The 45th LA PRIDE Celebra4on Partner Opportuni-es 323-‐823-‐2274 – [email protected] LA PRIDE is an epic three-‐day gathering celebra-ng the Transgender, Lesbian, Gay & Bisexual (TLGB) community, its allies and supporters. In 2015, LA PRIDE marks the 45th anniversary of the world’s ﬁrst pride parade which took place here in Los Angeles. Before even crea-ng Christopher Street West, the non-‐proﬁt organiza-on that produces the annual celebra-on, the founders fought, and won, the right to openly celebrate on the streets in 1970. This tradi-on con-nues today, commemora-ng all that has been achieved while showcasing the rights and freedoms yet to win. LA PRIDE is: The largest gathering of the TLGB community and its allies in Southern California. A spectacular parade with hundreds of thousands watching and par-cipa-ng and even more viewing online and on television. A vibrant and interac-ve fes-val and marketplace with Grammy Award-‐winning performers and today’s ho\est DJs entertaining upwards of 70,000 across mul-ple stages and unique venues. A media genera-ng spectacle with global coverage and interna4onal par4cipa4on. An unmatched asset for innova-ve promo-on, visibility and high-‐touch engagement deﬁning brands that champion the advancement of equality. TLGB Consumers: Projected U.S. buying power of $830 billion. •  90% are brand loyal and very likely to share brand enthusiasm with friends. •  70 – 80% are posi-vely inﬂuenced by companies sponsoring TLGB events and adver-sing in TLGB media. •  60% are more likely to purchase products and services from companies that market directly to the TLGB community. *Community Marke-ng, Inc. *Par-al display of 2014 Sponsors LA PRIDE Presen4ng Partner Opportuni4es For the greatest visibility, Presen-ng Partner opportuni-es are available. LA PRIDE Mainstage, LA PRIDE La-no Carnival, LA PRIDE Parade and LA PRIDE Celebra-on of Women. As Presen-ng Partner, your brand is fully integrated into the extensive LA PRIDE experience and its global communica-ons campaign leading up to and throughout the weekend. LA PRIDE Partner Opportuni4es There is no be\er way to reach TLGB and allied people than by suppor-ng LA PRIDE. Based on your organiza-onal marke-ng objec-ves and community outreach goals, countless customizable opportuni-es oﬀer high-‐touch engagement and heavy promo-on of your brand. LA PRIDE Main Stage The 2014 lineup featured Grammy and Academy Award-‐winning entertainer Jennifer Hudson, and chart-‐topper Azaelia Banks, both performing to a packed “house”. Past performers include Mary Lambert, Be\y Who, Lil Kim, Belinda Carlisle, The Pointer Sisters, Margaret Cho & Cyndi Lauper. Fully integrated, concert-‐quality stage and light show with DJ’s, celebrity shout-‐outs all in a central point of the celebra-on. LA PRIDE La4no Carnival A pulsa-ng, non-‐stop, heartbeat of the celebra-on powered by Club Papi, America’s #1 La-n Fiesta. With the 2014 special appearance by Demi Lovato, past performers include Deborah Cox OV7, Kat DeLuna & Ivy Queen. Interna-onally known, top-‐selling La-n ar-sts, celebrity appearances, DJ’s and LA’s most popular go-‐go dancers. LA PRIDE VIP Experience An upscale, 10,000 sq. p. space that includes fast-‐pass entry, front row main stage viewing, specialty food vendors and surprise guests. 2014 included ThunderGround, the ﬁrst-‐ever LA PRIDE outdoor roller disco and elevated viewing deck. Mul-ple branding and giveaway opportuni-es. LA PRIDE Lavender Menace A highly-‐an-cipated free community event that celebrates women and kicks-‐oﬀ the 3-‐day weekend. LA’s most popular food trucks, DJ’s, dancing, special presenta-ons. Mary Lambert & Be\y Who headlined 2014 with past performers including Fortune Feimster, Frenchie Davis and Uh Huh Her. LA PRIDE Parade Hundreds of thousands ﬂock to West Hollywood for the LA PRIDE Parade. Past celebrity par-cipants include Demi Lovato, Sharon & Kelly Osbourne, Chelsea Handler, Andy Cohen, Pauley Perre\e, Brendon Ayanbadejo and Johnny Weir. A pinnacle of community involvement featuring unique, colorful and crowd-‐pleasing entries and opportuni-es to reach the masses. LA PRIDE Live Streamed The LA PRIDE Parade goes beyond West Hollywood through mul-ple media plaqorms reaching an interna-onal audience. Broadcast/Streaming partners help to reach over 1 million viewers and include Gay.com, Time-‐
Warner Cable, WeHoTV, LA PRIDE YouTube Channel & web site. Professionally produced and hosted. Addi4onal Opportuni4es LA PRIDE APP: LA PRIDE’s full spectrum in the hands of thousands of tech-‐savvy guests. TICKET BOOTH: Both online and in person, -cket landing page and booth will be fully branded and promoted with your logo. HOSPITALITY TENT: LA PRIDE’s plush oasis for invite-‐
only guests with on-‐site catering and cocktails, private restrooms and exclusive entrance and access to all the ac-on. RIOT GALLERY: LA PRIDE’s wildly an-cipated ar-s-c explora-on, a cultural crown jewel of professionally curated art with interac-ve and historical installa-ons. COUNTRY PAVILION: In partnership with the beloved Oil Can Harry’s, guests have ﬂocked here for line dancing, square dancing and two-‐stepping for over 25 years. HIP HOP PAVILION: Featuring today’s ho\est hits, soul and classic R & B, this venue is a popular mix of music, energy and fun. EROTIC CITY (18+): LA PRIDE’s risqué side where guests explore the sensual cornucopia of ero-ca, fantasy and desire. LA PRIDE Partner Packages: LA PRIDE Partner Packages begin at $10,000 and include many of the beneﬁts listed here. CSW prides itself on working with each sponsor to tailor a program that is beneﬁcial to the partner, the organiza-on and our guests. LA PRIDE Partner Beneﬁts: Linked Logo on LAPRIDE.org (all) Linked Logo on LA PRIDE App (all) Passes to Hospitality Lounge (all) Entry in parade or 10x10 fes-val booth ($10k) Entry in parade and 10x10 fes-val booth ($20k and up) Logo on looped DVD running throughout wknd ($20k and up) Dedicated Social Media Posts ($20k and up) Inclusion in e-‐blasts ($20k and up) Live promo-on from stage hosts ($25k and up) Live promo-on from parade hosts ($25k and up) Passes to VIP Experience ($25k and up) Logo on banners in fes-val ($40k and up) Dedicated press release or e-‐blast ($40k and up) Linked Logo on scroll on LA PRIDE home page ($40k and up) Fully branded stage or venue ($50k and up) LA PRIDE 1 Spectacular Partnership 3 Non-‐Stop Days Countless Customizable Opportuni-es Join Us!