For Immediate Release SODASTREAM TO UNVEIL NEW REVOLUTIONARY MIX MACHINE AND CONCEPTUAL BAR INSTALLATION DESIGNED BY YVES BEHAR DURING SALONE DEL MOBILE 2015 Teatro Versace Piazza Vetra n. 7, Milan 14 to 17 April 2015, 10:00 to 18:00 Press Tour 13 April, 11:00 to 13:00 #SodaStreamDesign March 24th, 2015 During this year’s Salone Internazionale del Mobile, Milan, SodaStream previews their latest innovative product - The SodaStream MIX, set to disrupt the drinks industry with particular application for the world of mixology. Designed by Yves Behar, the SodaStream MIX is the first appliance to carbonate any and all liquids, from pure fruit juices to alcoholic beverages. SodaStream MIX corresponds with the growing trend for more advanced and professional home entertainment devices and products in food and drink. With its digital interface, App and Bluetooth connectivity the SodaStream MIX is fully integrated into the Internet of Things, providing new opportunities for both professional bar tenders and sophisticated home users. To celebrate the unveiling of MIX during Design Week, Behar has designed The Alchemy Lounge, a futuristic pop-up bar located in the dramatic, oval-shaped, mirror hall at the iconic Teatro Versace in the center of Milan. The diamond shaped bar houses MIX devices and laboratory tools, while the bar exterior provides guests with 360° of service. Industryleading mixologists will be transformed into flavor scientists able to experiment as never before with the freedom to fizz any creation, delivering an entirely new beverage experience. “After two years in development, MIX’s advanced technology has already garnered admiration from the world’s leading beverage professionals, who believe the unrestricted use across all drink formats will stimulate new beverage possibilities. The MIX combines technological breakthrough with the most advanced user interface ever seen in kitchen appliances and most importantly it allows home users & professional mixologists to create new exciting beverages they could have not done before! This is the most innovative product SodaStream has ever put forward.” Says Yaron Kopel, Chief Innovation & Design Officer at SodaStream "The MIX reveals an entire new generation of SodaStream products that the company has been developing for the last few years. Its potential is tremendous and we are extremely excited to unveil it next month in Milan." Says Daniel Birnbaum, CEO at SodaStream "MIX opens the door for a new category of beverages, with a connected kitchen appliance unlike anything in existence. Beautifully crafted physically and digitally, the machine puts innovation in your hands, and lets you share your creations with the world. Because, in the end, who wants a gin and tonic when there is new alchemy opening new tasty worlds?" Says Yves Behar, CEO and Founder at fuseproject Teatro Versace, Piazza Vetra n. 7, Milan Part of the 5 Via Design District For additional press information, images and full design statement, please contact Jacob Peres Office: Natalia Gerashchenko Tel: +972(0)53 3363561 [email protected] Anna Rosa Thomae Tel: +49 1723667778 [email protected] Technological Breakthrough, statement by Yaron Kopel, Chief Innovation and Design Officer, SodaStream "Aesthetically, MIX maintains the same design language as the other SodaStream machines – beautifully crafted, minimal and clean design, complementary of any kitchen environment. However, two noticeable changes are present to the exterior of the machine that set MIX apart from anything on the market: a connected touch screen, and a discreet stirrer device. These two features, beyond marking the distinction of this machine from all others, are actually part of the major technological innovations that make MIX possible. The screen has users choose from an array of recipes, from classic fruit juices to artisanal cocktails, and then lets the user customize the carbonation intensity and choose a variety of bottle sizes according to their needs; in this way, every MIX beverage is made perfectly the way you want it and in the size you need it (300, 500, 1000 ml). The machine also connects to the cloud with a corresponding app, allowing you to make your own recipes and share them with the world, or send it straight to your personal machine. Once the user touches “Go” on the screen, it’s the innovative technology under the surface that makes the magic happen. MIX calibrates the beverage inside of the bottle, even if it contains fruit or pulp, and utilizes a new carbonation technology that includes CO2 injection, stirrer technology pressure regulation and software configuration to control the release of pressure. The stirrer technology also helps to perfect the bubbles and refine the drink. The result is like nothing in the market today." Yaron Kopel, Chief Innovation & Design Officer at SodaStream EDITOR’S NOTES Throughout the week SodaStream will serve cocktails carbonated by MIX. The cocktails will be made together with the Campari group line of alcoholic brands, from Campari to Appelton. About SodaStream SodaStream International Ltd. (NASDAQ: SODA) is the world's leading manufacturer and distributor of home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into sparkling water and flavored sparkling water. Sparkling Water Makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. SodaStream products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, the products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. SodaStream products are available at more than 65,000 retail stores in 45 countries around the world, including over 15,000 retail stores in the United States. Powered by a refillable CO2 carbonator, a SodaStream Sparkling Water Maker allows consumers to easily customize sparkling water and flavored sparkling water in an instant. SodaStream empowers consumers to Make Water Exciting; with a range of over 100 varieties of flavored sparkling water mix. For more information please visit www.SodaStream.com About Yves Behar Yves Behar (born 1967) is a Swiss design entrepreneur who believes that product, digital and brand design are cornerstones of any business. He is the founder of fuseproject, the San Francisco and New York based design and branding firm he established in 1999. In 2011, the Conde Nast Innovation and Design Awards recognized him as Designer of the Year. He is also Chief Creative Officer at Jawbone, where for the last 11 years his products, brand and communications work has helped the company become a leader in wearable and audio consumer electronics. Behar is also the Creative Co-Founder of OUYA, an open sourced gaming platform, and is Co-founder of start-up August, a next generation home entry system. His collaborations with renowned partners such as Herman Miller, GE, Puma, PayPal, SodaStream, Samsung, Issey Miyake, Prada and many others have received international acclaim. Béhar's works are included in the permanent collections of museums worldwide, and he is a frequent speaker on design, sustainability and business topics. 5VIE Design District During Milan Design Week 2015, 5VIE district is coming back with a new cultural experience. With a path that includes shops, artistic monuments, archaeological sites and old courtyards, 5VIE offers a program aimed to promote the exceptional nature of cultural places together with the creative reality of the world of design. Teatro Versace Teatro Versace opened its doors in September 2006, but the building in which it is located dates back to the 1920s and was formerly home to Milano’s historical Teatro Alcione. The site was once property of Liberty-style architect Alfredo Campanini, located in Piazza Vetra, at the centre of a classic Milanese setting among residential palazzi. Its elliptical shape is based on proportions used in the construction of ancient amphitheatres.
© Copyright 2024