WHERE DO OUR CUSTOMERS GO
WHILE THEY’RE HERE?
HOW LONG DO THEY STAY
AND WHY?
THE INVENTION
Our proprietary technology detects and locates all
mobile devices and analyzes how they move within
a physical location. Path provides unique business
6
Our clients consistently make insightful decisions
Optimize rental returns, by ensuring
the right brands are in the right place.
Measure the traffic, impact, contribution
and value of anchor stores.
else. It enables and empowers business owners
WHICH BRANDS ARE SHOPPED
TOGETHER?
to use every square foot of space positively for
maximum return on capital.
HOW DO FOOD, LEISURE, AND
RETAIL INFLUENCE EACH OTHER?
high-quality, customer data available at a granular
level, that’s never before been possible.
1
based on powerful data that’s unavailable anywhere
has been an unrealized goal; until now. With our
technology, businesses have access to unique,
THE RETURN
HOW MANY SHOPPERS WERE
EXPOSED AND REACTED TO AN AD?
HOW MANY PEOPLE ATTENDED MY
EVENT AND WHAT IMPACT DID IT
HAVE ON SPEND?
£
Quite simply, we make what
was invisible, visible.
HOW MANY INTERNATIONAL
TOURISTS VISIT?
intelligence without ever identifying any individual
or personal data associated with that device.
2
Minimize failure and vacancy
rates, by accelerating leasing and
predicting problems.
7
Analyze the ROI of every marketing
event and help better optimize
spend.
3
8
Precisely measure the effectiveness
of initiatives to increase customer
dwell time.
Predict the effectiveness of capital
expenditure.
4
9
Identify cold spots and help reduce
their impact.
Optimize the mix of the retail,
leisure and food offerings for
maximum profitability.
HOW OFTEN DO PEOPLE RETURN?
PATH INTELLIGENCE ANALYSIS IS
DESIGNED TO MAXIMIZE FINANCIAL
PERFORMANCE.
REALITY MINING: ONLINE
ANALYTICS FOR THE
PHYSICAL WORLD
At a time when physical retail is under
unrelenting attack from online, we provide
the insight to shopping centers and
retailers that ecommerce already has.
Just as websites have online analytics, so
our clients have Path Intelligence.
5
Predict new tenant and new scheme
performance.
»
FIND OUT HOW WE CAN HELP YOU CALL US TODAY
UK +44 2392 388442
US +1 212 537 9252
email [email protected]
WANT TO FIND OUT MORE? LISTEN TO WHAT OUR CLIENTS FOREST CITY HAVE TO SAY ABOUT US VISIT WWW.PATHINTELLIGENCE.COM/FOREST-CITY/
»
A UNIQUE TECHNOLOGY THAT RECOGNIZES ALL DEVICES
Path Intelligence is based on a simple idea that
anonymous, but unique, code that is broadcast
observing what visitors actually do, rather than
by all mobile devices when they ping their
asking them what they think they did, provides
cellphone network. That code can never be
the best platform for decision making.
related back to an individual’s identity, but it
DWELL TIME: 52MINS
NO OF VISITS: 5
does inform what an anonymous shopper’s
We have built a technology that by design
STORES VISITED: 12
NATIONALITY: UK
behavior and choices were.
gathers no personal data at all. Path
FROM DEVICE TO DATA CENTER, FROM COMPUTER TO CLIENT
99%
MOBILE PHONES ARE
USED BY 99% OF
ADULT SHOPPERS.
3
Path Intelligence
technology detects those
pings and locates where
they emanated from
Intelligence securely captures a completely
OUR STRENGTH IS IDENTIFYING UNIQUE VISITORS
Unlike camera counting our technology retains the
concept of a unique visitor. This, in combination with
the vast sample size that comes from recognizing
all devices, means only Path Intelligence can tell
you:
Where people went –
although anonymous, we
do identify people as
unique beings, which gives
us the ability to understand
cross shopping behavior
and true dwell time
»
The difference between
warm bodies constantly
passing a static camera
(visits), and actual shoppers
(visitors) - This allows staff,
tenants, smokers, repeat
visitors, children and pets
to be rationalized in
the data
4
5
The anonymized
data is processed to
Path Intelligence
Automated data reports
are produced
2
The volume of people
that have not visited any
shops, and are using the
center as a short cut to get
somewhere else.
Shopper recency
and frequency to
understand different
types of shopper
1
The mobile device
regularly pings its
cellular and Wifi
networks on its
location via a series of
signals
Visitors with mobile devices
enter a space monitored by
Path Intelligence
FIND OUT HOW WE CAN HELP YOU CALL US TODAY
WWW
6
Retail real estate
insight consultants
analyse the aggregated
data
UK +44 2392 388442
7
Reports are delivered to
clients via web portal,
email and telephone
US +1 212 537 9252
email [email protected]
»
UNDERSTAND AND OPTIMIZE ASSET PERFORMANCE
Can you be confident that your decision making is founded on the best available information, or do you rely on
reports support asset management decisions at both brand and center levels. Path Intelligence data provides
PROSPECTIVE TENANT ANALYSIS
FOR VACANT UNITS IS A CORE PATH
SPECIALISM
BRAND LEVEL PERFORMANCE
Maintaining the best brand mix possible attracts
Path Intelligence use a four stage process to
predict suitable target brands to fill a vacant unit:
more traffic. But strategically, how do you know
what the best mix is? Path Intelligence data:
1
SHOWS WHICH BRANDS ARE
SHOPPED TOGETHER AND THOSE
THAT ARE A SINGLE DESTINATION
MEASURES ANCHOR
STORE PERFORMANCE
AND CONTRIBUTION
FORECASTS THE PERFORMANCE
OF NEW TENANTS TO INFORM
LEASING DECISIONS
3
COMPARES BRAND
PERFORMANCE TO
INDUSTRY BENCHMARKS
WE UNIQUELY ENABLE YOU TO APPROACH ANY LEASING CONVERSATION WITH
COMPREHENSIVE DATA ON CENTER AND STORE PERFORMANCE – NOT JUST
SALES DATA. WE ARE PAVING THE WAY FOR TRAFFIC BASED RENTS
»
2
FIND OUT HOW WE CAN HELP YOU CALL US TODAY
UK +44 2392 388442
4
Review the current tenant mix and
identify areas where the center is over
and underweight
Quantify potential customers that
pass vacant units by analyzing weekly
passing traffic, average peel-off rates to
surrounding units and average sales per
square foot
Identify suitable target brands using
national data to assess the top 15 most
cross-shopped stores for every tenant
in the center and then filter the results
based on unit size
Project the performance of each
prospective brand using national
averages to predict weekly store visits
and projected weekly sales
US +1 212 537 9252
email [email protected]
intuition and experience? Shouldn’t your decisions about brand mix and leasing be data-driven? Our data
new insights, informing and supporting the commercial decisions you make.
ASSET LEVEL PERFORMANCE
An optimum category and usage mix is critical
for a center to be a destination. Getting it wrong
means shopper traffic suffers, sales fall and the
center becomes less attractive for high-performing
RADAR FROM PATH INTELLIGENCE IS A NEW WAY TO ASSESS
TENANT PERFORMANCE
RADAR stands for Retailer Desirability Rating. With RADAR, tenants are ranked on
the basis of four key metrics to produce an aggregate performance score. This score
is ranked to demonstrate the desirability of each tenant in your center, and across
portfolios.
brands. Path Intelligence data:
IDENTIFIES THE
SYNERGY BETWEEN
THE F&B, LEISURE AND
RETAIL OFFER
RADAR provides 3 unique commercial advantages:
SHOWS YOUR HIGH
AND LOW PERFORMING
BRANDS TO SUPPORT
LEASING DECISIONS
AND RENTAL
NEGOTIATIONS
TELLS YOU IF YOUR
CATEGORY MIX IS
OPTIMAL
FIND OUT HOW WE CAN HELP YOU CALL US TODAY
1. It highlights the strengths and weaknesses in your tenant mix by identifying the top and
bottom tenants by category.
2. It minimizes failure rates by identifying and diagnosing underperforming tenants. RADAR can
pinpoint the areas where a tenant is under-performing and prove whether a center or tenant fix
is required.
3. It identifies if you are gaining the optimal rental value for each unit in the center. By comparing
occupancy costs to performance it can identify tenants who should be paying more rent.
UK +44 2392 388442
US +1 212 537 9252
email [email protected]
»
BOOST CENTRE OPERATIONS WITH DETAILED VISITOR INSIGHT
We appreciate that you want to make your center one that shoppers love, are excited by and a place they want to spend
Our data provides precise visitor metrics and enables you to understand, predict and influence visitor movement.
PATH INTELLIGENCE IS THE INDUSTRY LEADER
IN VISITOR METRICS
Having accurate visitor volumetrics is the foundation
of understanding the performance of your center.
Path Intelligence KPI data:
COUNTS UNIQUE VISITORS TO
YOUR CENTER AND QUANTIFIES
TRAFFIC HOUR-BY-HOUR
THE PATH INDEX IS A UNIQUE MEASURE OF SHOPPER HOURS
more time and money in. But do you understand your shoppers enough to achieve this goal?
FOR OPERATIONS AND RESEARCH OUR DATA
EXTENDS FAR BEYOND KPI MONITORING
WE UNIQUELY PROFILE YOUR SHOPPER ROUTES AND CAN
PREDICT POTENTIAL CHANGES FOR PLANNING PURPOSES
Knowing where shoppers visit and the routes
Calculated by multiplying total traffic by total
Our proprietary measure of shopper hours has
they take is vital if a pleasing environment, that
dwell time, and only possible if true dwell
been turned into a UK national index known as
keeps shoppers coming back for more, is to be
times are known, shopper hours quantifies
the Path Index. Endorsed by the International
achieved. Path Intelligence data provides the
the retail opportunity a scheme has with its
Council of Shopping Centers (ICSC) it is now an
insight on shopper behavior so you understand
shopper community.
industry standard metric.
what improvements will influence their actions.
Our data:
PATH’S CAPITAL EXPENDITURE ASSESSMENT
INFORMS BIG DOLLAR DECISIONS
PROVIDES AVERAGE
DWELL TIMES
Identifies hot and cold spots and shopper density
Making big CapEx investments like an escalator
or a car park demands careful thought. Physical
Exposes badly-placed services and utilities
changes to your scheme should be a commercial
decision based on data. Do you know what impact
ESTIMATES THE PREDICTED
FREQUENCY OF SHOPPER VISITS
PER WEEK/YEAR
Shows staff-to-customer ratios so staff levels
can be planned to meet peaks and troughs in
demand
Identifies how shoppers interact between zones
»
CALCULATES SHOPPER HOURS
WHICH IS THE EXPOSURE
RETAILERS HAVE TO SHOPPERS IN
YOUR CENTER
and where they go when given a choice
Indicates the causes of congestion
on performance even a minor change might
have? Will it improve revenue or harm it? Our
Capital Expenditure Assessment Report:
BENCHMARKS YOUR SCHEME BEFORE AND
AFTER THE CHANGE
SUGGEST WHICH RETAIL UNITS TO COMBINE
TO IMPROVE REVENUE RETURNS
SUPPORTS KEY INFRASTRUCTURE CHANGES
ON FACILITY AND AMENITY AREAS
MEASURES CUSTOMER IMPACT DURING AND
AFTER THE CHANGE.
»
BETTER YOUR MARKETING RETURN
Every center invests in delivering great events whilst striving to manage expenditure in the best possible way. Not
only can we quantify the success of your marketing and advertising, but we’re able to provide actionable insights to
optimize your return on investment.
INDUSTRY BENCHMARKING
PROVIDES VALUABLE
EVIDENCE FOR PLANNING
EVENT ANALYSIS
Measuring the success and ROI of an event has
We uniquely:
traditionally been very hard as the tools to do it
properly weren’t available. Consequently many
companies view marketing as a luxury simply
ROI
Report on the ROI of the event measured
against sales uplift and event cost
because they can’t measure its effectiveness..
Our technology has changed that. We can identify
45%
Show the impact on center dynamics and
55%
shopper flows
the effectiveness of an event purely through data.
We can show many people came to the event, how
Benchmark event performance against
long they stayed, how many were new vs returning
similar events in other centers
visitors and the uplift into every retailer. After
the event, we can show how many of these new
customers returned again.
£$
Identify the benefits to participating
Many of our UK clients run student lock-in
events, our nationwide analysis provides
not only their average uplift potential
across all key metrics but also granularity
as to which day of the week and month of
the year will be most profitable.
14%
We’ve assessed that advertising space in over
90% of shopping centers around the world
is too cheap. Why? Because traditionally ad
space in shopping centers is not considered
effective.
But we have the data to prove this thinking is
wrong. Because we understand visitor flow,
their behavior and which stores were visited,
we can quantifiably track the impact of in-mall
advertising in just the same way as online. Our
data:
» Identifies the most valuable locations for
advertising based on shopper behavior and flow
» Measures the number of shoppers exposed to
10%
an ad
4%
retailers versus non-participating
INCREASE YOUR
ADVERTISING REVENUES
» Monitors the level of change on a retail brand
6X
OUR RESEARCH SHOWS AD
SPACE CHARGES ARE 6X
TOO LOW.
IMPROVE YOUR RETAILER’S CAPTURE RATES
Are the storefronts in your center working in
the best way for your clients, and for you? If
too many shoppers too often pass by a retailer
without ever going in, you need to understand
why. We can tell you with data that:
» Highlights if there is a lack of shoppers or insufficient
desire to enter
» Provides accurate capture rates
» Clarifies responsibility between retailer and center on
mitigating actions
effected by an ad
» Shows if you’re charging appropriately for your
VISITOR
NUMBERS
»
FIND OUT HOW WE CAN HELP YOU CALL US TODAY
UK +44 2392 388442
US +1 212 537 9252
AVG. DWELL
(MINUTES)
SHOPPER
HOURS
email [email protected]
ad space
ARMED WITH DETAILED DATA FROM PATH INTELLIGENCE YOU CAN LOOK
CRITICALLY AT ALL ASPECTS OF YOUR MARKETING AND ADVERTISING AND BE
CERTAIN YOU’RE MAKING THE BEST OF YOUR BUDGET.
WANT TO SEE HOW OUR EVENTS ANALYSIS HAS HELPED OUR CLIENTS AT GUNWHARF QUAYS. VISIT WWW.PATHINTELLIGENCE.COM/GUNWHARF-QUAYS
»
THE TEAM BEHIND PATH INTELLIGENCE
WE ARE:
OUR TECHNOLOGY:
» Is installed in 16 countries
WE HAVE OFFICES IN:
» Analysts
» United Kingdom
» Consultants
» United States of America
» Developers
» Hong Kong
» Is in active use by 100+ clients
» Detects 400 million+ shopper visits each week
» Is used by Marketing Directors, Asset Managers,
» Engineers
Commercial Landlords, Shopping Center
» Inventors
Operators, major retail chains and transport
hubs
But most of all we’re committed proponents of
No matter where you are, we’d be delighted to
Whatever your business, it involves people. We
great customer experiences.
discuss our technology, the data we collect and
can help you understand what they do. We can
how it can help you..
help decode their behavior for commercial and
customer benefit. We make the invisible, visible.
»
FIND OUT HOW WE CAN HELP YOU CALL US TODAY
UK +44 2392 388442
US +1 212 537 9252
HK +852 9860 3525
email [email protected]