MIF-GSN 2015 Market dynamics and strategic positioning – offshore

Grønn Skipsfart: Et Maritimt Kinderegg
Grønn teknologiutvikling –
ønskedrømmer og realiteter
Innledning til debatt
ULSTEIN INTERNATIONAL
DR. PER OLAF BRETT
V1.0
MAY 2015
CHALLENGING THE
DESIGN FOR X – PERSPECTIVES…
“One”-dimensional ship design
approaches can, typically, be
described by the Design for Xconcepts - X being, for
example:
– The Design for Safety
– Design for Sustainability
– Design for Environmental
Friendliness
– Design for Reliability
– Design for Energy
Efficiency
– Design for Life Cycle or
Design for Production
– …
All vessels have a purpose!
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TURNING VISIONS INTO REALITY
TYPES OF MEASURES OF MERIT
The choice of a solution from many
alternatives must be made on the basis of one
or more criteria.
Traditionally, in the marine industry, the
criteria are generally based on economic
considerations and called measures of merit
Criteria based on cost (1960-1970) H. Benford
– Cost of investments (CAPEX)
– Cost of operation (OPEX)
– Cost of voyaging (VOYEX)
Criteria based on cost and income
(1970-1990) I. Buxton, S. Erichsen
– Net present value
– Annual rate of return
– The payback period
– Internal rate of return
– Project cash stream/value
– Vessel cash stream/value
Critria based on expectations (1990- …)
M. Stopford, Weijnolst & Wergeland,
A. Papanikolao, D. Andrews, P.O. Brett et.al
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Choice
of perspective is important…
TURNING VISIONS INTO REALITY
WHAT IS A BETTER VESSEL FROM WHAT PERSPECTIVE?
EFFICIENCY
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EFFECTIVENESS
EFFICACY
TURNING VISIONS INTO REALITY
INDEX-BASED RANKING OF
SHIP DESIGN SOLUTIONS
Results from index-based
rankings of 13 different real vessel
designs based on the Ulstein
UGPI-concept
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TURNING VISIONS INTO REALITY
CASE STUDY – WHAT SOLUTION MEETS BEST THE
PRE-SET EXPECTATIONS OF THE STAKEHOLDERS
AHP-model of the Smarter, Safer, and
Greener effectiveness perspective
Importance ratios:
– Expert judgment & statistical
analysis
– Smarter: 60%
– Safer: 23%
– Greener: 17%
Target point is equal to importance
ratios
– Solution 4 is a Smarter solution
– Solution 2 is a Greener solution
– Solution 6 is a Safer solution
Solution 4 achieves higher overall score
applying the importance ratios
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Target
point
TURNING VISIONS INTO REALITY
Technical and operational challenges?
The ships:
Improved turnaround time
More space and capacity for payload
Better sea keeping and manoeuvring capabilities
Multipurpose capacity
Minimal repair and maintenance needs
The designs:
More simplistic and cost-effective ship designs
”Smarter” ships
“Smarter” shipbuilding
“Smarter” functionality
The operation:
Integrated transport services (door to door)
Professionalized commercial operations
More efficient ports and hinterland connections
Port facilities:
Ports with shorter entrance
New port developments and upgrades of old ones
New and alternative solutions for cargo handling and further
hinterland distribution
Are we willing to change the approach?
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TURNING VISIONS INTO REALITY
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TURNING VISIONS INTO REALITY