Experience the First Complete
Mythic Oil Treatment Bar
MYTHIC OIL TREATMENT BAR
Indulgent in-salon rituals customized
to rejuvenate the life of your hair
E X C L U S I V E LY
I N
L’ O R é A L
P R O F E S S I O N N E L
S A L O N S
celebrate
the success
1
#
Retail Product Worldwide
for L’Oréal Professionnel
4
160
Mythic Oil
Sold Every Minute
Million PR
Impressions in 2012
new MYTHIC OIL BAR
Over time, the natural oils in each hair strand start to dissipate leaving the ends dry, while oils at the roots can build-up
and weigh hair down. The New Mythic Oil Bar features indulgent salon rituals using powerful oil concentrates to clarify
the roots, deeply nourish the ends and protect the color, returning hair to a balanced state.
POWERFUL OIL
CONCENTRATES
To cleanse, clarify
and nourish all hair types.
3 LUXURIOUS
MASSAGE TECHNIQUES
To stimulate the scalp and
allow ingredients to deeply
penetrate the hair.
CUSTOMIZED
TREATMENT EXPERIENCES
Allow you to cocktail treatments
based on your clients hair needs
and time constraints.
POWERFUL
IN-SALON OIL TREATMENTS
SCALP CLARIFYING
CONCENTRATE
NOURISHING
CONCENTRATE
COLOR-PROTECTING
CONCENTRATE
Clarifies to balance oil levels
at the scalp.
Silicone-free formula
Delivers a boost of intense nourishment
for healthier looking ends.
Silicone-free formula
Protects color vibrancy for shiny,
healthy-looking hair.
CITRUS OIL Activates microcirculation
TEA TREE OIL Energizes and revitalizes
CYPRESS OIL Soothes and purifies
RICE BRAN OIL
Nourishes and regenerates
LINSEED OIL
Illuminates and protects
LUXURIOUS
AT-HOME HAIRCARE
NOURISHING HAIRCARE RANGE
Paraben-free formula
Weightless formula leaves hair clean, soft, supple,
and brilliantly shiny. Perfect for everyday use.
ARGAN OIL
Hydration and vibrant shine
COTTON SEED OIL
Weightless nourishment and
softness
REINFORCING
MILK
DETANGLE
NOURISHING
OIL
NOURISH
COLOUR
GLOW OIL
PRESERVE
RICH OIL
DISCIPLINE
Royalactin
Strengthening protein
Avocado Oil
Lightweight nourishment
Linseed Oil
Color vibrancy
Rice Bran Oil
Smoothing and shine
Passiflora Oil
Weightless softness
Grapeseed Oil
Brilliant shine
Cranberry Oil
Protective antioxidants
Argan Oil
Intense, deep nourishment
Underline your
professional difference
with a unique treatment experience in your salon
+
3 luxurious
massage techniques
Enrich the experience and the results
cleansing massage
TO DETOXIFY
& CLEANSE IMPURITIES
Work with the pads of fingers making
circular movements using light pressure
Begin below the occipital bone (the base
of the skull) and slowly work upwards
toward center of the head
+
clarifying massage
TO ACTIVATE
MICROCIRCULATION
lace thumbs in the center of the head
P
and cover the rest of the hair with your
hands
nourishing massage
TO PROMOTE
TOTAL RELAXATION
Once product is applied, use the palms of
the hands to apply pressure on the temples,
forehead, and nape of the neck
xercise pressure with your fingers and
E
slowly slide them towards the top of the
head
Amplify the experience and THE benefitS WITH HEAT
After performing the Nourishing Massage, wrap client’s head in a warm towel or place under heat for 5 minutes.
mythic oil bar
treatment experience menu
Offer your clients customized treatments cocktailed to meet their hair needs and time constraints. 5 minute Express Services
offer the benefits of clarification, deep nourishment and color protection, while the 15 minute Indulgent Service combines all
concentrates for a truly relaxing and rejuvenating hair experience.
15
COMPLETE 4-STEP TREATMENT EXPERIENCE
INDULGENT SERVICE
MINUTES
Cleanse and revitalize the scalp while deeply nourishing mid-lengths and ends. Relaxing massage and
optional heat provide a restful and rejuvenating experience.
+
CLEANSE
+
CLARIFY
+
NOURISH
FINISH
Recommended Service Price: $25-$35
5
express 3-step
MINUTES treatment experiences
SCALP CLARIFYING SERVICE
+
Cleanse and revitalize the scalp to prep the hair for
a blow-dry or cut
CLARIFY
+
NOURISH
+
COLOR PRESERVE SERVICE
FINISH
+
Replenish the hair and lock in color
CLEANSE
NOURISH
+
INTENSE NOURISHMENT SERVICE
FINISH
+
Deeply hydrate hair for softness and shine
CLEANSE
NOURISH
FINISH
Recommended Service Price: $15-$25
BOOST YOUR PROFITS
IN 15 MINUTES
15 MINUTE INDULGENT SERVICE
$30
2X PER DAY EACH WEEK*
$240
52 WEEKS PER YEAR
$12,480
AT 50% COMMISSION
EXTRA $30/DAY,
OR $6,240/YEAR!
* Considers 4 days a week
WHERE YOU CAN FIND 15 MINUTES:
Your client is early for an appointment and you have extra time
You’re running behind, and your assistant offers/performs a treatment experience
Easily pair a treatment experience with a blow-dry service
extend the results
and the experience at home
with mythic oil haircare
Advanced technology balances hairs’ natural oil levels cleansed at the root, nourished at the ends
Vibrancy and shine increases with each use
Weightless paraben-free formula is light enough for everyday use
!
Don’t forget to recommend one of the
Mythic Oil Finishing Oils depending
on your client’s hair need.
TIPS ON HOW TO GET STARTED
CREATE INTEREST ON SHELF
Display merchandising material & product for maximum impact on-shelf
BUILD ADD-ON SERVICES
Visit www.LorealProfessionnelPlus.com to
create loyalty or announcement cards and
hand these out to each new treatment client.
TAKE ADVANTAGE
OF SOCIAL MEDIA
Let your clients know you now offer
the Mythic Oil Treatment experience
and retail products.
• Create a Facebook Post
• Send an Email Blast
HOLD A “DEMO DAY”
FOR YOUR STAFF
Give each of your staff the Mythic
Oil Experience. Have them perform
it on each other in pairs so they
experience giving and receiving.
FREQUENTLY ASKED QUESTIONS
Q. HOW DO I DETERMINE WHAT MIXTURES OF CONCENTRATES TO USE?
Depending on the hair need & texture, you can customize the Concentrates in varying levels. For example, for a client with damaged,
highlighted hair you might use 1 pump Nourishing Concentrate, 2 pumps Color Protect Concentrate with the Mythic Oil Masque.
For a client with fine, dry hair you might use 2 pumps Nourishing Concentrate with the Mythic Oil Conditioner. The possibilities
are endless - don’t be afraid to play!
Q. DOES THE SCALP CLARIFYING CONCENTRATE TINGLE?
Yes, on the scalp you will feel a slight tingling & cooling sensation. The Citrus, Cyprus, and Tea Tree Oils promote increased
circulation and cleansing of the scalp.
Q. CAN I USE THE SCALP CLARIFYING CONCENTRATE AFTER A COLOR SERVICE?
The Scalp Clarifying Concentrate is meant to stimulate the scalp and cleanse the hair thoroughly. Because of this, it’s not recommended
for use after a color service where the scalp may be sensitive. However, you can use it before the color service, the hair would just need to
be rinsed thoroughly and dried.
Q. I ALSO HAVE POWERDOSE SERVICES. CAN I USE THE SCALP CLARIFYING CONCENTRATE WITH THEM?
The Scalp Clarifying Concentrate is meant to cleanse the scalp and create a clean base in which to work from. Using this treatment
before certain Powerdose Services will not only balance the oils levels at the scalp but allow a clean base for the treatments to work most effectively.
Recommended for use before Powercell Repair, Power Define, Force Refill and Fiberceutic Services:
STEP 1
STEP 2 Apply Scalp Clarifying Concentrate, drop by drop and gently rub into scalp
Rinse hair and remove excess water
Once fully applied, massage the scalp to stimulate micro circulation – 1-2 minutes
STEP 3 Shampoo hair with Mythic Oil Nourishing Shampoo and towel dry
STEP 4 Apply Powerdose service as normal
STEP 5 Cut or blow-dry and style as usual
Recommended Price: $20-$30+
STEP-BY-STEP TECHNIQUES
FOR PERFORMING THE 4-STEP MYTHIC OIL INDULGENT TREATMENT EXPERIENCE
Consult the Client. Identify their needs and select the appropriate combination of products.
STEP 1 Shampoo hair performing the Cleansing Massage and return client to chair. Gently towel dry hair.
STEP 2 In sections, apply one tube of Scalp Clarifying Concentrate, drop by drop and gently rub into scalp. Once fully applied,
perform the Clarifying Massage - about 2-3 minutes.
STEP 3 In the Mythic Oil bowl, mix 2-4 pumps of the Concentrate of your choice (feel free to combine them depending on your clients hair needs)
into 2-3 scoops of Mythic Oil conditioner or masque (depending on hair length). Mix well with the whisk.
With a brush, apply the customized treatment to the mid-lengths and ends of hair, section by section and perform the
Nourishing Massage.
To amplify the experience and benefits, wrap client’s head in warm towel or place under heat for 5 minutes.
STEP 4 Return client to shampoo bowl and rinse hair thoroughly with warm water. Cut or blow-dry and style as usual using Mythic Oil and other
desired styling products.
RECOMMENDED AT-HOME CARE
Extend the result of the service with the Mythic Oil Shampoo, Conditioner and Masque retail regimen.