GENERAL MANAGEMENT PLUS PROGRAM General Management Plus Program Embark on a learning journey of entrepreneurial thinking and acting. A professional leadership coach will accompany you on your personal learning journey from start to finish. Through individual and team reflection sessions, we ensure the transfer of learning into your daily work. Your entrepreneurial challenge in Asia Given the dynamics of today’s markets, entrepreneurial thinking and acting is a core competency for leaders. To stay ahead of competition, they need to be able to quickly transform breakthrough ideas into viable business models. The increasing pace puts traditional management methods into question. Teamwork happens virtually and across cultures, and team members seek to identify themselves with their work. Moreover, agile and fluid team structures are replacing more traditional hierarchies. The General Management Plus Program challenges you to set up a community-based learning center as a financially self-sustained business in one of Asia’s fastest growing economies. From the start, you will work together at eyelevel with tandem partners from the local community. You will be challenged to look behind the scenes and assess the real needs of the local community. In a virtual team, you will develop ideas to transform them into a viable business model. A financial investor will hear your pitch and provide meaningful feedback to your strategy. In an 8 day on-site module, you will put your business plan into practice, encompassing sales, marketing, finance, products and services, recruiting, training and controlling. Finally, you will evaluate the success of the business which you will have created – economically, socially and personally. Your curriculum – a unique combination of theory and practice The General Management Plus Program offers you a unique combination of theory and practice. The best professors at WHU will teach you the fundamentals of general management in interactive sessions: strategy, leadership, finance, change management and entrepreneurship. At the same time, you set out to build up your own company in one of Asia‘s emerging economies. Guided by our program partner BOOKBRIDGE, you will develop and implement a business plan for a learning center as a fully independent social enterprise. You will work virtually and on-site in a multi-cultural team. General Management Plus Program “General Management education provides an overview of the different functions that a business organization has to develop and execute. It is important to anyone who is responsible for a business organization.” Professor Jürgen Weigand Associate Dean Academic Programs at WHU What do you learn? “Setting up a learning center in Cambodia was a challenging task since it required a significant commitment in terms of time between and during the modules. I am thankful for the opportunity to grow, both in terms of skills but even more importantly as a person who was granted the chance to make a difference.” your general management knowledge ··Enhance in strategy, leadership, finance, change management and entrepreneurship Think and act as a real entrepreneur by setting up your own business with a purpose Lead diverse teams in a virtual setting Assess the needs of an unknown market Transform ideas into a viable business plan in order to enter a new market Reflect on your personal lessons learned and on your own leadership role Develop and leverage personal networks and engage in trusting dialog ·· ·· ·· ·· ·· ·· Jens Dissmann Head of Developer Experience Microsoft Mobile Oy Program participant Who would benefit most from attending the program? Participants who... are in transition into a leadership position within their company have a different educational background than business administration are interested in how to think entrepreneurially and how to work in intercultural and challenging environments wish to broaden their international network are curious about the „social side of business“ ·· ·· ·· ·· ·· This part-time program is specially designed to combine a professional schedule with a learning opportunity, and is therefore very suitable for middle management talents. Participants should be globally orientated and willing to engage in an entrepreneurial project, and have sound knowledge of the English language. Program format & fees The program consists of 5 modules (total of 18 program days) spread over 6 months: 2 modules of 4 days at WHU Campus Düsseldorf 1 day of virtual classes 8 days at the project site in an Asian country, and 1,5 days wrap-up in Düsseldorf ·· ·· ·· ·· Additionally, 3 hours of virtual team work should be expected between each of the modules. The program language is English. Certificate of Attendance: You will receive a WHU Certificate of Attendance (incl. 10 ECTS) after successfully completing the program. Fees: €11,500 – including lunch. Excluding accommodation (corporate rates available) and airfare to the project location. WHU Campus Düsseldorf Please check our website for the next program intake: www.whu.edu/gmp 05 / 2015 About WHU Executive Education About BOOKBRIDGE Executive Education at WHU means high quality programs for executives and managers. “Thinking In New Directions” will enable participants and companies to reach one goal through a variety of ways: participants will become more self-confident about new topics and improve their individual leadership skills. At the same time, companies will benefit from enhanced management knowledge and a new point of view on company issues. WHU Executive Education offers Customized Programs for companies and Open Enrollment Programs in the field of Management. BOOKBRIDGE is a social enterprise in education. Based on our award-winning learning centers run as social businesses, we offer a unique learning environment for the next generation of leaders to learn, develop and make a sustainable difference. More infomation about WHU´s Executive Education programs: www.whu.edu/execed For its innovative way to combine business and social goals, BOOKBRIDGE has won many prestigious awards and recognitions by Ashoka, Venturekick and UNESCO. The team operates with offices out of Germany, Switzerland, Mongolia and Cambodia. About WHU Founded in 2009, BOOKBRIDGE has impacted the lives of more than 100,000 people in rural Mongolia and Cambodia. 77 talents have transformed into next-generation leaders in our experiential learning program. WHU – Otto Beisheim School of Management is an internationally oriented and privately financed business school based in Vallendar and Düsseldorf. Founded in 1984, WHU is now one of the most renowned German business schools with an exceptional national and international reputation. WHU stands for “Excellence in Management Education” and pursues this goal in its three core areas of activity: Degree Programs, Research, Executive Education & Corporate Connections in the field of general management. This excellent standard has been certified by accreditations from AACSB, EFMD (EQUIS) and FIBAA as well as through leading positions in national and international rankings. In addition, WHU is the only private business school in Germany that is a member of the German Research Association (DFG). WHU students profit from a large network of partner universities, companies and alumni. Pictures by courtesy of Avinth Film Berlin, Falco Peters Photography, BOOKBRIDGE WHU – Otto Beisheim School of Management Executive Education Campus Düsseldorf Erkrather Straße 224a | 40233 Düsseldorf | Germany Phone: +49 211 44709 170 Contact: [email protected] More information: whu.edu/gmp General Management Plus Program Watch our image film!
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