Postwar America: Peace, Prosperity & Progress I. Politics – Readjustment & Challenges § Truman’s Fair Deal § Increase Min Wage, Agric & Educ, National Health Insurance § Blocked by Republican Congress § Truman Barely Wins Reelection § Republican Dwight D. Eisenhower (General Eisenhower WWII) Elected 1952 I. Politics – Readjustment & Challenges II. Economic Growth = Age of Affluence § Consumer Demand Spurs Growth § Wartime Savings = Post War Spending § Mid 1950’s twice real income as 1920s § Age of shopping malls, credit cards, planned obsolescence II. Economic Growth = Age of Affluence § Shift from Goods to Services § From Steel to Fast food § Blue Collar to White Collar Poverty Amid Affluence § Economic growth favored middle and upper classes § 1/3 lived substandard usually based on race due to continued legacies of racial inequality III. Society – Marriage, Families & Baby Boom Birthrate per 1,000 women - 1920-2010 III. Society – Marriage, Families & Baby Boom § Depression saw drops in marriage & children § Post War booms in both § 1946 – 2.3 million marriages § Avg Age – 20 women & 22 men § 1957 peak of baby boom – 4.3 million § 1964 – 4 in 10 were under 20 III. Society – Marriage, Families & Baby Boom § WWII gender roles temporary change § After -return to traditional roles § Slow change allowed mostly single women to enter workforce IV. Population Shifts § To the Suburbs § Middle class families § Cookie Cutter development § Commute to work IV. Population Shifts § To the South (sunbelt) § Low labor costs move businesses § People followed jobs § Water/Irrigation & Air Conditioning V. Technology & Automobile § War & Space Tech § ENIAC – first computer § Transistor 1947 § Nuclear Energy § Consumer Tech § Home appliances § Medical Advances § Vaccinations V. Technology & the Automobile § American Dream = 2 Cars in every garage § Interstate Highway System § 1960 – 10,000 miles § Today – 45,000
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