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Case Study
International expansion
made easy for Kwebbl
Customer
Kwebbl
Business
Cloud communications
and collaboration solutions
provider
Sector
Communications
Challenge
To meet customer demand
by expanding its cloud
communications platform
throughout Europe. To
avoid the complexity of
contracting with multiple
national operators. To
maintain compliance with
local regulations
Solution
Voice, SIP trunking
solutions
Products and services
Colt Number Hosting
With Number Hosting
and SIP trunks from Colt,
Kwebbl can focus on
building out its cloud
communications platform
The founders of Kwebbl had a dream:
to allow people to communicate and
collaborate anytime, anywhere, using
any device. To realise that dream, they
designed and built a next-generation cloud
platform – a hosted PBX in the cloud that
integrates a full suite of communication
and collaboration solutions.
The service, sold through carriers
and service providers, offers all the
applications you’d expect from a PBX,
including corporate voice communications,
presence and messaging, audio and video
conferencing, and contact centre solutions.
“The disadvantage of a traditional PBX is
that it’s hard to scale, and needs a lot of
data centres to do so,” says Ivo de Vries,
Chief Commercial Officer and co-founder
of Kwebbl. “But we built our service in the
cloud from the start. So it doesn’t come
with any ‘pre-cloud’ baggage that could
hamper growth, and it’s easy to extend
over our existing infrastructure.”
That’s just as well, as within eight months
of service launch, 30,000 devices were
already connected to Kwebbl’s platform,
with thousands more in the pipeline.
Fixed–mobile convergence:
a service differentiator
The Kwebbl platform is hosted across three
data centres in the Netherlands in a cloudnative distributed design, and uses loadbalancing techniques to ensure high levels
of resilience and availability.
Each end-user device connected to
the Kwebbl platform is treated as a SIP
endpoint – even mobile devices. Connecting
mobile devices in this way is a unique
aspect of the Kwebbl service. It’s made
possible by an API Kwebbl developed for
mobile carriers that lets SIM cards act as SIP
devices.
“People have been talking about fixed–
mobile convergence for decades but there’s
never been a truly satisfactory solution –
until now,” says de Vries. Organisations can
integrate mobile phones smoothly into their
dial plans and contact centres, and endusers can easily switch calls between their
fixed phones and mobile devices. “With
Colts Pan-European carrier-grade network,
retail call quality and traffic reporting tools,
we can ensure the right service quality
for our end-customers without a need for
building own specific expertise to manage
our voice service.” de Vries adds.
A great service that deserved
a wider audience
Kwebbl knew it had a great service
with broad appeal, but its previous
network setup meant it was restricted
to organisations in the Netherlands.
// Until we started working with Colt,
our service was restricted to the
Netherlands. Now, we can deliver full
PBX functionality and local phone
numbers throughout Europe. //
Ivo de Vries
Chief Commercial Officer
Kwebbl
“Our reseller partners were knocking on the door,
wanting to sell Kwebbl in other countries,” says de Vries.
“Now that we’re working with Colt, we can deliver full
PBX functionality with a high-quality voice service and
local phone numbers throughout Europe.”
European service delivery is made possible by Ethernet
connectivity to Colt’s secure, private IP network,
combined with Colt Number Hosting, a Europe-wide
number management service. Dedicated Colt experts in
each country manage country specific requirements on
Kwebbl’s behalf, in full compliance with local regulations.
Kwebbl only needs a single VoIP interconnect with Colt
to manage their Voice traffic.
Having access to Colt’s B2B interface Cocom and online
tools that allow them to manage their business and keep
control — Kwebbl doesn’t have to invest in IT systems
to support its numbering requirements, or deal with
multiple national operators.
“Being able to rely on Colt’s local knowledge of each
country’s regulations and processes takes a huge weight
off our minds, and frees us up to focus on developing
our business,” says de Vries.
Simplified configuration, advanced security
Just as Colt makes things straightforward for Kwebbl,
Kwebbl removes complexity for its users, with a smart
interface that makes configuring a PBX as simple as
playing with building blocks.
“Our customers tell us how much they like the interface.
They don’t have to install anything or use the command
line – they can do everything through their browser,”
reports de Vries. Kwebbl can manage all end-customer
numbers with Colt’s online B2B interface Cocom. Colt’s
API allows Kwebbl to integrate its platform to secure
that end-users enjoy the same simplicity – with an
interface they can use on any device to manage their
own groups, numbers and dial plans; design IVR menus;
and manage call queues.
Kwebbl also features a sophisticated fraud detection
system to protect against losses caused by unauthorised
calls. By monitoring an organisation’s usage pattern,
the fraud detection system learns what is ‘normal’. If the
pattern suddenly changes, the system raises alerts so
that Kwebbl and the customer can take action.
Europe today, tomorrow the world
With Kwebbl’s European expansion strategy well
underway, and plans to go further afield in the future, de
Vries is in no doubt about the value of the partnership
between Kwebbl and Colt.
“Colt has network and people in all the countries where
we want to do business. So I don’t have to travel all over
Europe or negotiate with lots of different providers.
Whatever I need, I simply pick up the phone to my Colt
account team,” says de Vries. “And because Colt has
such strong coverage, they can help us do more than
simply extend our service – they can also introduce us to
a much broader international market.”
Contact Colt:
call +44 (0) 20 7390 3900
email [email protected]
www.colt.net
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