1. art and entertainment
2. visual art and design
3. design

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MAY 2 0 1 4 N YC
18·19·20
surtex.com
Jacob K. Javits Convention Center
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IT ALL STARTS AT
The only B2B marketplace of its kind in the world, it’s here where opportunity awaits –
and where a 3-day show really means 365 days of visibility to a captive audience of nearly
14,000 industry professionals! SURTEX is where art buyers and licensees from around the
globe converge to discover the unique, cutting-edge surface designs, original art, and design
resources that will ensure their next product is a sales success.
WHO’S WHO
CONFERENCE PROGRAM
From creative minds and top-level executives, to innovators and
trend-spotters, they’re all part of SURTEX®.
The SURTEX Conference Program has long been considered the
leading source for business information and trends impacting the art
and design industry. The program offers information-packed sessions
led by top industry pros, addressing such topics as monetizing art
and design, licensee/licensor relationships, product development
trends, legal considerations and strategies, and digital trends.
Exhibitors are offered two complimentary sessions of their choice.
Exhibitors Include Top Talent From Around The Globe:
• Art Publishers
• Brand Licensors
• Design Studios
• Document Studios
• Educational Institutions
• Fine Artists
• Graphic Designers
• Illustrators
• Licensing Agents
• Photographers
• Publications
• Textile Designers Studios
• Tech Resources
• Trend Forecasters
• Weavers
ART + BRAND
The core of SURTEX is entrenched in art
and brand licensing, showcasing a diversity of
artwork, images, properties and brands to a broad spectrum
of licensees from around the world. Seasoned licensors as well
as newcomers to the business take advantage of the unparalleled
platform to do business.
LICENSING
Atelier, a juried section, is where talented
textile design studios from around the globe
will be selling their most trend-forward surface designs to a
multitude of product categories. Arranged in an intimate, yet
open floor plan, Atelier will draw a broad range of manufacturers
seeking the latest prints, patterns, repeats, documents, and design
services for product development needs. An expanded attendee
base is expected in 2014, as the ICFF® introduces a luxury
textiles feature!
textile design studios
TREND THEATRE
Launched in 2012, the SURTEX Trend Theatre offers insight and
inspiration from world-renowned trend forecasting companies.
Daily 30-minute presentations from the show floor focus on the
latest trends impacting home and accessories, textiles, tabletop,
fashion, paper, stationery, packaging, gifts and more. Industry
professionals come here for a sneak peek at what’s ahead in color,
design, styles, attitudes and lifestyle.
Companies offering a variety of resources
for every artist and designer, including software, hardware, web
tools, digital printing, publications, books, reference materials, trend
services and more, are situated in the SURTEX ReSource HuB,
directly adjacent to the Trend Theatre.
“
I’ve had the best show! The quality of the attendees was top-notch.
- Sharyn Sowell, Sharyn Sowell Designs
“
PARTICIPATION
IS ALL-INCLUSIVE!
Participation in SURTEX is unparalleled… the turn-key booth
package and amenities during the show are just the beginning
to ensure a most productive and cost-effective experience in
New York City. Add to that all the valuable marketing support
that really makes SURTEX stand out, and help you, the exhibitor
maximize your return on investment year-round.
Art Licensing LA
BOOTH PACKAGE
8’ x 10’, 10’ x 10’, 8’ x 15’, 10’ x 15’ booths are available as single
units or combined to fit your needs. Attractive, convenient and
fully-installed, each booth package includes:
• White hard wall (8’ high)
• Halogen Lighting on Track
• One Counter
• Three Chairs
• Carpeting
• Company Name Sign
• Wastebasket
• Drayage
• Pre-Show Cleaning
• Daily Trash Removal
• Overnight Storage of Artwork/Portfolios
• Operations Assistance
BASIC MARKETING PACKAGE
On-Site
• Printed Directory Listing
• Two SURTEX Conference Session Tickets
• Distribution of Press Kits in Press Center
• Promotion of Artist Signings/Events at Booth
• Access to Trend Theatre and ReSource Hub
Year-Round
• Online Directory Listing
• Inclusion in Press and Social Media Outreach
• Participation in surtex.com Marketplace
• Participation in SURTEX YouTube Channel
To further maximize your return on investment, SURTEX offers
a menu of enhanced marketing, networking, sponsorship and
advertising opportunities at nominal fees that provide exposure to a
wider audience year-round and/or greater visibility during show days.
• Sponsorship Opportunities Pre-Show and On-Site –
print, digital, and more
• Advertising Options in the Official Directory and
On the Surface E-Newsletter
• Access to Attendee/Pre-Registration Mailing Lists
• SURTEX Cruise on the Hudson Networking Event
Check out www.SURTEX.com for all possibilities.
Diane Harrison Designs Ltd
ON-SITE AMENITIES
AND SPECIAL SERVICES
• Discounted Hotel and Travel Rates
• Shuttle Service to/from Hotels
• Private Meeting Rooms
• Exhibitor Lounge
• Press Hospitality
• Exhibitor Happy Hour
• Lead Retrieval (nominal fee)
UNPARALLELED
MARKETING SUPPORT
The dedicated SURTEX team of marketing and public relations
professionals works year-round to keep SURTEX in the forefront
of our attendees’ minds – so that your participation results are
maximized. After all, your success is essential for our success!
• On the Surface E-Newsletter
• Trade Advertising
• Direct Mail
• Email Communications
• Social Media
• Publicity
• Marketing Partnerships
• Industry Activities
• Business Collaborations
• Website (serving as both a design industry resource
and source for news)
SURTEX AUDIENCE
OF MORE THAN 6,000
JOB FUNCTION
CREATIVE
DIRECTOR
SALES/MARKETING
9%
PRODUCT
DEVELOPMENT
13%
27%
16%
18%
OWNER
17%
A GLOBAL DRAW. 49 U.S. states and 46 countries represented.
ART BUYER
ARTIST/DESIGNER
NATURE OF BUSINESS
4% LICENSING
ARTIST/DESIGNER
8%
10%
12%
25%
WHOLESALER
RETAILER
INDUSTRY SUPPLIER
GLOBAL ATTENDANCE
90%
International 10%
Canada 3%
Asia 2%
Europe 2%
United States
Mexico/Central & South America
Other
2%
1%
YEAR-ROUND COMMUNITY. Nearly 18,000 industry
professionals are tuned into SURTEX communications,
including the popular On the Surface E-Newsletter.
Visitors include manufacturers of:
• Automobiles
• Apparel Textiles
• Beauty
• Bed Linens
• Contract Furnishings
• Decorative Accessories
• Decorative Fabrics
• Floor Coverings
• Giftware
• Greeting Cards/Stationery
• Home Apparel
• Home Textiles
• Housewares
• Juvenile Merchandise
• Linens/Domestics
• Novelties/Premiums
• Packaging
• Paper Goods
• Personal Care
• Prints/Posters
• Social Expression
• Tabletop
• Tech Products
• Toys
• Upholstery Fabrics
• Wall Coverings
• Window Treatments
And retailers from various channels:
• Department Stores
• E-commerce
• Mail Order/Catalogs
TOP 10 U.S. STATES
New York
New Jersey
California
Massachusetts
Pennsylvania
POWER BUYERS. 99% of the Show’s 6,000 attendees
have purchasing involvement/authority.
IMMEDIATE RESULTS. 87% of those power buyers
confirmed a deal on the 2013 show floor.
MANUFACTURER
41%
WORLDWIDE TALENT. 325 exhibitors with over
1,200 artists, designers, brands.
Texas
Florida
Connecticut
Illinois
Minnesota
Based on 2013 registration and subscription data
• Specialty Stores
• Mass Merchants
Plus…
• Trade Press
• Consumer Press
• Ad Agencies
• Buying Offices
• Licensing Executives
• Product Development
• Consultants /Agents
• Publishers
• Wholesalers
• Specifiers
SAMPLING OF 2013 ATTENDEES
ACCO Brands
Aceco Mills Inc.
Amazon.com/MyHAbit.com
American Greetings
Apache Mills, Inc.
Arden Companies
Arlee Home Fashions
Atticus Paper LLC
Avanti Linens
Babies R Us
Bardwil
Barnes & Noble
Berwick Offray
BJ’s Wholesale Club
Bonita Pioneer Packaging
Products
Boston International, Inc.
Boston Warehouse Trading
Bryant Industries
Cardsdirect
Carson Industries
Caspari, Inc.
CHF Industries
Class Act Stationery, Inc.
Coach
Company C
Concord Litho
Cost Plus World Market
COSTCO Wholesale
Cotton Valley Home
CR Gibson
Cranston
Creative Bath Products
“
Croscill
Crown Crafts Infant Products
Crown Wallpaper & Fabrics
Dansko
Deluxe Corp.
Demdaco
Designtex
Dillards
EK Success Brands
Elrene Home Fashions
Enesco
Evergreen Enterprises
Fisher-Price
Fitz and Floyd Enterprises
Fred Meyer
Galway Company
Garnet Hill
Garven LLC
Glenmore Ind.
Gund
Hallmark Cards
Harry & David
Hasbro
Hobby Lobby
Hoffman CA Fabrics
Home Accent Fabrics
Home Fashions International
Homefires, A Cresc Company
Ideal Box Company
Impact Innovations, Inc.
Jo-Ann Stores
Kimberly-Clark
Kimlor
Kohl’s
Kova Textiles
Leanin’ Tree Inc.
Leap Year
LeSportsac
Lifetime Brands Inc.
Linen Source
Marian Heath Greeting Cards
Masterpieces
Mattel
Mega Brand
Michaels Stores
Milliken & Co.
Mohawk
Momeni Inc.
Morgan Home Fashions
Nautica Sportswear
Neiman Marcus
Nourison Rug
NOYO Home Décor
Oakhurst Textiles
Paper Magic Group
Paperchase
Paperdirect
Pavilion Gift Company
Pier 1 Imports
PK Lifestyles
Postmark Press
Prestige Toy Corp.
Primary Colors
Range Kleen Mgf., Inc.
Red Envelope
Robert Kaufman Fabrics
Sander Home Fashions
Santa Barbara Design Studios
Saturday Knight
Seaman Paper Co.
Sellers Publishing
Shamrock Corp
Shanghai Huge Scents Factory
Simply She
Springs Global
Staples
Starbucks
Stupell Industries
Stylecraft Home Collection
Sunbury Textile Mills
Target
Tervis
The Clever Factory
The Land of Nod
The Popcorn Factory
The Think Tank Emporium
Time Inc. Content Solutions
Tiny Prints
TJX Companies
Transprint USA
Wally Packaging
WalMart Stores Inc.
Warner Wallcovering
White Mountain Puzzles
York Wallcoverings
It was our best show ever! We worked very hard to be different, to be so diversified. We were a one-stop
shop — and it worked! People purchased much more than usual…they purchased collections!
- Nancy Fire, President, Design Works International; Design Director, HGTV HOME
“
SURTEX Asia, successfully launched in
August 2013, is the first and only B2B
event of its kind in Asia to meet the
growing demand for unique and
proprietary surface design for
manufacturers’ product development.
An extension of SURTEX in New York
City, SURTEX Asia in Shanghai connects
an elite selection of textile design studios
from the U.K., Europe, and the U.S. with
manufacturers from China, Southeast Asia,
the Middle East and Russia.
Mark your calendars for August 2014.
www.surtexasia.com
About GLM
Apply to exhibit today:
contact: John
Erich, Sales Manager
tel: +1 914.421.3286 fax: +1 914.948.6197
email: [email protected]
contact: Karla
Frisenda, Sales Representative
tel: +1 914.421.3239 fax: +1 914.948.6197
email: [email protected]
www.SURTEX.com
Produced and Managed by GLM
1133 Westchester Avenue · White Plains, New York 10604-3547 · USA
© GLM 2013
GLM brings efficiencies and
opportunities to the flow of
merchandise – from product
development/manufacturer to
vendor/brand manager to retailer
to consumer – through
tradeshows, consumer events
and digital platforms. GLM events
include NY NOW™, International
Contemporary Furniture Fair®,
Internet Retailer Conference
& Exhibition, signature mix™
marketplace, Surf Expo, SURTEX®
and The Original Miami Beach
Antique Show®, among others.
Additional information is available
online at www.glmmarkets.com.