1. real estate

L I V I N G
&
INVESTING IN
FALL 2015
CANADIANS
the most important
buyers of property
in Florida!
Reach out
to them
before
they arrive
This winter!
Includes
Website
Exposure
L I V I N G
&
INVESTING IN
Marvin Boisvert, President of Florida Event & Sports Marketing launched, and for 17 years
published Movie Entertainment, Canada’s largest circulation entertainment magazine, with more
than 800,000 subscribers. It was recently purchased by a major Canadian media company. He has
had a home in Sarasota for the last 15 years.
TESTIMONIALS
“Through Living and Investing in Florida magazine we have been able to build more
awareness of our brand and our Cross Border banking offering. The magazine has been
a very effective marketing and media tactic to reach Canadians who are looking to buy
vacation homes in Florida and show them how RBC Bank can help them on a banking and
financial standpoint”
Alain Forget
Vice President & Director
Cross border Segment / Strategy & Business Development
RBC Bank.
Living and Investing in Florida has been a great source for Your Global Agents to reachthe
Canadian audience. The information provided in the magazine is timely and of value to
the Canadian consumer considering a property in Florida. Since the publication goes
directly into the homes of the newspaper subscribers, you know you are reaching the best
audience and demographic. I have been an advertiser/contributor for the magazine since
its inception 7 years ago and continue to enjoy the ease of working with this publication
as well as enjoying its benefits!
Carla Rayman,
CIPS, CRI, e-PRO, TRC
Certified International Property Specialist/Instructor
International Real Estate Consultant/Trainer
“Our client received tremendous response from the ad we placed in Living and Investing
in Florida. This magazine really put us in front of the audience we were trying to reach to
sell Florida real estate.”
Colette Jones
Bennett & Company
Mission
Florida – a great place to live and invest!
What better time for realtors, developers and contractors to reach out to key individuals
with the potential to invest in Florida? And do it efficiently and cost effectively.
For Canadians enjoying the buying power of a Canadian dollar at new heights, a second
home in Florida has become more attractive than ever. But these potential investors need
insight and information into the opportunities available in Florida.
LIVING & INVESTING IN FLORIDA is the ideal vehicle to relay your message to carefully
targeted Canadians.
LIVING & INVESTING IN FLORIDA is an informative guide, its content tailored to attract
readers who have the buying power to invest in Florida real estate. This stimulating
magazine will be visually dynamic on quality paper with first-rate content that will serve
to inform and entice readers with the advantages of a purchase in the Sunshine State.
LIVING & INVESTING IN FLORIDA will reflect the state’s unparalleled quality of life.
Editorial emphasis:
• mortgage shopping
• investment counselling
• market analysis
• legal-financial advice
• area profiles
• real estate opportunities
L I V I N G
&
INVESTING IN
Magazine Distribution:
National Post Newspaper-One of Canada’s Top Business Newspapers
Inserted on Saturday, November 14th or November 21st, 2015
Circulation
90,500 copies in Toronto, Ottawa and Montreal
3,500 copies in Florida
(average 2.5 readers per copy)
The magazine will be inserted in the saturday edition,
which is read in a more relaxed home environment.
Demographic profile of readership:
• average age of reader 47
• average household income $88,394
• 80% of readers own their own home
* Source Nadbank 2012
Canadians are the #1 foreign home buyers in Florida
• 43% chose condos
• 43% chose single family homes
• average price $195,174
• 92 % paid cash
• Most Popular destinations in order of ranking:
- Sarasota/Bradenton
- Fort Lauderdale/Miami
- Naples
- Palm Beach
* 2013 National Assoc. of Realtors Study
ADDED VALUE
*Advertisers will be included on our website
and have direct links to their websites.
www.livinginvestingflorida.com
L I V I N G
&
INVESTING IN
SPACE RESERVATION
SPACE / MATERIAL DEADLINE - OCTOBER 9th, 2015
Premium Positions
Rate Card
Rates
• full page.........................................................$6500
• back cover.....................................................$7500
• 2/3 page.........................................................$5000
• inside front cover........................................$7000
• 1/2 page.........................................................$3500
• inside back cover........................................$7000
• 1/3 page.........................................................$2200
• center spread............................................ $10000
• Market Place (business cards).................. $350
Special Real Estate rates - Available upon request
Production specifications
Terms & Conditions:
Please create your PDF document at the actual trim size and add
bleed if necessary outside the trim. Do not add cropmarks in your
document.
1. This list of rates forms an integral part of the advertising
con­tract signed by the two parties herein, and contains all the sales
conditions. No other agreement will be binding on FESM*, unless
presented in writing and signed by both parties.
We accept MACINTOSH documents, only. Please create a
­­col­lection file containing all placed images and all fonts used
(screen and printer version). Photographic images for ads must
be sub­mitted as final, high-resolution (300 dpi) CMYK files.
SPECIFICATIONS
Trim Size Double Page Spread
16” x 10 3/4”
16 1/4” x 11”
1/2 Double Page Spread
16” x 5 7/16”
16 1/4” x 5 9/16”
1 Page
8” x 10 3/4”
8 1/4” x 11”
2/3 Page Horizontal
8” x 7 3/8” 8 1/4” x 7 1/2”
2/3 Page Vertical
5 1/4” x 10 3/4”
5 3/8” x 11”
1/2 Page Horizontal
8” x 5 3/8” 8 1/4” x 5 1/2”
1/2 Page Vertical
4” x 10 3/4” 4 1/8” x 11”
1/3 Page Vertical
2 5/8” x 10 3/4”
2 3/4” x 11”
Bleed
Market Place (business cards) 3 1/2” x 1 3/4”
EXAMPLE: 1 page
Trim size
8” x 10 3/4”
Live area
7 1/2” x 10 3/8”
Bleed
8 1/4” x 11”
Allow a .25” (1/4) safety margin
around your document and do
not place any text within this
area.
Add .125” (1/8”) bleed outside
the trim marks
Margins .25”
2. Invoices for services provided by FESM* are payable upon
receipt of invoice. Notwithstanding the preceding, should the
credit of the client or the advertising agency not be established to
the satisfaction of FESM*, said costs for services will be payable in
whole before publication of the advertisements. Late payments will
be subject to interest at the rate of 2% monthly.
3. In the case of non-payment, FESM* may, at its discretion and
without prior notice, cancel the contract. If it cancels the contract,
the space used will be billed and must be paid for at the rate shown
on the applicable list of rate card in effect at the time the contract
was cancelled, should the rates set out in this agreement be lower
than those shown on the lists of rate card.
4. The client and the advertising agency are responsible for all
obligations set out in this contract, and it is understood that
the client and the advertising agency release FESM* from any
responsibility related to public advertisements within the framework
of this contract; each promises, not only to make payment for the
services set out in this contract, but also to compensate FESM* for
any damages, fines, penalties or legal fees sustained or FESM* as a
result of publication of material supplied by them.
5. FESM* retains the right at any time to refuse to publish an
advertisement, no matter whether this advertisement has or has
not been received, accepted or published previously, and this
with or without prior notice to the client or the advertising agency
and without incurring any responsibility. Should the client or the
advertising agency refuse to supply another advertisement, FESM*
may cancel the contract by giving the client or the advertising
agency 24 hours notice to this effect.
*FESM: Florida Event & Sports Marketing
Advertisig Sales:
Sarasota: (941) 225-3458
Florida Advertising Sales Representatives:
Tampa / Orlando: Jim Gundry (813) 812-7678 [email protected] Miami/Boca Raton/SouthWest Florida: Ann DeLuca (561) 659-9825 [email protected]
Marvin Boisvert- President
Florida Event & Sports Marketing (FESM) 5660 Gardens Drive, Sarasota, Florida 34243
tel 941 225-3458 [email protected]