Insight and data for better decisions
MNI China Auto Purchase Sentiment
Unparalleled Insight into the World’s Largest Car Market
The MNI China Auto Purchase Sentiment Survey
offers unique insight into the sentiment and behaviour
of consumers in the world’s largest car market. Based
on a monthly survey of Chinese consumers, we
produce data with a high correlation to official car
sales figures and illuminate trends in the sector.
Each month, a broad range of at least 1,000
respondents throughout China are asked their views
on a variety of questions. The survey provides direct
access into the minds of Chinese car buyers examining
their attitudes and plans towards car purchase, their
budget and trends in ownership. Example questions
include:
Our in-depth analysis allows auto-makers, investors,
economists, and corporates to identify economic
trends and to make informed investment and business
decisions. The survey’s ability to track and forecast
trends in households’ views on the car market makes
it an indispensable dataset for anyone looking at the
Chinese car sector.
MNI Indicators makes its data available to customers
shortly after the end of the survey period and it comes
out before official government data, thus giving our
customers an exclusive and timely insight into the
auto industry in China as viewed by consumers.
D oes your family own a car?
D oes your family plan to purchase a car?
D o you think it’s a good time to buy a car?
Because our respondents come from such a variety
of backgrounds, the report allows you to zero-in on
the demographic important to you, whether it’s age,
income, region or occupation.
With monthly data from 2012 and some as far back
as 2007, our publication includes a complete dataset
that can be easily compared with official data and
used to analyse trends in a comprehensive manner.
Along with the data itself, the MNI China Auto
Purchase Sentiment Report pulls out the most
important information and trends about consumers’
views on the car market, setting them out in an easy
to digest format and ensuring you catch any changes
in the market as they happen.
Consumer Insights on the Car Market
C omprehensive data exploring consumers’
attitudes to the car market
O ver 1,000 telephone interviews with
consumers across 30 cities in China conducted
every month
Rich demographic breakdown and analysis –
by age, income, region and gender
Data presented in an easy to digest format with
the ability to draw clear conclusions from it
2
MNI Indicators - intelligence that moves markets
7 Facts
About MNI Indicators
L ong history
Our indicators have a distinguished heritage – the
Chicago Report has been a bellwether of the US
economy since 1946.
orward-looking nature
F
Our China Business Sentiment Indicator tracks large,
listed manufacturers and non-manufacturers and is
closely correlated with Chinese GDP.
Timely
All of our business sentiment surveys are released
ahead of official data.
Strong track record
The Westpac MNI China Consumer Sentiment Indicator
(CSI) has been taking the pulse of Chinese consumers
since 2007 with over 100,000 data points collected.
Valued partnerships
MNI Indicators have partnered with Westpac, one of
Australia‘s largest banks and well-positioned in the
region; the Bombay Stock Exchange, the biggest stock
exchange in South Asia by market capitalisation; and
Standard Chartered Bank, one of the largest banks in
Africa.
Reliable
All of our consumer sentiment indicators are produced
based on the methodology used to produce the
University of Michigan’s US Consumer Sentiment.
Unique positioning
MNI Indicators is part of MNI, a globally accredited news
agency. It is fully owned by Deutsche Börse Group, one
of the world’s leading exchanges and one of the most
innovative providers of market data and services.
“We follow the Westpac MNI China Consumer Sentiment Survey closely each
month. It provides a clear insight into the Chinese consumer and what they
are thinking.
Part of my role is to monitor the Chinese economy and more specifically confidence in the auto sector. MNI
Indicators’ data has clear correlations with key macro-economic data and even more importantly specific
sentiment data about the Chinese auto sector. The monthly survey and analysis forms a valuable part of our
„
monthly macro-economy report.
Volkswagen Group China
Contact
MNI Indicators | Deutsche Börse Group
Tel: +44 (0) 207 862 7444
[email protected]
www.mni-indicators.com | @MNIIndicators