I I YOU YOU ? 86% of consumers are searching for local business online Why you should care about online reviews 7 out of 1 0 cu stomers tr ust online re views as much as they trust pers onal recomm endation s 76% of customers consider online reviews when choosing which local business to use of customers research products or services online before they decide to make a purchase monthly visitors alone has over 78 million Yelp's mobile app was used on 7.2 million unique devices on a monthly average during the 2nd Q of 2012 85% 87% 80% of consumers have changed their mind about purchases based on negative information that they found online 13% 80% of customers said they were more likely to purchase products/services when they can find online recommendations 52% said they are more likely to use a local business that has a positive reputation 85% claim that positive reviews reinforce their purchasing decisions 84% of customers I YOU ! nks Tha expect a reply would be less likely to buy from a company that DOES NOT REPLY to posts, comments or reviews on social networks A bad review on Yelp leads to a 13% drop in sales of individuals believed there would be a positive impact from companies taking more time to find out about their needs and interests (a.k.a. reading their reviews) Sources: Your Brand: at risk or ready to go. Alterian Report. www.alterian.com/brands-at-risk Reviews, Reputation, and Revenue: The Case of Yelp.com. Harvard Business Review. http://hbswk.hbs.edu/item/6833.html Local Consumer Review Survey 2012- Parts 1 Search Engine Land. http://searchengineland.com/study-72-of-consumers-trust-online-reviews-as-much-as-personal-recommendations-114152 www.movingtargets.com• © Copyright 2012 Moving Targets. All worldwide rights reserved. A one-sta r improvem ent on Yelp leads to 9% increase in revenue 90%