MEDIA PROFILE | 3rd EDITION
Sino-German
SME Cooporation
– A Manual 2015
Background: & Goal:
In the German-Chinese government consultations, the promotion of the cooperation
between small and medium-sized companies in Germany and China was defined as
a priority of the cooperation in the coming years.
At the same time, small and medium enterprises are facing particular barriers to
market access. This applies both to German and European companies that are active
in China or want to be active there, as well as to Chinese SMEs that are active in Europe.
This reference guide visualizes conditions for a commitment to China, Germany or Europe
as well as the opportunities and challenges that SME face; "From the practitioner for the
practitioner!"
Content:
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Chapter 1 – Overview (German and Chinese)
Sino-German cooperation: Chances for small and medium -sized business
The Chinese point of view: Which opportunities provides the cooperation for SME in the future ?
Strategies for innovation of Chinese companies in Germany
Small and medium-sized businesses and innovation partnership?
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Chapter 2 – Branches (German)
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C h a p t e r 3 – S M E c o m m i t m e n t i n C h i n a ( G er m a n )
 Mechanical engineering & robotics
 Automotive – manufacturers and suppliers
 Foods
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Chances and challenges for SME in China – what has to be respected when
stepping into China?
The right strategies of finance for successful business in China
The right choice regarding consultant for successful business in China
The right manager for doing business in China. Who is appropriate?
Why developing in China?
Chapter 4 – Personnel (German)
PUBLISHER
Strategies to keep staff. Experiences of German companies
What do Chinese staff expect from German employers
Employee loyalty – a complex challenge
Salaries and their development
Questions & answers
C h a p t e r 5 – C o n d i t i o n s i n C h i n a ( G er m a n )
Legal-overview in China
Current trends in taxation
Compliance and its significance
Questions & answers
PREMIUM PARTNERS
C h a p t e r 6 – L o c a t i o n s i n C h i n a ( C h i n e s e)
Locations in China: Statements provided by the Chambers of Commerce in China
Locations: Jieyang, Sichuan
Shanghai´s free trade zone: What´s new?
Questions & answers
C h a p t e r 7 – I n v e s t i n G e r m a n y a n d E u r o p e ( C h i n e s e)
Trends in investing by Chinese in Germany
Legal-framework for Chinese investments in Germany
Crucial branches
Sino-German Cooperation – A Manual 2015
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MEDIA PROFILE | 3rd EDITION
Sino-German
SME Cooporation
– A Manual 2015
CONTACT | AD SALES
OWC-Verlag
f ü r A u ße n w i r t s c h a f t G m bH
B e r l i n er A l l e e 6 7
D - 4 0 2 1 2 D ü s s el do r f
Tel.:+49 (0) 211-55 04 26-0
Fax: +49 (0) 211 -55 04 26-55
[email protected]
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Circulation & Distribution
 Total circultaion 12,000 copies
Distribution in Germany
 3,000 copies to selected subscribers and readers of the magazine ChinaContact
 1,500 copies at China-related special events
 1,500 copies to multipliers in Germany
 3,000 copies on board of Lufthansa flights from/to Germany/China
Distribution in China
 2,000 copies to selected subscribers and readers of the magazine ChinaContact
 1,000 copies to relevant multipliers
Scope & Format
 approx. 80 pages, 210 mm width x 297 mm height
Language
 German & Chinese
Advertising rates plus legal VAT
Format
Cover pages
b/w
First Inside Cover
EUR 5,400
2c
Last Inside Cover
EUR 5,400
4c
Back Cover
EUR 5,400
1/1 page
EUR 3,500
EUR 4,000
EUR 4,500
1/2 page
EUR 1,900
EUR 2,200
EUR 2,500
1/3 page
EUR 1,500
EUR 1,800
EUR 2,100
1/4 page
EUR 1,300
EUR 1,600
EUR 1,900
Dates:
Ad closing date:
Printing materials:
Publication date:
22 May 2015
29 May 2015
1 2 June 2015
Sino-German Cooperation – A Manual 2015
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