MEDIA PROFILE | 3rd EDITION Sino-German SME Cooporation – A Manual 2015 Background: & Goal: In the German-Chinese government consultations, the promotion of the cooperation between small and medium-sized companies in Germany and China was defined as a priority of the cooperation in the coming years. At the same time, small and medium enterprises are facing particular barriers to market access. This applies both to German and European companies that are active in China or want to be active there, as well as to Chinese SMEs that are active in Europe. This reference guide visualizes conditions for a commitment to China, Germany or Europe as well as the opportunities and challenges that SME face; "From the practitioner for the practitioner!" Content: Chapter 1 – Overview (German and Chinese) Sino-German cooperation: Chances for small and medium -sized business The Chinese point of view: Which opportunities provides the cooperation for SME in the future ? Strategies for innovation of Chinese companies in Germany Small and medium-sized businesses and innovation partnership? Chapter 2 – Branches (German) C h a p t e r 3 – S M E c o m m i t m e n t i n C h i n a ( G er m a n ) Mechanical engineering & robotics Automotive – manufacturers and suppliers Foods Chances and challenges for SME in China – what has to be respected when stepping into China? The right strategies of finance for successful business in China The right choice regarding consultant for successful business in China The right manager for doing business in China. Who is appropriate? Why developing in China? Chapter 4 – Personnel (German) PUBLISHER Strategies to keep staff. Experiences of German companies What do Chinese staff expect from German employers Employee loyalty – a complex challenge Salaries and their development Questions & answers C h a p t e r 5 – C o n d i t i o n s i n C h i n a ( G er m a n ) Legal-overview in China Current trends in taxation Compliance and its significance Questions & answers PREMIUM PARTNERS C h a p t e r 6 – L o c a t i o n s i n C h i n a ( C h i n e s e) Locations in China: Statements provided by the Chambers of Commerce in China Locations: Jieyang, Sichuan Shanghai´s free trade zone: What´s new? Questions & answers C h a p t e r 7 – I n v e s t i n G e r m a n y a n d E u r o p e ( C h i n e s e) Trends in investing by Chinese in Germany Legal-framework for Chinese investments in Germany Crucial branches Sino-German Cooperation – A Manual 2015 1/2 MEDIA PROFILE | 3rd EDITION Sino-German SME Cooporation – A Manual 2015 CONTACT | AD SALES OWC-Verlag f ü r A u ße n w i r t s c h a f t G m bH B e r l i n er A l l e e 6 7 D - 4 0 2 1 2 D ü s s el do r f Tel.:+49 (0) 211-55 04 26-0 Fax: +49 (0) 211 -55 04 26-55 [email protected] www.owc.de Circulation & Distribution Total circultaion 12,000 copies Distribution in Germany 3,000 copies to selected subscribers and readers of the magazine ChinaContact 1,500 copies at China-related special events 1,500 copies to multipliers in Germany 3,000 copies on board of Lufthansa flights from/to Germany/China Distribution in China 2,000 copies to selected subscribers and readers of the magazine ChinaContact 1,000 copies to relevant multipliers Scope & Format approx. 80 pages, 210 mm width x 297 mm height Language German & Chinese Advertising rates plus legal VAT Format Cover pages b/w First Inside Cover EUR 5,400 2c Last Inside Cover EUR 5,400 4c Back Cover EUR 5,400 1/1 page EUR 3,500 EUR 4,000 EUR 4,500 1/2 page EUR 1,900 EUR 2,200 EUR 2,500 1/3 page EUR 1,500 EUR 1,800 EUR 2,100 1/4 page EUR 1,300 EUR 1,600 EUR 1,900 Dates: Ad closing date: Printing materials: Publication date: 22 May 2015 29 May 2015 1 2 June 2015 Sino-German Cooperation – A Manual 2015 2/2
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