Trademark litigation US Business FOLIO Pre-Litigation Considerations Common Defenses to Trademark Infringement 1.Investigate facts supporting infringement and assess evidence in order to comply with pre-filing requirements for federal and/ or state court. 1.Abandonment – failure to use a mark for three consecutive years with intent to abandon the mark is prima facie evidence of abandonment; failure to police and enforce a mark can also lead to abandonment. 2.Trademark owner may bring lawsuit in federal or state court for trademark infringement or unfair competition. 3.Trademark owner may file with the International Trade Commission (ITC) to prevent the importation of infringing goods. a. ITC participates as a party and conducts its own discovery. b. ITC decisions can be appealed to the U.S. Court of Appeals for the Federal Circuit. 4.Failure of trademark owner to enforce its rights may reduce the strength and value of the mark; trademark owner has obligation to “police” its mark. 5.A party may oppose a pending trademark application on grounds of confusing similarity or may seek to cancel an existing registration in an inter partes proceeding before the Trademark Trial and Appeal Board (“TTAB”). a. TTAB proceedings do not address infringement. b. TTAB proceedings are generally less expensive than federal court proceedings. c. Discovery is available. d. Evidence in TTAB proceedings is presented by written submissions and/or by deposition transcripts. e. TTAB decisions may be appealed to Federal Circuit or District Court. Incontestability 1.A federal trademark registration that has been in use for five consecutive years may be eligible for “incontestable” status. a. Incontestability is conclusive evidence that the mark is valid and that its owner has exclusive rights to use the mark in commerce. b. An incontestable mark may nevertheless be cancelled on a number of grounds, including that the mark is: functional, abandoned, generic, obtained by fraud, or used to misrepresent the source of goods. Infringement 1.Infringement occurs where the use of a similar mark on similar goods and/or services is likely to cause confusion, mistake, or deception as to the affiliation, origin, sponsorship, or approval of goods and/or services. a. In determining whether or not there is a likelihood of confusion, courts typically consider: i. the similarity in the overall impression created by the two marks (including the marks’ look, phonetic similarities, and underlying meanings); ii. the similarities of the goods and services involved (including an examination of the marketing channels for the goods); iii. the strength of the plaintiff’s mark; iv. any evidence of actual confusion by consumers; v. the intent of the defendant in adopting its mark; vi. the physical proximity of the goods in the retail marketplace; vii.the degree of care likely to be exercised by the consumer; and viii.the likelihood of expansion of the product lines. 2.Fraud – trademark owner misled or withheld information from the Trademark Office. 3.Laches – unreasonable delay before asserting or enforcing rights against defendant. 4.Fair use – use of the mark that is descriptive or for identification. 5.Prior use – defendant used the mark before plaintiff used or registered its mark; for unregistered marks, this may be limited to a particular geographic area. 6.Generic – the mark is for a term that the relevant purchasing public understands primarily as the common or class name for the goods or services. Remedies 1.Injunction – typically awarded to prevailing plaintiff. 2.If liability is established, lost profits of plaintiff, profits of defendant, a reasonable royalty or the cost of corrective advertising, and attorneys’ fees. a. A remedy of lost profits requires proof that defendant would have made the sales but for infringement – typically requires a market survey. 3.Courts may treble damages where infringement is willful; trebling must be compensatory, not punitive. Unfair Competition 1.State common law actions based on deceptive or wrongful business practices. 2.Examples include: misappropriation, false advertising, “bait and switch” sales, use of confidential information by former employees to solicit customers, trade libel, and false representation of products or services. Dilution and Tarnishment 1.Action against use of a mark that is likely to dilute the distinctive quality of a mark, or tarnish the reputation of the mark. 2.Available only to owners of “famous” marks. 3.Defendant’s use of famous mark must be commercial and subsequent to owner’s mark becoming famous. 4.Damages are available in dilution cases only where the defendant willfully trades on the mark’s recognition or intends to harm the mark’s reputation. 5.Defenses to dilution and tarnishment include: a. Fair use. b. News reporting. c. Non-commercial use. d. Ownership of a valid trademark registration. Copyright litigation Pre-Litigation Considerations 1.Investigate facts supporting infringement and assess evidence in order to comply with pre-filing requirements for federal and/ or state court. 2.A work is entitled to copyright protection even without a federal registration. a. In order to file a lawsuit for infringement, a federal registration is required. b. Post-infringement registration is permissible, but the type and amount of damages available for pre-registration infringement is limited. Infringement 1.Copyright infringement is the unauthorized reproduction, adaptation, distribution, performance or display of a copyrighted work. 4.Fair use: a. Statutory fair uses: use of a copyrighted work for criticism, comment, news reporting, teaching, scholarship, or research. b. Parody – reasonable taking of copyrighted material for use as a parody may not infringe. i. Parody used only for advertising is not a fair use. c. Software - reverse engineering i. Using a lawfully obtained copy of a computer program may be a fair use. d. Considerations for whether use is fair include: i. Whether use is commercial or educational. ii. Nature of the copyrighted work. iii. Amount of the copyrighted work used. iv. Effect on the potential market or value of the copyrighted work. 2.Infringement requires proof of copying and improper appropriation: a. Copying is typically proved by indirect evidence of access to the copyrighted work together with probative similarity of the work. b. Copying may also be proven with direct evidence (e.g. eyewitness testimony). c. Copying does not require intent - subconscious copying is infringement. d. Improper appropriation is typically proven by substantial similarity of the protected material. Remedies 3.Copyright protects the expression of ideas, but not the idea itself. a. Merger – if an idea is capable of only one, or a very limited number of expressions, it is not copyrightable. 4.Indirect profits may be recovered – e.g., increased concession sales as a result of infringing theatrical performance. Indirect Infringement 1.A party may be liable for inducement or contributory infringement where it has knowledge of the infringing activity and induces, causes, or materially contributes to the infringing activity of another. 2.A party may be liable for vicarious infringement where it profits from direct infringement while declining to exercise a right to stop or limit it. Defenses 1.The work does not contain copyrightable material. 2.First sale – owner cannot control distribution after sale. 3.De minimis infringement – courts may excuse slight infringements. © 2012 Edwards Wildman Palmer LLP and Edwards Wildman Palmer UK LLP ATTORNEY ADVERTISING. Prior results do not guarantee a similar outcome. 1.Injunction – may be granted where monetary damages are not sufficient. 2.Actual damages suffered by copyright owner may be recovered – typically in the form of lost profits. 3.Infringers’ profits may be recovered in addition to actual damages – rationale is to discourage infringement. a. No double recovery – lost profits cannot be recovered for sales made by infringer in addition to the infringer’s profits on the same sales. 5.Statutory damages – may be awarded as an alternative. Generally, when actual damages are difficult to prove and certain statutory prerequisites are met, the court assesses damages between a statutory minimum and maximum without proof of actual damages. 6.Attorneys’ fees may be awarded at the court’s discretion based on the closeness, complexity, and novelty of the issues, and the conduct of the parties. Criminal Copyright Infringement 1.Some acts of copyright infringement carry criminal penalties, including imprisonment. Criminal acts include: a. Willful infringement for commercial advantage or private financial gain. b. Reproduction or distribution of phonorecords having a value of more than $1,000. c. Distribution of work prepared for commercial distribution on a computer network accessible to the public. edwardswildman.com
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