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Scholarship Pageant
Twenty Second
Little Miss African American
scholarship pag eant
The Event
What:
Where:
When:
The Little Miss African American Scholarship Pageant
Wilshire Ebell Theater, Los Angeles, CA
Sunday, August 9, 2015 at 4:00 PM
The Event:
For 22 years, CEO, Lisa Ruffin, has emphasized brains over beauty, positively impacting the lives of hundreds of impressionable young girls over the years with her
Little Miss African American Scholarship Pageant.
The Opportunity:
The LMAA pageant provides the perfect opportunity for sponsors to increase brand
awareness, receive additional exposure and credit for supporting multicultural
diversity.
Pageant Visibility:
Thousands of people attend our annual event in person - including local and
national media, corporate and industry VIP’s as well as celebrities. However, with
our presence on the world wide web, dvd sales, public appearances etc., we add
unlimited possibilities for increased exposure. Sponsors would be at the forefront
of this special night.
Pictured with the Queen from Left to Right:
Laila Ali, Lisa Ruffin, LMAA 2013 - Nay Nay Kirby,
Dawnn Lewis and Megan Goode
Miyae Folkes
Reigning LMAA 2014
Little Miss African American
scholarship pageant
About the Program
Founded in 1992, the Little Miss African American Scholarship Pageant (LMAA) is an educational program, that helps prepare young ladies between the ages of six and twelve to become
self-sufficient adults and tomorrow’s leaders. Based on the idea that young people must
begin with a strong foundation, LMAA uses a pageant format to provide an early introduction to the arts and training in public speaking while promoting individual creativity and
stimulating a heightened cultural understanding. We believe that within each girl is the
promise of unlimited possibilities; we offer the pageant as a vehicle for bringing out that
potential. This year round educational program consists of: coaching, tutoring, guest
lectures, and demonstrations through the use of multi-media projects utilizing science and
technology. Additionally, the participants are instructed in voice projection, body movement,
poise, and memory techniques.
For the last twenty two years, in partnerships with parents, this nonprofit, multi-dimensional
program has taught hundreds of girls the arts of storytelling and group performance. On
stage, before thousands of supporters, friends, and relatives, each participant offers a self
introduction, a short dramatization-illustrating what she wants to be when she grows up, and
a brief biographical narrative about a notable leader, thinker, or artist who has contributed
to our rich heritage. We look back upon the “greats” of the 21st Century and our Heritage
portion of the pageant focuses on Black leaders, African Kings & Queens, African-American
poets, artists, scientists and inventors.
Our pageant’s motto is:
, Awareness, and Pride (C.A.P.). These
positive attributes have assisted hundreds of young ladies across the
country to polish their C.A.P.’s so they may wear them for a lifetime.
The LMAA queen pictured in the photo
with Claudia is Erika Lauren White,
LMAA 2007 from Columbus, OH
Little Miss African American
scholarship pageant
Support
Celebrity Support has included:
Will & Jada Smith, Denzel Washington, Jamie Foxx, Chandra Wilson, Jim Pickens, Jr., LL Cool J,
Laila Ali, Quincy Jones, Stevie Wonder, Emmitt Smith, Natalie Cole, Mo’Nique, Dorien Wilson,
Tisha Campbell, Raven Simone, Shaquille O’Neal, Wendy Raquel-Robinson, Dawnn Lewis, Malik
Yoba, Elise Neal, Kenan Thompson, Kel Mitchell, Richard Lawson, Tatyana Ali, Tracey Edmonds,
Kim Coles, Nancy Wilson, Kim Fields, John Witherspoon, Megan Goode, Kyla Pratt, Howard
Hewett, the late George Duke, Toni Braxton, Obba Babatundé, Guy Torry, Eileen Knight,
Tommy Ford, Nancy Wilson, Tommy Davidson,
A Simbi, the late Pastor Andre Crouch, Saundra
Crouch and Reuben Cannon.
Celebrity Judges have included:
Taraji P. Henson, Chandra Wilson, Jim Pickens, Jr., Niecy Nash, Garcelle Beauvais, Tracie Ellis Ross,
Freda Payne, Kiki Shephard, Leslie Sykes, Roz Ryan, Antwone Fisher, LisaRaye McCoy, Jamila Hunter,
Cori Abraham and Jimmy Jean Louis.
Major Corporate Sponsors:
Overbrook Entertainment, Sermoon Joy, NBC/Universal Studios, Sheraton Universal, Warner
Bros. Studios, Paramount Studios, Big Ticket Television, Carsey/Werner, Fox-TV, Universal
Hilton, Atlantic Records, Motown Records, Essence Magazine, Drissi Advertising, Fashion Fair,
Soft Sheen-Carson, Chicken Soup for the Kids Soul, Primal Elements, Delta Airlines, Hughes
Aircraft, Lockheed Martin Aeronautics Company, Universal City Nissan, The Xerox Corporation, Citibank, Pacifi�c Bell, Merrill Lynch, Keyes Toyota, and Circuit City.
Purpose of Corporate Sponsorship
(Corporate exposure to the brands, products and or services the company has to offer in
addition to helping to support the scholarship fund, the Symfonee Ryoko Davis library, etc)
Little Miss African American
scholarship pageant
Sponsor Benefits
Reach:
Ability to reach millions of loyal consumers starting with a database of over
80,000 individual consumers multiplied through word of mouth & other associations, Web presence, continuous branding for future generations, and name
recognition with positive high profile celebrity judges.
Purpose:
Proceeds benefit the scholarship fund held in a pageant format for the sole
purpose of educating underprivileged girls from inner cities throughout the
United States.
Educate:
Sponsors facilitate the education of girls on making healthy choices that will
enhance their personality, image and self-esteem. Each year, contestants undertake
a cultural enrichment program designed to promote teamwork, self-esteem, and
a heightened cultural awareness.
Relationship:
Brand loyalty is enhanced as parents begin to identify products and companies
that show interest in their families and actively support on their behalf.
Result:
By fostering these universal attributes at such a tender age, each participant has
the chance to enter life at a level playing field allowing her to grow up in a
genuinely equal opportunity environment.
Little Miss African American
scholarship pageant
Sponsorship Levels and Benefits
GRAND PLATINUM SPONSOR $50,000
• Scholarships named after Grand Platinum Sponsor
• Company acknowledgement during pageant & intermission
• Logo on all promotional material
• Social media marketing
• Corporate logo prominently displayed in Grand Ballroom
• Reserved VIP section in Grand Platinum Sponsor’s Name
• Walk the Red Carpet
• Prominent Logo Placement on Red Carpet Step and Repeat
• VIP celebrity reception in Grand Platinum Sponsor’s Name
• Full color ads in program book - prime placement
• Exposure in all Traditional Press Activities – Print, Radio, & TV
• Internet Marketing
• Photo opportunities
PLATINUM SPONSOR $25,000
• Full page color ad in program book
• Company acknowledgement during pageant & intermission
• Company mentioned on media promotions
• Walk the Red Carpet
• Exposure in all press activities
• Logo on all promotional material
• 10 complimentary tickets to pageant
• Reserved seating & invitations to VIP celebrity reception
• Photo opportunities
It is important to remember that Little Miss African American is an educational scholarship program,
Little Miss African American
scholarship pageant
Sponsorship Levels and Benefits
GOLD SPONSOR $10,000
• Full color ad in program book
• Company acknowledgment during intermission of pageant
• 6 complimentary tickets
• Reserved seating & invitations to VIP celebrity reception
• Photo opportunities
SILVER SPONSOR $5,000
• VIP status
• Full Color ad in program book
• 4 complimentary tickets
• Reserved seating & invitations to VIP celebrity reception
• Photo opportunities
CONTRIBUTORS & ADVERTISERS
Contributors Ad: $1,000
• Full page black & white ad in souvenir program book
• 2 complimentary tickets
• Reserved seating & invitations to VIP celebrity reception
Corporate Ad: $600
• Full page black & white ad in souvenir program book
It is important to remember that Little Miss African American is an educational scholarship program,
Little Miss African American
s cholarship pageant
For Sponsorship Participation Contact:
CEO
Phone: 818.570.0631
E-mail: [email protected]
littlemissafricanamericaninc.org
It is important to remember that Little Miss African American
is an educational scholarship program, and not a beauty pageant.