downloadable press release. - Microbrew & Music Festival

8TH ANNUAL
TRAVERSE CITY SUMMER
MICROBREW & MUSIC
FESTIVAL
BREWS
MUSIC
FOOD
AUGUST 21 & 22, 2015
AT THE VILLAGE AT GRAND TRAVERSE COMMONS • TRAVERSE CITY, MI
PRESS RELEASE
CONTACT: SAM PORTER, DIRECTOR
(231) 499-4968, [email protected]
FOR APRIL 17, 2015, 10 A.M. RELEASE
Energetic folk-rock favorites THE AVETT BROTHERS to headline the 8th Annual
Traverse City Microbrew & Music Festival. Annual event to feature four stages,
ticketing packages, and new Brew Camp addition.
Traverse City, MI (April 17, 2015)—The Traverse City Microbrew & Music Festival will return to the front
lawn at The Village at Grand Traverse Commons in Traverse City, Michigan for the eighth straight
year, slated for Friday and Saturday, August 21 and 22, 2015. Tickets will go on sale Tuesday, April 21
at 10:00 a.m. and will be available online at microbrewandmusic.com/tickets-summer-2015/.
Festival planners are pleased to announce that The Avett Brothers will headline the event, playing
on Saturday evening. “The Avett Brothers’ songs are honest: just chords with real voices singing real
melodies. But, the heart and the energy with which they are sung, is really why people are talking,
and why so many sing along. They are a reality in a world of entertainment built with smoke and
mirrors, and when they play, the common man can break the mirrors and blow the smoke away, so
that all that’s left behind is the unwavering beauty of the songs. That’s the commotion, that’s the
celebration, and wherever The Avett Brothers are tonight, that’s what you’ll find.”
The four Saturday stages will also be graced by Billy Strings & Don Julin, That 1 Guy, and Sister
Sparrow & the Dirty Birds. Friday night will be an ode to Michigan musicians, headlined by the funky
stylings of Robert Randolph backed by Detroit’s own Motor City Horns (of Bob Seger and the Silver
Bullet Band fame). Ticketholders should also watch for the Lowdown Brass Band and a Funktion/
Mainstays reunion show. DJ DomiNate will return with 9 DJs to the popular Silent Disco tent on both
Friday and Saturday nights, rounding out the count of over 100 musicians rocking this year’s awardwinning craft brew and music festival.
New this year: Brew Camp! For additional fees and fun, guests can reserve campsites with power
and glamping options at Eagles Meadow on M-72, just 6 minutes from Empire Beach and 15 minutes
from the festival. Options include Michigan breakfasts, busking bonfires, festival and Empire Beach
shuttles, and exclusive late-night performances by musicians. Brew Camp is a weekend camping
option for festival and non-festival goers and is a mini festival itself, giving everyone a new taste of
the Northern Michigan flare that has been a part of the annual event for years.
8TH ANNUAL
TRAVERSE CITY SUMMER
MICROBREW & MUSIC
FESTIVAL
BREWS
MUSIC
FOOD
AUGUST 21 & 22, 2015
AT THE VILLAGE AT GRAND TRAVERSE COMMONS • TRAVERSE CITY, MI
Festivalgoers can anticipate over 200+ selected craft beers, rare beers, wines, meads and ciders, as
well as a stellar lineup of live musical acts, access to the homebrewer’s court, and silent disco. As
always, tasty grub will be served up by plenty of well-appointed food trucks and vendors who have
helped us win “Best Food and Music Festival” award by the readers of Traverse Magazine.
General admission tickets include 5 tasting tokens and a commemorative 8 oz. glass as well as
access to the features listed above. This year’s VIP experience will include early entry to the festival
(4:00 p.m. Friday, 3:00 p.m. Saturday), 10 tasting tokens and a special VIP glass, upscale bathrooms,
catered meals and a stageside lounge with prime viewing of the musical line-up.
Ticket pricing is as follows:
General Admission Friday: $50
General Admission Saturday: $55
General Admission Weekend: $100
VIP Friday: $100
VIP Saturday: $150
VIP Weekend: $240
Brew Camp Standard Site: $25 for the weekend
Brew Camp Powered Site: $150 for the weekend
Brew Camp Breakfast: $10 per day
Brew Camp Shuttle: $15 per day
All prices are subject to additional fees.
The Microbrew & Music Festival has hosted 14 festivals, raising over $100,000 for our collaborative
nonprofits and investing over a million dollars into Michigan beer, local food, musicians and
sustainable practices. “We’re proud to raise a glass to the great work of our great state,” says Sam
Porter, the festival’s founder.
For all details, visit microbrewandmusic.com. Follow Microbrew & Music Festival on Facebook for
exclusive access to up-to-the-minute information, giveaways, and more. Attendees are encouraged
to buy tickets early, as this event sells out annually. Ticket buyers must be 21 years old.
The Microbrew & Music Festival educates, celebrates, and inspires community collaboration through
the joy of craft brew and great music while raising funds for local non-profits.