1. business and industrial
2. company
3. annual report

report
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NUMBERS!
THE FESTIVAL WAS POSSIBLE THANKS TO THE CONTRIBUTION OF, AMONG
OTHERS: THE CITY OF ŁÓDŹ OFFICE – CO-ORGANISER
CERAMIKA PARADYŻ – THE MAIN PATRON, AND MORE THAN 80 PARTNERS
more than 45,000 visitors
more than 520 designers, curators, panellists and experts from all over the world
10,000 square metres – exhibition space of the Festival Centre
almost 1,000 children visitors attracted by the Educreation project
more than 40 venues across Łódź
more than 300 accredited media representatives
more than 1,400 displayed items
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TV coverage
Press coverage
From 1 January to 31 October 2013, the 7th edition of Łódź
Design Festival was mentioned more than 2034 times in
different media (radio, TV, internet, print media)
(data source: Press Service)
Design Alive / Wallpaper / Eksklusiv / Kikimora / Przekrój /
Metro (cała Polska) / Gazeta Wyborcza (Wysokie Obcasy) /
Elle-Decoration / Architektura-murator / Czas na wnętrze
Wydarzenia (Polsat, Polsat News) / Informacje (Polsat, Polsat
News) / Łódzkie Wiadomości Dnia (TVP Łódź) / Informacje
Kulturalne (TVP Kultura) / Hala Odlotów (TVP Kultura)
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ORTOGRAFIKA DESIGN STUDIO WAS RESPONSIBLE FOR
THE LAYOUT OF THIS YEAR’S FESTIVAL EDITION
Key promotional materials:
01 TEASER CAMPAIGN
stickers with 18 slogans
promotional safety matches (with the slogan “ignite yourself
to design”)
drink pads
posters for public spaces to promote
the “Quiz of knowledge of Polish design” application
02 PLAKATY / nakład 1 650 szt.
03 PROGRAMME FLYERS / CIRCULATION: 22,000
04 SUPPLEMENT IN DOBRE WNĘTRZE /
ISSUE 10/2013 (16 PAGES); CIRCULATION: 37,000
05 SUPPLEMENT IN ARCHITEKTURA-MURATOR /
ISSUE 10/2013 (12 PAGES);
CIRCULATION: 15,000
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06 OUTDOOR
05 media including billboards (BB), citylights (CLP), small illuminated panels
(MPP) and non-illuminated panels (PBP) in five cities:
Łódź, Warsaw, Cracow, Poznań, Wrocław
large format outdoor banner (17.5 x 20 m) in the centre of Łódź, Piłsudskiego/
Targowa streets
large format outdoor banner (6.1 x 8.5 m) in the centre of Łódź, Kościuszki/
Struga streets
07 SELECTED PROMOTIONAL
ITEMS
t-shirts by Agata Wojtkiewicz
bags by Kafti
mugs by Ćmielów
stickers (18 types)
door hangers
pins (3 types)
08 DISTRIBUTION
galleries, museums, theatres and cinema theatres, philharmonic halls, clubs, libraries,
bookshops, pubs, restaurants, government buildings, shopping centres, cultural and
tourist information centres, showrooms, technical and art universities, hotels and
hostels, trade fairs, science and technology parks and advertising posts in the following
cities: Łódź and the nearby region, Warszawa, Poznań, Częstochowa, Bytom, Katowice,
Bielsko-Biała, Gliwice, Opole, Tarnowskie Góry, Wrocław, Cieszyn, Raszyn, Szczecin,
Toruń, Frankfurt, Stockholm, Offenbach
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Selected advertising activities
ADVERTISING ANIMATION
An advertising animation was released on the Internet in early October.
Łódź Design Festival 2013 had
as of 22.11.2013.
30,062 Facebook fans
CREATE YOUR OWN POSTER
REDESIGN YOUR PHOTO
An application, in which the user answers simple questions about the Festival
programme to generate a personalised poster with Festival graphics.
A Facebook application allowing to merge a fan’s photo with
Festival graphics: geometrical layout components and/or one
of 6 festival stickers with a website address.
Q ŁÓDŹ DESIGN FESTIVAL
A quiz application, developed in partnership with the Łódź
Academy of Fine Arts, that introduces the user into the world
of Polish design. In addition to fun, it provides access to a
repository of articles to help to improve the user’s knowledge.
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Main Programme
It’s all about humanity
Theme block: EATING
Food I Design I Humanity
curators:
Sonja Stummerer & Martin Hablesreiter
At this exhibition, the curators presented their own interpretations of design processes
in the areas of food design, consumption and cultural background of food.
Accompanying projects:
_world premiere of the book “eat design”
_curator guided tours
_Food I Design I Humanity conference
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Main Programme
It’s all about humanity
Theme block: EMPATHY
DEEP NEED I empathy and design
curators:
Magda Kochanowska & Aga Szóstek
Items and applications displayed at this exhibition have been created as a result of
the designer’s emphatic approach towards users and their needs. They are helpful
and improve the quality of everyday life.
Exhibition design by:
Magda Piwowar, Anna Piwowar
Accompanying projects:
_curator guided tours
_item testing opportunities
_workshops
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Main Programme
It’s all about humanity
Theme block: INHABITATION
IN-HABITATION I Garden city, gated city
curator:
Institute of Architecture
Examples from Cracow and Łódź were used to show how Poles live and how they
create their own environment by separating themselves from others and changing
the nature of home gardens.
Exhibition design by: Medusa Group
Accompanying projects:
_curator guided tours
_catalogue
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Accompanying
exhibitions
A presentation of the best projects selected from the invited ones
or from entries in the “open” category.
We have produced 29 exhibitions, including:
Operacja Książ (Operation: „Książ”), Monika Patuszyńska
Drzewo (The Tree), curator: Jarosław Hulbój
Art Food, curator: Marek Cecuła
Wokół Stołu (At the Table), curator: collective of students of the Academy
of Fine Arts, Gdańsk
Współczesne improwizacje (Modern improvisations),
curator: TABANDA Group
The Wishing Table, curator: Michael Vasku
Nowoczesność – Tradycja – Proces – Kreacja
(Modernity – Tradition – Process – Creation), Academy of Fine Arts, Łódź
Handle with care, Flowers for Slovakia
Hungry Planet, Peter Menzel, Faith D’Aluisio
OperaLab, organiser: Teatr Wielki – Opera Narodowa,
curator: Igor Gałązkiewicz / Centrum Architektury i Wzornictwa
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must have / make me!
These two projects are focused on discovering
talents: make me! rewards young, talented
designers from all over the world for their creative
designs; must have is a competition showing the
potential of Polish manufacturers and designers
working together and the best of implementations
in Polish companies.
must have
For the third time, we presented the most interesting Polish implementations
recognised with the “must have” mark. The Council of Experts selected 66
products from more than 300 entries. The awards were handed over at the gala
held at the Festival Centre.
make me!
An exhibition of 20 projects selected out of 300 entries and recognised by an
international jury. The winner of the main prize of 20,000 zlotys founded by the
Main Patron, Ceramika Paradyż, was the “BEZA Projekt” studio for their angle
bars for DIY applications stylised to look like sticking plasters (“Beza Elements –
Plasters”).
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Educreation.
Where children meet design
We invited children to participate in interactive creative workshops or educational
walking tours of the exhibitions. We opened an Educational Playingroom equipped
with creative toys designed by the best designers.
During the 10 days of the event, we had more than 1,000 youngest Festival visitors,
of which more than 700 participated in workshops and walking tours.
The “Educreation. Where children meet design” project was co-financed by
the Ministry of Culture and National Heritage.
Designer
Zone
This was the second time when we set up the Designer Zone to present innovative
tools and solutions for designers and architects.
Presented companies:
_CAD Projekt K&A, originator of the Designer Zone initiative
_Tikkurila
_Hewlett Packard
_Porta Cad
_Wydawnictwo Murator
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Food | Design | Humanity conference
A group of international experts presented results of their research, work and
interpretation of the current and forecasted situation in food and food design areas.
Curators and hosts of the conference: Sonja Stummerer & Martin Hablesreiter
Guest speakers: Professor Peter Barham (UK), Marc Bretillot (F),
Eugenio Butelli (I), Earlwyn Covington (USA), Katarzyna Gliszczyńska (PL),
Beate Koller (A), Joanna Mroczkowska (PL), Peter Raspor (SLO),
Professor Vijai K. S. Shukla (DK), Gabriele Sorgo (A)
The Adam Mickiewicz Institute was the Partner of the event.
BiznesUp! conference
The BiznesUp! Conference was a pioneering event focused on the benefits of
collaboration between businesses, designers and design management experts
such as improved business outcomes or increased competitive advantage.
It was a good opportunity to meet top-class experts in design-based strategy
development, user experience design or service design.
Grupa Paradyż was the Patron of the event.
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Workshops
For the participants, the workshops are unique opportunities to develop
creative concepts and get hands-on experience in different techniques of
creating projects. We invited extraordinary personalities and partners to host
the workshops including: Grzegorz Łapanowski, Krosno Glass Heritage Centre,
Orange Labs, Academy of Fine Arts (Łódź), RWSL Architekci.
Together, we have held 32 workshops with more than 800 participants.
Remade market
In 2013, it was for the fourth time when selected industrial designers and fashion
designers presented their works. For the visitors, it was an opportunity to meet
the artists, talk to them and purchase items and clothes at attractive prices.
We have invited 38 designers to participate in the event – both the renowned
and valued ones and those who are at the early stage of their careers, including:
Saffa, Recycled by Lenka, Pociąg do Łodzi, Shop of Form, Mamapiki, Ładne Halo
publishing house.
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City Zone
Open Workrooms Nights:
_OFF Piotrkowska – open door event for artists
and creative entrepreneurs
_WI-MA – a night in an alternative activity zone
_Księży Młyn – a meeting with creative Łódź people
in a factory complex.
Meetings with designers and organisers including:
_PechaKucha on British design
_Raptor on a desert – Sotyrys and Aleksander Panopulos,
Workshops, such as TUTKI – plaited items made from old newspapers
Exhibitions, such as polish Red Dots
Parties in Łódź clubs with good music
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Special guests
The visitors to the Festival had an opportunity to listen to design experts including
designers, producers and curators. This year, our exquisite special guests included:
Gian Luca Amadei, Katarzyna Baług, Jurgen Bey, Czesława Frejlich,
Sonja Stummerer & Martin Hablesreiter, Kasia Jeżowska,
Oscar Lhermitte, Grzegorz Łapanowski, Joanna Rajkowska.
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Organizers
Michał Piernikowski
Director
Małgorzata Żmijska
Programme Director
Aleksandra Kietla
Promotion Director, Spokesperson
ŁDF 2013 Team:
Emilia Kołowacik
Business Development Director
Olga Łosiak
Coordinator of Cooperation with Partners
Michał Białas, Katarzyna Brodowicz,
Michał Chojnacki, Katarzyna Dubik,
Szczepan Dyszewski, Anna Gacka,
Agnieszka Gernand, Katarzyna Jaszewska,
Maciej Kobalczyk, Tomasz Krukowski,
Rafał Kupiński, Kuba Malenta, Michał
Nowakowski, Marysia Nowicka, Marcin
Pajchert, Ewa Pakos, Agata Połeć,
Karolina Radwańska, Marta Szymańska,
Ola Wietecha, Tomasz Włodarczyk.
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Activities of
the LDF MAIN
PATRON
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Activities of
LDF Partners
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Activities of
LDF Partners
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Lodz Design Festival Partners
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The team of Łódź Design Festival 2013
wishes to extend A HEARTY THANK YOU
to all Sponsors and Partners
for their contribution to this year’s
edition of the Festival.
With your support, we have organised the seventh edition
of the Poland’s largest design event.
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